Launch videos that ship on day one not week six
Stop briefing agencies while your launch window closes. A product launch video maker built for PMMs turns your positioning doc, screen recording, and brand kit into the hero film, the social cuts, and the sales walkthrough — all rendered the same afternoon.
Or pick a video type to get started
Trusted by teams at
“The product shipped three weeks ago. We're still waiting on the launch video.”
- T-21 days
Launch brief lands on your desk. Positioning is locked. The landing page is in Figma review. The blog draft is on the third pass. And there's no video. You start the agency outreach, knowing the timeline will be tight.
- T-18 days
First quote comes in. $5,500 for a 90-second animated hero. Six-week production timeline. You ask about a rush — they add 40% and still can't deliver before launch day. The second agency is identical. The third doesn't reply.
- T-14 days
You try DIY. Record a rough walkthrough in the screen recorder. Nine minutes of footage with two wrong-tab clicks, dead air, and the staging environment briefly visible. You open Premiere, watch one tutorial, and close the tab when the bin folders start multiplying.
- T-3 days
Engineering ships a fast-follow that changes the screen in scene two. The freelancer who was supposed to deliver a sales walkthrough is still on round-two revisions. Your channel manager pings about LinkedIn assets. Nothing is ready.
- Launch day
Landing page goes live with a static screenshot above the fold. Social goes out as a carousel because the 9:16 cut never rendered. Sales asks for the walkthrough — you send the Figma. Conversion sits at 2.9 percent against an expected 4.8.
- +18 days
Agency delivers the hero film. The dashboard in scene four has already shipped a redesign. Three of the screens are stale. The launch window closed nine days ago. You add the video anyway and quietly retire it from the feed by the next sprint.
of B2B buyers expect a product launch video on the landing page they evaluate — but most PMM teams ship the launch with a placeholder screenshot because the agency timeline ran past the launch date.
“And by the time the agency delivers, engineering has shipped a follow-up that makes half the footage outdated.”
From "the video is still in review" to "every asset shipped at 9am"
Six weeks before launch you start briefing an agency. The quote is $5,500 and the timeline lands two weeks past your ship date. By launch day you have a placeholder screenshot above the fold, a static carousel on LinkedIn, and a sales team improvising the walkthrough on prospect calls.
On a Tuesday afternoon you drop a rough screen recording and the positioning doc into ngram. By 5pm you have a 60-second landing-page hero, three social cuts in 1:1 and 9:16, and a sales walkthrough that the AE downloads before her 9am call. Launch day ships with every asset live.
When engineering files a fast-follow the week after launch, the agency invoice for the revision lands at $1,800 and a two-week timeline. You hold the change, edit a Loom apology in the customer-success channel, and let the launch film go stale by week three.
When engineering ships the fast-follow on Friday, you re-render only the scenes that touch the changed UI by Monday standup. Five minutes. The hero film, the LinkedIn cut, and the sales walkthrough all stay current without rebriefing anything or paying for a revision round.
One launch needs one hero, four social cuts, an email teaser, and a sales walkthrough. The agency quote covers one deliverable. The freelancer covers two. Your CEO asks why competitors launch with a six-asset campaign and you launch with a screenshot and a tweet.
One source recording becomes the full asset kit. The 16:9 hero for the landing page, the 9:16 LinkedIn cut, the 1:1 Twitter teaser, the email thumbnail, the sales walkthrough — all exported from the same project with captions reflowed per platform. Launch day reads as one coordinated campaign.
Launch-ready video from what you already have
Bring a rough walkthrough or just the positioning doc. ngram drops either one into the same launch pipeline — script, smart zooms, captions, branded intro and outro, multi-format export — all rendered before the end of the day.
Start from a product walkthrough
Drop in the messy screen recording you made before the launch all-hands. ngram cuts the dead air, removes filler words, smart-zooms every click, adds branded captions, and assembles a launch-ready cut against the positioning doc. Review the storyboard before render — no Premiere, no timeline.
Screen Recording to VideoOr start from the launch brief
Paste the positioning doc, the launch landing page URL, or the press release. ngram writes the script, plans every scene, picks AI visuals or stock B-roll, layers voiceover and motion graphics, and renders a complete launch film. You approve the storyboard. Then export.
Docs to VideoOne coordinated launch-day asset kit
Landing-page hero, LinkedIn cut, Twitter teaser, sales walkthrough, email thumbnail — same brand, same narrative, all rendered in one afternoon.
Working from a deck or release notes instead? Send those through PPT to Video or Release Notes to Video — the downstream polish on the launch film is identical.
What changes when product launch video ships day-one
Every launch ships with the full asset kit
Top benefitOne afternoon, six assets — hero film, social cuts across platforms, sales walkthrough, email teaser. Launch day reads as a coordinated campaign, not a screenshot above the fold and a follow-up tweet promising the video is coming next week.
Landing pages with a launch-day hero video convert at roughly 4.8 percent against 2.9 percent for static pages — and the gap widens the longer the page lives without a hero film.
