Paste your product URL and ship your SaaS explainer
A prompt recipe built from real briefs SaaS founders and marketers write. Drop in your product URL, choose 30 or 60 seconds, and generate a motion-graphics explainer that covers the problem, the product, and the CTA.
What this template is
A SaaS explainer video template is a reusable prompt plus scene structure that takes a product URL as its main input and produces a short, narrated video explaining what a SaaS product does, who it is for, and what to do next. ngram reads the URL, extracts the product copy and visuals, and fills the explainer arc — problem, product walkthrough, outcome, CTA — so a founder or marketer only has to supply the URL, the duration, and the tone.
The template prompt
Copy the prompt, replace the brackets with your product details, and paste it into ngram — or click "Use this template" to open the editor with it prefilled.
Create a [duration]-second explainer video for [product-name], a [product-category] for [audience]. Pull the product description and visuals from [product-url]. Open on the problem: [pain-point]. Then show how [product-name] solves it in two or three steps. Use motion graphics throughout. Tone: [tone]. Close on the logo and the line [cta]. Voiceover language: [vo-language].
| Slot | What to put | Example |
|---|---|---|
| [duration] | Video length in seconds | 60 |
| [product-name] | Your product name | Gridline |
| [product-category] | What the product is, in plain words | financial data API for fintech teams |
| [audience] | Who the video is for | developer-facing marketing, prospects evaluating APIs |
| [product-url] | Your product or landing page URL | https://yourproduct.com |
| [pain-point] | The problem you open on | manually cleaning financial datasets takes a full sprint |
| [tone] | Voice and energy | calm, technical, confident |
| [cta] | Closing line | Start your free trial at gridline.io |
| [vo-language] | Narration language | English |
What the template builds
Four beats, ~60 seconds — the shape most SaaS explainer prompts converge on.
- 1
Problem hook
8sOpen on the pain the audience recognizes before the product appears. Text and motion graphics only — no UI yet.
- 2
Product intro
10sIntroduce the product by name and category. ngram pulls the brand colors and product copy from the URL automatically.
- 3
How it works
30sWalk through two or three steps — the core workflow, not an exhaustive feature list. Each step gets a motion-graphics beat with on-screen labels.
- 4
Outcome + CTA
12sState the result the user gets, then close on the logo and the CTA line. Calm, not pushy.
Make it yours
Duration
30 seconds for a paid ad or social cut; 60 seconds for a website hero or YouTube pre-roll.
Input source
ngram reads the product URL by default. Swap in a PDF deck or paste the product copy directly if the page is gated.
Narration
AI voiceover works for most explainers. Captions-only runs muted on feeds.
Aspect ratio
16:9 for YouTube and the website; 9:16 for paid social; 1:1 for feed ads.
Common variations
30-second ad cut
Problem hook plus one how-it-works step, then straight to the CTA. Sized for YouTube pre-roll or a LinkedIn Sponsored Content slot.
Reduce to 30 seconds. Keep the problem hook and a single how-it-works step. Cut straight to the CTA after the product intro.
60-second website hero
Full four-beat arc for prospects landing on a homepage or pricing page. More explanation, less urgency.
Extend to 60 seconds. Expand the how-it-works section to three steps. Add a short narrated outro before the CTA.
Problem-solution only (no steps)
For products where the mechanism is obvious — name the pain, show the before and after, close on the logo.
Remove the how-it-works beats. Show problem state, then product outcome, then CTA. Total time: 30 seconds.
Vertical feed cut (9:16)
Same explainer reframed for TikTok, Instagram Reels, or YouTube Shorts. Captions are large and centered.
Switch to 9:16. Keep captions large and centered. Trim to 30 seconds for short-form feeds.
How it works
Open the template
Click "Use this template" and the prompt loads into the editor, slots and all.
instant
Fill the slots
Replace the brackets with your product URL, pain point, tone, and CTA line. Attach a deck or PDF if the URL is gated.
1-2 min
Generate, then tweak
ngram drafts all four scenes. Adjust timing, swap a narration line, or change the music in the editor before you export.
3-5 min
Real explainers from this template
Prompts SaaS teams used and the patterns behind strong explainers.
Use cases this fits
The jobs SaaS teams hire explainer videos for.
Who makes these
Teams that ship SaaS explainers with ngram.
Features behind this template
The ngram capabilities a URL-driven explainer relies on.
Plug explainers into your stack
Wire explainer creation into the tools your team already uses.
whenan explainer finishes rendering
thenpublish it straight to your channel
whenyou approve a product explainer
thenpost it captioned to your company page
whena product page goes live
thenauto-render an explainer and notify the team
whena new product record is created
thenkick off an explainer render in a scenario
whena webhook fires from your CMS
thengenerate an explainer in a self-hosted flow
whenyou land on a product page
thenstart an explainer from the browser in one click
Tools for explainer videos
Quick utilities for the parts of a SaaS explainer.
Turn what you have into an explainer
Drop in the source material you already have.
Frequently asked
Use the SaaS explainer template right now.
Paste your product URL, fill the slots, and generate your explainer in minutes.