ngram vs Loom
Use Loom to record and share a message with your team. Choose ngram when a recording, document or product page needs to become a planned demo, explainer or follow-up video. See a real example, then adapt the brief for your own material.
ngram
Business video creation
Turn the material behind a demo into a reusable video.
Loom
Recording and communication
Keep capture and discussion close together.
What each workflow includes
Compare the creation process, editing controls and sharing options. Read each row for the relevant limits and plan requirements.
| Capability |  ngramAI video engine | Loom |
|---|---|---|
| Starting material | Prompt, files, footage or a product website, including attended sign-in handoffIn an Opus 5.5 creation chat, ask ngram to browse your product. Take over its browser to sign in when needed, then return control for screen capture. | Screen/camera capture; video uploads on paid plans |
| Planning a new video | Review one plan containing the proposed script before generation | Record your message, then organize and edit the recording |
| Editing | Request revisions in chat or adjust the timeline | Trim and stitch; transcript editing on Business + AI |
| Filler words and pauses | Ask chat to remove them from supplied footage | Removal tools on Business + AI |
| Visual emphasis | Callouts over footage and motion-graphics cutaways for steps or explanations | Paid drawing and mouse emphasis; overlays on Business + AI |
| Captions | Turn captions on when you want them | Transcription and closed captions |
| Branding | Set up and select your Brand Kit when creating a video | Paid page-logo and player-color controls |
| Version for another channel | Request another version and set its aspect ratio and length | Custom recording dimensions on paid plans |
| Sharing and download | Public links and embeds on Free; MP4 downloads and unlisted links from Basic | Share links and viewer discussion; downloads on paid plans |
| Free allowance | 1,000 credits/month; account model options apply | 25 recordings/person; five-minute screen recordings at up to 720p |
| Monthly paid entry | Basic: $29/month, 3,000 credits, one user | Business: $18/user/month; Business + AI: $24/user/month |
A quick message or a reusable video?
Create from existing material
Give ngram your sources and audience. Review a plan containing the script, then generate a demo or explainer with narration and scene design.
Record a conversation starter
Capture a walkthrough and share it with teammates. Loom keeps viewer comments and reactions alongside the recording.
Give a recording another purpose
Upload an exported recording to ngram and explain the new audience and goal. Add supporting docs, choose a style and review the proposed video.
Where each tool fits
Combine a product page, uploaded files and footage in one brief. The Supabase example on this page uses a public demo and its supporting documentation to create a focused follow-up.
Name the audience, message and next step. Approve the proposed plan containing the script, then use chat or the editor to refine the result.
Choose your Brand Kit in the composer, then select saved intro and outro slides for this demo. Add captions when wanted and request a separate version for another channel.
Loom suits a bug explanation, project update or teammate walkthrough where the recording itself carries the message.
Comments and reactions keep feedback next to the video. That is useful when the goal is a conversation rather than a separate production.
For teams working in Jira and Confluence, Loom’s connections can matter as much as the editing controls. Check the plan required for each integration.
Pricing comparison
ngram
Free: 1,000 credits/month. Basic: $29/month with 3,000 credits and one user. Premium: $59/month with 10,000 credits and Brand Kit access. Monthly billing; see pricing for all plans.
Loom
Starter: free. Business: $18 per user/month. Business + AI: $24 per user/month. Monthly billing; Enterprise pricing is quoted separately.
Which tool is right for you?
Turn the material behind a demo into a reusable video.
- Turn an existing demo into a customer follow-up
- Explain a product using footage plus supporting documents
- Create from a product page when you have no recording
- Review the script in a plan before generation
- Request a new channel version from the same source material
Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.
How credits workKeep capture and discussion close together.
- Send a screen walkthrough to a teammate
- Collect comments and reactions around a recording
- Keep video messages connected to Jira or Confluence
- Use recording-centered editing and sharing
From this input to this video
A recap of Supabase’s public demo: create a branch, change the schema, review and merge. The closing action is a suggested next step.
Prompt
Create a 45-second follow-up video after a demo of Supabase Branching for developers who watched Supabase’s public branching demo. Use these approved demo materials, meeting notes or public product sources: the official demo https://www.youtube.com/watch?v=AMQqhHxz5UI and current documentation https://supabase.com/docs/guides/deployment/branching. Recap the audience goal: test database schema changes separately before merging them into production. Show the workflow discussed: in Jon Meyers’s demo, create an add-comments branch, add a comments column to the posts table, review the changes and merge the branch; recap the real demonstrated workflow rather than implying a private customer meeting. Use this verified supporting detail: the demo shows the comments column in the main branch only after the merge completes. Address this open question using only the supplied answer: Does a branch copy production data? No: the demo and documentation describe an isolated branch with the schema but without production data. Keep commercial terms exactly as stated in the source. End with this next step: as a suggested next step, read the current branching guide and evaluate the workflow in a test project; no buyer commitment is recorded. Describe it as agreed only when the source records that agreement; otherwise present it as a suggestion. Use actual product screenshots or recordings from the supplied sources for UI demonstrations. Tone: helpful and practical. Voiceover language: English.
