Caption generator for branded business videos

Turn on captions for business videos when you need them. Captions start off; enable them whenever you want, adjust their styling, and review the wording before export.

Verified final Studio preview of a narrated product teaser, with the spoken phrase rendered in visible word-by-word caption blocks.
  • Turn on captions whenever you need them; new videos start with captions off
  • Burn captions into the rendered video so the message works with sound off
  • Style caption font, color, and position with the Brand Kit you select
  • Translate captions as part of a localized video version

Trusted by teams at

HubSpotDeelZapierITVVeevaDP WorldGenpactSafetyCulture
The problem

Captions become another editing job when they live outside the video

Most teams treat captions as a last step. Someone exports the video, waits for a transcript, fixes timing, copies brand colors by hand, checks mobile readability, then starts over when the cut changes.

i.

Sound-off viewing exposes missing captions

Launch clips, demos, tutorials, and sales videos often autoplay muted, so the message disappears when captions are not part of the render.

ii.

Manual styling drifts from the brand kit

Subtitle tools rarely know your approved font, caption color, safe area, or lower-third style.

iii.

Edits break timing

Trim a clip or rewrite a line and the captions need another timing review before the export is safe.

iv.

Localization multiplies the work

A translated cut needs the same captions, styling, and layout decisions in the target language.

Captions & Subtitles keeps caption generation, brand styling, localization, and MP4 export inside the same ngram project.

The solution

Generate captions, burn them in

Create your video, then turn on captions whenever you need them. Set up and select a Brand Kit during video creation to use your brand styling, and review the captions before export.

Verified Studio result: a three-scene storyboard and the active captioned preview show the text inside the finished project.

Turn captions on, review the result, and export from the same video project.

i

Turn captions on when needed

New videos start with captions off. Turn them on whenever you want, then review the text and timing before export.

ii

Apply the brand kit

Caption font, color, and position follow the active brand kit so the text belongs with the rest of the video.

iii

Translate for localized cuts

The localization workflow translates captions and burns them into the localized version alongside other on-screen text.

Caption workflow

What changes when captions are part of the project

Captions stay with the script, brand kit, localization workflow, and export. The team reviews one video project instead of moving subtitle files between tools.

Default

Captions start off; you choose when to use them

Turn captions on for videos that need to work without sound, and check the setting before exporting.

Brand

Caption style follows approved rules

Set up your Brand Kit and select it when creating the video to use its caption font, color, and position. Reuse the kit across demos, tutorials, social clips, and training videos.

Edit

Captioned output follows the project

Edit narration scene by scene or work in the timeline, then render a captioned version from the same project.

Explanation

Separate subtitles from emphasis

Ordinary captions carry the spoken wording. Depth Captions highlights selected words behind a large presenter; enable the subtitle track separately when the video needs it.

How it works

How Captions & Subtitles works in ngram

Create a video using your selected Brand Kit, turn captions on, review them, and export the captioned MP4. Localize the video when needed.

Verified Studio workspace showing the caption request, narration-ready state, scene plan, and finished preview with visible caption blocks.
Source

Create or upload the video

Start from a prompt, doc, URL, screen recording, existing video, or finished ngram project.

Caption

Turn captions on

Create your video, then turn on captions when you want them. New videos start with captions off; enable them for viewers watching without sound.

Review

Refine the project

Use the script editor for narration changes or the timeline for direct video edits, while the active brand kit supplies the caption style.

Ship

Localize and export

Ask ngram to translate the video when needed, then export the final captioned version as MP4.

Where to use Captions & Subtitles

Where can you use captions?

Captioned videos help when the audience is watching at work, on mobile, in a help center, or across markets.

primary

Product Demo Video

Drop in a rough screen recording or paste your product URL. A product demo video maker built for SaaS hands you back a clean walkthrough with smart zooms, captions, and brand polish — no timeline editor in sight.

View use case
sales

Sales Demo Video

Record your product once. Spin up a prospect-specific sales demo video for every deal in your pipeline — branded, captioned, and ready in fifteen minutes. No SE waitlist, no agency invoice, no "picture your data here."

View use case
primary

Customer Onboarding Video

Turn help docs or a screen recording of the setup flow into a polished customer onboarding video new accounts actually finish. Reach first-value the same day, not the following week, without booking another live kickoff call.

