Landing page videos that convert visitors not just impress them
Drop in your existing copy, a quick product walkthrough, or a URL. A landing page video maker built for growth teams hands you back a 60-second hero clip with captions and brand polish — ready to embed above the fold.
Or pick a video type to get started
Trusted by teams at
“We've A/B tested every headline, button color, and form field. We've never tested the one thing that actually moves the needle.”
- Mon 9:15am
Standup. Conversion rate on the paid pricing page sits at 2.8 percent for the eighth week. CMO asks for the next experiment. You already tested headline, button color, form length, and social proof block placement.
- Mon 11:40am
Read the Wistia report again. Pages with hero video lift conversion by up to 86 percent. Pull up the homepage. The hero is a stock illustration and three paragraphs of copy nobody reads past the first sentence.
- Tue 2:20pm
Email three agencies for landing page video quotes. First reply: $3,800 and five weeks for one 60-second hero cut. Second: $4,500 plus revision rounds. Third never replies. Finance forwards the thread back with one word: "no."
- Wed 4:00pm
Open Canva. Spend two hours stitching screenshots, stock footage, and a royalty-free track. Export. CEO opens it in Slack and writes "this looks like a PowerPoint with transitions." Delete the file. Quietly.
- Thu 10:00am
Quarterly positioning shifts. The headline you would have built a video around is no longer the headline. Even if an agency had said yes Monday, the deliverable would already be wrong by ship date.
- Fri 5:30pm
Week closes. Conversion still at 2.8 percent. Twelve other landing pages — segment pages, campaign pages, feature pages — have no video at all because budget covers one hero at most. The competitor ranking above you ships a fresh page video per campaign cycle.
lift in conversion rate when a landing page leads with a clear hero video — but most growth teams can't ship more than one per quarter at agency prices.
“And by the time finance approves the agency quote, the positioning has already changed.”
From "we couldn't get budget for video" to "every page has one"
Your main pricing page has been live six months. Conversion sits at 2.8 percent. You've run fourteen text-based A/B tests on headlines, copy length, and CTA placement. Each test moves the number 0.1 percent. You are optimizing at the margins because the hero is still a wall of text.
You spend an afternoon turning the existing page copy into a 55-second landing page video. Hero gets a video above the fold. First week: conversion jumps to 4.2 percent. After a month of thumbnail and length iteration, you sit at 4.8 percent. Same ad spend, 71 percent more leads.
Marketing wants video on every landing page. Finance signs off on one. The 'flagship' video lives on the homepage and the other eleven campaign pages stay text-only. Half your paid traffic lands on pages that have never been allowed to use video to do the convincing.
Once a hero video takes one afternoon instead of five weeks, the budget conversation ends. You ship segment-specific videos for SMB, mid-market, and enterprise pages. You ship a fresh video for each ad campaign. Every paid click finally lands on a page built to convert it.
You pitched a 'video refresh' in Q1. The agency delivered it six weeks later in March. By April, positioning had shifted and the video was already stale. Updating it meant a new brief, a revision cycle, and another invoice — so the stale video stayed up for the rest of the quarter.
Positioning shifts in standup on Monday. By Tuesday you re-render the affected scenes in the editor and re-export the same landing page video with the new copy. No new brief. No invoice. The video on the hero matches what your sales team is saying that week.
Conversion-ready video from what you already have
Bring an existing landing page URL or a quick product walkthrough. Either lands in the same hero pipeline — same script step, same captions, same brand kit, same export profile sized for above the fold.
Start from your landing page URL
Paste the URL of the page that's already converting at 2.8 percent. ngram pulls the headline, the value proposition, and the proof blocks, drafts a hook + benefit + CTA script, and assembles a 45-60 second video using AI visuals, voiceover, and motion graphics. You approve the storyboard. The hero finally has a video.
URL to VideoOr start from a product walkthrough
Drop in a screen recording of the product solving the visitor's problem. ngram trims dead air, smart-zooms each meaningful click, burns captions, and wraps it in your brand intro. The walkthrough becomes the hero — your product literally selling itself above the fold, no actor or studio required.
Screen Recording to VideoOne above-the-fold landing page video
Hooks in three seconds. Carries the value prop visually. Ends on the same CTA the form already asks for.
Have a press release, a blog post, or a sales deck instead? Run them through Blog to Video, PPT to Video, or Docs to Video first — same polish, same hero embed at the end.
What changes when landing page video takes an afternoon
Every page finally earns its paid traffic
Top benefitPricing page, enterprise page, free-trial page, segment landers — each one gets its own video instead of inheriting the homepage hero. Personalization stops being theoretical and becomes the default. Paid clicks land on pages that explain the offer in 60 seconds.
Average time on page when a landing page video is embedded above the fold — longer dwell signals quality content to search engines and raises organic ranks alongside the conversion lift.
Video moves with the positioning
When the headline shifts mid-quarter, re-render the affected scenes the same morning. The landing page video keeps pace with the messaging — no agency revision round, no "we'll fix it next sprint" disclaimer at the bottom of the page.