Selected style
Product spotlight
Read the video transcript
Here's a quick recap of Jon Meyers's Supabase Branching demo. The goal: test database schema changes separately, before they touch production. First, he created a branch called add-comments. On that branch, he added a comments column, type text, to the posts table. Then he reviewed the changes: a diff showing exactly what would run against main. And he merged the branch. The comments column appeared in main only after the merge completed. One open question: does a branch copy production data? No. The demo and the docs describe an isolated branch with the schema, but without production data. A suggested next step: read the current branching guide, and evaluate the workflow in a test project.
Turn a demo into a useful follow-up
The example uses Supabase’s public recording and docs. For your own demo, bring an exported video file or suitable public source and explain what the viewer needs next.
Bring the source
Download an authorized recording from its original tool, then upload that file in ngram. You can also supply a public demo source and supporting documents.
Adapt the brief
Fill in your product, audience, verified details and next step below. In ngram, attach your files and select the Brand Kit you want to use.
Approve and create
Review the proposed plan containing the script. Approve it to generate the video, then request any revisions before sharing or downloading.
Make it yours
Fill in your details here, or continue and finish your brief in ngram.
Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.
How credits workTrusted by teams at
Build the video around your message
Screencast editing
Drop in a Loom-style capture and ngram reads the workflow, then cuts and polishes it for you.
Script generation
Turn a release note or product URL into a structured, editable script before you ever record.
AI voiceover
Narrate a video from text instead of recording your own voice on every take.
Motion graphics
Add animated explanations, section titles and callouts to support the demo.
Video Converter
Studio downloads the finished video as MP4. Use the separate Video Converter afterward when a destination requires MOV, WebM, or MKV; it changes the file container without reframing the video.
Brand kit
Select your Brand Kit when creating the video to use its logo, colors, and fonts.
AI visuals
Scene visuals and B-roll generated to match the script when there is nothing to show on screen.
Captions
Captions you can turn on before export, styled to the brand kit.
Give your recordings a recurring role
Product demo video
Turn source footage into a product walkthrough with the pacing and emphasis your audience needs.
Customer onboarding video
A repeatable onboarding video for every new account, not a one-off Loom per customer.
Feature announcement video
Turn a changelog entry into a launch clip ready for email and social.
Help center video
Support answers that live in your docs as polished walkthroughs, not screen-record one-offs.
Tutorial video
Step-by-step how-tos generated from a script and a recording.
Sales prospecting video
Personalized outreach clips that look produced, not like a quick desk recording.
Training video
Internal training that holds attention with chapters, callouts, and brand polish.
Social media clips
Cut a long recording into vertical clips formatted for each platform.
Point tools to finish a recording
Screen Recorder
Capture your screen, then let AI clean it up instead of sending a raw take.
Try Screen RecorderEye Contact AI
Fix gaze so you look at the camera even while reading a script on screen.
Try Eye Contact AIVideo Cutter
Choose the part of a recording you want to keep for your next video.
Try Video CutterAuto Subtitle Generator
Create captions for a recording and review them before sharing.
Try Auto Subtitle GeneratorAI Voice Generator
Generate a clean voiceover from text when re-recording is not worth it.
Try AI Voice GeneratorVideo Translator
Re-voice and subtitle a recording into another language.
Try Video TranslatorAdd Music to Video
Drop a soundtrack onto a bare screen recording.
Try Add Music to VideoVideo to GIF
Turn a short clip into a looping GIF for docs and threads.
Try Video to GIFYou do not need to hit record to make a video
Auto-edit a raw Loom-style capture into a clean, narrated cut.
Convert Screen recording to VideoTurn a changelog into a launch video without filming anything.
Convert Release notes to VideoConvert a support doc into a walkthrough customers can watch.
Convert Help article to VideoMake a doc watchable instead of recording a screen-share of it.
Convert Docs to VideoDrop a product page link and get a narrated overview back.
Convert URL to VideoPull share-ready highlight clips out of a long recording.
Convert Webinar to ClipsWire ngram into the workflow Loom lives in
whenA screen recording lands in your drive
thenSend the approved source and brief to ngram, then route the completed-video result to the next step in your Zap
whenYour n8n workflow has the demo material ready
thenCall ngram’s hosted generation service and receive the completed-video result
whenClaude or ChatGPT calls the ngram tool
thenCreate the requested demo recap using the linked account and retrieve its result
whenA product page gives you the context for a demo
thenBring that webpage into a new ngram video brief
whenA demo finishes rendering
thenVerify the connected YouTube destination, then compose the demo as a post in Social Publishing Beta.
Who needs more than a quick recording?
Customer Success
Create an onboarding overview that your team can revise and reuse across accounts.
Product Marketing
Launch films, demos, and explainers built from a release note instead of filmed.
Sales Enablement
Prospecting and follow-up clips that look produced rather than recorded at a desk.
Support Teams
Turn repeat tickets into reusable help videos instead of recording the same fix twice.
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Is ngram a good Loom alternative?
Can I use a recording I already made in Loom?
What does the example on this page show?
Can I remove filler words and pauses?
How do I apply my branding?
Can I make a vertical version later?
Can I try ngram before paying?
How does pricing compare?
Can I automate a repeatable demo workflow?
Do I need editing experience?
Turn your next demo into a useful follow-up with ngram
Start with your sources and describe the video you need. Select your Brand Kit in ngram, then review the plan and create your first video.
Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.
How credits work