Explainer videos that convert visitors not confuse them
Paste your landing page URL, a product doc, or a rough script and get a polished explainer video back inside 30 minutes. An explainer video maker built for SaaS — no animation skills, no agency brief, no six-week production cycle.
Or pick a video type to get started
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Explainer Video videos made with ngram
Real videos created by teams using ngram for explainer video.
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“Everyone loves the product once they get it. Getting them to that point is where we lose people.”
- Day 0, 11:47am
A founder paste-bombs the design Slack with the latest landing page screenshot. Headline says 'Workflow automation reimagined.' The features grid has nine items. Bounce rate dashboard sits open in a tab nobody mentions.
- Week 1
Rewrite the H1 for the fourth time. Add a comparison table. Add a scroll-triggered diagram. Marketing analytics: bounce rate still 68 percent, time-on-page still 14 seconds. The product side keeps shipping; the page stays stuck.
- Week 2
Open Powtoon at lunch. Build half an explainer using stock characters waving at each other. Hit play. It looks like a 2014 LinkedIn ad. Close the tab. Quietly delete the draft from Google Drive before anyone sees it.
- Week 3
Brief three animation studios. Cheapest quote is $6,500 for 60 seconds of motion design. Timeline says five weeks before the first cut. By week three the pricing page will have shipped a redesign and one of the features will have been renamed.
- Week 6
First cut from the studio arrives. The hook lands on the wrong persona. The renamed feature still uses the old name in the voiceover. Revisions cost another $1,800 and push delivery into the following quarter.
- Week 9
Final cut embeds on the homepage. Three competitors have launched their own explainers in the meantime. The video looks good in a vacuum. The pricing page now references a feature the explainer doesn't mention. Conversion is flat.
is the conversion lift Wyzowl reports for landing pages with an explainer video over text-only pages — yet most SaaS teams ship without one because the production cycle eats the launch window.
“We rewrote the headline three times. We added comparison tables. The bounce rate barely moved.”
From "let me explain..." to "I watched the video, I'm ready to start"
A prospect lands on the homepage. They read 'workflow automation reimagined,' glance at a nine-item features grid, and try to piece together what you actually do. After 14 seconds of scanning, they're not confused enough to leave but not convinced enough to stay. They open a competitor tab.
Same prospect, same homepage. A 60-second explainer video sits above the fold. They click play. Inside a minute they see the problem they have, how your product solves it, what success looks like, and where to click next. They scroll past the features grid already converted on the value prop.
You quote three animation studios. Cheapest is $6,500 for 60 seconds. Timeline is five weeks with a creative brief due Friday. By week three the product team renames a feature; you eat a $1,800 revision round. The video lands two months after the launch it was meant to support.
You paste the landing page URL into ngram. The agent drafts a script, plans the storyboard, and renders a polished explainer in 30 minutes. The pricing changes next sprint — you edit two lines of script and re-render only those scenes in another 15 minutes. The explainer never goes stale.
Your homepage explainer is one shot at first impressions. Sales decks still ship without video because re-cutting the explainer costs another studio engagement. LinkedIn ads run text-only because the explainer doesn't have a 9:16 cut. One video, one channel, one moment.
The same explainer renders in 16:9 for the website, 1:1 for the LinkedIn feed, and 9:16 for paid ads and Stories — without a fresh creative cycle per format. Sales reps embed persona variants into outreach. Every channel ships with the explainer video that actually fits its frame.
Professional explainers from what you already have
Bring a landing page URL, a feature doc, or a rough screen recording — ngram turns any of them into an explainer video that makes the product click for every visitor.
Start from a URL or product doc
Paste a landing page, a PRD, or a feature spec. ngram writes a script structured around problem, solution, and proof, plans the visual sequence, and assembles a polished explainer with motion graphics and a brand-matched voiceover. Review the storyboard before render — the script is editable in plain language.
URL to VideoOr start from a rough recording
Record yourself walking through the product on camera or via screen share. ngram removes filler words, tightens pacing, adds smart zooms on key interactions, overlays captions, and wraps it in branded intros. Your rough explanation becomes a polished explainer video without you touching a timeline editor.
Screen Recording to VideoOne polished explainer video
Tight, on brand, structured for conversion. Looks intentional — like someone with a real animation budget made it on purpose.
Starting from a sales deck or a release-notes doc instead? Run it through PPT to Video or Docs to Video first — the polish step downstream is identical.
What changes when the explainer video ships the same day
The homepage finally explains itself
Top benefitBounce rates drop because visitors get it in 60 seconds. Sales calls stop opening with 'so what exactly do you do?' The video updates the same week the product does, so the explainer always matches what the prospect sees inside the app.
Viewers retain 95% of a video message compared to 10% when reading the same content as text — meaning your explainer video keeps doing work hours after the prospect has closed the tab and moved on.
