Show what you shipped before stand-up tomorrow
Turn screen recordings, PRDs, and release notes into polished demos, changelogs, and stakeholder updates. The video tool for product managers who ship faster than their comms cycle.
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See how product managers use ngram to ship professional video, faster.
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You shipped the feature. Now you have to explain it.
Stakeholder updates that disappear in the Slack scroll.
You wrote the sprint update in Notion, dropped a summary in the product channel, and tagged the VP. Two days later the CEO asks in the all-hands what shipped this quarter. The doc got skimmed once and archived. The walkthrough that would have stuck never got recorded because the demo recording felt too rough to share.
Demo requests hijacking your sprint planning time.
Sales needs a walkthrough for an enterprise deal. Customer success wants an onboarding clip for a new account. The SE pings you to hop on a call and explain the new endpoint. Each ask pulls you out of the backlog into a 30-minute recording that produces a one-time asset nobody else can reuse.
Changelog notes customers treat as background noise.
You wrote release notes with screenshots, before-and-after copy, and clean step-by-step instructions. Customers still file support tickets asking for the feature you shipped last month. Text changelogs get the same attention as terms-of-service updates: a quick scroll and a close tab.
Bug reports that trigger a meeting instead of a fix.
You captured the bug on screen and sent the recording to engineering. Without zoom-ins, annotations, or step labels, the engineer watches it once, cannot pinpoint the issue, and pings you to hop on a call. The recording that was supposed to save time becomes another calendar invite.
You ship at product velocity. Your video should keep up — not slip into the comms backlog product marketing already has too much of.
A demo workflow that ships at product velocity.
One recording. Every audience it needs to reach.
One place for every video
ngram gives product managers one workspace to turn rough recordings, PRDs, and release notes into polished video — without booking a creative cycle.
Start from what you already have
Run sprint demos, changelog videos, stakeholder updates, bug reproductions, and roadmap recaps from the same project, tied to the source docs you already maintain.
Update once, regenerate everywhere
Start from what you have: a Loom from this morning, the PRD you wrote, the release-notes Markdown the engineer just opened, or a Jira ticket summary. ngram returns a script and scene plan.
Ship a demo, changelog, or stakeholder update the same sprint you ship the feature — without owning a freelancer or a separate post-production process.
ngram works for every team that ships video.
Product Marketing Managers
Pair PM sprint videos with the PMM launch suite. Engineering ships, the PM records the demo, PMM forks the project for the launch announcement — the launch story stays aligned from PRD to press post without another rebrief.
Developer Relations
Hand DevRel the same source project the PM used for the sprint demo. API walkthroughs, integration guides, and SDK release videos stay aligned with the product team's positioning — every weekly ship lands with technical content the same week.
Sales Enablement
Equip sales with the product demo PM already recorded, plus persona-specific variants. Enterprise reps share the architecture-deep cut, mid-market reps share the speed-to-value cut, and PM stops being the on-call demo recorder for outbound.
Customer Success
Hand CSMs the changelog video PM published and the onboarding walkthrough engineering recorded. Renewal calls open with a video tour of what shipped since the last QBR — not a doc the CSM has to translate live.
From product update to polished video in minutes
Drop in a screen recording, PRD, or release note
Upload the rough Loom, paste release notes in Markdown, drag in the PRD, or link the Jira epic. ngram works from whatever you already have — no separate brief, no storyboard doc, no extra week to align with creative on the shape of the video.
Tell us who is watching
Name the audience: internal stakeholders who need a sprint update, customers who should see the new feature, support reps who will field the questions, or engineering reviewing a bug reproduction. ngram adjusts depth, tone, and pacing per audience.
Review the script and storyboard
Read the generated script and scene plan before anything renders. Tighten the narrative, reorder sections, swap a callout, or split into versions for different audiences — all in plain language inside the chat. No timeline software.
Generate the video on brand
ngram produces the polished cut with auto-cut, smart zooms, cursor smoothing, callouts, captions, and the brand kit applied automatically. The rough five-minute Loom turns into a two-minute demo your PMM is willing to ship under their name.
Distribute across every channel that watches
Share to Slack, post in the in-app changelog, embed in Notion or Linear, schedule the LinkedIn announcement, or hand sales an MP4 to drop in outbound. One project covers every channel where stakeholders and customers consume product updates.
Videos for every Product Managers workflow
What changes when video is easy
Ship comms at sprint velocity
Stop choosing between a rough Loom and a two-week creative queue. Sprint demos, changelog videos, and stakeholder updates land in the same week the feature ships — not after the org has moved on to the next bet.
Show, not tell
Replace the doc nobody reads with the video everyone watches. Stakeholders, customers, and partners see exactly what shipped — instead of trying to picture it from a Notion bullet list nested three pages deep.
Fewer demo meetings on your calendar
Record once, share a link. Sales, CS, leadership, and partners watch on their own time. Your week gets the focus blocks back that demo logistics used to chew through every sprint.
Bug reports that save time instead of triggering meetings
Annotated reproductions with zooms and step labels let engineering act on the issue without a follow-up call. The QA log becomes a library of solvable bugs instead of a graveyard of unwatched recordings.
Every feature a sprint-velocity PM needs.
Wire ngram into the product stack you already run.
Each integration ships with a recipe product teams can run today. Start from one, then customize against your project tracker, CI pipeline, or customer-facing changelog.
whenA Linear or Jira epic closes with a release tag
thenKick off the changelog video with the ticket summary and screenshots pre-filled
whenA feature flag flips to on for the customer rollout
thenRender the customer-facing announcement and post it to the in-app changelog
whenYour CI pipeline tags a release-ready build
thenAuto-generate the sprint demo on self-hosted infra and post the link in Slack
whenA flagship feature clears product marketing review
thenSchedule the demo cut to the company page with the approved launch caption
whenThe PM finishes a weekly ship recap
thenSchedule a short-form changelog clip with copy variants per audience tier
whenA long-form walkthrough finishes rendering
thenUpload to the product channel with chapters, captions, and release metadata
whenYou hit Make a video on a customer dashboard or a competitor release page
thenGet a polished walkthrough or comparison cut back in a new tab, ready for Slack
whenClaude or ChatGPT calls the ngram tool from a release agent
thenReturn a finished MP4 plus the customer-facing changelog link to the workspace
The artefacts the PM already maintains, now in video.
Point tools for the moments in between.
Questions from Product Managers like you
Ship product updates that actually get watched
Join product managers who turn sprint demos, release notes, and bug reproductions into polished video without leaving the sprint they are already running.