ClaudeEach article-led campaign

Turn a blog post into a campaign video in Claude

Give Claude a published article and the ideas your campaign should cover. Review a short video plan, create it with ngram and lead viewers back to the full post.

Get the workflow prompt Watch the output

See what you can make

A vertical campaign video created through Claude from selected ideas in ngram’s product demo guide. Numbered diagrams explain the opening, visual emphasis and next action, then direct viewers to the full article.

Prompt

Use the connected ngram tools to turn this published blog article into a short campaign video for SaaS marketers planning a product demonstration: https://www.ngram.com/blog/product-demo-best-practices Adapt only these practical points from the article: - Open with the viewer’s problem and show the workflow that addresses it. - Use visual emphasis to guide attention to the relevant action. - Give viewers one clear next step and test changes to the demo one variable at a time. Create a 30-second, 9:16 Swiss poster video with English narration under 65 words. Make a vertical editorial teaser with three numbered ideas, bold readable typography and simple diagrams. Keep the advice specific to planning a product demo. End with “Read the product demo guide” and the source URL. Do not include the article’s benchmark percentages, example customer results, conversion guarantees or tool-performance claims. Use only the selected practical guidance. Do not recreate a software interface or add a presenter. Show selected settings and the total estimate before creation. After I confirm, stop for plan review and bring back the complete narration and scene plan. Wait for approval before production. Continue the same video when I request progress. Do not create scheduled tasks or messages. Return its preview, ngram project link and MP4 export when ready. If the ngram connector is not connected, read https://www.ngram.com/markdown/docs/connect-ngram-to-claude.md?view=1 and help me connect ngram to Claude. Wait for me to complete sign-in and approve access, then resume this workflow.

Selected style

Swiss poster

Source material

https://www.ngram.com/blog/product-demo-best-practices

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Read the video transcript

Planning a product demo? Three things to get right. One. Open with your viewer’s problem, then show the one workflow that addresses it. Two. Use visual emphasis to guide attention to the relevant action. Let the rest recede. Three. Give viewers one clear next step, and test demo changes one variable at a time. Read the product demo guide.

How it works

One source. A repeatable workflow.

04 steps · Claude

Start with

A published article and selected takeaways

Create in

Claude

Make

A short video linked to the full article

Choose the article’s campaign message
Open a Claude conversation with ngram enabled. Paste the workflow prompt, article URL and selected ideas. Specify the audience, format and next action. Ask Claude to keep the adaptation grounded in those passages.
Review the short version
Confirm the prepared settings with plan review. Compare the narration with the source and check that the scene plan fits the intended placement. Request changes when the closing action or source link is missing.
Check the finished campaign video
Ask Claude for progress on the existing video. Play the returned preview, check mobile text size and make sure the ending gives viewers enough time to read the source link.
Deliver with a link to the article
Choose a suitable viewing link or available MP4 export. Add the article URL to the campaign copy or destination page, then use your chosen publishing channel.

Watch the workflow

Create a blog campaign video in Claude

Follow the article brief, settings confirmation, storyboard review and closing-card revision, then watch the complete vertical campaign video. Waiting time is removed.

Read the walkthrough transcript

The published article and selected takeaways are supplied to Claude. The 30-second vertical Swiss poster settings are confirmed with plan review. The five-scene storyboard is checked against the source. A revision adds the exact closing action above the two-line article URL. The revised plan is approved for the same video. Claude returns the finished MP4 and ngram project. The complete 30-second campaign video plays with this narration. Planning a product demo? Three things to get right. One. Open with your viewer’s problem, then show the one workflow that addresses it. Two. Use visual emphasis to guide attention to the relevant action. Let the rest recede. Three. Give viewers one clear next step, and test demo changes one variable at a time. Read the product demo guide.

Your starting point

Start with the prompt.

Work through the article with Claude, then review a video plan focused on the ideas and next step your campaign needs.

Your request for Claude

Open Claude ↗

Connect ngram to Claude

Review. Then deliver.

Claude returns the finished video and its ngram project. Check the short version against the selected article passages before delivery.

While your video is being made

Ask Claude for the current video’s status and review any pending question or plan.

Share a link

Choose visibility for the intended audience and include the full article URL with the viewing link.

Download the video

Ask Claude to prepare an MP4 and choose an export option available to your ngram account. Download in the ngram project requires an eligible paid plan. Check the saved file before uploading or sending it.

If the workflow needs attention

Ask Claude to inspect the existing video’s reported problem. Keep its ID and project link when continuing the same run.

The short version changes the article’s meaning: Quote the relevant source passage and explain the missing qualification. Ask Claude to revise the affected narration and scene in the same video.
The closing action is missing: Supply the exact closing text and destination. Ask Claude to show both clearly and hold the closing card long enough to read.
Text does not fit the placement: Identify the scene and intended aspect ratio. Ask for a layout revision that preserves the selected ideas and source URL.

Keep the workflow. Change the story.

