Scripted ad video template for marketers

Create an ad around your product’s real benefits and visuals. Bring a product page, recording or script and choose the format for your campaign.

See it in action with Buffer Start Page.

From this input to this video

An AI presenter introduces Buffer Start Page using its official guide, with key phrases behind the speaker and real product screenshots.

Create a 30-second ad video for Buffer Start Page, a customizable microsite for a business or creator. Open with: One bio link. Everything you want to share.. Narrate bringing links, images and videos together on one page with Depth captions, with an AI presenter and large key words behind the speaker, supported by official product screenshots from https://support.buffer.com/en-us/articles/using-start-page-with-buffer-vvu8iGZ8Qa visuals. Tone: bright and practical. End with the line: Explore Start Page with Buffer. Use 16:9 format. Voiceover language: English. Preserve real source screens; do not invent traffic numbers, conversions, testimonials or interface states. Use an AI presenter as the narrator, with short key phrases behind the speaker. Present sourced product information, without suggesting that the presenter is a customer or employee.

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Prompt

Create a 30-second ad video for Buffer Start Page, a customizable microsite for a business or creator. Open with: One bio link. Everything you want to share.. Narrate bringing links, images and videos together on one page with Depth captions, with an AI presenter and large key words behind the speaker, supported by official product screenshots from https://support.buffer.com/en-us/articles/using-start-page-with-buffer-vvu8iGZ8Qa visuals. Tone: bright and practical. End with the line: Explore Start Page with Buffer. Use 16:9 format. Voiceover language: English. Preserve real source screens; do not invent traffic numbers, conversions, testimonials or interface states. Use an AI presenter as the narrator, with short key phrases behind the speaker. Present sourced product information, without suggesting that the presenter is a customer or employee.

Selected style

Depth captions

Source material

Read the video transcript

One bio link. Everything you want to share. Start Page is a simple, customizable microsite for your business or creator brand, built in Buffer. Pick a template, then add blocks: links to your shop and latest post, images, YouTube videos, and your social channels. Drag to reorder, preview every change live, then publish. Copy your link, add it to your bio. Explore Start Page with Buffer.

Make it yours

Fill in your details here, or continue and finish your brief in ngram.

Help filling in your brief
[duration]
Length of the ad.
[product-name]
Your product or brand name.
[product-description]
What it is in plain words.
[hook]
Opening line or scene.
[key-benefit]
The one benefit the ad proves.
[visual-treatment]
Visual style for the scenes.
[tone]
Voice and feel.
[cta]
Closing call-to-action line.
[aspect-ratio]
Output format.
[vo-language]
Voiceover language.

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What this template is

A scripted ad video template is a reusable prompt plus scene structure that turns a product URL, a short script, or a screen recording into a 15–60 second ad. ngram generates the hook, narration, visuals, and CTA from your brief — marketers fill in product, benefit, tone, and length, then generate. The result is a cinematic or realistic ad ready for paid social, landing pages, or launch campaigns.

job: product adaudience: marketerschannel: paid social
Scene structure

How a 30-second ad is built

Four beats — the shape most ad briefs converge on at 30 seconds.

  1. 1

    Hook

    5s

    Open on the problem or tension the product resolves. Text-forward or a single sharp visual. No product yet.

  2. 2

    Product in action

    14s

    Show the product solving the problem. Narrate the key benefit against real or AI-generated footage with motion callouts.

  3. 3

    Proof moment

    7s

    Land the outcome — a result, a reaction, a before/after. One clear win the viewer takes away.

  4. 4

    CTA

    4s

    Logo, product name, and the closing line. Calm and direct — no hard sell.

Customize

Adjust it for your brief

Duration

Match the placement — 15s for pre-roll, 30s for most paid social, 60s for DRTV or landing pages.

15s30s60s

Visual style

Cinematic for lifestyle and premium products; realistic for demos and physical goods; motion-graphics for apps.

