E-commerce product launch video template

Introduce a new product with its real images, key benefit and a clear reason to take a closer look. Start from your product page or launch brief.

See it in action with Allbirds Tree Runner Go.

From this input to this video

A product launch video built from the official Tree Runner Go page, with real product photography, material details and an invitation to explore the shoe.

Create a 30-second product launch video for Allbirds Men’s Tree Runner Go in Blizzard, a lightweight everyday sneaker sold on the Allbirds online store. Use the product page at https://www.allbirds.com/products/mens-tree-runner-go?variant=40482706423888 — pull the hero image, key specs, and product copy from it; do not invent visuals. Open with the headline benefit: Breathable comfort for everyday outings. Show the product in motion with clean editorial camera moves across the original product photos, with close crops of the knit upper and sole treatment. Close with Explore the Tree Runner Go at allbirds.com and the store URL. Tone: relaxed and confident. Voiceover language: English; if no voiceover, use on-screen captions with background music. Preserve the exact source product and colorway. Create motion by moving the source photographs, not by synthesizing new product angles. Do not claim current stock, discounts, performance results or environmental savings.

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Prompt

Create a 30-second product launch video for Allbirds Men’s Tree Runner Go in Blizzard, a lightweight everyday sneaker sold on the Allbirds online store. Use the product page at https://www.allbirds.com/products/mens-tree-runner-go?variant=40482706423888 — pull the hero image, key specs, and product copy from it; do not invent visuals. Open with the headline benefit: Breathable comfort for everyday outings. Show the product in motion with clean editorial camera moves across the original product photos, with close crops of the knit upper and sole treatment. Close with Explore the Tree Runner Go at allbirds.com and the store URL. Tone: relaxed and confident. Voiceover language: English; if no voiceover, use on-screen captions with background music. Preserve the exact source product and colorway. Create motion by moving the source photographs, not by synthesizing new product angles. Do not claim current stock, discounts, performance results or environmental savings.

Selected style

Editorial

Source material

Read the video transcript

Breathable comfort, for everyday outings. Meet the Tree Runner Go. Its breezy Tree Knit upper, made with a TENCEL Lyocell tree-fiber blend, keeps your feet cool and airy. Underneath, a sugarcane-based SweetFoam midsole that's both sturdy and super soft. Lightweight, flexible, and made to move — with or without socks, wherever your day might lead. Explore the Tree Runner Go, at allbirds.com.

Make it yours

Fill in your details here, or continue and finish your brief in ngram.

Help filling in your brief
[product-name]
Your product name.
[product-category]
What it is, in plain words.
[channel]
Where it is sold.
[product-url]
Product page URL.
[hero-benefit]
The single benefit you open on.
[visual-style]
Visual treatment.
[cta-line]
Closing call to action.
[tone]
Voice and feel.
[vo-language]
Narration language.

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What this template is

An e-commerce product launch video template is a reusable prompt plus scene structure for creating a 30-second launch clip from a product page URL. It is built for e-commerce marketers and founders who need a fast, on-brand video for a marketplace listing, Shopify store, or social launch — without a production team. ngram pulls product images and copy from the URL, slots in the benefit and CTA you name, and generates a ready-to-publish video.

industry: e-commercejob: product launchchannel: YouTube
Scene structure

What the template builds

Four beats, 30 seconds — the structure most e-commerce launch briefs converge on.

  1. 1

    Benefit hook

    5s

    Open on the headline benefit — not the product name. One sharp sentence that names what the buyer gains. Text-forward, product not yet shown.

  2. 2

    Product reveal

    8s

    Cut to the product pulled from the listing page. Hero image or 360 motion with animated specs callouts (size, key feature, material).

  3. 3

    Feature proof

    12s

    Show the product working or the core feature in action. Quick cuts or a short demo clip. Narrate the one thing that separates this product.

  4. 4

    CTA + store link

    5s

    Land on the product name, closing line, and store URL. Clean background, brand colors. No hard sell — let the product close.

Customize

Make it yours

Duration

Shorten to a 15-second teaser or expand to 60 seconds for a full feature walkthrough.

15s teaser30s launch60s deep

Narration

AI voiceover for YouTube and landing pages; captions-only for feed and marketplace listings where audio is off by default.

