Ship the launch video on release day not six weeks later
Turn the feature PRD, the screenshots, or a rough screen recording into a launch-ready video. A product launch video maker built for SaaS hands you back motion graphics, captions, brand polish, and every channel ratio — without an agency invoice or a missed release window.
Or pick a video type to get started
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“We spent six weeks on the launch video. Engineering pushed a UI redesign the day before go-live.”
- Week -6
Release date is locked. Marketing scopes the launch kit — sales needs a video for outbound, the website needs an embed, social needs a teaser, leadership wants the brand carried through. You start drafting a creative brief for the agency the same afternoon.
- Week -4
Kickoff call with the agency happens. You walk through positioning, share staging screenshots, hand over the brand kit. The first script lands a week out. Pacing drags, the differentiator is buried, the screenshots are already from an old build.
- Week -2
Revision round two arrives. The motion graphics undersell the feature and the captions clip on the lower-thirds. You send notes Wednesday. The agency replies Friday saying they can fit the next pass in by mid-next-week. Launch is now nine days out.
- Week -1
Engineering pushes a UI redesign on the settings panel. Half the screens in the launch video are now stale. The agency quotes another seven days and a change-order fee for the re-cut. You either delay the launch or ship the video with the old screens.
- Launch day
Marketing posts a blog with a few GIFs and a one-liner CEO LinkedIn post. The launch lands at maybe 40 percent of last quarter's release that had a proper video. Sales asks again when the demo cut will be ready for outbound.
- +10 days
The launch video finally arrives. Looks polished in isolation. The window for the announcement push has closed, the competitor shipped their own launch video the week your feature went live, and the deck the agency delivered is already missing the next feature.
of product launches miss their internal target launch window because at least one supporting asset — usually the launch video — is still in revisions when the release branch ships. Marketing then ends up posting a blog with a few GIFs instead.
“By the time the agency delivered the final cut, the feature in scene three had already moved.”
From "just post the changelog" to "how did marketing ship this so fast?"
You brief the agency six weeks out. Three revision rounds, two kickoff calls, one missed deadline because the voiceover artist was sick. The final cut lands the week after release and the launch-week traffic is already gone — the asset becomes a follow-up artifact, not a launch driver.
You upload the PRD, a rough screen recording, and the staging screenshots. Twenty minutes later you have a 90-second launch video with motion graphics, brand-matched captions, and a narrative that names the feature, the audience, and the differentiator — ready for the launch-day blog embed.
Engineering ships a UI change two days before launch. Half the screens in the video are stale. The agency quotes seven days and a change-order fee to swap them. Marketing either pushes the launch, eats the cost, or ships a video that's already wrong on arrival.
Engineering ships the same UI change on Friday. You swap the affected scenes in the storyboard, re-render only those scenes, and export before standup Monday. No second invoice, no second timeline, the launch video stays current through release day.
Sales asks for a persona cut for the CFO outbound sequence. Social needs a 9:16 teaser. The website wants a 16:9 hero. The agency charges per format. By the time the multi-format kit lands, the launch news cycle is already a week stale.
The same launch source feeds the 16:9 hero, the 9:16 LinkedIn teaser, the 1:1 ad cut, and a persona-specific cut for sales outbound. Captions and motion graphics reflow per format automatically — the multi-format kit ships the same day as the press release.
Launch-ready cuts from whatever the launch team has
Bring a rough screen recording or just the launch brief. ngram turns either one into a product launch video that ships on release day — same motion graphics, same captions, same brand kit, no editing skills or freelancer required.
Start from a screen recording
Drop your rough walkthrough of the new feature. ngram cuts the dead air, removes filler words, adds smart zooms on every click, emphasizes the cursor, and burns brand-matched captions. Review the script and the storyboard before render, then export a polished launch video without touching a timeline.
Screen Recording to VideoOr paste the PRD or release notes
Paste the PRD, a release-notes doc, or the launch landing page URL. ngram writes the launch script, plans the visual flow scene by scene, and assembles a polished cut with AI visuals, voiceover, and motion graphics. Useful when the feature isn't yet recordable but the launch date is locked.
Docs to VideoOne launch video, every channel variant you need
16:9 hero for the website, 9:16 vertical for LinkedIn and TikTok, 1:1 for the retargeting pixel — and persona cuts for sales outbound, all from one source.
Starting from a launch deck or a marketing landing page instead? Run it through PPT to Video or URL to Video first — the launch polish step downstream is identical.
What changes when product launch video ships day-one
Every release lands with a video
Top benefitTwenty minutes per launch, not six weeks. Sales gets persona cuts for outbound the same day the feature ships. Social gets the 9:16 teaser before the press release goes out. The launch library expands as fast as engineering ships new features.
Product pages with launch video tend to drive about 47% more engagement than text-and-screenshot equivalents. When every launch lands with a video instead of one in four, the cumulative effect on pipeline is meaningful over a year.
