Product explainers in minutes not months
Drop in a feature doc, a landing-page URL, or a rough product walkthrough. An explainer video maker built for product teams turns either source into a structured explainer with motion graphics, voiceover, and branded styling — no animation skills, no agency timeline.
Or pick a video type to get started
Trusted by teams at
“We paid $8,000 for an animated explainer. By the time it shipped, the messaging was already on its third pivot.”
- Wk 1 Mon
Leadership wants a product explainer for the homepage by next sprint. You collect agency quotes. $8,000 for a 90-second animated explainer with a six-week production timeline and three revision rounds. You ask about a rush — they add 35 percent and still can't deliver before the launch window.
- Wk 1 Thu
You try a template tool. Four hours into dragging stock characters across Canva slides, you have something that looks like every other template explainer on the internet — same cartoon people, same transitions. Your design lead watches it once. Says "we cannot put this on the homepage."
- Wk 2 Tue
You try a freelancer instead. $3,500, four-week timeline, two revision rounds included. By round two, the product team has shipped a UI change that affects three scenes. The freelancer charges extra for the swap. The clock keeps running.
- Wk 4 Mon
Launch week. The competitor's homepage has a polished 60-second explainer above the fold. Yours has a static hero image and a link to the docs. Sales asks for the explainer to share in outbound. You send the freelancer round-three timeline instead.
- Wk 6 Wed
The explainer finally ships. Engineering has shipped two more UI updates since round one — the screen in scene two is already stale. The pricing tier shown in scene five just changed. The video looks polished but feels outdated the day it lands.
- +30 days
Q3 review. The homepage conversion sits at 2.9 percent. The CMO benchmarks against the competitor at 4.6 percent. You explain the explainer is six weeks stale and the next revision invoice is queued. The CMO asks for a tool that ships explainers at product speed. You don't have one.
lift in landing-page conversion when a hero spot has a 60-90 second explainer video — but most B2B teams ship the page without one because the agency timeline runs past the launch date.
“And the agency wants $1,800 to update the screen in scene four — same week engineering ships a redesign.”
From "we'll link to the docs" to "wait, your team made this?"
Three months into stalling on the explainer. The agency quotes came in at $8,000. The Canva attempt looked like a Canva attempt. The freelancer is on round two and the product team just shipped a UI change that affects two scenes. Your CEO keeps asking when the homepage video will be ready. You keep saying "next sprint."
Tuesday morning you paste the feature doc and three screenshots into ngram. Twenty-five minutes later you have a 90-second product explainer with a hook, a problem-solution beat, motion graphics, captions, and a closing CTA. Your design lead watches it on the 10am standup and asks which agency you hired. You smile.
Every product update breaks the explainer. The agency invoice for a single scene revision runs $1,800 with a two-week SLA. The freelancer charges per change. The video on your homepage shows last quarter's UI two months after the redesign shipped, and the visit-to-trial rate keeps drifting downward.
Engineering ships a UI change Tuesday. You open the explainer Wednesday, regenerate the affected scene from the new screenshot in under ten minutes, and republish. The hosted share link the sales team has bookmarked stays the same; the content behind it stays current. The homepage hero never goes stale.
The homepage explainer is the only one you can afford. Every other use case — onboarding, sales, feature deep-dive — gets a screenshot with an arrow. The library never grows because the production cycle never shortens, and prospects evaluating six features each get one screenshot per feature.
When an explainer takes thirty minutes instead of six weeks, you stop rationing. Build a feature-by-feature library, persona-specific cuts for sales, and a localized version for the German market — all from the same brand kit. Every workflow worth showing gets its own explainer.
Professional explainers from what you already have
Bring a feature doc, a landing-page URL, or a rough screen recording. ngram drops either source into the same explainer pipeline — script, motion graphics, voiceover, brand kit, multi-format export — all rendered the same day.
Start from product content
Paste a landing-page URL, a feature doc, or a PRD. ngram writes a structured problem-solution-proof-CTA script, plans every scene, generates motion graphics, layers AI voiceover, and produces a complete explainer. You approve the storyboard before render — no recording session required.
Docs to VideoOr start from a screen recording
Record a rough walkthrough of the product. ngram cleans it up with smart cuts, click-aware zooms, cursor smoothing, and branded captions, then wraps the recording in an explainer structure — intro hook, context beat, proof, closing CTA. No timeline editor in sight.
Screen Recording to VideoOne polished product explainer video
Reads as intentional. Structured. Like a real production team planned the narrative before a single frame rendered.
Starting from a launch deck or release notes? Send those through PPT to Video or Release Notes to Video first — the explainer polish downstream is identical.
What changes when product explainer video takes minutes
Every feature gets its own explainer
Top benefitThirty minutes per explainer means you stop debating which features deserve one. Homepage hero, in-product activation, sales walkthrough, localized cuts — every workflow worth showing gets its own video instead of a static screenshot with an arrow.
of B2B buyers report watching a product explainer before evaluating a SaaS purchase — and 89 percent say the video influenced their decision to enter the deal cycle.
