Press Release to Video for company news that needs a human story
Start with the announcement your company has already approved. Turn the facts, quotes, and significance into a watchable story, then adapt the project into launch, social, and internal versions.
Use one public link that opens without signing in.
- Accepted: Company newsroom
- Accepted: Investor relations page
- Accepted: PR wire page
- Accepted: Launch announcement
- Accepted: Funding announcement
- Accepted: Partnership announcement
- Accepted: Event announcement
- Accepted: Public statement
- Not supported: YouTube
- Not supported: TikTok
- Not supported: LinkedIn
- Not supported: Instagram
- Not supported: X / Twitter
- Not supported: Facebook
- Not supported: Vimeo
Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.
How credits workTrusted by teams at
How it works
Four steps from press release to launch video.
The announcement already has the message order: headline, why now, proof, quote, and next step. ngram turns that structure into a video script instead of making you rebuild it in a deck.
Paste the release URL
ngram fetches the public press release page with Firecrawl and Exa, then reads the announcement body. Boilerplate, nav, footer links, and related-news widgets are dropped before the script pass.
The agent finds the launch story
The headline becomes the hook. The lead paragraph sets the stakes. Customer quotes, partner quotes, stats, dates, and product claims become scene notes and on-screen callouts.
Review the plan containing the script
Each scene shows the narration, visual direction, and source excerpt. Cut legal boilerplate, soften a quote, or add context for LinkedIn before the video renders.
Export channel-ready cuts
Review the press release video for its intended channel, including the crop and caption placement, then export one MP4 from Studio. Prepare and review another aspect ratio as a separate edit. If another file type is required, run that MP4 through a separate one-file, one-output Video Converter job for MOV, WebM, or MKV, or use Video to GIF for a GIF.
Output controls
Controls for announcements, not generic summaries.
Announcement-body extraction
Fetch the public page and keep the release body: headline, subhead, dateline, paragraphs, quotes, and boilerplate. Navigation and related-story rails stay out of the script.
Quote handling
Mark one founder, customer, or partner quote as the hero line, then demote the rest to supporting text or remove them from the cut.
Proof-point callouts
Funding amounts, launch dates, customer names, integrations, and availability notes become on-screen callouts tied to their source line in the announcement.
Boilerplate trimming
Company boilerplate, media-contact notes, exchange tickers, and safe-harbor language can stay in the source but drop from the video unless you choose to keep them.
AI visuals per scene
When the release ships with one logo and no product shots, ngram generates scene visuals from the announcement's meaning and your selected brand direction.
Brand Kit on the release
Logo, colors, fonts, motion style, caption preset, and outro CTA come from the active Brand Kit so the video feels like the company that issued the release.
Prepare each channel edit separately
Set the intended channel and aspect ratio for the press release video, then review the crop, caption placement, and CTA before exporting one MP4. Prepare another channel version as a separate edit.
Source stays workspace-bound
Fetched release HTML and pasted text are used to build your video. The rendered output, captions, and editable script stay in your workspace.
The rest of ngram
The ngram stack behind a press release video.
Script Generation
The agent rewrites the press release into a hook, short body, proof sequence, quote beat, and CTA. The video script stays tied to the source announcement.
Learn moreAI Visuals
Generate scene imagery for announcements that do not include enough visual material. Product details, milestones, and partner context drive the visual direction.
Learn moreBrand Kit
Apply logo, fonts, colors, caption style, and outro CTA to every announcement video so PR, social, and sales cuts share the same identity.
Learn moreCaptions
Burned-in captions make the announcement readable in muted feeds. Edit the script line and the affected caption updates with the scene.
Learn moreAI Voiceover
Narrate the release with a selected voice or an approved team voice. Pronunciation controls help product names, executive names, and acronyms sound right.
Learn moreConvert the finished press release video
Studio exports the finished press release video as one MP4. If the destination calls for MOV, WebM, or MKV, run that MP4 through Video Converter as a separate one-file, one-output conversion.
Learn moreUse cases
Where a press release video works hardest.
Turn a product press release into the launch video
PMM can turn the approved announcement into a branded hero cut for the launch page, LinkedIn post, and sales follow-up without rewriting the message.
See use caseGive a feature announcement a visual version
The press release already names the feature, value, and quote. ngram turns those parts into a captioned announcement video that is easier to skim in the feed.
See use casePost the release as native LinkedIn video
Use the announcement's headline and strongest quote as a short feed video, then link back to the full release in the caption.
See use casePut the release video in the announcement email
Readers who never click the full release still get the story in a short video embedded in the launch email or newsletter recap.
See use caseTurn announcement proof into paid social creative
Funding, partnership, availability, and customer proof points become ad-ready scenes for retargeting audiences who already know the brand.
See use caseShip the product launch video with the release
When the release goes public, the video can be ready for the launch page, YouTube, and the founder post from the same approved source copy.
See use caseGive founders a release-ready social cut
A founder can publish the video version of the release without recording a new take or rewriting the announcement into a thread.
See use caseTurn an event announcement into a recap-style preview
Event releases with speakers, dates, sponsors, and agenda themes become short videos for the registration page and pre-event social posts.
See use caseOther converters
Source is a release. Source is a URL. Source is a changelog. Pick the converter that matches.
Press release to video shares the same script-and-storyboard pipeline as the broader URL and release-note converters, with tighter handling for announcement structure.
Use URL to Video when the source is a landing page, product page, case study, or other public page rather than a formal announcement.
Open converterUse Release Notes to Video when the source is a changelog or product update with feature bullets, fix lists, and version notes.
Open converterUse Article to Video when the source is editorial coverage, a news article, or a thought-leadership piece rather than company-issued PR copy.
