Landing Page to Video for carrying one campaign across every channel
Use the live page as the source for the campaign promise, product proof, and visual direction. Turn it into a branded video, then adapt that project into ad, social, and sales-ready cuts.
Four steps from a live landing page to a hero video.
No rebuilding the page in a slide tool, no retyping the hero headline into a script field, no stock clips that almost match the offer. The page you already optimized is the brief.
01
Paste the landing page URL
ngram fetches the page with Firecrawl and Exa, optionally screenshots it with Screenshotone for visual reference, and reads the conversion copy with nav, footer, and cookie chrome stripped out.
02
The agent rewrites the page as a video script
The hero headline becomes the hook. Value-prop blocks become scene beats. The primary CTA closes the cut, with the exact promise the page already A/B-tested into the words you approved.
03
Review the plan containing the script before render
Every scene shows its line of script, its visual direction, and its runtime. Cut a feature block, rewrite the hook, or swap a visual, and each change flows back into the script in plain language.
04
Review and export the video
Review the landing page video for its intended channel, including the crop and caption placement, then export one MP4 from Studio. Prepare and review another aspect ratio as a separate edit.
Output controls
The page is the source. These are the dials.
Page-aware extraction
Firecrawl and Exa parse the live landing page and Screenshotone captures the layout for reference. Nav, footer, cookie banners, and chat widgets are dropped, so the script reads only the hero, the value props, and the CTA that carry the conversion.
Section-aware trimming
A long-scroll LP carries more than a 60-second hero cut needs. Drop the FAQ block or the logo wall without retyping. Each scene maps back to the section it came from on the page, so trimming stays editorial.
AI visuals per scene
Each scene gets a brand-matched image or short generated clip drawn from what the offer actually says, not a stock match against the campaign slug. Useful when the page leans on copy and a single hero illustration.
Brand Kit on every scene
Select the Brand Kit that matches the page to use its logo, colors, fonts and motion direction. Choose saved intro and outro slides for this video when you want a consistent opening and close.
Prepare each channel edit separately
Set the intended channel and aspect ratio for the landing page video, then review the crop, caption placement, and CTA before exporting one MP4. Prepare another channel version as a separate edit.
Captions in your brand font
Auto-generated captions burned into the video and styled with your Brand Kit caption preset. Edit a word in the storyboard and only the affected scene re-renders.
Voiceover from any saved voice
Narrate the offer in a default ngram voice, a cloned founder voice, or any ElevenLabs multilingual voice. The script stays the promise the page already converts on.
Built only on your page
ngram uses the fetched landing page and any pasted copy only to build your video. You own the render, the captions, and the editable source script.
Show the feature behind the campaign
For a hero video that promises an in-app result, capture the steps that lead to that result. A browsing director in Studio can follow the task and pause for sign-in.
The rest of ngram
What ngram does to a landing page that a screen-record pass can't.
Trigger landing-page-to-video where your campaign pages get published.
Wire the converter into your CMS, your page builder, and your ad stack so a new or refreshed landing page becomes a video without anyone re-pasting the URL.
REST APIMCP serverWebhook subscriptionsUse a self-service API key to submit a supported page URL through the REST API, retrieve the video job status, and subscribe to video.completed or video.failed.
How it compares
If you've been using something else to turn a landing page into video.
Pictory and Lumen5 match page keywords to stock-clip libraries. InVideo leans on templates with limited brand control. ngram fetches the landing page with Firecrawl, rewrites the conversion copy as a script, and renders against your Brand Kit on every scene.
Feature
ngram
Pictory
Lumen5
InVideo
How the page is read
Firecrawl and Exa parse the LP; agent rewrites the hero, value props, and CTA as a hook-body-CTA script
Keyword-match each block to a stock clip
Sentence-by-sentence over stock footage
Template selection, manual copy entry
Storyboard review before render
Full scene-by-scene plan, editable in plain language
Scene cards, limited script edits
Inline timeline, no script-level review
Timeline editor, manual scene assembly
Brand application
Selected Brand Kit for logo, fonts, colors and motion; optional saved intro/outro slides
Template-based, limited brand controls
Brand presets, limited per-scene control
Template colors and fonts, no per-scene rules
Visual generation
AI Visuals matched to scene meaning, in your Brand Kit style
Stock-library matching
Stock-library matching
Stock-library matching plus templated motion
Channel-specific editing workflow
One reviewed MP4 per channel-specific edit
One ratio per render
One ratio per render
Manual reframe per ratio
Voiceover
ElevenLabs voices plus cloned founder voice, any language
Limited TTS voices
Limited TTS voices
Broad TTS voices, no clone
Audience-focused script revisions
Ask for more concise, technical, or direct copy, then review and render the revised edit separately
Manual rework per variant
Manual rework per variant
Manual rework per variant
How your source is used
Fetched page used only to build your video; you own the output
Indefinite retention
Indefinite retention
Indefinite retention
API and agentic access
REST API with self-service API keys; MCP, Zapier, and n8n for documented workflows
Common questions about converting a landing page to video
What is landing page to video?
