Email marketing videos that turn skimmers into clickers
Ship a scroll-stopping email marketing video in under 20 minutes — animated GIF thumbnail with a play button for Gmail, captioned 30-second cut for the landing page, and a lightweight MP4 for the embed test. No production budget required.
Or pick a video type to get started
Trusted by teams at
“We A/B tested subject lines for two quarters. Turns out the problem was never the copy. Subscribers stopped reading static emails a year ago.”
- Tuesday 8:30am
Open the Mailchimp campaign for the product-launch send. Subject line is sharp, headline is on-brand, bullet list of features is tidy. Schedule the send for 10:00am. Subscriber count: 14,200. Expected CTR based on the last six months: 2.4%.
- 10:00am
Send fires. The next hour: opens climb to 22% (good), clicks land at 2.6% (the same number as every send this year). 13,200 subscribers saw the email. 320 clicked through. The launch is alive but the funnel is leaking at the inbox.
- 11:48am
Open Canva to make a video for next week's send. Stare at the blank canvas. Spend an hour on a mediocre animation. Export. Realize Gmail blocks inline playback. Google "how to embed video in email." Land on a Stack Overflow thread from 2018.
- 2:14pm
Try Wistia's video-in-email tool. The animated GIF preview is 3.2 MB. Klaviyo flags it as deliverability risk. The fallback static thumbnail looks identical to last week's hero image. The video itself lives on a landing page nobody visits.
- Thursday 4:30pm
Ship the same static email format you've been shipping all year. CTR comes back at 2.4%. The CMO's all-hands deck on Friday will quote the industry video benchmark again. You will nod and not raise your hand.
- +1 month
Unsubscribe rate is up 0.4%. List growth is flat. Three subscribers reply asking if you can send shorter, more visual emails. Your competitor just shipped a 30-second video hero in their announcement send. Their click-through rate hit 9.1%.
Wyzowl's 2025 State of Video Marketing report found that adding video to email lifts click-through rates by up to 300% — yet only 28% of brands actually use video in their email campaigns because the production cycle is too slow.
“Our CTR has been pinned at 2.3% since the iOS 15 open-rate change. Nothing else moves.”
From "archived in 11 seconds" to "watched, clicked, and forwarded"
Tuesday morning the product-launch email ships. Solid subject line, clean layout, bullet points explaining the new feature, a static screenshot, a "Learn More" button. Open rate 22%. CTR 2.4%. The launch dies silently in 13,000 inboxes by lunchtime.
Same product launch. Now there's a 35-second animated GIF hero with a play button overlay. Subscribers see motion, personality, the feature itself in action. CTR 9.8% on the same list. The landing-page video that opens on click pulls another 41% to the demo signup form.
You try a different angle next week. Shorter copy, bolder CTA, a new header image. CTR moves to 2.7%. You're rearranging deck chairs. Every campaign feels like the same gamble — send, hope, watch the same flat dashboard.
Every send now has an email marketing video front and center. Weekly newsletter: 6.8% CTR. Product update: 9.1%. Re-engagement flow: subscribers who haven't opened in 90 days are coming back for the video. The dashboard finally moves.
Subscribers trained on TikTok and YouTube don't have patience for text-heavy emails anymore. They scan, archive, forget you exist. Your unsubscribe rate creeps up while your CMO asks why the email channel is underperforming the LinkedIn ad spend.
Subscribers reply to your emails. They forward your videos to colleagues. List engagement scores climb, deliverability improves, sender reputation tightens. The CMO asks what changed. You say: we stopped sending static emails. We shipped video.
Email marketing video from whatever your campaign already has
Bring the campaign brief or a rough product walkthrough. ngram polishes either into the same inbox-ready video, GIF thumbnail, and landing-page cut.
Start from your campaign content
Paste the email copy, the product description, the offer details. ngram writes the 30-second video script, picks visuals that match the brand, and assembles a video under 60 seconds. You get the MP4 plus the animated GIF thumbnail with a play-button overlay — ready to drop into Mailchimp, HubSpot, Klaviyo, ConvertKit, or any ESP.
Text to VideoOr repurpose an existing recording
Drop the product demo, webinar clip, or screen recording you already have. ngram trims it to email-friendly length, adds captions for the sound-off inbox crowd, generates a click-optimized GIF thumbnail, and exports a lightweight MP4 sized under the deliverability cap. Turn any long-form video into email marketing video content in minutes.
Webinar to ClipsOne inbox-ready email marketing video package
Animated GIF thumbnail with play-button overlay for the inbox, captioned MP4 for the landing page, and a lightweight under-1MB version that won't trip the spam filter.
Already have the campaign written as a landing page or a blog post? Run it through URL to Video or Blog to Video first — the polish pass downstream is identical.
What changes when email marketing video fits every send
Every campaign carries a video
Top changeTwenty minutes per video, not half a day. You stop rationing which campaigns "deserve" the production effort. Product launches, weekly newsletters, drip sequences, re-engagement flows — every email can carry an email marketing video when the cost drops to almost zero.
Wyzowl's 2025 State of Video Marketing report found brands adding video to email see click-through rates climb by up to 300% — and 87% of marketers say video has directly increased traffic to their site.
Lands on mute or unmuted
Most subscribers watch the email video on mute — at the desk, in a meeting, on the commute. Auto-captions ensure the offer and the CTA land whether the audio is on or off. Your message goes through, the click rate doesn't flinch.
