Comparengram vs Lumen5
Honest comparisonngram vs Lumen5
Lumen5 turns a blog post or pasted text into a slideshow video set to licensed stock footage. ngram builds the video from the material you already have, a doc, deck, URL or screen recording, then lets you steer it in plain language. This is the honest breakdown for anyone weighing a Lumen5 alternative.
Scorecard · AI video workflowngram leads 4-3
ngramAI video engine
Build a video from your real assets (recordings, decks, PDFs), not just pasted text
AI editing for screen recordings: auto-cut, smart zoom, cursor and callouts
Script and storyboard you review before rendering
Blog or article URL to a video with matched stock footage
Large licensed stock photo and clip library
Brand kit included on the entry paid plan
8.9/ 10 workflow
LLumen5
text-to-video maker
Build a video from your real assets (recordings, decks, PDFs), not just pasted text
AI editing for screen recordings: auto-cut, smart zoom, cursor and callouts
Script and storyboard you review before rendering
Blog or article URL to a video with matched stock footage
Large licensed stock photo and clip library
Brand kit included on the entry paid plan
7.2/ 10 workflow
Updated for 2026 plans and feature sets.
Trusted by teams at
The short version
Same goal, two different starting points.
Pick ngram for
Video from your product, not stock B-roll
Feed ngram a screen recording, a deck or release notes and it writes the script, plans the storyboard, and returns a narrated cut that shows your actual product instead of matched stock clips.
Pick Lumen5 for
Turning a blog post into a stock-footage video
Paste an article URL and Lumen5 picks out the key sentences, lays them over licensed stock footage, and exports a social slideshow in minutes. It is fast when written content is your only input.
Pick ngram for
Product demos and walkthroughs
Lumen5 cannot edit a screen recording. ngram trims dead air, smooths the cursor, adds smart zooms and callouts, and turns a raw capture into a demo without a manual timeline.
Feature by feature
Feature-by-feature comparison
The highlighted column is ngram. Where we mark a partial, it works but with caveats — we've noted them.
| ngramAI video engine | LLumen5 | |
|---|---|---|
| Primary workflow | Generate video from your assets, edit in chat | Text and articles over matched stock footage |
| Blog or article URL to video | Builds an on-brand video with AI visualsngram generates the video from a URL, but Lumen5's sentence-to-stock matching is its core, most polished workflow. | Matches each sentence to stock clips |
| Input range | Text, PDF, URL, deck, screenshots, recordings | Article URL, pasted text, PDF, idea outlineAccepts text-style inputs, but no screen recording or raw footage as source material. |
| Script and storyboard preview | Review the plan before anything renders | AI script composer plus an editable storyboard |
| Context-aware adaptation | Adapts to audience, goal and channel | Template-led, you set the structureOutput follows the chosen theme rather than adapting to a stated audience or goal. |
| Screen recording capture and edit | Capture plus auto cursor smoothing, zoom, callouts | No screen recording or capture editingLumen5 builds from text over stock media; it does not record or edit a screen capture. |
| AI auto-cut and filler removal | Automatic on uploaded footage | Not applicable to a stock slideshow |
| Stock media library | AI-generated visuals instead of a stock search | Millions of licensed images, clips and musicStandard library is large, with extended Shutterstock access on higher tiers. |
| AI voiceover | Studio voices, multilingual, voice cloning | ElevenLabs voices, custom and cloned voice |
| Motion graphics and animated visuals | Auto text animation, lower-thirds, transitions | Text overlays and theme animationsAnimations come from the chosen theme rather than scene-by-scene direction. |
| Auto captions | Burned-in, brand-styled, on every export | Captions and text overlays built in |
| Brand kit | Logo, colors, fonts applied automatically | Logo, colors, fonts on Starter and upCustom fonts, colors and logo first unlock on the Starter plan ($79/month), not the entry paid tier. |
| Translation and dubbing | Script, captions, on-screen text, voiceover | Voiceover translation on Enterprise onlyMultilingual voiceover is gated to Enterprise plans. |
