Convert by ngram
Turn a help article into a branded walkthrough video customers actually finish.
Paste a Zendesk, Intercom, or HelpScout article. ngram reads the numbered steps, headings, and FAQ blocks, plans a scene-by-scene walkthrough, and exports a captioned video you can embed alongside the text.
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How it works
Four steps. About five minutes from paste to publish.
No screen recording, no voiceover takes, no scene-by-scene editing. Drop the article, accept the scene plan, and ship a branded walkthrough customers can watch inside the same help article.
Paste the article or the URL
Bring the body of a Zendesk, Intercom, HelpScout, or Notion article. We pull only the article — sidebar nav, footers, and related-article rails get stripped before parsing.
ngram maps steps to scenes
The agent reads the H2/H3 headings, numbered procedures, and FAQ blocks, then builds one scene per step with a title card, the instruction, and a visual hint.
Approve the storyboard
Re-order scenes, tighten step phrasing, or swap a generated visual for a real screenshot. Brand kit colors, font, logo, and outro are already applied.
Export and embed
Render to MP4 at 16:9 for the help center, 9:16 for in-app tooltips, or grab the /watch link and paste it in the article body. Re-render in 5 minutes when the article changes.
Output controls
Knobs that match how a help article gets written.
Heading-aware scene splits
Each H2 becomes a chapter, each numbered step becomes a scene. Long articles split cleanly; short FAQ articles stay as one tight cut.
Burned-in step captions
Every instruction shows on-screen as a captioned step. Customers can mute the voiceover and still follow along — the original article structure stays visible.
Real screenshot drop-ins
Paste the screenshots you already use in the article. ngram places them in the matching scene, adds a click highlight on the right element, and resizes for the export ratio.
Help-center and tooltip ratios
Render 16:9 for the embed at the top of the article, 1:1 for an in-product tooltip, and 9:16 for a mobile help drawer in one job.
Translate for every locale
Re-render the same walkthrough in any supported language. Voiceover, on-screen step text, and captions all translate; the storyboard stays identical.
Voiceover that matches the help-doc tone
Pick a calm, instructional voice for tutorials or a warmer voice for onboarding. Multilingual voiceover is generated per render.
Re-convert when the article changes
Paste the updated article and ngram diffs the new version against the last storyboard. Unchanged scenes are reused; only the changed steps re-render.
Source articles handled in-region
Pasted text and fetched URLs are processed in-region, encrypted at rest, and auto-deleted after 24 hours. in-region processing.
The rest of ngram
Once the article is a scene plan, the rest of the stack takes over.
Script Generation
The article body becomes a narration script the agent can tighten. Wordy explanations get cut; numbered steps stay verbatim so the instruction never drifts from the source article.
Learn moreCaptions
Auto-burned step captions track every numbered instruction. Customers searching the help center on a muted phone still see the exact step text from the article.
Learn moreAI Voiceover
Pick a calm support voice for the walkthrough or clone your own. The voice reads the cleaned-up article script and resyncs after any edit.
Learn moreTranslation
Re-render the same help article in every locale your customers live in. Voiceover, on-screen step text, and captions translate; the storyboard stays in lockstep with the English source.
Learn moreBrand Kit
Help-center videos pick up the same logo, colors, intro, and outro the rest of the product uses. Every article on the site looks like it ships from the same team.
Learn moreMulti-format Export
Render one help article as a 16:9 embed for the article header, a 1:1 card for the dashboard tooltip, and a 9:16 clip for the mobile help drawer in one job.
Learn moreUse cases
Where a help-article walkthrough earns the embed.
Top-20 help articles, now with a watchable version
Take the articles support links to in every ticket and add a one-minute branded walkthrough at the top. Customers who skim the text watch the video and stop opening tickets.
See use caseShip a video answer instead of another wall of text
When a recurring question hits the queue, paste the help article you usually link to and send back a 60-second walkthrough. Same answer, fewer follow-ups.
See use caseTurn your FAQ page into a watchable sequence
Each FAQ answer becomes a short scene. Customers can jump to the question they had or watch the full reel — both routes ship from the same paste.
See use caseDiagnostic flows that don't need a screen recording
Numbered troubleshooting steps become a walkthrough with click highlights on the right element. Useful when the issue spans three menus and a setting page.
See use caseOnboarding emails powered by the help center
The setup articles you already maintain become the onboarding video sequence. New customers see the same instructions in 90 seconds instead of 900 words.
See use caseInternal walkthroughs from the same source article
Train new CS reps off the same help articles customers read. Re-render in your internal voice and tone without rewriting the underlying instructions.
See use caseFeature adoption videos from existing docs
Convert the feature explainer article into a 60-second clip you embed on the feature's dashboard tooltip and email. Drives adoption without writing a script from scratch.
See use caseTutorial videos that stay aligned with the doc
Tutorial articles are step-driven by design. Paste once, get a watchable tutorial; re-paste when the steps change instead of rebooking a recording session.
See use caseLaunch videos sourced from the help article
When a new feature ships with a help article, pipe the same article through ngram to ship the launch walkthrough video on the same day.
See use caseOther converters
Other sources that feed the same walkthrough engine.
Help center articles aren't the only doc-shaped input. The same parser handles PRDs, product docs, release notes, and pasted text.
Setup guides, internal docs, and PRDs follow the same headings-to-scenes logic — useful when the help article is mirrored in a longer internal doc.
Open converterPublic product docs share most of their structure with help center articles. Convert the deeper reference page when the help article isn't enough.
Open converterWhen a new help article ships with a release, pair this converter with release-notes-to-video to publish both walkthroughs from the same source.
