Education ad video template for educators

Give teachers a preview of your lesson resource. Introduce the topic and learning goal, then invite them to explore the full material.

Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.

How credits work

See it in action with NASA GPM water-cycle lesson.

From this input to this video

A classroom lesson preview built from NASA’s public lesson material, with embroidered water-cycle illustrations.

Prompt

Create a 35-second lesson-preview teaser ad for upper elementary and middle school science: the water cycle. Purpose: a preview for NASA GPM’s Exploring the Water Cycle lesson and a classroom launch video. Use https://gpm.nasa.gov/education/node/199 for the lesson facts. Format: fast-paced, high-energy engagement teaser — hook only, reveal no solutions or final answers. Core objective: introduce investigating how water moves between Earth’s surface and atmosphere, showing a stitched droplet moving between an ocean, a cloud and land as a conceptual illustration on screen. Key vocabulary to flash: evaporation, condensation, precipitation. Visual style: embroidered thread lines and quilted fabric shapes with clear, readable labels, with bold kinetic typography and an upbeat classroom-friendly track. End on a grabber question and a title card for the resource. Use English narration. Keep the illustration scientifically accurate and do not invent lesson contents, student results or endorsements.

Read the video transcript

Every drop of water on Earth is on the move! Up from the ocean… into the clouds… down onto the land… and around again. Along the way, it changes. Evaporation. Condensation. Precipitation. Your mission: investigate how water moves between Earth's surface and the atmosphere. So… what keeps it moving? Find out in Exploring the Water Cycle.

Make it yours

Fill in your details here, or continue and finish your brief in ngram.

Help filling in your brief
[grade-and-topic]
Grade and topic.
[core-objective]
The one thing the lesson teaches.
[key-visual-moment]
The concept to show on screen (no answer).
[key-vocabulary]
3-4 terms to flash.
[visual-style]
Look and feel.

Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.

How credits work

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What this template is

An education ad video for educators is a short, hook-only teaser — usually about 35 seconds — that previews a single lesson to sell a Teachers-Pay-Teachers product or launch it with your class. You give ngram the grade and topic, the one objective the lesson teaches, the key vocabulary, and the look you want, and it writes a fast-paced script, animates a math-whiteboard style scene with bold kinetic typography, and lands on a grabber question — all without revealing the answers. You fill in the blanks; ngram builds the teaser.

industry: educationrole: K-12 teacher / TpT sellerjob: lesson preview teaser adchannel: TpT / social
Scene structure

What the template builds

Five beats, about 35 seconds — the shape almost every lesson-preview brief converges on.

  1. 1

    The grabber

    5s

    Open on a giant, colorful number or a single provocative image bouncing on screen — no title, no logo yet. This is the scroll-stopper that makes a student look up and a scrolling buyer pause.

  2. 2

    Name the topic

    6s

    State what the lesson is about in one line of kinetic typography. The grade and topic land as bold text over the whiteboard so buyers instantly know it matches their standards.

  3. 3

    Tease the concept

    15s

    Animate the one visual moment that makes the concept intriguing — a grid filling in, an area model slicing, place-value disks unbundling — but stop right before the answer. Curiosity, not instruction.

  4. 4

    Flash the vocabulary

    6s

    Punch the key terms on screen in quick succession so students preview the language they'll use and buyers see the lesson's rigor. Fast cuts, bold type, on-beat with the music.

  5. 5

    Cliffhanger and title card

    3s

    Close on a grabber question that kickstarts the lesson ("Can you find the pattern?") and a clean title card with your product name — the cue to open the resource in class or buy it on TpT.

Customize

Make it yours

Grade band

The pacing and language shift with the age group. Set the grade and ngram tunes the vocabulary, the on-screen text density, and the tone.

Grades 3-5 (elementary)Grades 6-8 (middle)Grades 9-12 (high school)

Subject

Math whiteboards are the default, but the same hook-only structure works across the curriculum — swap the visual moment for your subject.

MathScienceELA / readingSocial studies

Duration

Keep it to 35 seconds for a feed teaser, or extend to 45 for a story-format grabber with a longer cliffhanger setup.

30s35s45s

Narration

Captions-only for muted autoplay on TpT and social, or add an upbeat AI voiceover for a YouTube or classroom launch cut.

Captions + musicAI voiceoverNo audio

Aspect ratio

Match where the preview runs — vertical for Reels and Stories, square for the TpT product thumbnail, wide for a smartboard.

9:16 Reels/Stories1:1 TpT thumbnail16:9 classroom / YouTube
Variations

Common variations

Story-format grabber (45s)

A high-energy, story-style open with a longer cliffhanger — great for kickstarting a lesson live in class rather than a quick feed ad.

tweak

Extend to 45 seconds and open on a short story or scenario before the grabber question lands. Add vibrant colors and fast-moving animated graphics, and end on a cliffhanger the lesson will answer.