Inbox pattern interrupt
Subscribers process hundreds of static emails a week. They all blur together. A video thumbnail with a play-button overlay breaks the pattern — it signals that the email is worth stopping for, not just scrolling past on the morning skim.
Campaign brief → inbox-ready video in 3 steps
Drop in the campaign content
Paste the email copy, the offer, the product URL. Or upload a screen recording, webinar clip, or demo footage. ngram builds the email marketing video from whatever raw material the campaign already has.
Review the AI edit
ngram generates a short captioned video with on-brand visuals, a play-button thumbnail, and a lightweight GIF version. Scrub the storyboard, tweak the script, swap a scene, or approve as-is before render.
Export and send
Download the MP4, the GIF thumbnail, and the under-1MB inbox version. Drop the thumbnail into Mailchimp, HubSpot, Klaviyo, ConvertKit — link it to the full video on the landing page, hit send.
Built for email marketing video, specifically
Who ships email marketing video at your company?
Growth & Marketing
Lifecycle marketers and growth leads running weekly newsletters, drip flows, and re-engagement campaigns. Ship a video per send, test ten variants in a sprint, and stop letting the production cycle gate which campaigns get the video treatment.
Product Marketing
PMMs shipping launch emails and feature-announcement sends. Pair every product update with an email marketing video that demos the feature in action — the click-through rate on the launch send finally matches the effort the launch deck took.
Sales Enablement
Enablement leads running prospecting sequences and persona-specific outreach emails. Hand reps a video-first email template with the GIF thumbnail and the under-90-second landing-page video — and watch reply rates on cold sequences jump.
Customer Success Teams
CS managers sending QBR recaps, renewal-cycle outreach, and feature-adoption nudges via email. Switch from text-heavy update emails to a 60-second video walkthrough — customers open at 3x the rate and the renewal call gets less defensive.
Founders
Founders running investor updates, customer announcements, and early-stage newsletters by email. Ship a 60-second video update every month — investors open, employees forward, and the founder-letter format stops feeling like a wall of text from 2018.
Content Creators
Creators with newsletter audiences on Substack, Beehiiv, or ConvertKit. Add a 30-second video preview to every send and watch the open-to-click ratio change — paid newsletter conversion lifts when subscribers see the creator on video before they pay.
HR & Internal Comms
Internal-comms teams sending all-hands recaps, policy updates, and culture announcements by email. Replace the 800-word memo with a 60-second video — employees actually watch, and the all-hands message stops getting lost in the inbox triage.
Solopreneurs
Solo operators running a newsletter, a list of warm leads, or a personal-brand audience. Ship video-first emails without hiring a video editor — same production polish a series-A company gets, run between client work in the afternoon.
Explore more use cases
Other ways marketing and lifecycle teams use ngram to ship video across the campaign calendar.
You don't need fresh footage to ship a video send.
Bring whatever the campaign already has — the brief, the landing-page URL, the long-form recording. Each converter drops you into the same caption, brand-kit, and GIF-thumbnail pipeline the script-first flow uses.
Every tool the email video pipeline runs on.
The old way vs. the ngram way
| Static Email Only | BombBomb / Manual Video | ngram | |
|---|---|---|---|
| Click-through rate | 2-3% baseline | 6-8% (manual video) | 9-10% with thumbnails |
| Time to create | 30 min (copy only) | 2-4 hours | Under 20 minutes |
| Cost per video | N/A | $50-100/mo + your time | Included in plan |
| Captions + accessibility | N/A | Manual SRT upload | Auto-generated, on-brand |
| Brand consistency | Template-dependent | Manual styling each send | Automatic from Brand Kit |
Wire email video into the ESP and campaign tooling you already run.
Each integration ships with a working template. Trigger a polished email marketing video from a campaign trigger, a CRM event, or a chat agent — or build your own with the REST API.
whenA new campaign brief lands in /campaigns/inbox from the marketing planner
thenRender the email video + GIF thumbnail + landing-page cut and post to the campaign Slack
whenClaude or ChatGPT calls the email-video tool with the campaign brief and the offer
thenReturn a finished email marketing video plus the GIF thumbnail link ready for the ESP
whenYou hit 'Make an email video' on the Mailchimp or Klaviyo campaign tab
thenGet a polished MP4 + GIF thumbnail back in a new tab, ready to drop into the email block
whenA new abandoned-cart trigger fires in Shopify for a high-LTV segment
thenRender a 15-second product-recovery email video and queue it in the Klaviyo flow
whenA self-hosted CRM fires a 'launch campaign approved' webhook
thenAuto-generate the email video on your VPC and post the asset bundle to the ESP folder
whenA campaign-week email video finishes rendering
thenSchedule the 1:1 cut for the company page so the post-and-send launch reads as one moment
whenA short-form email-video cut finishes rendering
thenSchedule the social variant with copy A/B and a thread reply that links to the email signup
whenA long-form version of the email video gets approved
thenUpload as an unlisted video the email's landing page can embed for the click-through audience
“But will it work for my situation?”
Your next email deserves more than 2% CTR
Stop A/B testing subject lines on a format subscribers stopped reading in 2023. Ship email marketing video that demands clicks — captioned, branded, inbox-ready, and live in under 20 minutes.