Campaign videos at experiment speed not agency speed
Your growth backlog has twelve video ideas and zero ship dates. A marketing campaign video maker built for high-tempo teams turns one Tuesday afternoon into three landing-page-ready variants — branded, captioned, exported, and live in the next experiment.
Or pick a video type to get started
Trusted by teams at
“We run 30 experiments a quarter. Video is never one of them.”
- Sprint kickoff
Standup queues the next experiment: three landing page variants, two CTA tests, one email split. Someone asks if video should be a variant. Everyone agrees it should. Production lead-time kills the idea before standup ends.
- Day 2
Write the creative brief anyway. Source two reference videos. Estimate scope. The freelancer who shipped on time last quarter is booked for ten days. The agency quotes $3,200 per video and a four-week first-cut window.
- Day 5
Quietly cut video from the test. Push the experiment without it. Three landing page variants ship with hero images, two CTA tests run, and the conversion ceiling of the whole sprint just got capped by the assets that did make it in.
- Day 14
Experiment ends. Top variant lifts conversion 0.4 points over control. Decent. Nobody knows if a campaign video on the same page would have lifted four points instead — because the video hypothesis never reached the auction.
- Day 21
Freelancer first cut arrives. Off-message. The positioning shifted between brief and delivery. Two rounds of revisions queued. The experiment it was supposed to support closed a week ago.
- Quarter retro
Slide reads: 'Ship more video.' Same slide as last quarter. The board has it. The CEO has it. Production capacity is the only thing keeping it on the page — and nothing about that capacity is moving.
of landing pages with video out-convert their text-and-image controls. Most growth teams know that — and still ship every test without a campaign video because production cannot match their experiment cadence.
“Because by the time the freelancer ships the cut, the copy on the page has already moved twice.”
From "video is a someday project" to "video ships with every test"
Sprint planning treats video as a separate workstream. The PM marks it as 'nice to have,' the freelancer is booked for ten days, and the experiment ships with the variants that production can actually deliver before the test window closes. Hypothesis: untested.
Sprint planning treats video as a variant chip on the experiment doc. Tuesday afternoon ngram renders three campaign videos against the same offer — a walkthrough, a customer proof cut, and a feature reel. All three live on the landing page by Wednesday morning.
Iteration on a delivered video means another brief, another revision round, another week. Half the cuts you get back reference last sprint's positioning. The video that was supposed to test a hypothesis arrives stale and the experiment runs without learning anything new.
Iteration is a storyboard edit. Swap the hook in the script, replace one scene with a fresher screenshot, re-render the affected sections only. The marketing campaign video stays current as positioning evolves — the experiment runs against the actual current message.
Quarter retro shows landing pages with video on top in every benchmark deck. Yours ship with static heroes because that is what production capacity will deliver. The biggest experiment cell — the video cell — is the one you systematically cannot run.
Quarter retro shows fourteen experiments where video was a tested variant. Five lifted conversion materially. Three are now defaults across the funnel. Production capacity is no longer the variable; hypothesis quality is. Which is the variable you actually want.
Campaign-ready video from what you already have
Bring a quick product recording or paste the page URL. ngram outputs a campaign video that drops onto a landing page hero, a paid creative, or an email block.
Start from a screen recording or product clip
Drop a 60-90 second walkthrough recording. ngram cuts the dead air, applies smart zooms on the conversion moments, layers branded captions, and renders a campaign video ready for landing page hero, sponsored placement, and email. Then duplicate it to spin two more variants with different hooks for the test.
Screen Recording to VideoOr start from the landing page itself
Paste the URL you are testing on. ngram pulls the headline, body copy, and visuals from the page, writes a script that mirrors the page's narrative, and produces a 45-second campaign video that lines up with the offer above the fold — no recording session and no extra brief.
URL to VideoOne marketing campaign video, every test slot
Drops onto a landing page hero, fits in a sponsored placement, sits inside a campaign email — same source, branded the same way.
Already wrote the campaign brief in a doc? Run Docs to Video first — the storyboard step downstream is identical to the recording path.
What changes when marketing campaign video ships at experiment speed
Video becomes a tested variable
Top benefitHypotheses about video format, hook style, and CTA approach get answered inside the same sprint instead of waiting four weeks for the next freelancer slot. Growth experiments include video as a default variant, not a stretch goal.
Landing pages with video typically convert about 80% higher than text-and-image controls. When campaign video production drops to an afternoon, every experiment gets to test that lift instead of skipping the variable.
Iteration without re-briefs
Positioning evolves mid-sprint. The campaign video evolves with it. Edit the storyboard, swap the hook line, re-render the affected scenes only — no fresh brief, no revision back-and-forth, no asset arriving a week after the test ended.
Channels stay aligned
The same source becomes the landing page hero, the paid creative cut, and the email block. When growth is testing the same offer in three places, the campaign video lines up across them — instead of three freelancers shipping three different interpretations.
