Screen Recording to Polished Video for demos customers and prospects can follow

Start with the real product take, then remove dead time and clarify what is happening on screen. Add captions, callouts, narration, and brand, then prepare sales, support, or launch edits separately.

Input · Screen Recording to VideoReady

Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.

How credits work

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How it works

From raw capture to branded video in four steps.

Upload the real walkthrough, tell ngram how to handle its speech, and identify the steps that need explanation. Review the plan before creating the polished video.

01

Drop the recording in

Upload an MP4, MOV, WebM, MKV, or AVI recording. ngram transcribes the narration and uses the recording as the source for the walkthrough.

02

The agent reads the capture

ngram inspects the recording and proposes a plan around the useful actions. Specify whether to keep, clean up, replace or mute the original speech, and name the moments that need step labels, callouts or diagrams.

03

Steer the cut in plain language

Ask for a shorter opening, a clearer step label, or a graphic that explains the result before returning to the recording. Select your Brand Kit and choose any saved intro or outro slides you want to include.

04

Review and export the video

Review the screen recording video for its intended channel, including the crop and caption placement, then export one MP4 from Studio. Prepare and review another aspect ratio as a separate edit.

Output controls

Real knobs for cleaning up a raw screen capture.

Dead-air auto-trim

Silences, loading spinners, and ‘where was that tab’ moments are detected and cut. Adjustable threshold per recording: keep the breaths, kill the limbo.

Smart zoom on click

Cursor and click moments become push-ins on the affected UI region. Each zoom is editable: pick a different target, change the hold time, or remove it.

Cursor smoothing and click emphasis

Jittery trackpad paths are eased; clicks get a subtle ripple so viewers see the action without you narrating ‘and now I click here’.

Burned-in captions from your narration

Caption track generated from the recording’s audio, styled by your brand kit, and burned into the export. Edit any line in the script panel.

Branded backgrounds and frames

Wrap the recording in a branded frame, drop in a background gradient, or add a logo bug, applied per workspace brand kit at /app/brand-kit.

Prepare each channel edit separately

Set the intended channel and aspect ratio for the screen recording video, then review the crop, caption placement, and CTA before exporting one MP4. Prepare another channel version as a separate edit.

Section cards and chapter labels

The agent proposes section titles based on what the screen is showing. Edit the wording, change the duration, or skip them per chapter.

Security questions, answered by our team

Recordings stay in your workspace, and you can delete them anytime. Talk to sales about security, access controls, and data handling for your team.

Use cases

Where a polished screen recording earns its keep.

Product demos

Demo videos that don’t look like raw Looms

Walkthroughs for prospects and pricing pages, cleaned of dead air, captioned, and on-brand, no Camtasia weekend.

See use case
Customer onboarding

Onboarding walkthroughs new users actually finish

Smooth cursor, callouts on the click, captions burned in. The same recording becomes a 9:16 in-app help clip without a second take.

See use case
Help center

Help articles built around a polished clip

Replace the wall of screenshots with one captioned, zoomed walkthrough. Embedded on the article, mirrored to the in-app widget.

See use case
Feature announcement

Release videos from the same recording you already made

Turn the engineering Loom into a launch clip with section cards, branded outro, and a 1:1 cut for LinkedIn, without re-recording.

See use case
API documentation

Tutorial videos for SDK and API docs

Polish terminal and editor captures with cursor smoothing, click ripples, and section labels. Share the full clip on /watch, then use Video to GIF separately for a README loop.

See use case
Training

Training videos from a single SME recording

A subject-matter expert records once; the agent breaks it into chapters, adds captions, and renders a versioned training video.

See use case
Tutorials

Step-by-step tutorial videos

Each click in the recording becomes a labeled step. Captions and zooms make the walkthrough watchable at 1.5x without losing detail.

See use case
Sales demo follow-up

Demo follow-ups that aren’t just a raw Loom

After the sales call, send a captioned recap that highlights the exact features the prospect asked about, branded, not bare.

See use case

Other converters

Coming from a different source? There’s a converter for that.

Same screen-recording pipeline, different starting material. Screen recording to video is one of 16+ converters that share captions, brand kit.

All converters
Anything → VideoOther sources that flow through the same script + storyboard engine.

Tools that pair with this converter

Capture cleaner. Edit faster. Polish the raw take.

All ngram tools

Integrations

Triggers, not screenshots. Wire screen recording to video into the tools you already use.

Every integration ships with a working recipe tuned for the screen-recording workflow. Start from one, or wire your own with the REST API and self-managed webhook subscriptions for video.completed or video.failed.

REST APIMCP serverWebhook subscriptionsFor API automation, send supported text or URL inputs with a self-service API key, retrieve the video job status, and subscribe to video.completed or video.failed.

How it compares

If you’ve been polishing recordings somewhere else.

Loom handles the capture, Descript and Camtasia handle the timeline. ngram reads the recording, builds the plan, and turns the source into a reviewed channel-specific edit and one MP4 export, so the polish step stops being a project.