Brand-consistent across the library
Define the brand kit once. Every explainer the team renders — homepage hero, feature deep-dive, German localized cut — matches the website, the deck, and the launch hero automatically. No design ticket per asset.
Update when the product updates
Engineering ships a UI change in scene two? Regenerate just that scene before lunch and republish. The hosted share link the sales team bookmarked stays the same. The homepage explainer never shows last quarter's interface.
Product content → polished explainer in 3 steps
Drop in your product content
Paste a landing-page URL, upload a feature doc, or record a rough product walkthrough. Wrong-tab clicks, staging-environment slips, scrappy phrasing — ngram absorbs the mess instead of demanding a clean creative brief.
Review the explainer storyboard
ngram writes a structured problem-solution-proof-CTA narrative, plans every scene with motion graphics and voiceover, and surfaces the storyboard for review. Rearrange sections, edit the script in plain text, or approve as-is before render.
Export and publish
Pull a polished explainer with motion graphics, captions, and branded styling. Export as 16:9 for the homepage hero, 1:1 for LinkedIn outbound, or 9:16 for the in-product activation modal — all from the same project.
Built for product explainer video, specifically
Who ships product explainers in your company?
Product Marketing
PMM owns the homepage explainer and the feature-by-feature library. Drop the launch positioning into ngram and ship the hero explainer, the LinkedIn outbound cut, and the localized German version from one source — no agency retainer, no per-asset invoice.
Founders
Founders ship the first product explainer themselves before there's a PMM hire. Paste the feature doc, render the homepage hero by lunch, swap in the new screen when engineering ships a redesign — no agency invoice, no "the video is in production" Slack thread.
Product Managers
PMs ship a 90-second feature explainer alongside every changelog post. Internal stakeholders get a polished walkthrough instead of a release-notes paragraph; sales gets the same explainer as a share link for outbound the same week.
Sales Enablement
Build persona-specific product explainers for the CFO, the RevOps lead, and the technical evaluator from the same source. Each evaluator gets the right 90-second cut for their role — instead of a generic homepage explainer that targets nobody specifically.
Customer Success
CS reuses the homepage explainer as the in-product activation video. Existing customers see the new release in context instead of in a release-notes email they archive without opening — and the explainer link stays embedded in onboarding flows.
Developer Relations
DevRel ships an API explainer that the developer evaluator watches before the discovery call. Replace the README and the static architecture diagram with a 60-second narrated walkthrough that lands the integration story in one watch.
Growth & Marketing
Growth spins the explainer into ad cutdowns the same week it ships on the homepage. Five hook variants against the same explainer running on paid LinkedIn by Wednesday — no creative sprint per concept, no freelancer recutting per variant.
Support Teams
Support builds a how-it-works explainer for the highest-volume tickets. Auto-zoom highlights the click the customer is asking about; the support reply ships a 60-second video instead of a thread of screenshots that requires three follow-up messages.
Explore more use cases
Other ways teams use ngram to ship structured product video without the agency timeline.
You don't need a recording to ship the explainer.
Bring a feature doc, a landing-page URL, or a release-notes post. Each converter drops you into the same explainer pipeline as the screen-recording flow.
Every tool the explainer pipeline runs on.
The old way vs. the ngram way
| Agency / Freelancer | Synthesia / HeyGen | ngram | |
|---|---|---|---|
| Time to first explainer | 4-8 weeks | 1-2 hours (avatar setup) | Under 30 minutes |
| Cost per video | $5,000-$15,000 | $30-$90/mo (capped minutes) | Included in plan |
| Learning curve | None (they do it) | Moderate (avatar + script) | None (AI handles editing) |
| Update turnaround | Weeks + revision invoice | Re-record avatar scenes | Under 10 minutes |
| Visual style | Custom animation | Avatar talking head | Product-native with motion graphics |
Wire explainer video into the workflow you already run.
Each integration ships with a working template. Trigger an explainer render from a CMS publish event, a release branch, or a chat agent — or build your own with the REST API.
whenA new feature landing page publishes in the CMS
thenRender the matching product explainer and post the embed code to #marketing
whenClaude or ChatGPT calls the explainer tool with a feature spec
thenReturn a finished product explainer video and a hosted share link
whenYou hit 'Make an explainer' on a feature landing page in preview
thenGet a polished MP4 back in a new tab inside fifteen minutes
whenA release branch merges and the changelog scenario fires
thenRender the matching feature explainer and attach to the release retro doc
whenA self-hosted CMS publishes a product page update
thenAuto-generate the matching explainer on your VPC and post to the internal feed
whenA 1:1 explainer cut finishes rendering with the 'outbound' label
thenSchedule straight to the company page with the launch copy and tag attached
whenA 9:16 explainer teaser cut finishes rendering
thenSchedule the vertical variant with an A/B hook copy and thread reply teed up
whenThe long-form explainer is approved by the PMM
thenUpload to the product channel with chapter markers per scene and feed-ready description
“But will it work for my situation?”
Your next product explainer is thirty minutes away
Stop waiting on agencies. Stop settling for template explainers. Ship a homepage hero that converts — and a feature-by-feature library that grows with the product.