| Multi-format export | 16:9, 9:16, 1:1 with smart reframing | Wide, square and vertical formats |
| Timeline editor | Full timeline for frame-level control | Drag-and-drop scene builderEdits happen at the slide level, not on a frame-accurate timeline. |
| Team collaboration | Shared workspaces and asset library | Collaboration on higher business tiersReviewers note limited commenting and approval workflows for teams. |
| Developer API and MCP | REST API, webhooks, MCP server for agents | API access on the Professional planAPI is available, but gated to the Professional plan and has no MCP endpoint. |
| Video resolution | Up to 4K export | 1080p on Starter and upBasic caps at 720p; 1080p requires the Starter plan. |
| Free tier | Free plan available | 5 videos/month, 480p, watermarkedFree exports are 480p and carry a Lumen5 watermark. |
| Entry paid price | $29/month with brand kit included | $19/month annual Basic, no brand kitBasic ($19/month annual, $29 monthly) removes the watermark but caps at 720p, 5 videos, and no brand kit. |
Where each one wins
Where each tool wins
What ngram does better
production, automation, control
Built from your assets, not stock footage
ngram uses your screen recordings, docs, screenshots and images as the source, so the video shows your product. Lumen5 lays text over licensed stock clips, which is why its videos can look like everyone else's.
Screen recordings finished automatically
ngram trims dead air, smooths the cursor, adds smart zooms, callouts and step labels, turning a raw capture into a product demo. Lumen5 has no screen-recording workflow at all.
It adapts to the audience and channel
Tell ngram who the video is for and where it is going and it adjusts script, pacing and CTA. Lumen5 output follows the chosen theme regardless of audience, so you do the shaping by hand.
Brand kit on the entry plan
ngram applies your logo, colors and fonts automatically from the base plan. Lumen5 keeps custom branding off Free and Basic; the brand kit first unlocks on the Starter plan at $79/month.
Generate video inside your own stack
A REST API, webhooks and an MCP server let agents and automations create on-brand videos programmatically. Lumen5 offers an API, but only on the Professional plan and without an MCP endpoint.
L
What Lumen5 does better
where the alternative leads
Blog and article to video
Paste an article URL and Lumen5 pulls the key sentences into slides and matches each to stock footage. For turning written marketing content into a quick social slideshow, that one-shot workflow is hard to beat.
Large licensed stock library
Lumen5 ships millions of licensed photos, clips and music tracks, with extended Shutterstock access on higher tiers. If you want generic B-roll without sourcing it yourself, that catalog is a real advantage.
Low barrier for text-only input
No recordings, assets or brand setup needed. Paste text, pick a theme, and Lumen5 produces a watchable video. For a non-technical marketer with only an article, the entry point is very simple.
The decision
Which tool is right for you?
Recommended for teams
Choose ngram
Generating product and business videos from the material you already have.
- You want videos that show your actual product, not matched stock clips
- You turn rough screen recordings into polished product demos and walkthroughs
- You start from docs, decks, PDFs, URLs or recordings, not only pasted articles
- You work in product marketing, growth, sales enablement or customer success
- You want your logo, colors and fonts applied on the entry plan, not at $79/month
- You need the same message as a launch video, a social cut and a localized variant
L
Choose Lumen5
Turning written articles into quick stock-footage social videos.
- You repurpose blog posts and articles into social videos with stock footage
- Your only input is written text and you want a video fast
- You want a large licensed stock photo, clip and music library built in
- You have no screen recordings or product assets to work from
- You prefer a simple drag-and-drop, theme-based builder
The rest of ngram
All featuresWhat ngram generates that a stock-footage maker does not
Script Generation
Turn an article, doc or URL into a structured, editable video script.
AI Visuals
Scene-matched graphics generated to fit your script, no stock search.
Screencast editing
Auto cursor smoothing, zooms and callouts that Lumen5 cannot do.
