Ship features that get noticed not buried in a changelog
Paste your release notes, the PRD, or the product URL. Get back a polished feature announcement video with motion graphics, captions, and your brand kit — ready to ship the same sprint the feature does.
Or pick a video type to get started
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Feature Announcement Video videos made with ngram
Real videos created by teams using ngram for feature announcement video.
“We spent three months building it. The launch email got a 2% click rate.”
- Thursday, 4:47pm
Engineering merges the feature on main. The PM drops a Loom in #product walking through the work. Marketing sees the message at 5:12pm. Launch is targeted for Monday. The team has 48 working hours to put an announcement together.
- Friday morning
Open Figma to mock up two screenshots. Draft the email copy. Brief the freelancer who edits the launch videos. Hear back at 3pm: their soonest slot is in nine days, and a rush fee adds $1,200 to the invoice already approved this quarter.
- Monday morning
Launch goes out. Two static screenshots in the email. A 200-word changelog entry on the blog. An in-app banner that says 'Now Available.' The PMM Slacks the founder: 'Couldn't get the video in time — going text-only this round.' Thumbs up react in reply.
- Monday, 5:00pm
Email metrics in the daily report: 43 percent open, 2.1 percent click. LinkedIn post: 14 likes, mostly from the team. In-app banner dismiss rate: 91 percent in the first hour. Feature usage dashboard barely moves above the pre-launch baseline.
- +2 weeks
Freelancer's first cut arrives. The hook lands on the wrong audience. The B-roll references the old UI from the staging environment. Two revision rounds queued. By the time the video ships, the feature has already been in market for sixteen days.
- +30 days
Adoption review. The feature is sitting at 12 percent of paid accounts — half the PM's projection. The retro flags 'announcement underperformed.' Engineering quietly wonders if the next launch will get the same treatment. The cycle resets for next sprint.
of engineering output, per Pendo's product benchmark report, ships and never achieves widespread adoption. Most of the time it isn't the feature — it's the announcement that never broke through the inbox.
“By the time the announcement video shipped, engineering had already shipped the next two features.”
From "check the changelog" to "did you see the launch video?"
Thursday: engineering ships. Friday: marketing scrambles. Monday: the email goes out with two static screenshots and 200 words of changelog copy. Open rate 43 percent, click rate 2 percent, feature adoption barely moves above the pre-launch baseline. The PM asks why users aren't finding the new workflow.
Thursday: engineering ships. You paste the PRD into ngram. Twenty minutes later: a 45-second feature announcement video with motion graphics, captions, and your brand kit applied. The launch email goes out Monday with the video embedded. Click rates jump because the message lands in the feed instead of the archive folder.
The freelancer's cut arrives two weeks after the feature ships. Revisions land another week later. By the time the announcement video is in market, the next two features have already shipped and the launch window for this one has long since closed. The video plays to a smaller audience than it deserved.
You edit the script line that needs to change after stakeholder feedback and re-render only that scene. Fifteen minutes from comment to next cut. The feature announcement video ships the same week engineering ships the feature — inside the launch window when reach and adoption actually compound.
One video, one cut, one channel. The 16:9 YouTube version doesn't fit the LinkedIn feed. There's no 9:16 cut for Stories. Sales asks for a 30-second version to slide into outbound emails and the answer is 'next quarter.' The launch becomes a single post on a single platform.
The same announcement renders in 16:9 for email and the blog, 1:1 for the LinkedIn feed, and 9:16 for Stories and Reels without rebuilding each version. Sales gets a 30-second outbound cut by the afternoon. The launch shows up everywhere users actually pay attention.
Announcement videos from what you already shipped
Bring the release notes, the PRD, or a rough Loom from engineering — ngram turns any of them into a feature announcement video that actually drives adoption.
Start from release notes or a PRD
Paste the changelog, the PRD, or even the Slack message from engineering describing the work. ngram writes a script optimized for the launch hook, plans the visual sequence, and generates motion graphics that make the new feature feel tangible. Review the storyboard, edit messaging in plain language, then export.
Release Notes to VideoOr start from a quick screen recording
Record a 90-second walkthrough of the new feature, mistakes and all. ngram cuts the dead air, adds smart zooms on key interactions, overlays captions, and wraps the cut in your branded intro and outro. The PM's rough screen capture becomes a polished announcement video without touching a timeline editor.
Screen Recording to VideoOne polished feature announcement video
Tight, on brand, ready for the launch email, the in-app banner, and the LinkedIn feed. Looks intentional — like marketing had the cut ready before engineering hit merge.
Starting from a sales deck or the doc the PM wrote? Run it through PPT to Video or Docs to Video first — the polish step downstream is identical.
What changes when the feature announcement video ships day one
Every feature gets its launch moment
Top benefitWhen the video takes 20 minutes instead of two weeks, you stop reserving video for major launches. Bug fixes, UX improvements, and sprint-sized features all get a proper announcement. No more triage over which features 'earn' a video — every release ships with one.
Emails with video typically see roughly 3× higher click-through rates than text-only announcements, per HubSpot — meaning every announcement that ships without a video is leaving adoption signal on the table.
Ship the video with the feature
No more waiting on a freelancer slot or burning a rush fee for a 9-day turnaround. The announcement video is ready Monday morning when the feature is. You capture launch momentum on day one instead of chasing it three weeks late.
