Run your entire video strategy from one place
Product launches, segment campaigns, sales enablement, and investor updates. ngram is the video tool for product marketing managers who own the narrative and ship the assets without a production team.
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Videos made by Product Marketing Managers with ngram
See how product marketing managers use ngram to ship professional video, faster.
You own the narrative. But you can't scale the assets.
Positioning updates trapped in docs nobody watches.
You refreshed the messaging framework last month and updated every internal page. Sales reps still send prospects the enablement video that runs last quarter's positioning. Re-shooting means another agency queue, another budget conversation, another six weeks.
Segment campaigns stuck behind one production pipeline.
Enterprise buyers need a different narrative than mid-market. Vertical prospects need industry language and proof. Your creative team treats each segment as a separate project, so you ship one generic launch video and hope it lands across every account.
Launch assets that arrive after the launch window closes.
You wrote the GTM brief, aligned product on timing, and locked positioning. The launch video showed up two weeks after announcement day. The Slack channel had moved on, press had cycled, and the asset turned into a nice-to-have instead of a launch driver.
Enablement requests piling up with no system to fulfill them.
Sales wants a competitive teardown. Customer success needs an expansion narrative. Analyst relations asked for a capability walkthrough. Every request sits in your backlog because there is no repeatable way to produce and maintain a full video library across the product lifecycle.
Your video output should match the scope of your role, not the size of your production budget.
A video engine that scales with your GTM.
One strategy. Every video it requires.
One place for every video
ngram gives product marketing managers a single place to plan, produce, and maintain video across the full product lifecycle.
Start from what you already have
Manage launches, enablement libraries, segment campaigns, investor updates, and post-sale narratives from one workspace tied to your brand kit and messaging source of truth.
Update once, regenerate everywhere
Start from what you already own: positioning docs, GTM briefs, release notes, decks, screenshots, or product URLs. ngram drafts a script, scene breakdown, and storyboard you review before anything renders.
Build a video program that covers launch, enablement, expansion, and renewal without scaling your headcount or rebuilding from scratch every quarter.
ngram works for every team that ships video.
Product Managers
Pair PMM with the PM workflow for changelogs, roadmap recaps, and feature announcement videos. Keep the launch narrative aligned from PRD to press post — every weekly ship gets a clip without pulling product marketing into the rendering queue.
Growth & Marketing
Hand growth the same source script PMM owns and let them spin up ad creative, landing-page heroes, and social cuts in their own brand-aligned channel variants. No more rebriefing creative on every paid experiment.
Sales Enablement
Equip reps with prospecting walkthroughs and objection-handling demos curated by PMM per segment. Replace the generic pitch deck with named, on-brand demos that land before the discovery call instead of after it.
Founders
Plug investor updates, board readouts, and all-hands videos into the same messaging library PMM curates for launches. One narrative spine, every audience covered, no separate production process for the CEO's slot.
From product update to polished video in minutes
Drop in your launch briefs and positioning docs
Upload the messaging framework, GTM brief, competitive battlecard, or segment strategy. ngram uses your real source material as the foundation for the script, scenes, and proof points — no blank-page prompts.
Tell us who it's for
Name the audience: prospects evaluating your category, analysts covering the space, sales reps who need enablement, or existing customers ready for expansion. ngram tailors tone, depth, and structure to that buyer.
Review the script and storyboard
ngram returns a full script and scene-by-scene storyboard before render. Edit the narrative, swap a proof point, tighten the CTA, or split into segment variants — all in plain language inside the chat.
Generate the video on brand
Once you approve the script, ngram produces a polished cut with motion graphics, captions, and your brand kit applied. No editor, no render queue, no waiting on the agency to schedule a review meeting.
Export for every GTM channel
Publish to your website hero, embed in the sales deck, schedule the LinkedIn teaser, or pipe a vertical cut to paid social — all from the same project. One asset covers every channel the launch plan touches.
Videos for every Product Marketing Managers workflow
What changes when video is easy
A video program, not a video backlog
Move from reactive one-off tickets to a structured library that covers every lifecycle stage. The work the creative team would queue for next quarter ships this sprint, with the same brand standards applied automatically.
Messaging consistency that actually holds
When positioning evolves, update the source and regenerate. No more zombie enablement videos with last quarter's narrative floating around the sales team's drive. Every rep sees the same story the day marketing approves it.
Segment coverage without linear scaling
Fork and adapt instead of rebuilding. Covering three new verticals stops meaning three new agency timelines. It means three forks of a proven narrative, each tuned to the proof points that move that buyer.
Strategic time reclaimed
Spend less time chasing creative tickets and more time on positioning, competitive intelligence, and pipeline strategy. The work that actually moves revenue, instead of the production logistics that drain your week.
Every feature a PMM video program needs.
Wire ngram into the GTM stack you already run.
Each integration ships with a working template for product marketing. Start from one, then customize against your launch tracker, CRM, or content library.
whenA row lands in your launch tracker
thenKick off the matching launch video suite with brief, segment, and CTA pre-filled
whenA new vertical segment is added in your CRM
thenFork the core launch narrative and adapt the proof points to that segment
whenYour release pipeline tags a launch-ready build
thenAuto-generate a launch teaser on your self-hosted infra
whenThe launch teaser clears legal review
thenSchedule the cut to the company page with the approved launch caption
whenA launch video gets PMM sign-off
thenSchedule the short-form cut to X with copy variants per audience
whenA long-form walkthrough finishes rendering
thenUpload to the brand channel with chapters, captions, and launch metadata
whenYou hit Make a video on a competitor or press tab
thenGet a polished comparison or recap MP4 back in a new tab
whenClaude or ChatGPT calls the ngram tool from a launch agent
thenReturn a finished MP4 and a shareable launch link to the workspace
You already have the inputs. Turn them into video.
Point tools for the moments in between.
Questions from Product Marketing Managers like you
Build a video program that scales with your GTM
Join Product Marketing Managers who ship launch videos, enablement libraries, and segment campaigns at the same pace product ships features.