Hero videos that convert visitors not confuse them
Paste the landing page URL or drop in a rough product walkthrough. A landing page video maker built for SaaS hands you back a 60-second hero cut with captions, motion graphics, and brand polish — the version that auto-loops on mute and earns the scroll.
Or pick a video type to get started
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Landing Page Video videos made with ngram
Real videos created by teams using ngram for landing page video.
“We're paying for the click. They land, scan for three seconds, and bounce before they even read the headline.”
- Q1 Week 1
You ship the new landing page. Headline, three feature cards, a stock photo, and a CTA. Conversion is 1.9 percent. The exec dashboard chart is green-on-green to anyone who hasn't compared it to the SaaS-page benchmark.
- Q1 Week 3
Bounce rate on the hero is 48 percent. Hotjar shows visitors landing, scanning for three seconds, and tapping back. The competitor page you opened during the analysis already has a 60-second hero video. You start drafting an agency brief over lunch.
- Q1 Week 4
First agency quote lands. $4,200 for a 60-second cut, four-week timeline, six-week revision window. You write the brief, the agency requests source assets, two of the three deliverables shift one sprint to the right. The hero stays empty.
- Q2 Week 2
Conversion still 2.1 percent. You open Canva and spend two days on a video. The CEO sees the draft and calls it 'a PowerPoint with transitions.' The agency invoice for $4,200 is still outstanding and the cut they delivered is two weeks behind your repositioning.
- Q2 Week 6
The agency version ships. The hero video plays. The bounce rate drops three points. Then the product team renames the core workflow and the video is wrong on the second beat. Another quote arrives: $1,800, three weeks for the update.
- +90 days
Pricing changes. A feature gets renamed. The competitor page is still updating its hero video every six weeks while yours sits two repositions behind. Paid-traffic CAC creeps higher and the conversion gap with the video-first competitor keeps quietly widening.
studies cite landing pages with video lifting conversion roughly 86 percent over text-only hero sections — the gap the no-video version of your page is actively losing every paid click.
“And the competitor page right next door has a sixty-second hero video that explains the whole thing.”
From "what does this company even do?" to "I need to start the trial"
A prospect clicks the paid ad, lands on the homepage, and sees a headline, three bullet points, and a stock photo. They scan for five seconds trying to decipher what the product does. They scroll past the feature grid. Still unclear. They tap back. Your CPC is gone, and the funnel never started.
Same prospect, same ad click. A 60-second landing page video auto-plays muted in the hero section. Captions carry the message. In under a minute they see the problem, watch the product in action, and understand the transformation. They scroll already half-convinced and start the trial under the fold.
You spent $4,200 and six weeks on the agency hero video. Two weeks after it ships, the product team renames the core workflow. The video is now wrong on the second beat. Another brief, another quote, another six-week cycle. Meanwhile the page runs with a stale hero.
Product team renames the workflow Monday. You open the storyboard, swap the affected scene, and re-render that fifteen-second beat. The hero video updates in place on the live page by Tuesday. The agency revision invoice never lands because there's no agency in the loop.
Only the homepage gets a video. The pricing page, feature pages, and campaign landing pages all run text-only because the agency budget covered one hero film per quarter. The funnel narrows everywhere a video could have carried context.
Every page in the funnel gets its own 60-second cut. Hero on the homepage, pricing-narrative on /pricing, feature deep-dive on each feature page. Same brand kit, same export pipeline, same fifteen-minute production loop per page — and the funnel widens at every step.
Professional hero videos from what's already on the page
Bring the landing page URL or a rough product walkthrough. ngram turns either input into a landing page video that converts — same captions, same motion graphics, same brand polish, no editing skills required.
Start from the landing page URL
Paste the homepage URL, the product page, or the campaign landing page. ngram fetches the copy, the visuals, and the value prop, writes the script structured around problem → solution → proof → CTA, animates the key beats, and produces a 60-second hero cut. Review the storyboard before render. Embed under the fold the same afternoon.
URL to VideoOr start from a product walkthrough
Drop a screen recording of the product workflow you want the hero to anchor on. ngram trims dead air, smart-zooms on every critical click, removes filler words, burns captions, and wraps the result in your brand kit. The hero video shows the product, not a stock illustration of it.
Screen Recording to VideoOne 60-second landing page video
Auto-loops in the hero. Reads on mute. Updates the day the product does.
Already have a deck or a recorded webinar covering the value prop? Run it through PPT to Video or Webinar to Clips first — the same polish step runs downstream.
What changes when landing page video takes 30 minutes
Every page in the funnel gets a video
Top benefitWhen the production loop drops from four weeks to thirty minutes, you stop rationing which pages 'deserve' a video. Hero, pricing, feature pages, and campaign landing pages all get one. The funnel widens at every step because context lives where the scroll already is.
the conversion-lift ceiling cited across landing-page video studies — the headroom your text-only hero is leaving on the table for every paid click that lands and bounces.
Iterate as fast as the product ships
Repositioning? Pricing change? New feature? Swap the affected scene in the storyboard and re-render in fifteen minutes. The landing page video stays current without another agency brief or another $4,200 revision invoice — the hero updates the day the product does.