Open converterTools that pair with this converter
Edit the announcement video after the first storyboard.
Editing further
Take the press-release video past the first cut
Video Editor
Open the announcement video in the timeline editor to drop boilerplate, change a scene order, or swap in approved product footage.
Open toolVideo Cutter
Pull a short founder-post cut from the full release video by selecting transcript lines, then keep the same captions and brand styling.
Open toolAdd Subtitles to Video
Export an external caption track for the YouTube upload or edit burned-in caption text before the LinkedIn cut ships.
Open toolVideo Translator
Create localized versions of the release video for regions that need translated voiceover, captions, and on-screen text.
Open toolGenerating from scratch
When the release is not written yet
AI Video Generator
Start from a short launch brief when the press release is still being drafted. The same storyboard review step keeps the message editable.
Open toolVideo Script Generator
Generate a launch script first, approve the message with PR and PMM, then render the announcement video from the approved script.
Open toolAI Avatar Video Generator
Use a presenter-led version when the launch needs an executive-style readout instead of voiceover over motion graphics.
Open toolText to Video
Paste an unpublished release draft or internal announcement body when there is no public URL to fetch.
Open toolPolishing launch assets
Prepare the surrounding launch package
AI Image Generator
Create a matching thumbnail, social card, or launch graphic from the same announcement message and Brand Kit.
Open toolVideo Script Generator
Tighten a long release into a shorter voiceover script before rendering the video.
Open toolVideo Compressor
Compress the finished announcement video for email attachment, Slack preview, or campaign handoff without rebuilding the project.
Open toolBuilt for teams
Teams that turn announcements into video.
Product Marketing
Turn approved launch copy into a video for the launch page, LinkedIn, YouTube, and sales enablement while keeping the message aligned with PR.
See workflowsGrowth Marketing
Convert funding, partnership, or product announcements into paid social creative backed by the same proof points as the release.
See workflowsFounders
Publish the video version of a company announcement on the founder feed without recording a fresh take on launch day.
See workflowsAgencies
Turn client press releases into launch videos, social cuts, and recap assets while keeping the approved announcement as the source.
See workflowsSales Enablement
Give AEs a short video version of the launch announcement they can attach to follow-ups, account updates, and renewal outreach.
See workflowsDeveloper Relations
Turn API, SDK, integration, and partnership announcements into technical launch videos with the details developers need.
See workflowsContent Teams
Repurpose the release into a social video, newsletter clip, and website embed without re-briefing a designer for every launch.
See workflowsIntegrations
Send one approved release URL into the video workflow.
Use integrations when another tool already holds the approved announcement. Each recipe hands ngram a specific public URL or release body.
whenA teammate adds an approved press release URL to a launch tracker row
thenUse Zapier's documented Create Video or Get Status action for this Press Release to Video job with its supported input, then pass the result to the next step.
whenClaude or ChatGPT is given a public press release URL and asked for a video cut
thenUse MCP's documented create and status tools for this Press Release to Video job with its supported input, then return the status or result to the agent.
whenYour launch workflow passes a single approved announcement URL to n8n
thenUse n8n's documented Create From Text, Create From URL, or Get Status node for this Press Release to Video job, then pass the status or result onward.
whenThe video from your press release is ready for LinkedIn Social Publishing Beta
thenAdd the approved press release video to the LinkedIn calendar, then choose a one-off schedule.
whenThe video from your press release is ready for YouTube Social Publishing Beta
thenAdd the approved press release video to the YouTube calendar, then choose a one-off schedule.
whenYou are viewing a public press release page in Chrome
thenSend that tab to ngram and review the plan containing the script in a new project
How it compares
If you've been making release videos another way.
Most launch teams start with the same approved press release, then rebuild it by hand in a slide tool, a template editor, or a generic text-to-video prompt. ngram keeps the announcement as the source and turns it into an editable storyboard.
| Feature | ngram | Manual editing workflow | Template slideshow maker | Generic text-to-video tool |
|---|---|---|---|---|
| Starts from a public press release URL | Fetches one public announcement page and reads the release body | Copy-paste the release into a script | Paste excerpts into slide fields | Paste the text into a prompt |
| Press-release structure | Separates headline, quote, proof points, boilerplate, and CTA | Depends on the editor | Manual slide order | Generic summary |
| Storyboard review | Full scene plan with source excerpts before render | Timeline first | Slides first | Generated output first |
| Quote and proof callouts | Founder quote, customer quote, launch date, and metrics can become scene callouts | Manual text placement | Manual text placement | Limited control |
| Brand application | Brand Kit applies logo, colors, fonts, captions, motion, and outro CTA | Manual per project | Template-level styling | Preset styling |
| Channel-specific editing workflow | One reviewed MP4 per channel-specific edit | Manual reframe | Manual resize | Often one ratio per output |
| Automation boundary | Integrations accept a specific approved URL or release body | Manual handoff | Manual handoff | Prompt-by-prompt handoff |
| Best when | You need a launch video tied to the approved announcement | You have an editor and time for revisions | You want a slide-style teaser | You want a loose summary |
Questions about converting a press release to video
What is press release to video?
How do I convert a press release to video with ngram?
Can I paste the press release text instead of a URL?
What press release pages work best?
Can ngram convert every new newsroom post automatically?
How is press release to video different from URL to Video?
Can I keep legal boilerplate out of the video?
What formats and resolution can I export?
Can I publish the announcement video to LinkedIn or YouTube?
What happens to the press release content after conversion?
Press Release -> Video
Turn the announcement into the launch video.
Paste the public release URL or approved body text, review the scene plan, and export a branded video for launch channels.