The explainer never goes stale
Rename a feature on Monday. Update the script line, re-render the affected scene, and the explainer matches reality by Tuesday standup. No studio brief, no revision round, no waiting through a five-week production cycle.
One video, every channel
Embed the 16:9 cut on the homepage, drop the 9:16 cut into Stories and Reels, run the 1:1 cut as a LinkedIn ad. Same explainer, every aspect ratio, captions reflowed per format — without a separate creative cycle for social.
Landing page → polished explainer in 3 steps
Paste your landing page or product doc
Drop a URL, a PRD, or even rough bullet points describing what you want to explain. ngram extracts the core narrative, the proof points, and the call to action from the source content.
Review the storyboard
ngram builds a problem-solution-proof structure, plans the visual sequence, and queues motion graphics scene by scene. Edit the script in plain language, swap a visual, or approve as-is before render.
Render and embed
Export in 16:9 for the homepage, 9:16 for Stories, and 1:1 for LinkedIn. When the product evolves next sprint, edit the script line and re-render only the affected scenes — usually inside 15 minutes.
Built for explainer video, specifically
Who ships explainer videos in your company?
Product Marketing
Homepage explainers, feature explainers, and segment-specific cuts shipped without an animation retainer. Update the script the same day the product team renames a feature, so the explainer video never sits one version behind the app it represents.
Founders
Investor explainers, pitch videos, and Product Hunt launch films that look like you hired a studio. Replace the agency invoice with a 30-minute workflow you can run between meetings — and update the next time you sharpen the pitch.
Growth & Marketing
Hero films, ad creative, and short-form cutdowns spun from one explainer source. Test ten variants before lunch — different hooks, different audiences — without a fresh creative brief per concept. Run the winner the same afternoon.
Sales Enablement
Drop the explainer into outbound emails, deal stage nurture flows, and persona-specific decks. Build CFO, RevOps, and PM-specific cuts of the same source explainer so every reply lands with a version that fits the prospect's role.
Customer Success
Feature-education explainers and onboarding clips that walk customers through the workflows that drive activation and renewal. Update the explainer the week a feature ships so customers never see a tutorial that's already out of date.
Developer Relations
API explainers, SDK walkthroughs, and integration guides that ship as fast as the code they document. Turn a doc page into a polished video explainer before the next release branch — no second-class video for the developer surface.
Product Managers
Internal explainers for stakeholder updates and external explainers paired with every release. Sales gets the prospect-facing cut; engineering gets the internal walkthrough — all from the same source PRD instead of a fresh recording session per audience.
Support Teams
Visual help-center responses and ticket-resolution explainers that close the loop in one reply. Turn the long thread of 'can you screenshot it again?' into a 30-second video explainer that resolves the question on the first response.
Explore more use cases
Other ways teams turn the docs and pages they already have into video that ships the same day.
You don't need a script to start an explainer.
Bring whatever the team already wrote — landing page copy, a PRD, a deck, a blog post. Each converter drops you into the same script-and-storyboard pipeline that powers the polished explainer.
Every tool the explainer pipeline runs on.
The old way vs. the ngram way
| DIY (Canva / Powtoon) | Animation Agency | ngram | |
|---|---|---|---|
| Time to first explainer | 2-5 days | 4-6 weeks | Under 30 minutes |
| Cost per explainer | $50-200 + your time | $5,000-$12,000 per 60s | Included in plan |
| Learning curve | Moderate (templates + edit) | None (they do it) | None (AI plans the script) |
| Time to update one scene | Hours of rework | Weeks plus revision fees | Under 15 minutes |
| Script and storyboard | You write it from scratch | Creative brief + revisions | Drafted from URL or doc |
Wire explainers into the workflow you already run.
Each integration ships with a working template. Trigger a polished explainer from a CMS publish, a CRM stage, or a chat agent — or build your own with the REST API.
whenA new landing page goes live in the marketing CMS
thenAuto-generate the matching explainer and notify #marketing-launch
whenClaude or ChatGPT calls the explainer tool with a landing page URL
thenReturn a finished explainer video and an embeddable share link
whenYou hit 'Explain this page' on the marketing URL you have open
thenGet a polished MP4 back in a new tab inside 30 minutes
whenA CRM deal advances to 'Demo scheduled' on the pipeline
thenSend the prospect a persona-specific explainer ahead of the call
whenYour self-hosted release pipeline ships a positioning update
thenAuto-regenerate the homepage explainer on your VPC
whenA new explainer cut finishes rendering
thenSchedule the 1:1 ad version to the company page with copy A/B teed up
whenA short-form explainer cutdown finishes rendering
thenSchedule the social variant with a thread reply and proof points teed up
whenA long-form product explainer is approved by marketing
thenUpload to the product channel with chapter markers per scene
“But will it work for my situation?”
Your next explainer is 30 minutes away
Stop losing visitors to a homepage that doesn't explain itself. Turn the URL, doc, or script you already have into a 60-second explainer video that converts — the same afternoon, without an agency on the invoice.