Fast-follows ship same day
Engineering files a Friday change to the screen in scene two? Re-render just that scene before standup Monday. The hero film and every downstream cut stay current without a fresh agency brief.
One source, every channel
The 16:9 landing hero, the 1:1 Twitter teaser, the 9:16 LinkedIn cut, the email thumbnail — all rendered from the same project. Captions and motion graphics reflow per format automatically.
Launch brief → polished video in 3 steps
Drop in your launch materials
Upload a rough product walkthrough, paste the positioning doc, or share the launch landing page URL. Wrong-tab clicks, dead air, staging-environment slips — ngram absorbs the mess instead of demanding a clean take.
Review the launch storyboard
ngram writes the script against the positioning doc, auto-cuts the dead air, adds smart zooms on every product click, and burns brand-styled captions. Scrub the storyboard and tweak any scene before render.
Export the full asset kit
Pull a 16:9 landing-page hero, a 1:1 Twitter teaser, a 9:16 LinkedIn cut, and an email thumbnail from the same project. When the UI changes next sprint, re-render only the scenes that moved.
Built for product launch video, specifically
Who ships product launch videos in your company?
Product Marketing
The default owner of the launch film. PMM keeps the hero video, the social cuts, and the sales walkthrough on the same release track instead of three vendors with three timelines. The launch kit ships the same morning the product does.
Sales Enablement
Hands AEs a launch walkthrough they can drop into outbound the morning the launch goes live. Persona-specific cuts for the CFO, RevOps, and PM buyers ship from the same source — no "sales walkthrough coming soon" placeholder.
Product Managers
Ships a launch-ready cut alongside the changelog post without pulling PMM into the sprint. Internal updates, release recap clips, and roadmap teasers all flow from the same screen recording the engineering demo already produced.
Founders
Owns the launch film personally for the first 50 launches. Investor recap, Product Hunt teaser, and customer announcement all run on the same brand kit and ship the same afternoon — replace the agency invoice with a fifteen-minute workflow.
Developer Relations
Launch a new SDK with a polished walkthrough on day one instead of a README and a screenshot. API demos, integration teasers, and the launch tweet thread all draw from the same recording the docs team already produced.
Growth & Marketing
Spin the launch film into ad cutdowns the same week it ships. Test five hooks against the hero video on paid LinkedIn before the launch traffic peaks — no creative sprint per concept, no waiting on a freelancer to recut for each variant.
Customer Success
Repurposes the launch walkthrough into an in-product activation video the same week the feature ships. Existing customers see the new release in context instead of in a release-notes email they archive without opening.
Support Teams
Builds a quick how-it-works clip the morning of the launch so the first wave of inbound tickets gets answered with a 60-second video instead of a thread. Auto-zoom highlights the click the customer is asking about.
Explore more use cases
Other launch-adjacent jobs PMM teams run on ngram between launches.
You don't need a recording to ship the launch.
Bring the positioning doc, the launch landing page, or the press release. Each converter drops you into the same launch pipeline as the screen-recording flow.
Every tool the launch pipeline runs on.
The old way vs. the ngram way
| Agency | Canva / DIY Tools | ngram | |
|---|---|---|---|
| Time to first launch video | 4-6 weeks | 2-4 hours (if skilled) | One afternoon |
| Cost per launch asset | $3,500-$5,500 | Your time + license | Included in plan |
| Learning curve | None (they do it) | Steep (templates + editing) | None (AI handles editing) |
| Time to update one scene | New scope + invoice | Hours of re-editing | Under 10 minutes |
| Multi-format output | Extra cost per format | Manual resize per platform | One render, every format |
Wire launch video into the workflow you already run.
Each integration ships with a working template. Trigger the launch render from a release branch, a CRM stage, or a launch-day calendar event — or build your own with the REST API.
whenA launch project moves to 'launch day' in the marketing tracker
thenRender the hero in 16:9 + 9:16 + 1:1 and post the share link to #launches
whenClaude or ChatGPT calls the launch-video tool with the positioning doc
thenReturn a launch-ready hero film and the full asset kit as share links
whenYou hit 'Make a launch video' on the launch landing page in preview
thenGet a polished MP4 back in a new tab inside fifteen minutes
whenA release branch merges on launch day in the GitHub scenario
thenRender the launch film and attach it to the launch retro doc automatically
whenA self-hosted release pipeline ships the launch build to production
thenAuto-generate the launch hero on your VPC and post to the internal feed
whenThe launch hero finishes rendering on the morning of the launch
thenSchedule the 1:1 cut straight to the company page with the launch copy attached
whenA short-form launch teaser finishes rendering
thenSchedule the 9:16 cut with the launch thread reply teed up and an A/B hook
whenThe long-form launch walkthrough is approved by the PMM
thenUpload to the product channel with chapter markers per launch beat
“But will it work for my situation?”
Your next launch ships with video on day one
Stop briefing agencies while the launch window closes. Render the hero, the social cuts, and the sales walkthrough in one afternoon — and re-cut the affected scene when engineering files a fast-follow.