FeaturengramLoomDescriptCamtasia
Editing modelAgentic: plain-language edits, agent applies themCapture-first, light trimsTranscript timeline editorManual multi-track timeline
Dead-air auto-trimDetected and cut by the agentNoneManual word/silence removalManual
Smart zoom on clickAuto-placed on click moments, editableNoneManual keyframesManual SmartFocus keyframes
Cursor smoothing + click emphasisApplied automaticallyBasic click highlightNoneManual cursor effects
CaptionsAuto-generated, brand-styled, burned-inAuto on paidAuto transcript, manual stylingManual or paid add-on
Brand Kit and optional intro/outro slidesSelect the kit, then choose saved intro/outro designs for this videoLimitedLimited templateManual templates
Channel-specific editing workflowOne reviewed MP4 per channel-specific edit16:9 onlyManual reframe per ratioManual reframe per ratio
Hosted /watch share pageBuilt-in, brandedBuilt-inLimitedExternal hosting
API + webhooks for the workflowREST API with self-service API keys; webhook subscriptions for video.completed or video.failed; MCP, Zapier, and n8n for documented workflowsZapier onlyLimitedNone
Delete your files anytimeFiles stay in your workspace, deletable on demandStored in accountStored in accountLocal files

Common questions about screen recording to video

What screen recording sources does ngram accept?

Upload MP4, MOV, WebM, MKV, or AVI files from Loom, OBS, QuickTime, ScreenPal, or a native recorder. You can also record in the browser, then use that recording as the source for the walkthrough.

How long can the screen recording be?

Files up to 500 MB upload on the starter tier and around 5 GB on paid. Recordings between 30 seconds and 30 minutes are the sweet spot. Longer captures process; they just take longer to render and benefit from the dead-air trim more.

Will the captions match the original narration?

Yes. AssemblyAI transcribes the recording, the agent aligns each line to the on-screen action, and the captions are styled per your brand kit. Every caption line is editable in the script panel before export.

How does the smart zoom work on a screen recording?

The agent reads cursor paths and click moments, then proposes a zoom target on the affected UI region. You see each zoom in the storyboard before render, so you can change the target, change the hold time, or remove it per scene.

Can I get landscape, square, and vertical from one screen recording?

Prepare and review each aspect ratio as a separate screen recording video edit. Check the crop and caption placement for that channel, then export one MP4 from Studio.

Does my brand kit apply to a Loom export?

Set up your Brand Kit at /app/brand-kit, then select it when creating the video to use its logo, colors, fonts, and motion style. Choose saved intro and outro designs if you want to include them. Turn on captions whenever you want.

How long does the polish take?

Render time varies with the source length, format, and requested changes. You can review and edit the script, scenes, captions, and timing in the agentic workflow before exporting the finished video.

What about privacy, where do recordings go?

Your recordings stay in your workspace, and you can delete them whenever you want. For security, access controls, and data handling specifics for your team, talk to sales.

Can I localize the polished walkthrough?

Yes. The same recording can be re-rendered with translated captions, on-screen text, and an optional voiceover dub in the target language, driven by ngram’s translation feature.

Is there an API for this?

Upload the recording in Studio and review the generated video there. The Public API accepts documented text or URL inputs, not the recording file as a direct upload. Public webhook subscriptions emit video.completed or video.failed for supported API jobs.

Can I add explanations while keeping the original presenter audio?

Yes. Ask ngram to retain the original speech and add labels, callouts or short graphic inserts at the points you name. Review the transitions back to the recording so the visuals still match the explanation. Ask for clean footage when you want a passage without overlays.

Screen Recording → Video

Stop shipping raw Looms. Ship the polished cut.

Start with the screen recording, review the edit for its intended channel, and export one MP4. Prepare each additional aspect ratio as a separate edit.

Put it into practice

Follow a workflow from source material to a video you can review, share and make again.

Each onboarding path or product change

Create a customer onboarding walkthrough in Claude

Give Claude your setup guide and current product screens. Review ngram’s plan, then create a walkthrough that helps a new customer finish one useful task.

A verified setup guide and real product screensA first-workflow video with clear next steps

Ways to run: Claude

Each buyer role, product workflow or interface update

Create a role-specific SaaS demo in Claude

Give Claude the buyer’s task, current interface screenshots and approved narration. Review ngram’s plan, then create a product demonstration that shows the workflow this role needs to understand.

Genuine interface screenshots, a verified product path and approved narrationA focused SaaS demonstration using the supplied interface material

Ways to run: Claude

Each recurring onboarding question or approved process update

Explain a fintech onboarding step in Claude

Give Claude the approved customer instructions for one onboarding step. Review ngram’s explanation, then create a video that tells customers what to prepare and what to do next.

Approved onboarding instructions and demonstration assetsA focused customer instruction video

Ways to run: Claude

After each relevant demo

Make a sales demo follow-up video from meeting notes

Give a buyer a focused recap of the workflow discussed in a demo. Use meeting notes and approved product material to explain their goal, answer the open question and propose the next step.

Demo notes and product sourcesDemo follow-up video

Ways to run: In ngram

Each buyer demonstration or evaluation follow-up

Turn demo notes into a buyer follow-up video in Claude

Give Claude the buyer’s priorities, demonstrated screens and open questions. Review ngram’s plan, then create a concise recap that keeps the product facts and proposed next step clear.

Reviewed demo notes, genuine demonstrated screens and outstanding questionsA buyer-specific recap with a clear evaluation step

Ways to run: Claude

Each product release

Turn release notes into a customer update video in Claude

Give Claude the shipped changes. Use ngram to create a narrated update, review its plan and bring the finished video back to the conversation.

Release notes and real product screenshotsA narrated customer update

Ways to run: Claude

Every release

Turn release notes into a product update video

Give customers a short explanation of what shipped, who it helps and where to find it. Use your release notes to make a repeatable video update, then check the result against the shipped product.

Published release notesRelease roundup video

Ways to run: In ngram