Fintech product launch video template

Introduce your financial product with a clear problem, real product details and a next step. Start from your product page or approved launch brief.

See it in action with Mercury Invoicing.

From this input to this video

A product introduction built from Mercury’s invoicing guide and official invoice-editor demonstration.

Create a 30-second fintech product launch video for Mercury Invoicing, a dashboard-based invoicing tool for business owners. Pull context from https://support.mercury.com/hc/en-us/articles/29647863093908-Creating-and-sending-an-invoice. Open on the financial pain point: putting invoice details and payment information together. Show the product solving it with motion graphics over the key screen or interface — do not invent data or figures. End on the logo with the line Explore Mercury’s invoicing guide. Tone: clear and practical. Channel: YouTube. Use English voiceover; if no voiceover, captions plus light background music. Focus on creating a one-time invoice with line items, reviewing it and sharing its payment link, as described in the guide. Use public screenshots and labeled workflow graphics. Do not submit anything, invent financial data or describe the existing tool as newly released.

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Prompt

Create a 30-second fintech product launch video for Mercury Invoicing, a dashboard-based invoicing tool for business owners. Pull context from https://support.mercury.com/hc/en-us/articles/29647863093908-Creating-and-sending-an-invoice. Open on the financial pain point: putting invoice details and payment information together. Show the product solving it with motion graphics over the key screen or interface — do not invent data or figures. End on the logo with the line Explore Mercury’s invoicing guide. Tone: clear and practical. Channel: YouTube. Use English voiceover; if no voiceover, captions plus light background music. Focus on creating a one-time invoice with line items, reviewing it and sharing its payment link, as described in the guide. Use public screenshots and labeled workflow graphics. Do not submit anything, invent financial data or describe the existing tool as newly released.

Selected style

Editorial

Source material

Read the video transcript

Invoice details in one place. Payment information in another. Getting paid means stitching them together. With Mercury Invoicing, start from your dashboard and create a one-time invoice. Add line items, with a description, quantity and price for each, and watch the preview update. Set payment details, then review everything before it goes out. Each invoice carries a built-in payment link you can share. Explore Mercury's invoicing guide.

Make it yours

Fill in your details here, or continue and finish your brief in ngram.

Help filling in your brief
[product-name]
Your product name.
[product-category]
What it is, in plain words.
[audience]
Who it's for.
[product-url]
Your live product or landing page URL.
[pain-point]
The financial problem you open on.
[cta]
Closing line.
[tone]
Voice + feel.
[channel]
Primary channel this will post to.
[vo-language]
Voiceover language.
[feature-workflow]
The workflow to demonstrate.

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What this template is

A fintech product launch video template is a reusable prompt and scene structure that turns a product URL into a 30-second launch clip. ngram pulls copy and visuals from the URL, builds a script around the financial problem the product solves, and generates motion-graphics scenes ready to post on YouTube, LinkedIn, or paid channels. Fintech founders and marketers use it to ship a launch video in one session, without writing a script or hiring an agency.

industry: fintechjob: product launchchannel: YouTube
Scene structure

What the template builds

Four beats, 30 seconds — the shape fintech launch prompts converge on.

  1. 1

    Pain hook

    6s

    Name the financial problem the audience lives with. Text-forward, no product UI yet — just the cost or friction the viewer recognizes.

  2. 2

    Product reveal

    8s

    Cut to the product. Motion graphics overlay the key screen or data view, showing exactly how the product resolves the pain.

  3. 3

    Proof moment

    12s

    The outcome: a real metric, a workflow saved, a decision made faster. One specific result, not a list of features.

  4. 4

    Logo + CTA

    4s

    Land on the logo and the closing line. Calm and confident — no urgency clichés.

Customize

Make it yours

Duration

Tighten to a 15-second teaser for paid ads, or extend to 60 seconds for investor or sales audiences.

15s30s60s

Narration

AI voiceover for YouTube and LinkedIn; captions-only for feed autoplay where sound is off.

AI voiceoverCaptions + musicNo audio

Visual style

Motion graphics for data-heavy fintech; minimalist for premium/institutional feel.

