The scripted ad video template marketers actually use
Paste in your product URL or script, pick a style and length, and get a cinematic or realistic 15–60s ad ready to run. Built from the real briefs marketers bring to ngram.
What this template is
A scripted ad video template is a reusable prompt plus scene structure that turns a product URL, a short script, or a screen recording into a 15–60 second ad. ngram generates the hook, narration, visuals, and CTA from your brief — marketers fill in product, benefit, tone, and length, then generate. The result is a cinematic or realistic ad ready for paid social, landing pages, or launch campaigns.
The template prompt
Copy this prompt, replace the slots, and paste it into ngram — or click "Use this template" to open the editor with it prefilled.
Create a [duration] ad video for [product-name], a [product-description]. Open with: [hook]. Narrate [key-benefit] with [visual-treatment] visuals. Tone: [tone]. End with the line: [cta]. Use [aspect-ratio] format. Voiceover language: [vo-language].
| Slot | What to put | Example |
|---|---|---|
| [duration] | Length of the ad | 30 seconds |
| [product-name] | Your product or brand name | AnchorPro |
| [product-description] | What it is in plain words | motorized beach umbrella anchor |
| [hook] | Opening line or scene | Every beach umbrella eventually flies away. Yours doesn't have to. |
| [key-benefit] | The one benefit the ad proves | drills into sand in 10 seconds with no tools |
| [visual-treatment] | Visual style for the scenes | cinematic outdoor footage |
| [tone] | Voice and feel | confident, upbeat, aspirational |
| [cta] | Closing call-to-action line | Get yours at anchorpro.com |
| [aspect-ratio] | Output format | 16:9 for web, 9:16 for Reels |
| [vo-language] | Voiceover language | English |
How a 30-second ad is built
Four beats — the shape most ad briefs converge on at 30 seconds.
- 1
Hook
5sOpen on the problem or tension the product resolves. Text-forward or a single sharp visual. No product yet.
- 2
Product in action
14sShow the product solving the problem. Narrate the key benefit against real or AI-generated footage with motion callouts.
- 3
Proof moment
7sLand the outcome — a result, a reaction, a before/after. One clear win the viewer takes away.
- 4
CTA
4sLogo, product name, and the closing line. Calm and direct — no hard sell.
Adjust it for your brief
Duration
Match the placement — 15s for pre-roll, 30s for most paid social, 60s for DRTV or landing pages.
Visual style
Cinematic for lifestyle and premium products; realistic for demos and physical goods; motion-graphics for apps.
Narration
AI voiceover for maximum clarity; captions-only for silent feed autoplay.
Aspect ratio
Pick the channel before generating — ngram renders the right crop from the start.
Common ad variations
15-second pre-roll
Trim to hook plus CTA for YouTube pre-roll and short-form. No proof beat needed.
Reduce to 15 seconds. Keep only the hook and CTA. Skip the product-in-action and proof beats.
60-second DRTV or landing page
Add a narrated demo beat and a second benefit for longer placements that earn more watch time.
Extend to 60 seconds. Add a second product benefit after the proof moment. Include a narrated demo of the product in use.
Vertical cut for Reels and TikTok
Same script and beats reframed 9:16 for short-form feeds. Text captions large and centered.
Switch to 9:16. Keep captions large and visible within the center safe zone. Crop any footage to the subject.
App promo cut
For digital products — replace physical footage with screen recordings and a download CTA.
Use screen recording as the visual. Replace the product-in-action beat with a UI walkthrough. End on an app store download CTA.
How it works
Open the template
Click "Use this template" to open ngram with the prompt prefilled.
instant
Fill the slots
Replace the brackets with your product name, hook, key benefit, and style. Attach a URL or screen recording if you have one.
1–2 min
Generate and adjust
ngram builds the four beats. Tweak pacing, swap a scene, or change the voiceover voice in the editor.
3–5 min
Real ad videos from this template
Prompts people used and the patterns behind ads that convert.
Use cases this fits
The jobs marketing teams hire ad videos for.
Who makes these
Teams that ship ad video with ngram.
Features behind this template
The ngram capabilities a scripted ad leans on.
Plug ad video into your stack
Wire ad creation into the tools your team already uses.
whenan ad finishes rendering
thenpublish it to your channel or add it to a campaign
whenyou approve a campaign ad
thenpost it captioned to your company page
whena product launches
thenauto-post the short ad to X
whena campaign brief lands in your CRM
thenkick off an ad render automatically
whena record updates in your stack
thentrigger an ad render in a scenario
whena webhook fires from your launch tool
thengenerate an ad in a self-hosted flow
Tools for ad video
Quick utilities for the pieces of a paid ad.
Turn what you have into an ad
Drop in your source material and ngram builds the ad.
Frequently asked
Use the scripted ad video template now.
Copy the prompt, fill the slots, and generate your ad in minutes.