Paste a blog post, ship a short video in your article's own tone
A prompt recipe built from real briefs content marketers write. Drop in a blog or article URL, choose a length, and generate an explainer that lifts the key takeaways into punchy scenes and ends on a CTA to read the full post.
What this template is
A blog to video template is a reusable prompt plus scene structure that takes a blog post or article URL as its main input and produces a short explainer that summarizes the piece's key takeaways. ngram fetches the URL, reads the headings and body, lifts the points that matter, and arranges them as punchy scenes in the article's own tone, ending on a call to action to read the full post. A content marketer or creator only has to supply the URL, the length, and the channel.
The template prompt
Copy the prompt, replace the brackets with your post details, and paste it into ngram, or click "Use this template" to open the editor with it prefilled.
Turn this blog post at [blog-url] into a [duration]-second explainer video. Pull the key takeaways and summarize them as short, punchy [style] scenes. Keep the article's own tone: [tone]. Format it for [channel]. Close on a call to action to [cta].
| Slot | What to put | Example |
|---|---|---|
| [blog-url] | The published post or article URL | https://yourblog.com/posts/state-of-onboarding |
| [duration] | Video length in seconds | 30 |
| [style] | Visual treatment for the scenes | motion-graphics with animated text |
| [tone] | The article's voice, so the video matches it | direct, a little witty, no jargon |
| [channel] | Where the video is going | LinkedIn feed, 1:1 |
| [cta] | The closing call to action | read the full post at the link |
What the template builds
Five short beats, ~30 seconds. The shape most blog-to-video prompts converge on: hook, three takeaways, a CTA back to the post.
- 1
Headline hook
5sOpen on the post's promise, phrased as the hook. Animated text only, no wall of copy. This is the line that earns the next 25 seconds.
- 2
Takeaway one
6sThe first key point from the article, compressed to a single on-screen idea with a supporting visual. ngram keeps your phrasing where it lands.
- 3
Takeaway two
6sThe second point. Each takeaway maps back to a heading or section in the source post, so the running order follows the article's own logic.
- 4
Takeaway three
6sThe third and final point, or the payoff the post builds toward. Enough to make the argument without giving away the whole read.
- 5
Read the full post
7sClose on the outro card with the CTA to read the full post, your logo, and the link. Inviting, not pushy.
Make it yours
Duration
30 seconds for a feed teaser that drives clicks back to the post; 60 seconds when the article has more takeaways worth covering.
Source input
ngram reads a blog URL by default. It handles articles, newsletters, and Substack or Medium posts the same way, or paste the draft text if the post is not live yet.
Narration
AI voiceover reads the takeaways over the visuals. Captions-only runs clean on muted feeds where most people watch.
Aspect ratio
1:1 for the LinkedIn feed, 9:16 for Reels and Shorts, 16:9 for YouTube and embedding above the post itself.
Common variations
15-second teaser cut
Hook plus one takeaway, then straight to the link. Sized for a feed scroll where the only goal is the click through to the post.
Reduce to 15 seconds. Keep the headline hook and a single strongest takeaway, then cut to the read-the-full-post CTA.
60-second deep cut
Room for four or five takeaways for a meatier article. Better for a YouTube post or a video embedded at the top of the blog page.
Extend to 60 seconds. Expand to four or five takeaways in the article's order. Add a one-line summary before the CTA.
Vertical LinkedIn or Reels cut
Same summary reframed to 9:16 for short-form feeds. Captions are large and centered so it reads on mute.
Switch to 9:16. Keep captions large and centered. Trim to 30 seconds for short-form feeds.
Newsletter embed
A summary video to drop inline in your newsletter so subscribers who never click through still get the post.
Format for a newsletter embed. Keep it under 45 seconds and end on 'read the full post' with the article link on screen.
How it works
Open the template
Click "Use this template" and the prompt loads into the editor, slots and all.
instant
Fill the slots
Paste your post URL, set the length, name the article's tone, and pick the channel. Paste the draft text instead if the post is not published yet.
1-2 min
Generate, then tweak
ngram drafts the hook, the takeaways, and the CTA. Drop a scene, rewrite a line, or swap a visual in the editor before you export.
3-5 min
Related templates
Explainers in this template's style
Real prompts and the patterns behind short explainers that summarize an idea and drive a click.
Where a blog video earns its keep
The jobs content teams hire a blog-to-video summary for.
Who repurposes posts with ngram
Teams that give every published post a second life as video.
Features behind this template
The ngram capabilities a blog-to-video summary relies on.
Wire blog-to-video into your stack
Trigger the conversion where your posts already live and publish where readers already are.
whena blog video finishes rendering
thenpost the 1:1 cut with the article link in the caption
whenthe 16:9 cut of a post is ready
thenupload it with the blog title and a backlink to the post
whena new post publishes in your CMS
thenauto-convert the URL into a video and file it in Drive
whenyou land on a published blog tab
thenstart the video from the browser in one click
whenyour self-hosted CMS publishes a post
thenrun the conversion in a self-hosted flow
whena post is flagged high-traffic in your CRM
thenrender three social cuts and attach them to the campaign
Tools for the parts of a blog video
Quick utilities for turning a post into a clip and polishing it after.
Turn what you wrote into video
Drop in the written source you already have. Same script-and-storyboard pipeline, different starting format.
Frequently asked
Turn your latest post into a video in minutes.
Paste the blog or article URL, fill the slots, and generate a short explainer that summarizes the takeaways and drives readers back to the post.