01
Build the next article-led campaign
Replace the article, audience and selected ideas together. Review the new source’s qualifications before approving its video plan.
02
Test a specific campaign change
Ask for one clear change to the existing video, such as the opening or closing action. Keep the source message consistent when comparing the versions in your campaign.

Examples

Explore explanations and campaign videos with their starting prompts.

Marketing explainers

See how a short explanation makes one idea understandable.

See the example

Marketing ad examples

Compare hooks and calls to action for a campaign audience.

See the example

Marketing brand stories

Explore storytelling when the article introduces a brand’s point of view.

See the example

Marketing demonstrations

Show a real workflow when the article teaches a product task.

See the example

Founder explainers

Explain a software concept in language a new prospect can follow.

See the example

Slide-based explanations

Use a presentation when the article’s ideas already have a reviewed visual structure.

See the example

Templates

Match the video format to the article and the viewer’s next step.

Article teaser

Summarize selected ideas and direct viewers to the full article.

Use this template

Concept explanation

Teach one idea from the source with a clear visual example.

Use this template

Campaign ad

Shape an approved message for a defined placement and audience.

Use this template

Marketing launch

Adapt a product announcement for its launch page or social channels.

Use this template

SaaS explanation

Explain a software problem and the product approach described in the source.

Use this template

Marketing product demo

Turn a product-focused article into a demonstration using genuine screens.

Use this template

Features

Refine the explanation for the format where viewers will watch.

Motion graphics

Show selected ideas with labeled diagrams and readable text.

Explore feature

AI voiceover

Check spoken names, terminology and the closing action.

Explore feature

Captions and subtitles

Add captions when needed and check them against the article.

Explore feature

Brand Kit

Apply the approved branding for the campaign.

Explore feature

Video editing

Adjust a scene when the source or campaign message changes.

Explore feature

Video hosting

Provide a viewing destination that can sit beside the full article.

Explore feature

Solutions

Explore related work for the people planning the campaign.

Growth and marketing

Give an article another entry point for the intended campaign audience.

See the solution

Content creators

Turn one published idea into a short video and retain its source context.

See the solution

Agencies and consultants

Adapt an approved client article into a reviewable campaign asset.

See the solution

Product marketing

Explain the product ideas behind a written announcement or guide.

See the solution

Founders

Share a useful idea from a founder’s article with a new audience.

See the solution

Small businesses

Create a short explanation from a service guide or business article.

See the solution

Use cases

Choose the placement and purpose before adapting the article.

Content repurposing

Select the ideas worth carrying from an article into video.

Explore use case

Social clips

Create a concise version for the social format you plan to use.

Explore use case

Email campaign

Use a linked thumbnail or viewing page in the email handoff.

Explore use case

Landing-page video

Place the explanation beside the campaign’s next action.

Explore use case

Brand video

Explain the perspective behind a brand-led article.

Explore use case

Founder marketing

Adapt a founder’s written explanation for prospects.

Explore use case

Converters

Use the source format that preserves the material you need.

Blog to video

Create a short version of a published post.

Start converting

URL to video

Begin with a public page containing the source ideas.

Start converting

Text to video

Paste selected passages and the intended campaign message.

Start converting

Script to video

Create from narration already approved for the short version.

Start converting

Document to video

Use the reviewed working document behind the article.

Start converting

PDF to video

Adapt a downloadable report or guide when that is the campaign source.

Start converting

Tools

Use a focused tool for the part of the job you need next.

Social media video maker

Create a short video for a specific social placement.

Marketing video maker

Shape a source-backed message for the campaign audience.

Explainer video maker

Make one idea from the article easier to understand.

Video script generator

Draft concise narration from the selected source material.

Video caption generator

Prepare captions and check names and terminology.

Video editor

Revise the finished campaign video before distribution.

Integrations

Explore other paths from a reviewed article to a video.

All integrations

Claude

Select the article’s ideas, review the plan and retrieve the result in your conversation.

Explore integration

MCP Server

Use ngram’s video tools from another compatible assistant.

Explore integration

Chrome extension

Begin with the article open in your browser.

Explore integration

n8n

Pass an approved article record into a configured video workflow.

Explore integration

Zapier

Connect a reviewed content record to a video request and result handoff.

Explore integration

viaSocket

Map selected article text and video settings into the creation action.

Explore integration

Related workflows

Choose another workflow when the communication job changes.

Create from an article in ngram

Start directly in Studio with the published source.

Explore workflow

Explain a concept in Claude

Develop a teaching video from lesson facts and a worked example.

Explore workflow

Explain a release in Claude

Create a customer update from published release information.

Explore workflow

Prepare a release roundup

Summarize shipped changes directly in ngram.

Explore workflow

Follow up a demonstration

Explain the buyer’s agreed priorities and next step.

Explore workflow

Explain roadmap priorities

Keep tentative work and current availability clear for stakeholders.

Explore workflow

Turn your next source into a video.

View the workflow starter