One launch, every channel
Export 16:9 for email and the blog, 1:1 for the LinkedIn feed, 9:16 for Stories and Reels. Same announcement, every aspect ratio, captions reflowed per format — without rebuilding the cut for each surface where users actually pay attention.
Release notes → polished launch video in 3 steps
Paste your release notes
Drop a changelog entry, PRD, a feature spec, or the product URL. ngram extracts the user benefit, the workflow, and the call to action from whatever source content you already have on hand.
Review the launch script
ngram builds a hook-problem-solution-CTA structure and queues motion graphics scene by scene. Edit the messaging, swap a screenshot, or approve as-is. The script is editable in plain language without scrubbing a timeline.
Export and launch
Pull the announcement in 16:9 for email and YouTube, 1:1 for LinkedIn, and 9:16 for Stories. When the feature evolves mid-launch, edit the script line and re-render only the affected scenes — usually inside 15 minutes.
Built for feature announcement video, specifically
Who ships feature announcements in your company?
Product Marketing
Ship a launch-ready feature announcement video alongside every release notes drop. Build CFO, RevOps, and PM-persona cuts of the same source PRD so each segment gets an announcement that lands on the workflow they actually care about.
Product Managers
Pair every sprint-end with a polished announcement video the team can drop in the launch email and the in-app changelog. Stop relying on marketing's freelancer queue — own the announcement loop from PRD to render in under an hour.
Founders
Solo-founder launches that look like a 30-person company shipped them. Drop the release notes in, get back a brand-consistent feature announcement video the same morning, and post it to LinkedIn before the team has finished standup.
Developer Relations
API changelogs and SDK updates ship with their own announcement video instead of a wall of markdown. Cut a 60-second walkthrough of the new endpoint, the new method, or the breaking change so developers see what moved before they read the docs.
Growth & Marketing
Spin a launch announcement into ad creative for the same week. The hero 16:9 lives in the launch email; a punchier 9:16 cut runs as paid social the same afternoon. Test ten variants of the announcement hook without a fresh creative brief per concept.
Sales Enablement
Hand reps a 30-second feature announcement they can paste into outbound emails the same day the feature ships. Sales stops opening calls with 'so what's new this quarter?' because the prospect already watched the announcement video on LinkedIn.
Customer Success
Existing customers get a tailored version of the launch announcement that shows where to find the new feature in the workflow they already use. Drop the cut into the next QBR deck and the renewal nurture sequence — adoption climbs without a CS-led training session per release.
Support Teams
Pair every launch with a quick walkthrough video that support can paste into ticket replies for the 'how do I find the new thing?' questions that always spike the day after a release. Cuts the same ticket-cluster volume in half the next time the feature is iterated.
Solopreneurs
Indie launches that punch above their weight. Skip the Twitter screenshot dump and ship a proper feature announcement video the same evening you merge the change. The launch hits Product Hunt and X with the same polish a venture-backed team would have shipped.
Agencies & Consultants
Deliver a polished launch announcement video to your SaaS client the same sprint they ship the feature. Build a per-client brand kit once and run every quarterly release through the same pipeline — no per-launch production cycle to negotiate against the retainer.
Explore more use cases
Other ways product teams use ngram to ship video alongside the work they're already releasing.
You don't need a screen recording to ship the announcement.
Bring whatever shipped with the feature — the PRD, the release notes, the rough Loom. Each converter drops you into the same script-and-storyboard pipeline that powers the polished announcement.
Every tool the launch pipeline runs on.
The old way vs. the ngram way
| Text-Only Announcement | Freelancer or Agency | ngram | |
|---|---|---|---|
| Time to ship | Same day (text only) | 2-4 weeks | Under 30 minutes |
| Cost per announcement | Your time only | $1,500-$4,000 per launch | Included in plan |
| Engagement lift | 2% CTR baseline | Higher (if on time) | 3× CTR with video embed |
| Time to iterate post-feedback | Minutes (text edits) | Days plus revision fees | Under 15 minutes (re-render) |
| Brand consistency across launches | Manual every time | Depends on vendor | Automatic via brand kit |
Wire launch videos into the workflow you already run.
Each integration ships with a working template. Trigger a polished feature announcement video from a release pipeline, a CRM stage, or a chat agent — or build your own with the REST API.
whenA new release notes entry publishes in the CMS
thenAuto-render the announcement video and post the link to #product-launch
whenClaude or ChatGPT calls the launch tool with a PRD URL
thenReturn a finished announcement video plus a share link
whenYou hit 'Make an announcement' on the staging PRD tab you have open
thenGet a polished launch MP4 back in a new tab inside 30 minutes
whenA CRM deal advances to 'Demo scheduled' on the pipeline
thenAttach a persona-specific feature announcement to the opportunity record
whenA self-hosted CI pipeline ships a new feature build
thenAuto-generate the matching launch announcement inside your VPC
whenA launch-version announcement render finishes
thenSchedule the 1:1 cut to the company page with the launch copy
whenA short-form launch cutdown finishes rendering
thenSchedule the announcement variant with a thread reply and demo GIF teed up
whenA long-form launch video is approved by the PM
thenUpload to the product channel with chapter markers per workflow step
“But will it work for my situation?”
Your next feature launch is launch-ready by tomorrow
Stop letting great features go unnoticed because the launch shipped without a video. Turn the release notes, PRD, or Loom from engineering into a feature announcement video that actually drives adoption — the same week the feature ships.