Are these real prompts people used?

Yes. Each prompt is a normalized version of a real request run through ngram. Names, URLs, and any identifying details have been removed, but the structure and wording reflect what real users submitted.

Which prompt should I start from?

If you have a SaaS product, start with the email-marketing prompt — it has the clearest problem-solution arc. If you are explaining a concept (like SEO), use the SEO audit or SEO basics prompt. For social-first content on TikTok, the agency vertical prompt is the closest match.

Do I need to write a script first?

No — none of the prompts in this cluster included a pre-written script. Attach a URL or describe the product in 2-3 sentences and ngram generates the script from that.

How long does generation take?

A 30-second explainer renders in under five minutes. You can edit pacing, captions, and voice in the editor before exporting.

Can I use these for TikTok or LinkedIn?

Yes. Specify the channel in your prompt (TikTok 9:16, LinkedIn square) and ngram applies the right aspect ratio and caption placement automatically.

What if I want a different visual style?

Motion graphics is the default for this theme, but you can ask for a different style in the prompt — 'minimal and corporate,' 'bold and colorful,' or 'talking head with captions.' The editor lets you adjust after generation too.

Can I add my brand colors and logo?

Yes. Set up a brand kit before or after generating. ngram applies your logo, fonts, and colors to every scene.

What is the difference between an explainer and a product demo?

An explainer introduces a concept or problem and explains a solution — it works before the viewer knows your product exists. A product demo assumes some familiarity and walks through the actual UI. Explainers go wider (top of funnel); demos go deeper (mid funnel).

Marketing explainer videos that explain without the fluff

Six real prompts marketers and founders used to make 30-second explainers with ngram. Copy one, swap in your topic, and generate.

ngram.com/app/editor

6 copy-and-go promptsmarketingexplainer video30smotion-graphicsmarketers

Trusted by teams at

Salesforce

HubSpot

PayPal

Snap Inc.

Rocket Mortgage

Tektronix

Diligent

Times Internet

Fivetran

Demandbase

Salesforce

HubSpot

PayPal

Snap Inc.

Rocket Mortgage

Tektronix

Diligent

Times Internet

Fivetran

Demandbase

Eightfold AI

PingCAP

Quizizz

Apryse

Sandbox VR

Improvado

Taggbox

Matrixport

Glasswall

ContractSafe

Eightfold AI

PingCAP

Quizizz

Apryse

Sandbox VR

Improvado

Taggbox

Matrixport

Glasswall

ContractSafe

The short version

What a marketing explainer video is

A marketing explainer video is a short clip — usually 30 seconds — that names a specific problem and shows how one product or concept solves it. Marketers, founders, and content creators make them for YouTube, TikTok, and landing pages. The examples below are real, normalized prompts people ran through ngram; copy any one to start your own.

30 seconds

Typical length

One problem

Per video

Motion graphics

Top style

Prompt gallery

Prompts to start from

Copy one prompt, swap the topic for yours, and generate.

Email marketing SaaS explainer for YouTube

Featured

Polished motion-graphics explainer for a SaaS product, narrated for YouTube with a clear problem-solution arc.

urlmotion-graphicsYouTube30s

prompt

Create a 30-second explainer for an email marketing SaaS. Audience: small business owners considering a switch from manual newsletters. Open on the problem — too much time writing, too few opens. Show the product automating sequences in two steps. Close with the CTA: start a free trial. Motion-graphics style, AI narration, YouTube format.

SEO audit concept explainer

30-second breakdown of what an SEO audit does — visibility, rankings, and traffic — for a beginner audience.

url30smotion-graphics

prompt

Make a 30-second explainer on what an SEO audit is. Target: business owners who have heard the term but do not know what it covers. Explain three things it checks: visibility in search, ranking position, and qualified traffic. Motion-graphics style, no jargon. End with a soft CTA to book a free audit.

Business consulting firm explainer

Founder-made explainer covering setup, branding, and growth services for early-stage entrepreneurs.

url30smotion-graphics

prompt

Create a product explainer for a business consulting and marketing firm. Audience: entrepreneurs who just started their first business. Cover three services: business setup, brand identity, and growth marketing. Warm, approachable tone. 30 seconds. Motion-graphics. English voiceover.

Agency TikTok explainer

Short-form vertical explainer for a digital marketing agency targeting small businesses on TikTok.

urlmotion-graphicsTikTok30s

prompt

Make a 30-second TikTok explainer for a small business consulting and digital marketing agency. Audience: small business owners in South Africa looking to grow online. Show the three services: social media management, Google ads, and website design. Upbeat tone. Captions on, no voiceover. Vertical format.

SEO basics for beginners (YouTube)

Beginner-friendly YouTube explainer walking through the core ideas of SEO in plain language.

YouTube30smotion-graphics

prompt

Create a 30-second YouTube explainer on SEO basics for beginners. No assumed knowledge. Cover: what SEO is, why it matters for a small business, and one thing to do today (optimize your Google Business profile). Friendly tone, motion-graphics visuals, English narration.

SEO fundamentals for marketer upskilling

Motion-graphics explainer on core SEO concepts aimed at marketers who want a quick refresher.

YouTube30smotion-graphics

prompt

30-second explainer on SEO fundamentals for a marketing team that knows the basics but needs a refresher. Cover: keyword intent, on-page optimization, and backlink quality. Professional tone. Motion-graphics. Captions included. YouTube format.

Patterns across marketing explainer prompts

What the cluster of real prompts has in common.

Most-requested length30 seconds

Briefs that attach a URL~57%

Top visual styleMotion graphics

Most common authorContent creators

Prompts that provide a pre-written script0%

Anatomy

Anatomy of a strong explainer prompt

Email marketing SaaS explainer for YouTube

prompt

Inputs

A URL pointing to the product page. No script — ngram pulls the product copy and generates the narrative from it.

Structure

Problem (5s) → two-step product walkthrough (20s) → CTA (5s). The user specified the arc explicitly, so ngram didn't have to guess.

Tone

None of the prompts in this cluster used superlative language. 'Professional' and 'clear' appear most often. Short specs produce tight outputs — the user didn't over-describe the aesthetic, so ngram didn't over-produce the video.

Guardrail

No fabricated testimonials or invented statistics. The prompt names exactly what the product does in exactly two steps — which keeps the output honest.

Why it works

It gives ngram a clear audience, a named problem, and a two-step solution arc. The format (YouTube) and style (motion-graphics) are declared upfront, so there is nothing to infer. The CTA is a single verb. That specificity is why the output comes back tight rather than bloated.

Playbook

What makes a good marketing explainer prompt

Name the audience in the first line

Every prompt in this cluster that produced a clean video named a specific audience — 'small business owners,' 'beginner marketers,' 'entrepreneurs.' Generic audiences produce generic scripts.

State the problem before the product

Open on what the viewer is struggling with. The product enters as the resolution, not the subject. That order holds attention.

Cap it at two steps

A 30-second explainer has room for one problem and two solution steps. More than two and the pacing breaks. All six prompts in this cluster respected that limit.

Declare format and channel upfront

YouTube 16:9, TikTok 9:16, LinkedIn square — declare it in the prompt and ngram applies the right aspect ratio, caption placement, and pacing.

Give the CTA one verb

'Start a free trial.' 'Book a free audit.' One verb, one action. Every prompt that produced a crisp close had a single-verb CTA.

How it works

Make your own

Pick the example closest to your brief

SaaS product? Start with the email-marketing prompt. Concept explainer? Use the SEO audit shape. Agency or consultant? Try the TikTok or consulting firm prompt.

30s