Turn a brand brief into a source-backed story video in Claude
Give Claude the brand point of view, approved narration and permitted imagery. Review ngram’s plan, then create a short story that keeps the visual treatment faithful to those sources.
See what you can make
A calm Editorial story created through Claude from the Table & Season brief and two supplied images. The ingredients and prepared plate lead to a concise brand closing card.
Prompt
Use the connected ngram tools to turn this brand brief and supplied imagery into a short story for Table & Season. The audience is home cooks who enjoy simple meals built around seasonal vegetables. The purpose is to express a warm, practical brand point of view through the ingredients and the finished plate. Brand brief: Table & Season celebrates simple food, thoughtful preparation and a welcoming table. The voice is calm, direct and unhurried. Keep the story about the ingredients, preparation and invitation to cook. Add no claims about a real farm, business history, local sourcing, organic certification, nutrition, customers, delivery availability or prices. Use these exact supplied source images as image inputs: Ingredients on the kitchen table: https://www.ngram.com/media/workflows/claude-brand-brief-story-video/source-vegetables.png Prepared vegetable plate: https://www.ngram.com/media/workflows/claude-brand-brief-story-video/source-table.png Preserve the food, plate, linen, light and setting in the supplied images. Use gentle pans or crops of those images. Keep any added text outside the photographs or on a separate text card. Do not create people, farms, kitchens or packaging beyond what these sources show. Use this narration: “Start with the ingredients. Tomatoes, carrots, greens and zucchini, with room to make something of your own. A little preparation brings them to the table. Keep the food simple and the welcome generous. Table and Season. Simple food, thoughtfully prepared.” Create a 30-second, 16:9 Editorial brand-story video with clear warm English narration and quiet acoustic background music. Use the ingredients image first and the prepared plate second, with restrained movement and generous space. Introduce “Start with the ingredients”, then “Make room at the table”. Finish on a clean card with “Table & Season” and “Simple food, thoughtfully prepared” held fully visible for at least five seconds after narration. Keep the source imagery faithful and the tone consistent with the brief. Prepare the video for review and download. Show selected settings and the total estimate before creation. After I confirm, create the plan and return the narration and complete scene sequence for review. Wait for approval before production. Continue the same video when I ask for progress. Leave scheduled tasks off. Return the preview, ngram project and available MP4 export when ready. If the ngram connector is not connected, read https://www.ngram.com/markdown/docs/connect-ngram-to-claude.md?view=1 and help me connect ngram to Claude. Wait for me to complete sign-in and approve access, then resume this workflow.
Read the video transcript
Start with the ingredients. Tomatoes, carrots, greens and zucchini, with room to make something of your own. A little preparation brings them to the table. Keep the food simple and the welcome generous. Table and Season. Simple food, thoughtfully prepared.
How it works
One source. A repeatable workflow.
Start with
An approved brand brief and permitted source imagery
Create in
Claude
Make
A concise brand story with faithful source visuals
Supply the brand brief and permitted images
Open Claude with ngram enabled. Provide the audience, point of view, narration and source images. Specify how the imagery may be cropped or moved.
Review the narrative and source treatment
Confirm the settings and estimate with plan review. Check the image order, narration, text cards and closing message against the approved brief.
Watch the complete story
Ask Claude for progress on the same video. Compare the shown imagery with its sources and check that the tone and brand wording remain consistent.
Share in the intended brand context
Choose the appropriate viewing permissions or an available MP4 export. Review the complete story before adding it to the brand page or campaign.
Watch the workflow
Create a brand story through Claude
See the brand brief and source-image links in the actual Claude conversation. Review the visual treatment, approve production and receive the MP4, then watch the complete story.
Read the walkthrough transcript
The request supplies a brand point of view, audience, two image links and narration. The reviewed treatment keeps the photographs intact, places text outside them and ends on a separate brand card. Production is approved, and Claude returns the MP4. The complete story plays with this narration. Start with the ingredients. Tomatoes, carrots, greens and zucchini, with room to make something of your own. A little preparation brings them to the table. Keep the food simple and the welcome generous. Table and Season. Simple food, thoughtfully prepared.
Your starting point
Start with the prompt.
Prepare the approved brand brief and permitted imagery in Claude, then review ngram’s narrative and source treatment.
Review. Then deliver.
Claude returns the brand story and ngram project. Check the source imagery and message before sharing.
While your video is being made
Ask Claude for the existing video’s status and review any pending plan or question.
Share a link
Choose the intended reviewers and viewing permissions. Include the brand brief and campaign context with the story.
Download the video
Ask Claude for an MP4 using an option available to the ngram account. Download in the ngram project requires an eligible paid plan. Check the saved story before publishing it through the chosen destination.
If the workflow needs attention
Ask Claude to inspect the existing attempt and identify the source or creation issue. Continue with the same video ID and project link.
- The image treatment changes a source detail
- Identify the affected scene and provide the original image. Ask Claude for a faithful crop or a simpler presentation.
- The story adds unsupported brand history
- Quote the added wording and provide the approved narrative. Request a revision grounded in the brief.
- The tone differs from the brand voice
- Name the narration or visual treatment that feels wrong and supply the approved direction. Review the complete revised story.