Open converterTools that pair with this converter
Tighten the article. Polish the walkthrough.
Editing the walkthrough further
Once the article is on the timeline
Video Editor
Trim a scene, swap a screenshot, or extend the on-screen step caption. Useful when the help article has a paragraph the storyboard collapsed too tightly.
Open toolAdd Subtitles to Video
Layer extra burned-in or.srt subtitles on top of the step captions — handy when the article references a UI label that needs spelling out.
Open toolVideo Cutter
Cut a 4-minute help walkthrough into per-step clips that can be embedded inline in each section of the help article.
Open toolAdd Text to Video
Drop in a callout box for the menu name or shortcut that the article references in a sidebar note.
Open toolGenerating from scratch when the article is thin
When the help article is a stub
Text to Video
Some help articles are two paragraphs of explainer text. Start from text-to-video instead and let the agent draft the missing instructional structure.
Open toolAI Avatar Video Generator
Stand a synthetic on-brand presenter in front of the help article steps. Useful for onboarding articles that benefit from a face on screen.
Open toolText to Speech Video
Narrate the article verbatim with a chosen voice. Useful when the help article is the source of truth and you don't want any rewriting.
Open toolAI Image Generator
Generate the illustration the help article never had — a flow diagram, an icon sequence, a metaphor visual — and drop it into the matching scene.
Open toolPolishing what already exists
Fix the source before re-rendering
Video Translator
Localize the rendered walkthrough into every support language your team covers. Re-uses the source article translation so the on-screen steps stay aligned.
Open toolAuto Subtitle Generator
If you already have a recorded support walkthrough, generate accurate subtitles and re-publish next to the article without a fresh recording.
Open toolVideo Compressor
Help-center CMS upload limits are unforgiving. Compress the rendered walkthrough below the limit without losing caption sharpness.
Open toolVideo Caption Generator
Re-generate captions for an older support video, then pair it with the up-to-date help article instead of rewriting both.
Open toolBuilt for teams
Which team reaches for help-article video first?
Support Teams
Convert the help articles you link in every ticket into watchable walkthroughs. Cuts repeat tickets on the top-20 questions without rewriting the source article.
See workflowsCustomer Success
Turn the setup and onboarding articles you already maintain into a video onboarding sequence. Same instructions, faster time-to-first-value.
See workflowsProduct Managers
Ship a help article and a walkthrough video on the same day. The PM-owned help doc becomes the single source for both formats.
See workflowsProduct Marketing
Use the help article as the source for the feature explainer video — the messaging stays aligned with what support actually tells customers.
See workflowsDeveloper Relations
Convert the developer-facing help articles and runbooks into watchable walkthroughs that sit next to the docs in the integration guide.
See workflowsHR & Internal Comms
Re-use internal help articles — policy docs, system FAQs, onboarding entries — as branded video modules for the employee help center.
See workflowsIntegrations
Triggers that fit how a help center actually changes.
Help articles get updated by writers, not by a video team. Wire the conversion into the moments where new or updated articles land.
whenA Zendesk or Intercom article is published or edited
thenngram re-runs the help-article-to-video conversion and replaces the embed in the article body
whenClaude or ChatGPT pastes a help article URL into a support agent flow
thenngram returns a walkthrough video URL plus the step-by-step storyboard the agent can quote back to the customer
whenYour self-hosted workflow detects a help article diff in Git or your CMS
thenngram re-renders the walkthrough video inside your VPC and pushes it back to the article
whenA new ticket in HubSpot or Freshdesk matches a known help article
thenngram attaches the matching walkthrough video to the auto-reply
whenYou hit 'Convert to video' on an open Zendesk, Intercom, or HelpScout article
thenngram opens a side panel with the storyboard and a ready-to-embed video link
whenA new help article video finishes rendering
thenPost the 9:16 cut to your LinkedIn page as proof of the new self-serve answer
How it compares
If you've been turning help articles into video by hand.
Most teams either record a Loom every time a question repeats, walk through a Scribe-style step guide, or sit a presenter in front of Synthesia. Each works for a single article. None of them stay in sync when the help article changes.
| Feature | ngram | Loom (screen recording) | Scribe | Synthesia |
|---|---|---|---|---|
| Source of truth | The published help article — text, headings, steps | A fresh screen recording per article | A live click-through of the product UI | An avatar reading a separately written script |
| Time per article | Under 5 minutes from paste to render | 30-60 minutes to record and edit | 10-15 minutes per workflow capture | 20-40 minutes to script and render |
| Update workflow when the article changes | Paste the new article — only changed scenes re-render | Re-record from scratch | Re-capture the click flow | Rewrite the script and re-render |
| Step captions on screen | Each numbered step burned in as a caption | Optional, separate transcription pass | Annotated screenshots only | Caption track, no per-step structure |
| Multi-format output per article | 16:9, 1:1, 9:16 from one job | One ratio per recording | Static guide, not video | One ratio per render |
| Multilingual support article variants | Re-render the same storyboard in any supported language | Re-record per language | Manual re-write per language | Re-render with separate scripts |
| Live UI demonstration | Real screenshots and click highlights, not a live click flow | Live cursor on the real product | Live clicks captured | Avatar in front of stock visuals |
| Brand kit applied | Logo, palette, intro, outro, on every render | Per-recording bumper work | Limited | Template-level |
| Source article retention | Pasted text auto-deletes after 24h | Raw recording stored | Workflow steps stored | Script stored |
FAQ
Common questions about converting a help article to video
Still curious?
Help Center → Video
Turn your top-20 help articles into walkthroughs this week.
Paste one article. Get a branded walkthrough in five minutes. Re-render in five more whenever the article changes.