ClaudeEach brand campaign, audience or refreshed visual brief

Turn a brand brief into a source-backed story video in Claude

Give Claude the brand point of view, approved narration and permitted imagery. Review ngram’s plan, then create a short story that keeps the visual treatment faithful to those sources.

See what you can make

A calm Editorial story created through Claude from the Table & Season brief and two supplied images. The ingredients and prepared plate lead to a concise brand closing card.

Prompt

Use the connected ngram tools to turn this brand brief and supplied imagery into a short story for Table & Season. The audience is home cooks who enjoy simple meals built around seasonal vegetables. The purpose is to express a warm, practical brand point of view through the ingredients and the finished plate. Brand brief: Table & Season celebrates simple food, thoughtful preparation and a welcoming table. The voice is calm, direct and unhurried. Keep the story about the ingredients, preparation and invitation to cook. Add no claims about a real farm, business history, local sourcing, organic certification, nutrition, customers, delivery availability or prices. Use these exact supplied source images as image inputs: Ingredients on the kitchen table: https://www.ngram.com/media/workflows/claude-brand-brief-story-video/source-vegetables.png Prepared vegetable plate: https://www.ngram.com/media/workflows/claude-brand-brief-story-video/source-table.png Preserve the food, plate, linen, light and setting in the supplied images. Use gentle pans or crops of those images. Keep any added text outside the photographs or on a separate text card. Do not create people, farms, kitchens or packaging beyond what these sources show. Use this narration: “Start with the ingredients. Tomatoes, carrots, greens and zucchini, with room to make something of your own. A little preparation brings them to the table. Keep the food simple and the welcome generous. Table and Season. Simple food, thoughtfully prepared.” Create a 30-second, 16:9 Editorial brand-story video with clear warm English narration and quiet acoustic background music. Use the ingredients image first and the prepared plate second, with restrained movement and generous space. Introduce “Start with the ingredients”, then “Make room at the table”. Finish on a clean card with “Table & Season” and “Simple food, thoughtfully prepared” held fully visible for at least five seconds after narration. Keep the source imagery faithful and the tone consistent with the brief. Prepare the video for review and download. Show selected settings and the total estimate before creation. After I confirm, create the plan and return the narration and complete scene sequence for review. Wait for approval before production. Continue the same video when I ask for progress. Leave scheduled tasks off. Return the preview, ngram project and available MP4 export when ready. If the ngram connector is not connected, read https://www.ngram.com/markdown/docs/connect-ngram-to-claude.md?view=1 and help me connect ngram to Claude. Wait for me to complete sign-in and approve access, then resume this workflow.

Read the video transcript

Start with the ingredients. Tomatoes, carrots, greens and zucchini, with room to make something of your own. A little preparation brings them to the table. Keep the food simple and the welcome generous. Table and Season. Simple food, thoughtfully prepared.

How it works

One source. A repeatable workflow.

04 steps · Claude

Start with

An approved brand brief and permitted source imagery

ngram logo

Create in

Claude

Make

A concise brand story with faithful source visuals

  1. Supply the brand brief and permitted images

    Open Claude with ngram enabled. Provide the audience, point of view, narration and source images. Specify how the imagery may be cropped or moved.

  2. Review the narrative and source treatment

    Confirm the settings and estimate with plan review. Check the image order, narration, text cards and closing message against the approved brief.

  3. Watch the complete story

    Ask Claude for progress on the same video. Compare the shown imagery with its sources and check that the tone and brand wording remain consistent.

  4. Share in the intended brand context

    Choose the appropriate viewing permissions or an available MP4 export. Review the complete story before adding it to the brand page or campaign.

Watch the workflow

Create a brand story through Claude

See the brand brief and source-image links in the actual Claude conversation. Review the visual treatment, approve production and receive the MP4, then watch the complete story.

Read the walkthrough transcript

The request supplies a brand point of view, audience, two image links and narration. The reviewed treatment keeps the photographs intact, places text outside them and ends on a separate brand card. Production is approved, and Claude returns the MP4. The complete story plays with this narration. Start with the ingredients. Tomatoes, carrots, greens and zucchini, with room to make something of your own. A little preparation brings them to the table. Keep the food simple and the welcome generous. Table and Season. Simple food, thoughtfully prepared.

Your starting point

Start with the prompt.

Prepare the approved brand brief and permitted imagery in Claude, then review ngram’s narrative and source treatment.

Open Claude ↗

Connect ngram to Claude

Review. Then deliver.

Claude returns the brand story and ngram project. Check the source imagery and message before sharing.

While your video is being made

Ask Claude for the existing video’s status and review any pending plan or question.

Share a link

Choose the intended reviewers and viewing permissions. Include the brand brief and campaign context with the story.

Download the video

Ask Claude for an MP4 using an option available to the ngram account. Download in the ngram project requires an eligible paid plan. Check the saved story before publishing it through the chosen destination.

If the workflow needs attention

Ask Claude to inspect the existing attempt and identify the source or creation issue. Continue with the same video ID and project link.

The image treatment changes a source detail
Identify the affected scene and provide the original image. Ask Claude for a faithful crop or a simpler presentation.
The story adds unsupported brand history
Quote the added wording and provide the approved narrative. Request a revision grounded in the brief.
The tone differs from the brand voice
Name the narration or visual treatment that feels wrong and supply the approved direction. Review the complete revised story.

Keep the workflow. Change the story.

  1. 01

    Tell the next brand story

    Replace the point of view, source imagery and narration together. Keep the audience and final message focused.

  2. 02

    Adapt the story to another placement

    Provide the new format and length while retaining the approved message and image permissions. Review the adapted result before sharing.

Turn your next source into a video.