Launch videos never go stale
Engineering ships a UI change two days before launch. Swap the affected scenes, re-render, and export before standup. No more "the screens were captured from the old version" disclaimers on the launch-week thread.
Every launch reads as one production team
Same intro, outro, typography, and pacing across every release. The launch library reads as one studio team — exactly the maturity enterprise buyers pattern-match for in the awareness stage.
Launch assets → release-day video in 3 steps
Drop in your launch assets
Upload the PRD, the release-notes doc, a rough screen recording of the new feature, or the launch landing page URL. Rough assets are fine — ngram builds from whatever you have in the launch folder.
Review the launch narrative
ngram generates a structured script and storyboard with motion graphics, captions, and brand styling. Rearrange scenes, tighten the differentiator copy, or approve as-is before render.
Export for every channel
Pull the launch video in 16:9, 9:16, or 1:1, plus persona-specific cuts for sales outbound. Re-render only the affected scenes in under five minutes when engineering ships a UI change before go-live.
Built for product launch video, specifically
Who ships the launch video at your company?
Product Marketing
Ship launch films, feature demos, and segment-specific cuts without an agency retainer. The launch video becomes a managed library you maintain release after release — not a one-off project you chase down the six weeks before every release branch ships.
Product Managers
Ship a polished launch video alongside every release instead of pulling marketing into the sprint. Internal demo videos, roadmap recaps, and changelog clips all flow from the same source the engineering team already shared with the team.
Sales Enablement
Hand reps persona-specific launch cuts on release day. CFO version, RevOps version, security-buyer version — every variant comes off the same source recording so launch-week outbound starts with a launch video the prospect can actually open.
Founders
Investor launch updates, pitch demos, and major-release announcement videos that look like marketing hired a studio. Replace the agency invoice with a workflow you can run between meetings the morning of release day.
Growth & Marketing
Hero films, ad creative, and short-form cutdowns spun from one launch source. Test ten launch variants before the press release goes live, then run the winning cut against the retargeting pixel the same afternoon — without a fresh creative brief per concept.
Developer Relations
API launches, SDK debuts, and integration releases shipped as polished launch videos the same day the docs go live. Turn a screen recording or a docs page into a launch cut developers actually watch through before reading the README.
Customer Success
Feature-launch education clips that customers actually watch. Re-render the affected scenes in minutes when the launched UI gets iterated post-release, so CS never sends an in-app message linking to a launch walkthrough that's already out of date.
Support Teams
Visual help-center responses for the surge of "how do I use the new feature" tickets the week after launch. Auto-zoom on the click that matters; turn the long thread into a single launch-week reply with the relevant scene from the launch cut.
Explore more use cases
Other ways product teams ship video around the release cycle without a production cycle.
You don't need a recording to make the launch video.
Bring whatever the launch folder already has. Each converter drops you into the same script, storyboard, captions, and brand-kit pipeline the screen-recording flow uses.
Every tool the launch pipeline runs on.
The old way vs. the ngram way
| Template Tools | Agency / Freelancer | ngram | |
|---|---|---|---|
| Time to launch video | 2-4 hours | 4-6 weeks | Under 20 minutes |
| Cost per launch video | Your time + subscription | $3,000-$5,500 | Included in plan |
| Creative effort | You decide every scene | Briefs + 3 revision rounds | Bring assets, get a draft |
| Time to update one scene | Rebuild from template | Days + revision fees | Under 5 minutes |
| Brand consistency | Manual every time | Depends on the freelancer | Automatic via brand kit |
Wire the launch into the release pipeline you already run.
Each integration ships with a working template. Trigger a polished launch video from a release branch, a Linear ticket flip, or a launch-day chat agent — or wire it into your own scheduler with the REST API.
whenA Linear ticket flips to 'launch-ready' on the release branch
thenRender the launch video in 16:9 + 9:16 + 1:1 and post the link to #launch-channel
whenClaude or ChatGPT calls the launch tool with the PRD attached
thenReturn a finished launch video with persona cuts ready for sales outbound
whenYou hit 'Make launch video' on the staging tab the day before release
thenGet a polished launch MP4 back in a new tab inside fifteen minutes
whenA launch schedule row in Airtable flips to 'go-live ready'
thenRender the launch video, attach a persona-specific cut to the matching sales record
whenA self-hosted release pipeline tags a build as a launch candidate
thenAuto-generate the launch video for the customer-facing release notes on your VPC
whenThe launch-day 9:16 vertical cut finishes rendering
thenSchedule the teaser straight to the company page with the launch-day copy
whenA short-form launch cut finishes rendering on release morning
thenSchedule the social variant with copy A/B and a launch-thread reply teed up
whenThe long-form launch demo is approved by PMM
thenUpload to the product channel with chapter markers per launch beat
“But will it work for my situation?”
Your next launch video is 20 minutes away
Stop launching features without a video. Stop briefing agencies six weeks out. Start shipping launch content that makes the release look as good as the engineering team built it to be.