Landing page to video turns the page behind your campaign into a finished hero video. You paste the URL, ngram fetches the page, rewrites the hero headline, value props, and CTA as a scene-by-scene script, and renders a marketing video against your Brand Kit. It works best on campaign landing pages, product pages, pricing pages, and feature pages. After review, Studio exports the landing page video as one MP4. Prepare and review another channel version as a separate edit.
How do I convert a landing page to video with ngram?
Paste the landing page URL into ngram. The agent fetches the page with Firecrawl, strips nav, footer, and cookie banners, and reads the conversion copy. The hero headline becomes the hook, the value-prop blocks become scene beats, and the primary CTA closes the cut. You review the plan containing the script and adjust scenes in plain language. After review, Studio exports the landing page video as one MP4. Prepare and review another channel version as a separate edit.
Which landing pages work best for the landing page to video converter?
Use a public campaign page with a specific audience, one offer and a clear call to action. Supply approved screenshots if the proof for that offer lives inside the app. You can also capture it with Browser Handoff in Studio.
How does landing page to video differ from website to video and url to video?
Landing page to video is tuned for the single campaign page you run paid traffic to, where the hero headline, value props, and CTA are the script. Website to video covers your whole marketing site (homepage, product, pricing, about). url to video is the generalist for any single link with no assumption about page type. All three ride the same fetch, script, storyboard, and Brand Kit pipeline.
Will the hero video match my landing page's branding?
Yes. Set up your Brand Kit at /app/brand-kit and select it when creating the video. Create or edit reusable intro and outro designs in that kit, then choose the slides you want for this project. Both are optional. Review the result against the page before publishing.
What aspect ratios and formats can I export?
Studio exports the reviewed landing page video as one MP4. Set the aspect ratio for that edit, then check its crop and caption placement before export. Prepare and review a separate edit for another channel. If a destination requires MOV, WebM, or MKV, use Video Converter as a separate one-file, one-output step; use Video to GIF for a GIF. Output is 720p on Basic, 1080p on Premium, and 4K on Ultimate. Share a public watch link on Free.
Can I embed the hero video above the fold on the landing page?
Yes. Every render gets a hosted, shareable page and an embed code from the publish modal, so you can drop the 16:9 cut straight into the hero section of the landing page it came from. The /watch share link works for paid creative and LinkedIn posts too.
Can ngram read a JavaScript-rendered or page-builder landing page?
If the converter misses copy from a page builder, paste the relevant section. When the offer depends on an interaction, such as a calculator returning a result, use a recording or ask Studio to browse the exact task.
Can I automate landing page to video for every new campaign?
Yes. Connect ngram to your CMS, page builder, or ad stack through Zapier or n8n. A new page can trigger a supported URL action in the connected workflow; the connector returns the job status or result to a downstream step you configure. The REST API and MCP server are there for custom pipelines.
Which landing page should I convert first?
Start with the page carrying the most paid spend: the campaign LP behind your highest-budget ad set, or the product or pricing page that already converts. ngram fetches the page, strips the chrome, and reads the conversion copy. You stay responsible for any rights to imagery or quotes the page reuses; ngram handles the conversion, not the licensing.
Landing Page → Video
Ready to turn your landing page into a hero video?
Start with the landing page, review the edit for its intended channel, and export one MP4. Prepare each additional aspect ratio as a separate edit.
Give Claude the campaign brief, recipient audience and next action. Review ngram’s video, then pair a public thumbnail with a ready viewing link for your email.
Approved campaign copy, audience details, imagery and a destinationA campaign video and linked thumbnail ready for an email preview