View use case
support

Support Help Video

A customer support help video maker built for the broader knowledge base — troubleshooting flows, multi-step fixes, error-state recoveries. Smart zooms on every click, captions for muted browsing, embedded across the help center, chatbot, and in-app drawer. Fewer tickets. Faster resolutions.

View use case
primary

Training Video

Turn your SOPs, screen recordings, and process docs into a corporate training video in under thirty minutes. Smart zooms on every click, step labels on every menu, captions burned in, branded intro applied — ramp new hires faster without booking a video team.

View use case
primary

LinkedIn Video

A LinkedIn video maker built for founders, marketers, and operators who keep meaning to post. Drop in a rough selfie clip or a blog post you already published. Get back a captioned, branded LinkedIn video sized 4:5 for the feed in about fifteen minutes.

View use case
marketing

Marketing Social Clips

This social media video maker turns a recording or blog post into an on-brand clip for the channel you choose. Build each additional channel version as a separate edit with its own framing and captions.

View use case
primary

Webinar Clips

Upload your Zoom or Teams recording. A webinar clips workflow built for content teams returns ten polished, captioned cutdowns of every key moment, sized for LinkedIn, Shorts, and Reels — no scrubbing, no Premiere, no letting the recording rot in a shared drive.

View use case
Comparison

Caption generation without a second subtitle workflow

ngram keeps captions tied to the video project, brand kit, edits, translation, and final export instead of handing the work to a separate subtitle tool.

CapabilityngramManual workflowCaption tools
Caption creation● Generated with the video project~ Transcript and timing pass● Caption-first workflow
Burned-in output● Included when you turn captions on~ Depends on editor setup~ Varies by tool
Brand styling● Uses brand-kit font, color, position~ Copied by hand~ Style presets or manual controls
Edits and timing● Reviewed with clips, audio, effects~ Retiming after edits~ Often separate from project edit
Caption translation● Translated for supported languages~ Separate localization pass~ May need another export flow
Final video workflow● Captions stay in the same project× Scattered files and approvals~ Strong for captions only
Pair with other features

Use Captions & Subtitles with the rest of ngram

Captions work best when the script, edit, voice, brand kit, localization, and export stay connected in one video project.

Most paired

Video Editing

Edit the captioned video's narration, clips, audio, effects, and scenes without moving the project into a separate editor.

Feature 02

Brand Kit

Keep caption font, color, placement, intros, outros, and CTAs aligned with the brand.

Feature 03

Translation & Localization

Translate captions alongside script, voiceover, on-screen text, and localized video variants.

Feature 04

AI Voiceover

Pair captions with generated narration, pronunciation controls, and scene-level re-voicing in the same captioned video.

Feature 06

Screencast Understanding and Editing

Turn rough screen recordings into captioned demos and explainers with context-aware edits.

Related capability

Depth Captions

See behind-presenter emphasis on generated and uploaded talking-head footage, with separate ordinary subtitles.

Common questions about captions and subtitles

Are captions on by default?

No. New videos start with captions off. You can turn them on whenever you want and review their wording and style before export.

Can captions match our brand kit?

Yes. Caption styling follows the active brand kit, including font, color, and position, so videos keep a consistent visual identity.

How do I revise a captioned video?

Use the Script editor to revise narration scene by scene, or use the timeline for direct video edits. Then render the updated project with captions burned in.

Are captions burned into the video?

Yes. Turn on captions before exporting to keep the message visible on muted feeds and embedded playback. Captions start off by default.

Can ngram translate subtitles?

Yes. The localization workflow translates captions and burns them into the localized video alongside translated script and on-screen text.

Do you support every language?

ngram has broad caption translation coverage through frontier language models. We do not claim a fixed number of languages until a verified language matrix is published.

What is the difference between captions and subtitles here?

On this feature page, both refer to timed text that appears on the video. Captions focus on sound-off viewing, while subtitles often describe translated or accessibility text.

Can captions be used with translated voiceover?

Yes. ngram translates the script, captions, and on-screen text, then generates voiceover in the target language for the localized video.

What is the difference between depth captions and ordinary subtitles?

Depth Captions puts selected emphasis words behind the presenter’s head and shoulders. Ordinary subtitles stay in front and carry the spoken line. Use either treatment or combine them; ask for plain subtitles when depth emphasis is not wanted.

Ship videos people can watch on mute

Start with a prompt, recording, file, or existing video, then render a captioned MP4 ready for review.

Create captioned videos with brand-kit styling and translated subtitle options in the same ngram project.

Auto-generated captions. Brand-kit styling. Localized versions.