ngram vs Loom
Loom is the fastest way to record your screen and send an async message. ngram turns the same recording, plus any doc, URL, or script, into a finished video for customers, prospects, and launches. This page shows which job each one is built for.
ngram
LoomTrusted by teams at
One records the message. One produces the video.
Finished video, not raw footage
Paste a doc, URL, or script and ngram returns a narrated, on-brand cut with motion graphics and captions. The AI handles the edit you would otherwise do by hand.
Async messages in seconds
Record your screen and webcam, then send a link with no render wait. For a quick standup reply or a 'here is what I changed' note, Loom is faster.
Customer-facing and on-brand
Tell ngram the audience and channel and it adapts the script, pacing, and format. The same source becomes a LinkedIn launch, a 9:16 ad, and a help-center walkthrough.
Feature-by-feature comparison
The highlighted column is ngram. Where we mark a partial, it works but with caveats — we've noted them.
| ngramAI video engine | Loom | |
|---|---|---|
| AI editing in paid plans | Included in every paid plan | Business + AI tier onlyFiller removal and silence trimming require Business + AI at $24/user/mo. |
| Filler word and pause removal | Automatic on every render | Business + AI tier ($24/user/mo) |
| Script and storyboard preview | Review and edit the plan before rendering | Not available |
| Context-aware generation | Adapts script and format to audience and channel | Not available |
| Build a video from a doc, URL, or script | Text, PDFs, decks, URLs, screenshots, recordings | Records new footage only |
| Screen recording | In-browser capture, transcribe, auto-polish | Up to 4K on paid, 720p freeFree Starter caps at 720p and a 5-minute limit. |
| Record and share an async message | Generates a finished cut firstngram produces an edited video, not an instant raw link. | Instant share link, no render wait |
| Native mobile apps | Web-based, runs in a mobile browser | Native iOS and Android apps |
| Smart zoom on interactions | Automatic push-ins on clicks and key moments | Not available |
| Cursor and click emphasis | Automatic cursor smoothing and click highlights | Not available |
| Callouts and step labels | AI-placed callouts and section labels | Not available in-app |
| Motion graphics and text animation | Auto-animated lower-thirds, charts, transitions | Not available |
| Multi-format export (16:9, 9:16, 1:1) | One render reframes to every aspect ratio | Single landscape format |
| Captions and transcription | Burned-in captions on every export | Transcription in 50+ languages |
| Brand kit (logo, colors, fonts) | Define once, applied automatically to every video | Custom branding on paid plans |
| AI voiceover | Studio voices and voice cloning from a script | Records your own voice only |
| AI-generated visuals | Scene visuals and B-roll matched to the script | Not available |
| Viewer comments and reactions | Hosted share page with view counts | Threaded comments, emoji reactions, CTAs |
| Integration ecosystem | Zapier, Make, n8n, MCP, YouTube, LinkedIn | Slack, Jira, Notion, Salesforce, Gmail, ZoomTighter Atlassian ties (Jira, Confluence) since the acquisition. |
| Free tier | Free tier with full AI workflow | 25 videos, 5-min cap, 720p, no AI |
| Starting paid price | $29/month, AI editing included | $18/user/mo, or $24 with AIBusiness at $18 excludes AI editing; AI starts at $24/user/mo. |
Where each tool wins
Upload a screen recording and ngram transcribes it, trims dead air and filler words, adds smart zooms on clicks, and places callouts. The same auto-edit that Loom puts behind its $24 AI tier runs on every ngram render.
Tell ngram the audience, goal, and channel and it sets the script, pacing, and format. A customer launch and an internal update start from the same source but come out as different videos.
Paste a doc, a product URL, a deck, or a screenshot and ngram builds a coherent video around it. Loom only records new footage, so there is nothing to repurpose a launch post or release note from.
Animated lower-thirds, charts, transitions, and a brand kit applied automatically. The output looks produced rather than recorded, which is the difference when the video goes to prospects or onto a landing page.
Export 16:9, 9:16, and 1:1 with captions from a single render. Loom outputs one landscape file, so a vertical social cut means re-recording or sending it to another editor.
Record your screen and camera and share an instant link with no render wait. For a standup reply, a bug walkthrough, or a 'here is what changed' note, that speed is the whole point and ngram's generate-then-edit flow is heavier.
iOS and Android apps let people capture and send from a phone. ngram runs in the browser, including on mobile, but does not ship dedicated recording apps.
As part of Atlassian, Loom plugs into Slack, Jira, Notion, Salesforce, Gmail, and Zoom, with viewer comments and reactions on every video. If your team lives in those tools and already knows Loom, that familiarity counts.
Which tool is right for you?
When the video leaves the team and needs to look produced.
