Marketing videos that outclass your funded rivals
A founder marketing video maker built for the solo operator with no marketing team and no agency line item. Turn your product knowledge into a polished library — homepage, social, ads, email — that ships at startup speed.
Or pick a video type to get started
Trusted by teams at
“I know video would double my conversions. I just don't have the time, team, or budget to make it happen.”
- Monday 9am
Open Canva to make 'something quick.' Stare at templates that all look like they belong to a different product. Give up and decide to write copy instead. The homepage stays static-screenshot only for the fifth straight quarter.
- Tuesday 2pm
Try recording a 60 second Loom for LinkedIn. The mic catches the keyboard click on the second sentence. The dashboard you pulled up has the wrong workspace selected. You cringe-watch the playback once, decide it makes the company look smaller, and bin the file.
- Wednesday 11am
Email two agencies for marketing video quotes. Lowest comes back at $3,800 for one 60 second video with a two week timeline. Marketing budget for the entire quarter is $1,200. The conversation ends politely.
- Thursday all-day
Funded competitor drops a polished launch video on Twitter. Engineers ship a new feature. Your homepage still has the same screenshot from last year. The roadmap update you promised the cap table goes out as a paragraph.
- Friday afternoon
VC sends a polite note: 'Have you thought about working with a content agency? Your competitor's marketing makes them look like a Series B.' Reply that you are 'working on it' and quietly schedule another Canva session for next Monday.
- +3 months
Quarterly review. Landing page conversion still at 1.8 percent. Social channels still text and screenshots. The funded competitor closes the deal you were both pitching because the prospect 'felt more confident in their maturity'. Better product. Less marketing.
of marketers using a homepage video report higher conversion than static-screenshot pages — yet most pre-seed founders ship without one because the agency line item never clears the runway test.
“Meanwhile, the funded competitor with the inferior product ships a polished video every week.”
From "we can't afford marketing" to "who is making their content?"
The homepage has a static screenshot and three paragraphs nobody reads. A 60 second explainer would convert better but the agency quote eats the marketing budget for the quarter. So you write longer copy and hope someone scrolls far enough to understand. Conversion sits at 1.8 percent quarter after quarter.
An afternoon of work, and the homepage has a 75 second founder marketing video above the fold, three social cuts queued for the LinkedIn week, an ad variant for paid testing, and a launch teaser saved for the next release. Conversion climbs because every page finally has video where competitors do.
You record a quick Loom out of desperation for a social post. Four seconds of silence, audible keyboard noise, no captions, no brand intro. You post it anyway because something beats nothing, but it does not move the needle and the engagement is lower than the screenshot post from last week.
Your raw walkthrough drops into ngram. Fifteen minutes later the LinkedIn cut has smart zooms on every click, captions burned in for the silent feed, the brand outro card, and a hook line in the first three seconds that holds the scroll. Engagement triples on the same content cadence.
A funded competitor ships a polished launch video. Your homepage video is still the same one from the seed announcement two years ago — except now the value prop has shifted twice and the dashboard in scene three has shipped a redesign. The video quietly comes down because it actively hurts the brand.
Engineering ships a UI change Monday. You re-render the scenes that touch the new UI Tuesday in under five minutes. The marketing library always matches the live product, so the homepage video, the LinkedIn cut, and the cold-email teaser stay current without a fresh agency brief per change.
Founder marketing from what you already know
Bring a product walkthrough or just paste the value prop you have been refining. ngram turns either one into a polished founder marketing video — homepage explainer, social cut, ad variant, or email teaser.
Start from a product recording
Record yourself walking through the workflow that closes deals. Mistakes and tangents fine. ngram trims dead air, smart-zooms every click, burns captions, and applies your brand. Your rough founder ramble becomes a homepage explainer, a LinkedIn cut, and a 9:16 ad variant from one source.
Screen Recording to VideoOr start from your value prop
Paste your homepage URL, a written value-prop, or a feature description. ngram drafts a problem-solution-proof-CTA script, builds the storyboard, and renders a complete founder marketing video with motion graphics, voiceover, and brand polish.
URL to VideoOne founder marketing library
Homepage explainer, social cuts, ad variants, email teaser — all rendered from the same source recording, all matched to the same brand kit.
Already have a pitch deck or a webinar recording? Run them through PPT to Video or Webinar to Clips first — the polish step downstream is identical.
What changes when founder marketing video ships in an afternoon
Speed becomes your competitive moat
Top benefitWhen a marketing video takes 30 minutes instead of 4 weeks, every launch, every feature, every campaign ships with video from day one. Compound gains across the funnel — and the funded competitor's headcount stops mattering.
Founder-led video content typically generates higher engagement on social channels than polished brand content, because audiences connect with founder voice in a way agency cuts cannot reproduce.
Every campaign launches with video
Homepage launch, feature drop, ad test, cold-outreach teaser — each one ships with its own video instead of a static screenshot. The conversion lift compounds because every surface of the funnel gets the visual treatment.