AI voiceoverCaptions + musicSilent with text

Visual style

Motion-graphics for SaaS and app products; realistic for physical goods; quick-cuts for social.

Motion-graphicsRealisticQuick-cuts

Aspect ratio

Match the platform you are posting to.

16:9 YouTube9:16 Reels/TikTok1:1 feed4:5 Instagram
Variations

Common variations

15-second social teaser

Drop the feature-proof beat and tighten the hook for a pre-launch Instagram or TikTok post.

tweak

Reduce to 15 seconds. Keep the benefit hook and product reveal only. End on the CTA. 9:16.

Marketplace listing video

A 30-second clip sized for Amazon or Etsy product pages where the buyer is already on your listing.

tweak

No voiceover — use captions only. Lead with specs and key differentiators. End on social proof (rating + review count).

Shopify store launch

Pair the product video with your brand intro for a store launch or homepage hero.

tweak

Add a 5-second brand intro before the benefit hook. Keep the product reveal and CTA. Total: 35 seconds.

Vertical cut for Reels

A separately framed 9:16 launch cut for short-form feeds, with larger captions.

tweak

Switch to 9:16. Enlarge captions to fill 80% of the frame width. Crop product imagery to center-frame.

How it works

How it works

1

Open the template

"Use this template" drops you into the ngram editor with the prompt prefilled.

2

Add your details

Paste your product URL, name the benefit and CTA, pick a style. ngram pulls images and copy from the page.

3

Approve the plan, then refine

Review the proposed plan and its script, then approve it to create your video. Preview the result and ask ngram to adjust the pacing, visuals or narration.

More templates

Related templates

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Ship it anywhere

Plug launches into your stack

Triggers, not logos — wire launch video creation into the tools your store already uses.

YouTube
Social Publishing Beta

whenThe finished e-commerce product launch video is ready for the launch channel

thenSet a one-off YouTube launch post for the e-commerce product launch video.

Integrate with YouTube
LinkedIn
Social Publishing Beta

whenThe finished e-commerce product launch video is ready for launch-day sharing

thenChoose one LinkedIn publish time for the e-commerce product launch video.

Integrate with LinkedIn
Zapier
Automate

whena new product goes live in your store

thenauto-render a launch video and notify the team

Integrate with Zapier
n8n
Self-host

whena webhook fires from your store platform

thengenerate a product video in a self-hosted flow

Integrate with n8n
Chrome extension
Capture

whenyou find a product page to launch

thenstart a launch video from the browser tab

Integrate with Chrome extension
REST APIMCP serverWebhooksBuild your own integration in ~30 lines.

Frequently asked

Do I need my own product images or footage?

No. Paste the product page URL and ngram pulls the hero image, specs, and copy directly from the listing. If you want to add extra footage or lifestyle photos, attach them and mention them in the prompt.

Does this work for Shopify stores and Amazon listings?

Yes. The URL input works with any publicly accessible product page — Shopify, Amazon, Etsy, or your own storefront. For Shopify, ngram can also use the product images and descriptions in the generated scenes.

What if I am launching an app on the App Store instead of a physical product?

Use the Shopify App Store variation. Replace the product-category slot with your app category (e.g., "Shopify store builder") and set the visual style to motion-graphics. The four-beat structure works the same way.

Can I use this template for a pre-launch teaser?

Use the 15-second teaser variation. It drops the feature-proof beat and ends on the CTA before the product ships. Works well for Instagram and TikTok countdown posts.

What aspect ratio does it produce by default?

16:9 for YouTube and website embeds. Switch to 9:16 before generating if your launch channel is Reels, TikTok, or Shorts, or use the vertical-cut variation.

How do I add my brand colors and logo?

Set up your Brand Kit with your logo, colors, and fonts, then select it when creating the video to guide the reveal and CTA scenes.

Can I include a customer review or star rating in the video?

Yes. Add a slot for social proof in the CTA beat: mention the rating count in the CTA-line slot (e.g., "Rated 4.8 by 2,000 buyers — Order now") and ngram will include it.

What if I want a voiceover in a language other than English?

Set vo-language to your target language. ngram generates the voiceover with built-in AI voices that support a wide range of languages. Captions are translated automatically.

Use the e-commerce product Launch video template now.

Paste your product URL, add your details, and generate a 30-second launch video.

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