Explainer Video

Explainer videos that convert visitors not confuse them

Turn your product docs, landing page, or rough script into a polished explainer video in under 30 minutes. No animation skills. No agency. No six-week wait.

Or pick a video type to get started

Trusted by teams at

Salesforce
Salesforce
HubSpot
HubSpot
PayPal
PayPal
Snap Inc.
Snap Inc.
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Fivetran
Fivetran
Demandbase
Demandbase
Salesforce
Salesforce
HubSpot
HubSpot
PayPal
PayPal
Snap Inc.
Snap Inc.
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Fivetran
Fivetran
Demandbase
Demandbase
Eightfold AI
Eightfold AI
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Sandbox VR
Sandbox VR
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe
Eightfold AI
Eightfold AI
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Sandbox VR
Sandbox VR
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe

"Everyone loves the product once they get it. Getting them to that point is where we lose people."

You're a product marketer or founder at a SaaS company with a product that solves a real problem.
But your landing page isn't converting because visitors can't quickly grasp what you do.
They skim the headline, scan the feature list, and bounce before they ever reach the signup button.

You've tried rewriting the copy three times.
You've added comparison tables, benefit bullets, even a carousel of screenshots.
But text-based explanations hit a ceiling.
People don't read, they scan.
And scanning your landing page doesn't communicate the "aha" moment your product delivers.

Creative brief limbo Three rounds of revisions, two stakeholder reviews, and a month later you still don't have a final script approved

86% conversion lift left on the table Landing pages with video convert dramatically better, but most teams ship without one because production is too slow

Stale before it ships Your positioning evolved twice during the six-week production cycle, and the video launched with last quarter's messaging

DIY looks DIY Template tools give you layouts, but the result screams 'we couldn't afford a real video' to every visitor who clicks play

Every visitor who bounces confused is a conversion your competitor gets instead.

From "let me explain..." to "I watched the video, I'm ready to start"

The Old Way

Before ngram

The ngram Way

After ngram

A prospect lands on your homepage. They read the headline, glance at the feature grid, and try to piece together what you actually do. After 20 seconds of scanning, they're not confused enough to leave but not convinced enough to stay. They open a competitor tab.
Same prospect, same homepage. But now a 60-second explainer video sits above the fold. They click play. In under a minute, they see the problem they have, how your product solves it, and what success looks like. No ambiguity. No guesswork.
Your bounce rate sits at 68%. Your homepage-to-signup conversion is 2.1%. You know the product is strong, but the explanation isn't landing. Text alone can't show the workflow, the interface, or the transformation.
They scroll down already understanding your value prop. They convert. Your homepage conversion rate climbs to 3.9%. Your sales team stops hearing "so what exactly do you do?" on discovery calls.
You've quoted three animation studios. The cheapest is $6,500 for 60 seconds. The timeline is five weeks, with a creative brief due by Friday. By week three, your team has already updated the pricing page and renamed a feature.
When you rebrand next quarter, you update the explainer in an afternoon. New script, new visuals, same day. Your CEO asks which agency you used. You tell them it took 25 minutes.
The Numbers Don't Lie

Time to create

4-6 weeks (agency)
Under 30 minutes

Cost

$5,000-$12,000
Included in your plan

Time to update

Weeks + revision fees
Under 15 minutes

Conversion impact

No video, 2% baseline
Up to 86% lift with video

Professional explainers from what you already have

ngram transforms your product docs, landing page copy, or rough script into polished explainer videos that make your product click for every visitor.

1

Start from text or docs

Paste your landing page URL, product description, or feature doc. ngram writes a video script structured around problem, solution, and proof, then generates the visual sequence with motion graphics, transitions, and branded styling. Review the storyboard, adjust the messaging, and export.

2

Or start from a recording

Record yourself explaining your product on camera or via screen share. ngram removes filler words, tightens the pacing, adds visual enhancements, overlays captions, and wraps it in professional branding. Your rough explanation becomes a polished explainer without touching a timeline.

Most popular

Either way, your explanation becomes clear, engaging, and professional. The kind of video that makes visitors understand your product in 60 seconds.

What changes when explainer video take minutes

Landing page conversions climb 86%

Pages with explainer videos convert dramatically better than text alone. When visitors understand your product in 60 seconds, they're ready to sign up. Stop losing conversions to confusion.

Your message actually sticks

Viewers retain 95% of a video message compared to 10% when reading. Your value prop stays with prospects after they close the tab. They remember what you do and why it matters when it's time to decide.

Update when your product evolves

Positioning changed? Feature renamed? Update any section in minutes, not weeks. You're editing a storyboard, not rebriefing an agency. Your explainer stays current without another five-figure invoice.

One video works across every channel

Embed on your homepage, drop into sales emails, post on LinkedIn, run as a paid ad. Export in 16:9, 9:16, or 1:1 with a single click. One explainer, every format, every channel.

Raw recording → polished video in 3 steps

1

Paste your product description

30 seconds

Drop in a landing page URL, feature doc, or just describe what you want to explain. ngram builds the script and storyboard from your input.

2

Review the storyboard

2 minutes

ngram generates a structured narrative with visuals, voiceover, and transitions. Rearrange sections, edit the script, or approve as-is.

3

Render and publish

instant

Get a professional explainer with motion graphics, captions, and branded styling. Export in any format or embed directly on your site.

Built for explainer video, specifically

Script & Storyboard Generation

Your product docs become a clear narrative in seconds

Paste a landing page, feature spec, or rough notes. ngram structures the content into a problem-solution-proof narrative and plans the visual sequence scene by scene. You review and refine the script before anything renders, so the story is right before the first frame.

Learn more
1

Auto Captions

Your explainer works on mute in every feed

85% of social video is watched without sound. ngram generates accurate, styled captions automatically so your explainer converts whether it's embedded on a landing page, shared in Slack, or scrolling through a LinkedIn feed. The message lands either way.

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2

Smart Zoom

Every key moment gets a cinematic close-up

When your explainer shows a product interface or workflow, ngram automatically zooms into the action. Viewers see exactly what matters without you manually keyframing anything. Complex screens become clear, focused moments.

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3

Multi-Format Export

One explainer, every platform, every ratio

Export your explainer in 16:9 for your website, 9:16 for Instagram Reels, and 1:1 for LinkedIn, all from the same project. No re-editing, no reformatting. One video covers every channel your audience uses.

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4

AI Voiceover

Broadcast-quality narration without booking talent

Choose from natural-sounding AI voices in multiple styles and languages. Get professional narration that matches your brand tone instantly. Or record your own voice and let ngram clean up the audio and pacing automatically.

Learn more
5

“But will it work for my situation?”

Still have questions?

The old way vs. the ngram way

DIY (Canva/Powtoon)
Animation Agency
ngram
Time to create
2-5 days
4-6 weeks
Under 30 minutes
Cost
$50-200 + your time
$5,000-$12,000
Included
Learning curve
Moderate (templates + editing)
None (they do it)
None (AI does it)
Time to update
Hours of rework
Weeks + revision fees
Under 15 minutes
Script & story
Write it yourself
Creative brief + revisions
AI-generated, you refine
Ready?

Stop losing visitors who
don't get it

Turn your product into a 60-second explainer that actually converts. Professional quality in under 30 minutes, without the agency price tag or timeline.