Silent captioned cut for the TpT thumbnail

For the product preview that autoplays muted in the TpT feed — large high-contrast captions carry the whole message.

tweak

Remove voiceover. Use large, high-contrast on-screen captions synced to each beat, and set the aspect ratio to 1:1 for the product thumbnail.

Bundle teaser

Preview a whole unit or bundle instead of one lesson — flash three topic cards fast before the closing title card.

tweak

Preview a bundle: after the grabber, flash three lesson-topic cards in quick succession (one per resource in the bundle), then close on the bundle name and a single grabber question.

Back-to-school launch cut

Add seasonal urgency for a store sale or a new-unit drop at the start of a term.

tweak

Add a bold on-screen banner ("New this week" or "Back-to-school sale") and close on an urgency line plus the product name instead of only a grabber question.

How it works

How it works

1

Open the template

"Use this template" drops you into the editor with the prompt prefilled.

2

Fill the five blanks

Swap the brackets for your grade and topic, objective, visual moment, vocabulary, and style.

3

Approve the plan, then refine

Review the proposed plan and its script, then approve it to create your video. Preview the result and ask ngram to adjust the pacing, visuals or narration.

Frequently asked

Will the video give away the answers to my lesson?

No — that's built into the recipe. The prompt tells ngram to tease the concept and stop before the solution, so the teaser shows what the lesson is about (a grid filling in, an area model slicing) without revealing how to solve it. The point is to spark curiosity and sell the resource, not to teach it in 35 seconds.

Do I need to record or design anything myself?

No. You only write the brief — grade and topic, objective, visual moment, vocabulary, and style. ngram writes the script, animates the whiteboard scene with kinetic typography, adds an upbeat track, and lays out the closing title card. You review and tweak; you don't open a design tool.

Does this only work for math lessons?

The default look is a high-contrast math whiteboard because that's what most briefs ask for, but the hook-only structure is subject-agnostic. Swap the visual moment for a science diagram, a reading passage tease, or a historical image, and the same five beats — grabber, topic, tease, vocabulary, cliffhanger — still hold.

Can I make a version for a whole bundle instead of one lesson?

Yes. Use the bundle-teaser variation: after the grabber, ngram flashes a topic card for each resource in the bundle, then closes on the bundle name. It's the fastest way to preview a unit or a seasonal bundle for your store.

What aspect ratio should I use for Teachers Pay Teachers?

Use 1:1 for the product thumbnail that autoplays in the TpT feed, and turn on captions so it reads with the sound off. Once the first teaser is ready, change the video settings to 9:16 for Instagram Reels or TikTok, or 16:9 for a smartboard or YouTube. Then ask ngram to create the next version from the same brief.

How do I keep the vocabulary on-standard for my grade?

Put the exact terms in the [key-vocabulary] slot — ngram flashes them verbatim rather than paraphrasing, so the language matches your standards and your resource. Set the grade band too, and the pacing and on-screen text density adjust for the age group.

Can I add my store name or a call to buy?

Yes. Name your product on the closing title card, and for a sale or a new-unit drop use the back-to-school variation to add an urgency banner and a buy line. For a pure in-class launch, keep the cliffhanger question and drop the store call-out.

Can I reuse this recipe for every lesson I sell?

That's the whole idea. The five slots are the only things that change from lesson to lesson, so you fill in a new topic, objective, and vocabulary each time and generate a matching teaser — a consistent series across your entire TpT store.

Preview your next lesson in 35 seconds flat.

Copy the prompt, fill the five blanks for your topic, objective, and vocabulary, and generate a teaser that sells the resource without spoiling the answer.

Talk to sales

Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.

How credits work

Put it into practice

Follow a workflow from source material to a video you can review, share and make again.

Each new lesson resource or classroom introduction

Create a lesson-preview teaser in Claude

Give Claude the learning goal, key vocabulary and a question to leave open. Review ngram’s scene plan, then create a short preview that invites viewers into the lesson.

A lesson objective, vocabulary, preview example and resource titleA short educational teaser with an open question and resource title

Ways to run: Claude

Each course module or lesson revision

Turn a course outline into a lesson video in Claude

Give Claude one module’s objective, worked example and practice task. Review ngram’s teaching sequence, then create a lesson learners can follow and apply.

One module outline, supporting material and a worked exampleA complete lesson with an actionable practice task

Ways to run: Claude

Each new lesson

Turn lesson notes into a concept explainer in Claude

Give Claude your teaching notes, learner level and worked example. Create a narrated lesson with ngram, review the visual explanation and reuse the request for the next concept.

Teacher-reviewed notes and a worked exampleA narrated concept lesson

Ways to run: Claude