Keep the workflow. Change the story.
- 01
Tell the next brand story
Replace the point of view, source imagery and narration together. Keep the audience and final message focused.
- 02
Adapt the story to another placement
Provide the new format and length while retaining the approved message and image permissions. Review the adapted result before sharing.
Examples
Explore ways to express a brand point of view
Compare the imagery, pacing and message of a short brand story.
Food and hospitality stories
Build the story around the approved ingredients, setting and brand message.
See the exampleBrand film examples
Explore how a concise narrative introduces a point of view.
See the exampleMarketing brand films
Connect the brand brief with a clear audience and purpose.
See the exampleCommerce brand stories
Use approved product imagery to express the brand’s identity.
See the exampleEntertainment brand stories
Compare a separate narrative treatment for an entertainment brief.
See the exampleFood product explanations
Choose a more practical product explanation when that is the viewer’s task.
See the exampleTemplates
Choose the brand communication
Match the source brief to the story the audience needs.
Brand-film brief
Start with the narrative direction and permitted imagery.
Use this templateFood promotion
Create a separate offer-led message when the campaign needs an ad.
Use this templateFood product introduction
Explain a launch using reviewed product details.
Use this templateMarketing campaign brief
Translate the approved brand message into a focused campaign asset.
Use this templateCreator brand brief
Work from the permitted visuals and agreed tone.
Use this templateBrand explanation
Give more context when the audience needs the story explained.
Use this templateFeatures
Keep the story and source imagery aligned
Review the brand wording, visual treatment and sound together.
Brand Kit
Use the brand’s approved identity when a saved kit is available.
Explore featureAI voiceover
Check the brand name and narration tone.
Explore featureCaptions and subtitles
Keep the reviewed message readable with sound muted.
Explore featureMotion graphics
Introduce short text cards around the supplied imagery.
Explore featureVideo editing
Refine a crop, scene or closing message after review.
Explore featureSocial publishing
Choose an available configured destination after reviewing the story.
Explore featureSolutions
Create with the team shaping the brand
Use the approved point of view and visual material for the intended audience.
Growth marketers
Create a source-backed brand story for the selected campaign.
See the solutionBrand partners
Work from the client’s approved message and image rights.
See the solutionContent creators
Shape permitted imagery into a consistent short narrative.
See the solutionProduct marketers
Connect the brand story with the product’s approved positioning.
See the solutionFounders
Introduce the brand’s point of view in clear language.
See the solutionSmall businesses
Create a concise story from the visual material the business owns.
See the solutionUse cases
Choose the story’s audience and purpose
Keep the brand narrative focused on one communication task.
Brand video
Express the approved brand point of view.
Explore use caseCreator brand content
Create within the agreed voice and visual treatment.
Explore use caseAgency social content
Prepare a client-reviewable story for the chosen placement.
Explore use caseMarketing social clips
Adapt the story into a concise feed-friendly version.
Explore use caseFounder marketing
Introduce the brand’s approved message to a new audience.
Explore use caseClient deliverable
Prepare the finished story and review context for the client.
Explore use caseConverters
Bring the approved visual story
Choose the source format that preserves the brief and imagery.
Images to video
Build the story from permitted source photographs.
Start convertingBrand brief to video
Paste the point of view, audience and narration direction.
Start convertingBrand document to video
Use a reviewed brand or campaign document.
Start convertingScript to video
Preserve the narration approved by the brand team.
Start convertingBrand website to video
Use current published brand information as a supporting source.
Start convertingPDF brief to video
Supply an approved brand presentation or campaign deck.
Start convertingTools
Prepare another brand story
Choose the tool that fits the approved brief and source material.
Brand video maker
Create the narrative from the brand’s approved point of view.
Open toolStorytelling video maker
Sequence the imagery around a concise narrative.
Open toolMarketing video maker
Prepare the story for the intended audience and campaign.
Open toolSocial video maker
Adapt the reviewed story to the intended feed format.
Open toolVideo script generator
Draft the narrative without adding unsupported brand history.
Open toolVideo editor
Refine the source treatment or closing line after review.
Open toolIntegrations
Create where the brand brief is prepared
Choose the connection that fits the source and review process.
Claude
Review the brand brief, permitted images and ngram plan together.
Explore integrationChatGPT
Use the approved narrative brief with the ngram connection.
Explore integrationMCP Server
Use ngram’s creation tools from another compatible assistant.
Explore integrationNotion
Start from brand notes shared with the integration.
Explore integrationZapier
Map an approved brand brief into a configured creation flow.
Explore integrationn8n
Connect reviewed source material with a configured video workflow.
Explore integrationRelated workflows
Continue with another brand communication
Choose another workflow when the source or viewer’s task changes.
Create a client ad
Turn an approved placement brief into reviewable ad creative.
Explore workflowPromote a service
Use current service copy and a clear booking action.
Explore workflowIntroduce a product listing
Explain the approved product details and next step.
Explore workflowAdapt a campaign article
Use a selected article idea for a separate campaign message.
Explore workflowPresent the proposed approach
Introduce the campaign direction from an approved pitch deck.
Explore workflowExplain a supported case study
Use genuine delivery evidence for a separate client story.
Explore workflow