Automotive product launch video template built around the reveal

Introduce a vehicle, rental service, repair tool or fleet platform. Show what is new, who it helps and where to learn more.

Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.

How credits work

See it in action with Rivian R3: a first look.

From this input to this video

Official exterior and cabin photography becomes a 30-second launch film with dimensional shapes and a clear closing action.

Prompt

Create a 30-second 16:9 launch video for Rivian R3, aimed at drivers exploring electric crossovers on YouTube. Use the official product page https://rivian.com/r3 for the actual vehicle, service, product visuals, and factual claims. Open with the real R3 exterior from Rivian’s product imagery, then reveal the R3 vehicle design by showing the actual exterior and cabin imagery published by Rivian, without delivery-date, range or price claims. Use a playful dimensional accents around the original vehicle photography, with no altered or reconstructed car treatment that fits the source material. Close with Explore Rivian R3. If the launch is software, use supplied real interface screens rather than invented UI. If it is a vehicle or rental service, use approved vehicle imagery. Do not invent specifications, customer outcomes, or pricing.

Selected style

3D pop

Source material

Open video in a new tab
Read the video transcript

Meet Rivian R3. An all-new electric crossover, built for bold adventures in the city and beyond. Walk around it: a friendly face, a glowing rear light bar, and wheels with real attitude. Step inside a calm, bright cabin, with soft seats and thoughtful details everywhere you look. Your next adventure starts here. Explore Rivian R3.

Make it yours

Fill in your details here, or continue and finish your brief in ngram.

Help filling in your brief
[duration]
The target length for this cut.
[aspect-ratio]
The output format.
[offer]
The one thing being launched.
[audience]
Who should act after watching.
[channel]
Where this version will appear.
[approved-source]
A product page, real UI, vehicle footage, or approved brief.
[opening-scene]
The first situation or image.
[offer-or-workflow]
What viewers see at the reveal.
[specific-proof]
One verifiable detail to show.
[visual-style]
A treatment suited to the offer.
[call-to-action]
The next step the viewer can take.

Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.

How credits work

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What is an automotive product launch video template?

An automotive product launch video template is a reusable brief for introducing a new vehicle, rental service, repair tool, or fleet platform on video. You provide the audience, approved source material, reveal, and call to action; ngram drafts the script and scene plan around them. A software workflow needs real interface proof, while a rental commercial can lead with the vehicle and travel experience.

industry: automotivejob: product launchaudience: car buyers, rental operators, or repair shops
Scene structure

A 30-second starting cut

Thirty seconds is a useful editable starting point here; the source campaigns did not share one required length or format.

  1. 1

    Open on the context

    5s

    Put the target viewer in the setting: a double-booked rental desk, a repair estimate, or a vehicle entering a scenic road.

  2. 2

    Make the reveal

    8s

    Name the new offer and show the actual product, vehicle, or service. Keep the visual tied to approved material.

  3. 3

    Show one reason to care

    12s

    Demonstrate a real software workflow, a vehicle detail, or the rental experience. Use one verified point that fits the audience.

  4. 4

    Give the next step

    5s

    End with a clear sign-up, booking, or explore action that matches the destination page.

Variations

Four different launch briefs, four different reveals

Fleet app for TikTok

Start with a rental operations snag, then show the real scheduling workflow in a vertical cut.

tweak

Use a 9:16 TikTok format. Open on lost booking messages, show the supplied scheduling screen, and end with the approved sign-up action.

Repair estimating tool for YouTube

Announce the tool to independent shops and keep the explanation close to the shop's actual workflow.

tweak

Make this a YouTube announcement for independent repair shops. Explain the supported estimate workflow using the supplied product page and real interface.

White-label fleet platform

Use a concise brand reveal and motion treatment around verified platform screens.

tweak

Make a 30-second launch cut with an opening brand reveal, supplied platform screens, and subtle transitions. Show only white-label controls confirmed by the source.

Rental vehicle commercial

Lead with the vehicle, cabin, and travel experience rather than a software interface.

tweak

Use approved vehicle footage for a cinematic rental commercial. Show exterior angles and cabin details, then close with a booking action.

Customize

Set the cut for your launch

Destination

Pick the channel before writing the script and framing the visuals.

TikTokYouTubeWebsite

Aspect ratio

Make and review each layout as its own version.

9:16 vertical16:9 landscape1:1 square

Visual approach

Let the source decide whether the audience needs a real interface, vehicle imagery, or motion graphics.

Real product screensApproved vehicle footageMotion graphics with sourced visuals

Next step

Close on the action the destination actually supports.

Explore the productSign upBook a vehicle
How it works

Make the launch cut

1

Open the recipe

Use this template to start with the launch prompt.

2

Supply the evidence

Fill the offer and audience slots. Add a product page, real screens, or approved vehicle footage for the reveal.

3

Review the script and scenes

Check every visual and claim against your source, then adjust pacing and the final action before export.

More templates

Related templates

All templates
Integrations

Create your videos from your tools

MCP server
Create

whenYou have the brief and source material for your videos in an AI assistant

thenUse the ngram connector to create the video with your available credits.

Integrate with MCP server
Chrome extension
Capture

whenYou need to show a real workflow in your browser

thenCapture a screen recording to use as source material for your video.

Integrate with Chrome extension
REST APIMCP serverWebhooksBuild your own integration in ~30 lines.

Automotive launch video questions

Can this template launch automotive software and a car rental service?

Yes, but make a separate video for each offer. A fleet app needs a real workflow reveal. A rental service needs approved vehicle imagery and a booking action. The prompt slots make you choose the audience, source, and proof for the specific launch.

Do I need a product URL to start?

A product URL is useful for software or service details, but an approved brief and uploaded assets can also start the project. For a software reveal, supply real screenshots or a screen recording so the video does not fabricate an interface.

What should an automotive product launch video show first?

Show a scene the intended viewer understands immediately. A rental operator may recognize a double booking; a car buyer may notice the vehicle on the road. Use that context to make the reveal meaningful.

Is 30 seconds the required length?

No. Thirty seconds is the starting structure on this page, not a measured average across the source briefs. Set the length to suit the channel and the amount of verified material you can show.

Can I post the finished video to TikTok or YouTube?

You can download an MP4 and post it yourself. ngram also has beta in-app publishing for connected YouTube accounts. TikTok is not supported by that publishing flow today.

How do I avoid invented features in a software launch?

Give ngram the current product page and real interface screens. In the prompt, name the exact workflow to show, then verify the script and every on-screen claim before export.

Give the new offer a clear reveal

Add your details, attach approved proof, and review the launch cut.

Talk to sales

Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.

How credits work