Converts on mute, on mobile
Most hero videos play muted by default. ngram burns frame-accurate captions and reflows them per format, so the message lands whether the visitor unmutes or scrolls past with the volume off. Mobile-first traffic still gets the full value prop in sixty seconds.
URL → polished hero video in 3 steps
Drop in the URL or a walkthrough
Paste the landing page URL or upload a screen recording of the product flow. Stale copy, half-finished sections, off-script clicks — ngram is built to absorb messy inputs, not demand a clean source asset.
Review the storyboard
ngram extracts the value prop, structures the narrative around problem → solution → proof → CTA, animates the key beats, and burns captions. Scrub the storyboard, swap a visual, or tighten the script before render — the hero matches the page below the fold.
Embed and convert
Export the MP4 for autoplay-on-mute, get a 1:1 cut for the social ad set, and grab a hosted share link for the email campaign. When the page repositions next sprint, swap the affected scene and re-render in fifteen minutes.
Built for landing page video, specifically
Who ships landing page videos in your company?
Growth & Marketing
Homepage hero, pricing-page narrative, paid-campaign landing pages, and ad-set landing pages. Build the video library at the pace the experiments run — every page gets a hero cut without queueing the agency for the next four-week cycle.
Product Marketing
Feature-page hero videos and category landing pages that explain a new positioning in sixty seconds. Update the hero the day the messaging changes, not the quarter after — and keep the demo segment current with the product team's actual roadmap.
Founders
Pre-launch landing pages, Product Hunt landing pages, and stealth-mode signup pages where the hero video has to carry the entire pitch. Record once between meetings and ship before the next investor demo or launch window closes.
Sales Enablement
Persona-specific landing pages — the RevOps hero, the CFO hero, the PM hero. Build a hero variant per ICP segment instead of running one generic video on a page paid traffic sends three distinct ICPs to.
E-commerce
Product detail page video that drives the add-to-cart, category landing-page videos, and seasonal campaign hero cuts. Refresh per launch window, per seasonal beat, and per A/B variant without retainer fees for the agency on speed-dial.
Solopreneurs
Indie hackers and bootstrapped founders shipping a one-page landing site. Replace the freelancer queue and the Canva afternoon with a 30-minute production loop — the hero video looks like a funded company shot it, no agency budget needed.
SaaS
B2B SaaS landing pages where the hero has to land the workflow in under sixty seconds. Hero, pricing-page video, integration landing page, and persona pages — same brand kit, same source recording, four cuts that ship inside the same sprint.
Product Managers
Feature-launch landing pages and beta-signup pages where the PM is closer to the truth of the product than marketing is. Pull the script straight from the spec, drop in the screen recording the team already has, and ship the hero by end of day.
Explore more use cases
Other ways marketing, product, and founder teams use ngram to ship video across the funnel.
You don't need a fresh recording to make a hero video.
Bring whatever's already on the page — the URL, the deck, the product walkthrough. Each converter feeds into the same landing page video pipeline.
Every tool the landing-page pipeline runs on.
The old way vs. the ngram way
| DIY Templates | Video Agency | ngram | |
|---|---|---|---|
| Time to create | 2-3 days in Canva | 3-4 weeks | Under 30 minutes |
| Cost per page | $50-200 + your time | $2,500-$4,500 | Included in plan |
| Output quality | Template-looking | Broadcast quality | Broadcast quality |
| Time to update | Hours of rework | Weeks + revision fees | Under 15 minutes |
| Brand consistency | Manual styling each time | Per-project briefing | Automatic from Brand Kit |
Wire hero videos into the marketing stack you already run.
Each integration ships with a working template. Trigger a polished landing page video from a CMS publish, a campaign brief, or an agent — or build your own automation against the REST API.
whenA new landing page goes live in the CMS
thenRender a 60-second hero cut and push the embed link to #marketing
whenA growth copilot calls the hero tool with a landing page URL and ICP
thenReturn a finished landing page video and a hosted share link
whenMarketing clicks 'Make hero video' on the landing page in preview
thenGet a polished MP4 back in a new tab inside fifteen minutes
whenA paid campaign brief moves to 'Approved' in the planning sheet
thenRender a hero variant per ICP and append the links to the campaign row
whenA self-hosted CMS publishes a new feature landing page
thenAuto-render the matching hero video on your VPC overnight
whenA 1:1 hero cut for the LinkedIn campaign finishes rendering
thenSchedule the matching ad creative with the landing-page UTM ready
whenA short-form hero teaser finishes rendering for a campaign launch
thenSchedule the social variant with the landing-page CTA tee'd up
whenA long-form landing-page narrative is approved by the CMO
thenUpload to the brand channel and embed the player on the page
“But will it work for my situation?”
Your next landing page video is 30 minutes away
Stop losing visitors who can't tell what the page is selling. Stop pricing four-week agency cycles for a hero that ships two repositions behind the product. Ship landing page videos that convert — refreshed the day the product does.