Coverage across every funnel page
Hero, campaign, segment, integration, ABM micro-sites — each gets its own video. Stop ranking your twelve landing pages by which one deserves the one video your budget allows. They all deserve one and now they all get one.
URL or recording → hero video in 3 steps
Drop in the page or the walkthrough
Paste the landing page URL, or upload a screen recording of the product flow. ngram ingests existing copy, proof blocks, and CTAs to draft the script — no blank-page paralysis.
Review the hook and the CTA
The storyboard opens with the 3-second hook, then walks the value prop, then lands on the CTA. Tweak the hook, swap a scene, or reorder the proof. Captions and brand kit are already applied.
Embed above the fold
Export MP4 in 16:9 for hero or 1:1 for a campaign block. Drop into Webflow, Framer, Hubspot, or your CMS. When positioning shifts next quarter, re-render only the scenes that changed.
Built for landing page video, specifically
Who ships landing page videos in your company?
Growth & Marketing
Hero videos for every page in the funnel, plus campaign-specific cuts that match the ad that drove the click. Test ten landing page video variants without booking a creative sprint — the winner ships the same afternoon and goes against the live conversion rate.
Product Marketing
Segment pages, integration pages, comparison pages — each gets its own landing page video built around the right messaging hierarchy. Update the video the same week positioning shifts so the page doesn't say one thing while sales says another.
Founders
The homepage, the pricing page, and the demo-request page all earn a hero video without an agency invoice. Founders own the landing page video loop end to end — record once, polish in ngram, embed before the next paid push lands.
Solopreneurs
A solo founder ships a hero video against a six-figure-backed competitor by spending one afternoon in ngram. Same captions, same brand polish, same conversion lift — no freelancer queue, no agency retainer, no "next quarter when we have budget."
Sales Enablement
ABM micro-sites and account-specific pages each get a hero tailored to the CFO, RevOps, or PM they were built for. Sales hands prospects a landing page link and the video on it speaks their language instead of the marketing default.
Product Marketing (Demo Pages)
Demo-request pages historically had no video — only a form. Ship a landing page video that runs the prospect through the workflow before they even fill in the form, then watch the demo-booked rate climb because the prospect arrives already qualified.
Agencies & Consultants
Spin a hero landing page video per client without absorbing the production cycle into the retainer. Re-render scenes when the client's positioning shifts — keep the line item profitable instead of giving away the revision rounds for free.
Startups
An early-stage page converts at 1.8 percent on cold traffic. Drop a 60-second landing page video on the hero by Friday and watch the same ad spend produce a meaningfully different funnel. Critical for the months between seed and Series A.
Explore more use cases
Other jobs growth teams ship out of ngram once the landing page video stops being the bottleneck.
You don't need a recording to make a hero video.
Bring whatever already exists on the page or in the doc. Each converter drops you into the same caption, brand-kit, and hero export pipeline the URL flow uses.
Every tool the landing page video pipeline runs on.
The old way vs. the ngram way
| No Video | Agency / Freelancer | ngram | |
|---|---|---|---|
| Conversion lift potential | Baseline 2-3% | Up to 86% (when it ships) | Up to 86% (this week) |
| Time to first hero video | N/A | 4-6 weeks | One afternoon |
| Cost per landing page video | $0 (no video at all) | $2,500-$4,500 per 60s | Included in plan |
| Updating when positioning shifts | Rewrite text only | New brief + revision invoice | Re-render scenes in minutes |
| Pages with a hero video | None | 1-2 (budget-limited) | Every page in the funnel |
Wire landing page video into the growth stack you already run.
Each integration ships with a working template. Trigger a fresh hero video from a campaign launch, a positioning change, or a CRO experiment — or build your own with the REST API.
whenA new campaign brief lands in /landing/inbox
thenRender a matching hero video and post the embed code to #growth-experiments
whenClaude or ChatGPT calls the landing-page tool with a target URL
thenReturn a hero video and an embed-ready snippet sized for above the fold
whenYou hit 'Make a hero video' on the landing page tab you have open
thenGet a polished hero MP4 and an embed snippet back in a new tab inside one afternoon
whenA Webflow CMS item flips to 'Awaiting video'
thenGenerate the matching landing page video and push the file back into the CMS field
whenYour self-hosted CRO experiment table marks a page as 'Needs video variant'
thenRender a video variant on your VPC and post the experiment link back to the row
whenA new hero video is approved for a campaign landing page
thenSchedule a 1:1 teaser cut to the company page pointing back to the same landing URL
whenA short-form cut of the hero finishes rendering
thenSchedule the social variant with copy A/B and a thread teasing the landing page URL
whenA long-form expanded cut of the hero is approved for organic
thenUpload it to the brand channel with the landing page link pinned in the description
“But will it work for my situation?”
Your landing pages deserve video that converts
Ship a hero video this afternoon. Cover every page in the funnel. Re-render when positioning shifts. Stop leaving conversions on text-only landing pages while the competitor ranking above you runs a fresh video per campaign cycle.