Source asset → campaign-ready video in 3 steps
Drop in the source asset and brief
Upload a screen recording or paste the landing page URL. Add the campaign brief — audience, channel, hypothesis. ngram builds the storyboard from what you already shipped.
Review and spin variants
ngram generates the script, adds smart zooms and captions, and applies the brand kit. Duplicate the storyboard and tweak hooks, CTA, or length to spin variants for the A/B/C test.
Export and launch the experiment
Pull MP4 in 16:9 for landing page, 9:16 for paid social, 1:1 for in-feed. Embed on the test page, push the paid variant, fire the email block — measure conversion lift the same way you would any other variable.
Built for marketing campaign video, specifically
Who ships campaign video in your company?
Growth & Marketing
Run the campaign loop as a real experimentation system. Ship three video variants per landing page test, three more for paid placement, and let the data — not production capacity — decide which formats earn the next quarter's budget allocation.
Product Marketing
Pair every launch announcement with a campaign video on the same page within the same sprint. The launch story lives in the hero; conversion lift gets tested without waiting for a freelancer queue that closes after the launch news cycle has already moved on.
Founders
Run the growth loop yourself between meetings. Record a 60-second walkthrough, render three variants by lunch, and ship them onto the same landing page you are about to AB test. The shortest path from a founder's idea to a tested marketing campaign video.
Agencies & Consultants
Bake campaign video into the deliverable for every paid retainer. Three variants per landing page test instead of one static-only experiment, charged against the same engagement scope — production capacity stops being the line item that caps your client outcomes.
Sales Enablement
Spin landing page video specifically for sales-led pages and personalized outreach. The campaign video for the demo page, the retargeting cut for the deal stage, the proof-quote cut for the renewal — all from the same source recording the AE already shared.
Startups
Run a Series C-level testing cadence on a seed-stage budget. Test campaign video as a variable in every experiment instead of skipping it because the freelancer line item is too expensive — and find conversion levers your competitors leave on the table.
Content Creators
Build campaign video for the brands you partner with on the same Tuesday they brief the campaign. One source clip from the panel, three branded variants for paid, organic, and email — turn a brand sponsorship into a complete creative pack instead of a single deliverable.
E-commerce
Run video as a default variable on every Shopify product page test. Lifestyle, demo, founder talking head, UGC stitch — all variants assembled from the same source library and pushed into Shogun, Replo, or whatever testing surface the store runs on.
Explore more use cases
Other ways growth teams use ngram to ship video across the experiment funnel.
You don't need a recording to ship a campaign video.
Bring whatever you already produced for the experiment. Each converter drops you into the same captions, brand kit, and multi-format pipeline.
Every tool the campaign video pipeline runs on.
The old way vs. the ngram way
| Static Images Only | Agency / Freelancer | ngram | |
|---|---|---|---|
| Time to first video | N/A (no video shipped) | 3-6 weeks | One afternoon |
| Cost per campaign | $0 (and lower conversion) | $2,500-$5,000 per asset | Included in plan |
| Variants testable | Image and copy only | 1 per cycle (budget-capped) | 3-5 per experiment |
| Update turnaround | Minutes (swap image) | Days plus revision fees | Under 5 minutes |
| Brand consistency | Manual via design system | Depends on freelancer | Automatic via brand kit |
Wire campaign video into the experiment stack you already run.
Each integration ships with a working recipe. Trigger a campaign video from a brief, a release, or an AI agent — or build a custom flow with the REST API.
whenA new row hits the 'Campaign Backlog' Airtable with status 'Greenlit'
thenGenerate the campaign video, render 16:9 + 9:16, post the embed link in #growth-launches
whenAn agent calls the campaign-video tool with a landing page URL and brief
thenReturn a finished marketing campaign video plus the embed code for the test page
whenA new landing page experiment goes live in your testing tool
thenAuto-render a 30-second campaign video and pin the asset link to the experiment doc
whenA self-hosted growth workflow flags a positioning update in your CMS
thenRe-render the affected campaign video scenes on your VPC so the asset matches the new copy
whenYou hit 'Render campaign cut' on the landing page tab you have open
thenGet a 45-second campaign video back in a new tab inside the same sprint
whenA B2B campaign video finishes rendering
thenSchedule the 1:1 cut to LinkedIn with the campaign caption pre-filled
whenThe campaign video winner is selected after a landing page test
thenSchedule the social cut with the campaign offer copy and an experiment-result thread reply teed up
whenA long-form campaign video is approved for evergreen distribution
thenUpload the 16:9 cut to YouTube with the campaign landing page link in the description
“But will it work for my situation?”
Your next campaign ships with video not without it
Create three campaign video variants in one afternoon. Test video as a conversion variable in the next experiment. Prove the lift. Scale what works across landing pages, paid placements, and email.