Motion-graphicsMinimalistData-forward

Aspect ratio

16:9 for YouTube and website; 9:16 for LinkedIn Reels, Instagram, and TikTok.

16:9 YouTube/web9:16 Reels/Shorts1:1 feed
Variations

Common variations

15-second paid ad cut

Drop the proof beat, tighten the hook to three words, and end straight on the CTA. Built for pre-roll and paid social.

tweak

Reduce to 15 seconds. Keep the pain hook and the product reveal. Cut the proof beat. End on the CTA line.

60-second investor or sales deck companion

Extend the proof beat with two supporting data points. Narrated, 16:9, designed to run inside a pitch deck or sales follow-up.

tweak

Extend to 60 seconds. Add two specific proof points after the product reveal. Keep the narrator tone formal and data-forward.

LinkedIn captioned cut

For LinkedIn feeds where autoplay runs muted. Large on-screen text carries the narrative; no voiceover needed.

tweak

Remove voiceover. Use large, centered on-screen captions. Light background music only.

Vertical mobile cut

A separately prepared 9:16 launch edit for LinkedIn Stories, Instagram Reels, or TikTok.

tweak

Switch to 9:16. Reframe visuals so the product screen and key text stay centered. Keep captions large.

How it works

How it works

1

Open the template

"Use this template" drops you into the ngram editor with the prompt prefilled and all slots visible.

2

Add your details

Paste your product URL, name the pain point, and set the channel. ngram pulls context from the URL — no manual copy-paste.

3

Approve the plan, then refine

Review the proposed plan and its script, then approve it to create your video. Preview the result and ask ngram to adjust the pacing, visuals or narration.

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Ship it anywhere

Wire it into your launch stack

Connect ngram to the tools your team uses to distribute and automate.

YouTube
Social Publishing Beta

whenThe finished fintech launch video is ready for the launch channel

thenPut the fintech launch video on the YouTube calendar for one launch post.

Integrate with YouTube
LinkedIn
Social Publishing Beta

whenThe finished fintech launch video is ready for launch-day sharing

thenSchedule the fintech launch video on LinkedIn for a single launch post.

Integrate with LinkedIn
Zapier
Automate

whena new product goes live

thenauto-trigger a launch video render and notify Slack

Integrate with Zapier
n8n
Self-host

whena webhook fires from your release pipeline

thengenerate and store the launch video in a self-hosted flow

Integrate with n8n
Chrome extension
Capture

whenyou browse your live product page

thenstart a launch video from the browser with one click

Integrate with Chrome extension
REST APIMCP serverWebhooksBuild your own integration in ~30 lines.

Frequently asked

Do I need a script before using this template?

No. The template pulls copy from your product URL. Paste the URL, fill the pain-point and CTA slots, and ngram writes the script from those inputs.

What if I don't have a recorded product walkthrough?

The default input is a URL. ngram screenshots the product page and uses the visuals for motion-graphics scenes. If you also have a recording or screenshots, attach them — ngram will prefer those over the URL screenshots.

Can I use this for a crypto or DeFi product?

Yes. Swap [product-category] and [pain-point] for the specific DeFi context — e.g., "on-chain rug-check extension" and "traders losing time to manual contract reviews on DEX pages". The four-beat structure and motion-graphics style work for any fintech sub-vertical.

What aspect ratio does it produce by default?

16:9 for YouTube. Set the aspect ratio to 9:16 before generating if you're posting to LinkedIn Reels, Instagram, or TikTok. You can also generate both in one session.

How do I make it feel on-brand for a financial services company?

Upload your brand kit (logo, colors, fonts) to ngram before generating. For institutional or premium clients, set [tone] to "formal, data-forward" and choose the Minimalist visual style — both suppress the more energetic motion-graphics treatment.

Can this work for a SaaS product that happens to serve fintech?

Yes. The fintech prompt recipe is tuned for financial pain points and data-forward proof moments, but it works for any B2B SaaS where the product handles money, risk, lending, payments, or investment data. If your product is a general-purpose SaaS without a fintech angle, the SaaS product demo template is a closer fit.

Use the fintech launch video template now.

Paste your product URL, add your details, and generate your 30-second launch video.

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