Product Explainer Video

Product explainers in minutes not months

Turn your product docs, screenshots, and URLs into polished explainer videos that actually convert. No animation skills. No agency. No waiting.

Or pick a video type to get started

Trusted by teams at

Salesforce
Salesforce
HubSpot
HubSpot
PayPal
PayPal
Snap Inc.
Snap Inc.
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Fivetran
Fivetran
Demandbase
Demandbase
Salesforce
Salesforce
HubSpot
HubSpot
PayPal
PayPal
Snap Inc.
Snap Inc.
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Fivetran
Fivetran
Demandbase
Demandbase
Eightfold AI
Eightfold AI
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Sandbox VR
Sandbox VR
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe
Eightfold AI
Eightfold AI
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Sandbox VR
Sandbox VR
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe

"We paid $8,000 for an explainer. By the time it shipped, we'd already pivoted the messaging."

You are a product marketer at a SaaS company that just shipped a major feature.
Leadership wants a product explainer on the homepage by next week.
You know video converts.
96% of buyers watch explainer videos before purchasing.
But getting one made is a project unto itself.

You start collecting agency quotes.
$5,000 to $15,000 for a 90-second animated explainer.
Six-week minimum timeline.
You will need to write a detailed creative brief, sit through storyboard reviews, and survive at least three revision cycles before anything renders.
Your product will ship two updates before the video is even drafted.

Creative brief purgatory Before a single frame is animated, you spend a week writing briefs, aligning stakeholders, and getting budget approval

96% of buyers expect it Nearly every potential customer watches an explainer video before purchasing, and yours is either missing or outdated

Template tools, template results Four hours of dragging stock characters in Canva and the output still screams 'we made this ourselves'

Stale before it ships Your product ships updates every sprint, but your explainer takes six weeks to produce and costs thousands to revise

89% of consumers say video convinced them to buy. If your explainer looks amateur or does not exist, you are losing deals to competitors who invested in theirs.

From "we'll just link to the docs" to "wait, your team made this?"

The Old Way

Before ngram

The ngram Way

After ngram

You have been stalling on the explainer video for three months. The agency quotes came in too high. The Canva attempt looked like a Canva attempt. Your CEO keeps asking when the homepage video will be ready, and you keep saying "next sprint."
You paste your product docs and a few screenshots into ngram on Tuesday morning. Fifteen minutes later, you have a 90-second explainer with a clear narrative arc, professional motion graphics, branded transitions, and an AI voiceover that sounds better than your last podcast guest.
When you finally try a template tool, you spend a full Saturday dragging stock characters into slides. The result looks like it was made with a template tool, because it was. Your design lead takes one look and shakes their head. You quietly delete it and go back to linking prospects to a Google Doc.
Your CEO watches it in the 10am standup and asks which agency you hired. You smile. When the product ships a new feature next month, you update the explainer before lunch. Landing pages with video convert 86% higher, and now every feature launch gets one.
The Numbers Don't Lie

Time to create

4-8 weeks (agency) or 8+ hours (DIY)
Under 30 minutes

Cost per video

$5,000-$15,000 per 90 seconds
Included in your plan

Time to update

Weeks + additional revision fees
Under 10 minutes

Quality

"Looks like a template" or "wait 6 weeks"
Professional, branded, and on-message

Professional explainers from what you already have

ngram takes your existing materials and builds a product explainer video with structure, pacing, and polish built in. No animation skills required.

1

Start with your product content

Drop in a landing page URL, feature doc, or release notes. ngram generates the script, plans the visual sequence, and creates a complete explainer with motion graphics, voiceover, and branded transitions. You review the storyboard before anything renders.

2

Or start with a screen recording

Record a rough walkthrough of your product. ngram cleans it up with smart cuts, zoom effects, cursor emphasis, and professional captions. Then it wraps the recording in an explainer structure with an intro, context, and a clear call to action.

Most popular

Either way, you get an explainer that looks intentional. Structured. Like someone actually planned the narrative.

What changes when product explainer video take minutes

Ship explainers at product speed

When an explainer takes 30 minutes instead of 6 weeks, you stop debating which features deserve one. Every product launch, every new integration, every use case gets its own video. Your homepage stays current instead of showing last quarter's UI.

On-brand without a brand team

Same colors. Same fonts. Same intro and outro. Every explainer looks like it came from your brand team, because ngram applies your brand kit to every frame automatically. Consistency across 50 explainers, not just the one the agency made.

Update when the product updates

Product ships a new feature? Update the explainer in 10 minutes. No more linking prospects to outdated screenshots. No more paying an agency $3,000 for a single revision cycle that takes two weeks.

Explainers that drive real conversions

Landing pages with video convert 86% higher than those without. ngram structures your video for conversion with a clear problem, solution, proof, and CTA flow. Not just animation for animation's sake, but a narrative that moves people to act.

Raw recording → polished video in 3 steps

1

Paste your product content

30 seconds

Drop in a landing page URL, feature doc, or product description. ngram builds the script and storyboard from your input. No creative brief needed.

2

Review the storyboard

2 minutes

ngram generates a structured narrative with visuals, voiceover, and transitions. Rearrange sections, edit the script, or approve as-is before rendering.

3

Export and publish

instant

Get a professional explainer with motion graphics, captions, and branded styling. Export in any format or embed directly on your site. Update any scene in minutes.

Built for product explainer video, specifically

Script & Storyboard Generation

From product docs to a complete narrative in minutes

Paste a landing page URL or feature description. ngram writes the script with a clear problem-solution-proof structure and plans every scene before rendering. You review and adjust the narrative, not raw footage. No more blank-page paralysis.

Learn more
1

Auto Captions

Reach the 85% of viewers watching on mute

Most explainer videos are watched without sound, especially on social feeds and landing pages. ngram generates accurate, branded captions automatically so your message lands whether the viewer has headphones or not.

Learn more
2

Motion Graphics

Visual polish that makes your explainer feel produced

Automatic text animations, smooth transitions, and visual effects guide viewers through your story. Every scene feels intentionally designed, not template-dragged. The motion graphics make complex product concepts easier to follow.

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3

AI Voiceover

Professional narration without booking a voice actor

Choose from dozens of natural-sounding voices that match your brand tone. ngram syncs the voiceover to your script with proper pacing and emphasis. No awkward self-recordings, no $500 voice talent invoices, no scheduling headaches.

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4

Brand Kit

Every explainer looks like it came from the same team

Define your brand once: logo, colors, fonts, intro, outro. Every explainer video automatically stays on-brand. Ship 50 product explainers across different features and they all feel like part of the same family.

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5

“But will it work for my situation?”

Still have questions?

The old way vs. the ngram way

Synthesia / HeyGen
Agency / Freelancer
ngram
Time to first video
1-2 hours (avatar setup + script)
4-8 weeks
Under 30 minutes
Cost per video
$30-$90/month (capped minutes)
$5,000-$15,000
Included in plan
Learning curve
Moderate (avatar + script tools)
None (they do it)
None (AI does it)
Update turnaround
Re-record avatar scenes
Weeks + revision fees
Under 10 minutes
Visual style
Avatar talking head
Custom animation
Product-native with motion graphics
Ready?

Your next explainer is
30 minutes away

Stop waiting on agencies. Stop settling for template videos. Start shipping explainers that help your product sell itself.