CinematicRealisticMotion-graphics

Narration

AI voiceover for maximum clarity; captions-only for silent feed autoplay.

AI voiceoverCaptions + musicNo audio

Aspect ratio

Pick the channel before generating — ngram renders the right crop from the start.

16:9 landscape9:16 vertical1:1 square
Variations

Common ad variations

15-second pre-roll

Trim to hook plus CTA for YouTube pre-roll and short-form. No proof beat needed.

tweak

Reduce to 15 seconds. Keep only the hook and CTA. Skip the product-in-action and proof beats.

60-second DRTV or landing page

Add a narrated demo beat and a second benefit for longer placements that earn more watch time.

tweak

Extend to 60 seconds. Add a second product benefit after the proof moment. Include a narrated demo of the product in use.

Vertical cut for Reels and TikTok

A separately prepared 9:16 edit for short-form feeds, using the approved script and beats with large centered captions.

tweak

Switch to 9:16. Keep captions large and visible within the center safe zone. Crop any footage to the subject.

App promo cut

For digital products — replace physical footage with screen recordings and a download CTA.

tweak

Use screen recording as the visual. Replace the product-in-action beat with a UI walkthrough. End on an app store download CTA.

How it works

How it works

1

Open the template

Click "Use this template" to open ngram with the prompt prefilled.

2

Add your details

Replace the brackets with your product name, hook, key benefit, and style. Attach a URL or screen recording if you have one.

3

Approve the plan, then refine

Review the proposed plan and its script, then approve it to create your video. Preview the result and ask ngram to adjust the pacing, visuals or narration.

More templates

Related templates

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Ship it anywhere

Plug ad video into your stack

Wire ad creation into the tools your team already uses.

YouTube
Social Publishing Beta

whenThe finished campaign ad is ready for a channel upload

thenPrepare the YouTube post for the campaign ad, then publish it.

Integrate with YouTube
LinkedIn
Social Publishing Beta

whenThe finished campaign ad is ready for a company post

thenShare the campaign ad on LinkedIn once the post is composed.

Integrate with LinkedIn
X (Twitter)
Social Publishing Beta

whenThe finished campaign ad is ready for an X update

thenChoose one X publish time for the campaign ad.

Integrate with X (Twitter)
Zapier
Automate

whena campaign brief lands in your CRM

thenkick off an ad render automatically

Integrate with Zapier
n8n
Self-host

whena webhook fires from your launch tool

thengenerate an ad in a self-hosted flow

Integrate with n8n
REST APIMCP serverWebhooksBuild your own integration in ~30 lines.

Frequently asked

Do I need footage to use this template?

No. Paste a product URL and ngram pulls imagery from the page to build the scenes. You can also upload a screen recording, product photos, or a short clip — the template works with whatever you have.

What is the difference between cinematic and realistic style?

Cinematic uses dramatic lighting, slow motion, and polished grade — good for lifestyle and premium products. Realistic stays closer to natural color and real-world footage — better for demos, physical goods, or anything where authenticity matters more than polish.

Can I use my own script instead of letting ngram write one?

Yes. Paste your script text into the hook and key-benefit slots — or attach it as a file. ngram will use your copy and build the visual scenes around it.

What length works best for paid social?

30 seconds hits the balance for most paid placements. For YouTube pre-roll use 15 seconds; for landing pages or DRTV campaigns where you have earned attention, 60 seconds works.

How do I create the same ad in different aspect ratios?

Once your first ad is ready, choose the next aspect ratio and duration in video settings, then ask ngram to make another version. For example, select 9:16 and 30 seconds and ask: “Can you now generate this in a vertical format?” Repeat for each version you need.

Does the template work for physical products and apps?

Both. For physical products, attach a product URL or photos and choose a realistic or cinematic style. For apps, attach a screen recording and use the app promo variation — it replaces product footage with UI walkthrough scenes.

Use the scripted ad video template now.

Copy the prompt, add your details, and generate your ad.

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