- Make videos for customers, prospects, or launches, not just internal threads
- Work in product marketing, growth, sales enablement, or customer success
- Need a recording turned into a polished demo without hand-editing it
- Repurpose one source across YouTube, LinkedIn, TikTok, and Reels formats
- Start from a doc, URL, deck, or release note rather than new footage
- Want auto-cut and smart zoom without paying $24 per user per month
When you just need to record and send, fast.
- Send quick async screen messages to teammates
- Want the fastest record-to-share link with no render wait
- Care about speed of capture over production quality
- Already run on Atlassian tools like Jira and Confluence
- Need native mobile recording on iOS or Android
- Rely on viewer comments and reactions inside the player
What Loom records, ngram produces
Screencast editing
Drop in a Loom-style capture and ngram reads the workflow, then cuts and polishes it for you.
Script generation
Turn a release note or product URL into a structured, editable script before you ever record.
AI voiceover
Narrate a video from text instead of recording your own voice on every take.
Motion graphics
Animated lower-thirds, charts, and callouts that a raw Loom recording does not get.
Multi-format export
One render becomes a landscape demo, a vertical social cut, and a square ad.
Brand kit
Logo, colors, and fonts applied automatically, so external videos stay on brand.
AI visuals
Scene visuals and B-roll generated to match the script when there is nothing to show on screen.
Captions
Burned-in captions on every export, styled to the brand kit.
The videos teams build instead of recording a Loom
Product demo video
A walkthrough that gets auto-cut, zoomed, and captioned instead of left as a raw screen capture.
Customer onboarding video
A repeatable onboarding video for every new account, not a one-off Loom per customer.
Feature announcement video
Turn a changelog entry into a launch clip ready for email and social.
Help center video
Support answers that live in your docs as polished walkthroughs, not screen-record one-offs.
Tutorial video
Step-by-step how-tos generated from a script and a recording.
Sales prospecting video
Personalized outreach clips that look produced, not like a quick desk recording.
Training video
Internal training that holds attention with chapters, callouts, and brand polish.
Social media clips
Cut a long recording into vertical clips formatted for each platform.
Point tools to finish a recording
Screen Recorder
Capture your screen, then let AI clean it up instead of sending a raw take.
Try Screen RecorderEye Contact AI
Fix gaze so you look at the camera even while reading a script on screen.
Try Eye Contact AIVideo Cutter
Trim a recording by its transcript rather than scrubbing the timeline.
Try Video CutterAuto Subtitle Generator
Add frame-accurate captions to any clip in seconds.
Try Auto Subtitle GeneratorAI Voice Generator
Generate a clean voiceover from text when re-recording is not worth it.
Try AI Voice GeneratorVideo Translator
Re-voice and subtitle a recording into another language.
Try Video TranslatorAdd Music to Video
Drop a soundtrack onto a bare screen recording.
Try Add Music to VideoVideo to GIF
Turn a short clip into a looping GIF for docs and threads.
Try Video to GIFYou do not need to hit record to make a video
Auto-edit a raw Loom-style capture into a clean, narrated cut.
Convert Screen recording to VideoTurn a changelog into a launch video without filming anything.
Convert Release notes to VideoConvert a support doc into a walkthrough customers can watch.
Convert Help article to VideoMake a doc watchable instead of recording a screen-share of it.
Convert Docs to VideoDrop a product page link and get a narrated overview back.
Convert URL to VideoPull share-ready highlight clips out of a long recording.
Convert Webinar to ClipsWire ngram into the workflow Loom lives in
whenA screen recording lands in your drive
thenngram auto-edits it and posts the finished clip to Slack
whenA HubSpot deal moves to 'Demo sent'
thenRender a personalized demo and attach it to the record
whenA self-hosted flow needs an onboarding video
thenGenerate it on your own VPC, no footage leaving the box
whenClaude or ChatGPT calls the ngram tool
thenReturn a finished, on-brand MP4 and a share link
whenYou capture a tab the way you would in Loom
thenGet a polished, captioned cut back in a new tab
whenA demo finishes rendering
thenPublish straight to YouTube with a title and chapters
Who needs more than a quick recording?
Customer Success
Onboarding and QBR videos customers actually finish, not a fresh Loom per account.
Product Marketing
Launch films, demos, and explainers built from a release note instead of filmed.
Sales Enablement
Prospecting and follow-up clips that look produced rather than recorded at a desk.
Support Teams
Turn repeat tickets into reusable help videos instead of recording the same fix twice.
See how ngram stacks up against the rest.
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Still deciding?
Turn your next recording into a finished video with ngram
Start from a doc, a script or a rough recording and get a finished, on-brand video back. Free to try — see how ngram compares to Loom on your own content.