Updates ship the same day the product does
Ship a feature Monday. Re-render the social cut and the homepage scene Tuesday in under five minutes. Marketing stays in lockstep with the product — no agency revision cycle in between.
Raw material → marketing library in 3 steps
Drop in your raw material
Upload a product walkthrough, paste a landing page URL, or type the value prop you wrote at 11pm last Tuesday. Rough recordings, half-baked pitches, messy notes — ngram is built to work with whatever you have.
Review the storyboard
ngram drafts a branded marketing video with script, smart zooms, captions, and pacing. Review the storyboard, tweak the hook, swap a scene, or adjust the voiceover register before render.
Publish everywhere
Export for the homepage in 16:9, LinkedIn in 1:1, TikTok and IG Reels in 9:16, ads in any platform spec. Re-render any scene in under five minutes when product or messaging shifts.
Built for founder marketing video, specifically
Who ships founder marketing with ngram?
Founders
Solo and small-team founders use ngram as the marketing department they have not hired yet. One afternoon, a full library — homepage, social, ad, email — without the agency invoice cutting into runway.
Solopreneurs
When you are founder, marketer, and support team rolled into one, ngram replaces the content function you would have hired by Series A. The same source recording goes to the homepage, the LinkedIn feed, and the cold outreach with zero handoff.
Startups
Pre-seed and seed teams compete on equal footing with the funded competitor by shipping marketing video at the same cadence — without the same headcount. Update the homepage cut the day the value prop changes; never run a stale brand.
Product Marketing
Early PMM hires use ngram to run a multi-channel launch the day a feature ships. Homepage update, LinkedIn announcement, sales-enablement cut, and a webinar teaser — same source asset, four-channel coverage by lunch.
Growth & Marketing
Growth marketers spin ten ad variants from one founder recording — different hooks, different captions, different opening seconds. Test fast, run the winner the same afternoon, kill the losers without a fresh creative brief per concept.
SaaS
SaaS founders pair the homepage marketing video with a product demo so prospects walk into the trial already knowing what to do first. Both render from the same source recording; activation climbs because comprehension was already done before signup.
Sales Enablement
Sales reps embed the founder marketing video inside cold outreach so prospects walk into discovery already understanding the category. Calls open with 'I watched it, show me how it fits' instead of twelve minutes of category education.
Customer Success
CS uses the founder marketing library in welcome sequences and renewal narratives so customers re-experience the value story they bought. Re-render the workflow scenes when the product UI changes — the welcome email never lands stale.
Developer Relations
DevRel founders ship a marketing video that teaches the SDK in 60 seconds for the website, paired with a deeper API documentation video for the docs. Both render from the same source — coverage from awareness through integration without a per-asset agency brief.
Explore more use cases
Other founder-led video jobs ngram handles from the same recording workflow founder marketing pulls from.
You don't need a recording to make a marketing video.
Bring whatever raw material you already wrote. Each converter drops you into the same captions, smart-zoom, and brand-kit pipeline the founder marketing flow uses.
Every tool the founder marketing pipeline runs on.
The old way vs. the ngram way
| No Video Marketing | Agency / Freelancer | ngram | |
|---|---|---|---|
| Time to first marketing video | Never starts | 2-4 weeks | Under 30 minutes |
| Cost per 60-sec video | $0 (no video) | $3,000-$5,000 | Included in plan |
| Learning curve | N/A | None (outsourced) | None (AI handles it) |
| Time to update copy | N/A | Days plus new invoice | Under 5 minutes |
| Content velocity | Zero videos | 1-2 per quarter | Multiple per week |
Wire founder marketing into the workflow you already run.
Each integration ships with a working template. Trigger a new founder marketing cut from a release, a campaign launch, or an agent call — or build your own with the REST API.
whenA new campaign brief lands in /founder-marketing/inbox
thenRender the homepage cut and the social variants in parallel, post the links to the founder's planning doc
whenClaude or ChatGPT calls the marketing tool with a value-prop and channel
thenReturn a finished founder marketing video sized to the channel plus a brand-matched copy doc
whenYou hit 'Marketing it' on the live homepage you're inspecting in the browser
thenGet back a 60 second founder marketing video matched to the page's value prop, ready to embed
whenA new product feature flag goes live in the release tracker
thenSpin a launch announcement marketing video and slot it into the founder's LinkedIn schedule
whenA self-hosted CMS publishes a new landing page
thenAuto-generate the matching founder marketing video and stage it for embed on your VPC
whenA founder marketing cut finishes rendering for the weekly launch
thenSchedule the 1:1 cut to the company page and the founder's personal feed with copy A/B teed up
whenA short-form founder marketing cut finishes rendering
thenSchedule the social variant with the founder hook in the first three seconds and a thread reply teed up
whenA long-form founder marketing video is approved by the founder
thenUpload to the brand channel with chapter markers per pillar — problem, solution, proof, ask
“But will it work for my situation?”
Stop letting bigger budgets outmarket your better product
Your product is better. Make the marketing match. Ship a founder marketing video this afternoon and a full multi-channel library by the end of the week — no team required.