Animation that explains the point

Motion Graphics adds branded text overlays, lower-thirds, callout boxes, product callouts, smart zooms, scene transitions, and React-based motion scenes to business videos in ngram.

ngram.com/features/motion-graphics
Motion Graphics proof slot for this section. Replace with real product capture when a stronger asset is available.
Motion Graphics proof slot for this section. Replace with real product capture when a stronger asset is available.
  • Add branded overlays and lower-thirds to scenes
  • Use product callouts to point at the right UI details
  • Use React-based scenes when a video needs code-level control

Trusted by teams at

Salesforce
Salesforce
HubSpot
HubSpot
PayPal
PayPal
Snap Inc.
Snap Inc.
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Fivetran
Fivetran
Demandbase
Demandbase
Salesforce
Salesforce
HubSpot
HubSpot
PayPal
PayPal
Snap Inc.
Snap Inc.
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Fivetran
Fivetran
Demandbase
Demandbase
Eightfold AI
Eightfold AI
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Sandbox VR
Sandbox VR
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe
Eightfold AI
Eightfold AI
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Sandbox VR
Sandbox VR
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe
The problem

Static scenes make viewers work too hard

Business videos need to guide attention. Without text motion, callouts, zooms, and transitions, viewers have to guess what matters on each screen.

i.

Product details get missed

A viewer may not notice the button, setting, or metric the narration is describing.

ii.

Charts need timing

Numbers and comparisons land better when the visual change happens with the line.

iii.

Manual animation needs specialist time

After Effects work is hard to justify for every support clip, launch update, or demo.

Motion Graphics makes emphasis part of the render.

The solution

Motion that guides attention

Motion Graphics turns scene plans, text, charts, product details, brand rules, and code-driven scenes into animated video output.

ngram.com/app/storyboard
Motion Graphics proof slot for this section. Replace with real product capture when a stronger asset is available.
Motion Graphics proof slot for this section. Replace with real product capture when a stronger asset is available.

Each scene can use motion to clarify what the viewer should notice.

i

Branded overlays

Use text overlays, lower-thirds, and animated graphics that follow brand kit direction.

ii

Product callouts

Add arrows, highlights, labels, and zooms that point to the relevant UI element on screen.

iii

Code-driven scenes

Use React-based motion scenes when charts, product states, or layouts need component-level control.

What makes Motion Graphics different

Motion is generated from the scene job

Motion choices are tied to the script, scene plan, product visuals, brand kit, and renderer instead of being added as a separate design pass.

Callouts

Point at product details

Animated arrows, labels, and highlights help viewers see the exact UI element being discussed.

Text

Animate key lines

Scene titles, lower-thirds, and captions can carry motion that matches the brand.

Camera

Use smart zooms

Push-ins, pans, and zooms keep still scenes and long takes easier to follow.

Code

Add React-based scenes

Use code-level control for scenes that need precise layouts, charts, or data-driven animation.

How it works

How Motion Graphics works

ngram plans the scene, identifies what needs emphasis, then renders motion into the final video.

ngram.com/features/motion-graphics#how-it-works
Motion Graphics proof slot for this section. Replace with real product capture when a stronger asset is available.
Motion Graphics proof slot for this section. Replace with real product capture when a stronger asset is available.
Plan

Plan the scene

The storyboard defines what the viewer should see, read, and understand in each scene.

Animate

Add motion cues

ngram applies overlays, callouts, zooms, and transitions based on scene context.

Render

Render the result

Motion graphics are composed into the video output with the rest of the edit.

Where to use Motion Graphics

Where Motion Graphics fits in the real work.

Use Motion Graphics in the moments where a business message needs to become a clear, polished video for a specific audience, channel, or workflow.

primary

Product Launch Video Maker

Turn the feature PRD, the screenshots, or a rough screen recording into a launch-ready video. A product launch video maker built for SaaS hands you back motion graphics, captions, brand polish, and every channel ratio — without an agency invoice or a missed release window.

View use case
primary

Feature Announcement Video

Paste your release notes, the PRD, or the product URL. Get back a polished feature announcement video with motion graphics, captions, and your brand kit — ready to ship the same sprint the feature does.

View use case
primary

Explainer Video

Paste your landing page URL, a product doc, or a rough script and get a polished explainer video back inside 30 minutes. An explainer video maker built for SaaS — no animation skills, no agency brief, no six-week production cycle.

View use case
marketing

Marketing Ad Creative

A marketing ad creative pipeline built for brand and demand-gen teams who need every campaign launched with a full library of variants, not a single hero cut. Drop in a product clip or a campaign brief. Get back twenty captioned, on-brand video ads ready for every paid placement.

View use case
primary

Startup Explainer Video

Drop in your pitch deck, product URL, or a rough screen recording. A startup explainer video maker built for pre-seed and Series A teams hands you back a 60-second story with the right narrative arc, brand polish, and motion graphics — without the agency invoice.

View use case
marketing

Marketing Social Clips

Drop in a raw recording, a blog post URL, or last week's webinar. A social media video maker built for marketing teams turns one source into platform-ready clips for LinkedIn, Reels, Shorts, and TikTok — without an in-house editor.

View use case
Comparison

Motion Graphics compared with the usual alternatives

Motion Graphics is built into the ngram video workflow. The comparison below uses conservative workflow categories instead of unsupported competitor claims.

CapabilityngramManual workflowTemplate editorPoint tool
Motion source Generated from scene context× Built by a motion designer~ Template animation presets~ Single-purpose effect
Product emphasis Callouts, labels, highlights, smart zooms× Manual keyframes~ Manual layout edits~ Limited to tool scope
Brand fit Uses brand kit direction× Requires style handoff~ Template-dependent~ Manual setup
Revision path Ask for scene changes in ngram× Reopen animation files~ Edit template elements~ Export and re-import
Pair with other features

Motion Graphics is stronger as part of a full video workflow

Use Motion Graphics with the adjacent ngram features that handle script, visuals, voice, brand, motion, collaboration, and export.

Most paired

Brand Kit

Brand colors and typography flow into every motion-graphics layer

Feature · 02

AI Visuals

Generated scene visuals pair with animated text and chart overlays

Feature · 03

AI Voiceover

AI Voiceover generates natural-sounding narration directly from your script. Pick a voice from 40+ options across 20 languages, hit generate, and the audio appears in your timeline already synced to your sce...

Feature · 04

Collaboration

Collaboration in ngram gives every video a comment thread anchored to specific frames. Reviewers click a moment to leave feedback, mentions notify teammates, and version history snapshots every change. Works...

Feature · 05

Enterprise Integrations

Enterprise Integrations is the bundle of 8 ngram connectors that turn ngram into a one-pipe video distribution platform. Trigger renders from Chrome, Zapier, n8n, Make, or an MCP-connected AI agent, then pub...

FAQ

Questions about Motion Graphics

It adds branded text overlays, lower-thirds, callout boxes, animated graphics, product callouts, smart zooms, and transitions where the scene needs them.

Still curious?

Create your next video with Motion Graphics

Motion Graphics works inside ngram, so the script, scenes, brand, assets, and export path stay connected from first draft to final video.

Built for business video teams. Connected to the ngram workflow.