Motion Graphics
Animated text, lower-thirds and transitions added per scene.
Brand Kit
Logo, colors and fonts on every export, included at the base plan.
AI Voiceover
Multilingual studio voices and cloning synced to the cut.
Translation
Localize the whole video across script, captions and voiceover.
Multi-format Export
Wide, square and vertical cuts from one render.
Put it to work
All use casesWhat teams ship with ngram beyond a stock slideshow
Product demo video
Turn a screen recording into a narrated, on-brand demo Lumen5 cannot make.
Feature announcement
Generate a launch clip straight from release notes, not pasted text.
Explainer video
Make a complex idea land in under a minute with your own visuals.
Social media clips
Cut a long recording into platform-native vertical clips.
Training video
Build course modules from an SOP or deck, no shoot needed.
Marketing brand video
Branded campaign videos that look like you, not stock B-roll.
Customer onboarding video
Turn a help doc and recording into a guided tutorial.
Changelog video
Convert a changelog entry into a watchable product update.
Free tools
All toolsPoint tools to start where Lumen5 stops
URL to Video
Point ngram at a page and get a branded video back.
Try URL to VideoText to Video
Paste a script and ngram returns a finished cut.
Try Text to VideoScreen Recorder
Capture your screen and get an auto-edited clip back.
Try Screen RecorderVideo Script Generator
Draft a structured script before anything renders.
Try Video Script GeneratorAI Voice Generator
Studio-quality voiceover from a script in seconds.
Try AI Voice GeneratorAuto Subtitle Generator
Frame-accurate captions in 100+ languages.
Try Auto Subtitle GeneratorVideo Translator
Re-voice and subtitle a finished clip in another language.
Try Video TranslatorAI Image Generator
Generate scene visuals instead of searching a stock catalog.
Try AI Image GeneratorStart from something else
More than pasted text can begin a video
BlogVideo
Same starting point as Lumen5, built around your brand instead of stock.
Convert Blog to VideoURLVideo
Point ngram at a page and get a hero video back.
Convert URL to VideoDocsVideo
Turn a doc into a narrated walkthrough, no shoot needed.
Convert Docs to VideoPDFVideo
Convert a PDF into a clean explainer.
Convert PDF to VideoPPTVideo
Each slide becomes a narrated scene.
Convert PPT to VideoScreen recordingVideo
The input Lumen5 cannot take, auto-edited into a demo.
Convert Screen recording to VideoIntegrations
Wire ngram into the workflow you already run
MCP Server
agenticwhenAn agent needs a branded video Lumen5 cannot generate from your product
thenngram returns a finished, on-brand MP4 plus a share link
Zapier
no-codewhenA new blog post is published in your CMS
thenngram drafts a branded video version and drops it in Slack
YouTube
publishwhenA repurposed article clip finishes rendering
thenPublish to YouTube with a title and chapters
LinkedIn
publishwhenA 9:16 cut of your post is ready
thenPost it to LinkedIn in the native vertical format
Make
scenarioswhenA new product update lands in your roadmap tool
thenGenerate a branded announcement clip and route it onward
n8n
self-hostwhenA self-hosted content pipeline needs a video step
thenRender on your own VPC so no data leaves the box
Built for teams
All solutionsWho reaches for ngram instead of a blog-to-video maker?
By size
By industry
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ngram vs Lumen5, answered
Yes, if you want videos built from your own product and assets rather than text over stock footage. ngram generates a script, storyboard and finished cut from a doc, URL, deck or screen recording, then lets you refine it in plain language. Lumen5 stays the simpler pick when your only input is a written article and a stock slideshow is enough.
Still deciding?
Make the switch
Build videos from your real assets with ngram
Start from a doc, a script or a rough recording and get a finished, on-brand video back. Free to try — see how ngram compares to Lumen5 on your own content.
Workflow score
8.9
ngram 8.9Lumen5 7.2
Inputs
Docs, URLs, decks, recordings
Export
16:9, 9:16, 1:1