Do I need a screen recording to use this template?

No. Paste your product URL and ngram pulls visuals from the page. A screen recording improves the result because the feature-reveal beat follows your real UI — but the URL alone is enough to generate a launch clip.

What visual styles work best for HR tech product launches?

The prompt cluster that built this template skews cinematic (31%) and minimalist. Both read as trustworthy and professional, which fits the HR-tech buyer. If your brand is more energetic, motion-graphics works too — set the style slot to 'motion-graphics' and adjust the tone slot to match.

Can I use a brand mascot or branded tagline?

Yes. The template has a tagline slot and a brand-color slot for exactly this. Paste your tagline into [tagline] and your hex code into [brand-color]. For a mascot, describe it briefly in the prompt after the tagline slot.

What duration should I use for a LinkedIn launch post?

30 seconds is the most common length across the prompt cluster (62% of briefs). It is long enough to deliver a clear product story and short enough to hold attention in a feed. For Reels and Shorts, use the 15-second variation.

Can this template work for an AI recruiting tool, not just traditional HR software?

Yes. The template was built from prompts that include AI resume screening and recruiting tools. Set [product-category] to describe the recruiting workflow (e.g., 'AI candidate shortlisting tool') and [key-feature] to the specific capability you want to demo.

What happens if my product page blocks the URL scraper?

Upload your UI screenshots directly as attachments and remove the [product-url] slot from the prompt. ngram uses the attached images as scene assets instead. Most HR-tech product pages scrape cleanly, but login-gated or iframe-heavy pages may need the screenshot fallback.

hr-techproduct launchurlscreen-recording30s

The prompt recipe for your HR tech product launch video

Q: How do I make versions for multiple channels without re-prompting from scratch?

Use the multi-platform variation above: add 'Export three cuts: 9:16 at 30s for LinkedIn and Reels, and 16:9 at 60s for YouTube' to the end of the prompt. ngram will generate and label all three.

Four briefs. One abstracted recipe. Drop in your product URL, your visual style, and your brand tagline — then generate a launch-ready clip in minutes.

The short version

What this template is

An HR tech product launch video template is a reusable prompt structure that turns a product URL, UI screenshots, or a screen recording into a short launch video for an HR, recruiting, or people-ops tool. ngram fills the four-beat structure — problem, feature, outcome, brand close — so an HR-tech founder or product marketer only needs to name the product, the pain it solves, and the visual style, then generate.

The template prompt

Copy it, replace the bracketed slots with your product details, and paste it into ngram — or click 'Use this template' to open the editor with it prefilled.

prompt

Create a [duration]-second [style] product launch video for [product-name], an [product-category] for [audience]. Pull the product visuals from [product-url] and use any uploaded UI screenshots as scene assets. Open with the core problem: [pain-point]. Show how [key-feature] solves it. If I have provided a screen recording, follow it scene by scene and do not invent fake screens. Narrate in a [tone] voice. End on the brand logo with the tagline [tagline]. Use [brand-color] as the accent color. Export in [aspect-ratio].

Slot	What to put	Example
[duration]	Clip length in seconds	30
[style]	Visual treatment	cinematic
[product-name]	Your product name	Approvr
[product-category]	What the tool does, in plain words	HR approvals and authorization platform
[audience]	Who it is built for	HR ops teams at mid-market companies
[product-url]	Your product or marketing page URL	https://yourproduct.com
[pain-point]	The problem the product solves	approval chains drag on for days across disconnected tools
[key-feature]	The one capability you lead with	one-click approval routing with auto-reminders
[tone]	Voice and feel	calm, confident, minimal
[tagline]	Your brand closing line	Approvals that actually move
[brand-color]	Primary brand hex or color name	#2D6A4F
[aspect-ratio]	Target channel format	16:9 for website and YouTube

Scene structure

What the template builds

Four beats, 30 seconds — the shape that covers 62% of HR-tech launch briefs.

1
Problem statement
6s
Name the HR workflow pain before the product appears. Text-forward, calm background, no UI yet. Sets up why this tool exists.
2
Feature reveal
14s
Cut to the real UI or product screenshots. Narrate the key feature solving the stated problem, step by step, with on-screen callouts.
3
Outcome
6s
Show or state the result the feature produces — one concrete win. Keeps the close credible.
4
Brand close
4s
Land on the product logo and tagline. Calm, no hard sell. The brand color accent ties the whole clip together.

Customize

Make it yours

Duration

Cut for a social tease or extend for a demo audience.

15s30s60s90s

Visual style

Match the brand feel of the product.

CinematicMinimalistMotion-graphicsCorporate

Narration

AI voiceover, captions-only for muted feeds, or no audio for embedded use.

AI voiceoverCaptions + musicNo audio

Aspect ratio

Choose the format for the channel you are targeting.

16:9 website/YouTube9:16 LinkedIn/Reels1:1 feed ad

Variations

Common variations

15-second social tease

A pre-launch or launch-day clip for LinkedIn and Reels — problem hook, one feature step, brand close.

tweak

Reduce to 15 seconds. Keep the problem statement and one feature step only. End on the logo and tagline.

60-second deep launch

For a website hero, YouTube announcement, or investor update that needs a full product story.

tweak

Extend to 60 seconds. Cover the problem, two feature steps, an outcome with a specific number or result, and a full brand close.

Screen-recording polish cut

Turns a raw product demo recording into a cinematic launch clip with smooth zooms, captions, and warm voiceover.

tweak

Use the uploaded screen recording as the primary scene source. Add smart zooms and captions. Apply a warm cinematic grade.

Multi-platform vertical set

LinkedIn, YouTube Shorts, and Instagram Reels versions of the same launch — three formats, one prompt.

tweak

Export three cuts: 9:16 at 30s for LinkedIn and Reels, and 16:9 at 60s for YouTube. Optimize captions and framing per format.

How it works

Open the template

Click 'Use this template' to load the prompt into the ngram editor prefilled. Or copy the recipe and paste it manually.

instant

Fill the slots

Replace the bracketed slots with your product name, URL, pain point, key feature, and brand details. Attach a screen recording or screenshots if you have them.

2-3 min