Education ad video template

Introduce a course, school or learning app to the people it serves. Build a short ad around their goal and your offer.

Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.

How credits work

See it in action with Khan Academy Learner Home.

From this input to this video

A short introduction to courses and assignments using the official Learner Home guide.

Prompt

Create a 30-second education ad video for Khan Academy, a online learning platform with courses and practice activities. Source the visuals and details from https://support.khanacademy.org/hc/en-us/articles/360030629852-What-is-my-Learner-Home-page-and-what-can-I-do-there. The ad speaks to learners looking for their next study activity and its goal is introduce the learner workspace and encourage exploration. Open with What should you learn next? that names the moment they feel the problem. Show a clear place to find your courses and assigned activities — the one result that makes them act. Tone: encouraging and practical. End with Explore learning with Khan Academy and the logo. Voiceover language: English; if there is no voiceover, use bold on-screen captions and background music. Use real source screenshots with readable labels. Do not invent students, grades, testimonials or learning improvements. Describe the workspace benefit without promising an educational outcome.

Selected style

Editorial

Source material

Open video in a new tab
Read the video transcript

What should you learn next? ... Start at your Learner Home: the first page you see when you log in. One menu on the left holds your classes, your courses, and your account. Open a class to see assigned activities sorted by due date, with what's active right at the top. Under My Stuff, the courses you've chosen are ready to pick up again. Your next step is right there. Explore learning with Khan Academy.

Make it yours

Fill in your details here, or continue and finish your brief in ngram.

Help filling in your brief
[duration]
Ad length.
[program-name]
Your app, course, or school name.
[program-description]
What it is in one phrase.
[program-url-or-screens]
Program URL or uploaded app screenshots.
[audience]
Who the ad is for.
[goal]
Signups, enrollments, or booked demos.
[hook]
The opening pain moment.
[key-outcome]
The one result that sells it.
[tone]
Brand voice.
[cta-line]
Closing call to action.
[vo-language]
Narration language.
[benefit-to-explain]
The benefit to explain.

Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.

How credits work

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What this template is

An education ad video template is a reusable prompt and scene structure that turns a learning app, course, tutoring service, or school program into a short, channel-ready ad. You give ngram the program URL or a few app screenshots, name who the ad is for — a student, a parent, an educator, or the counselor who recommends the tool — and the goal, whether that's trial signups, enrollments, or booked demos. ngram writes the script, builds a problem-to-proof arc, and generates voiceover and captions, so you only fill in the specifics and generate.

industry: educationjob: ad videoaudience: students, parents, educatorschannel: social
Scene structure

What the template builds

Five beats, about 30 seconds — the shape most education ad prompts converge on.

  1. 1

    Name the pain

    5s

    Open on the before-state your audience knows too well — the student stuck on homework, the parent watching them struggle, the counselor drowning in spreadsheets. No logo yet. This is the scroll-stopper.

  2. 2

    Introduce the program

    8s

    Bring the app, course, or school center-stage and name the one outcome it delivers. Screenshots, a short screen capture, or AI-generated scenes carry it while narration or on-screen text states the promise.

  3. 3

    Show it working

    9s

    The single moment that has to land — a problem solved step by step, a lesson clicking, a dashboard answering a question. Specific beats convince; generic feature lists do not.

  4. 4

    Prove it

    5s

    A results stat, a rating, a "400+ schools" badge, or a short student or parent quote. Gives the viewer a reason to trust the claim before you ask for the click.

  5. 5

    Sign up or enroll

    3s

    Close on the logo, the offer or enrollment deadline if there is one, and the call-to-action line. Add the URL or app badge if the format supports it.

Customize

Make it yours

Audience

The same program needs a different ad for the person who uses it and the person who pays for it. Swap the audience slot and ngram re-angles the hook, proof, and CTA.

StudentsParentsEducators and administratorsCounselors

Duration

Tighten to 15 seconds for paid enrollment ads, or extend to 60 seconds for a walkthrough aimed at schools and counselors.

15s30s60s

Narration

AI voiceover for YouTube and connected placements, captions-only for muted feed autoplay where most students watch.

AI voiceoverCaptions + musicNo audio

Style

Motion-graphics for a learning app or course, a screen-recording demo when you want to show the real product, realistic for a campus or classroom feel.

AI motion-graphicsScreen-recording demoRealistic

Aspect ratio

Match the channel where the ad runs.

9:16 Reels/Stories1:1 feed16:9 YouTube
Variations

Common variations

15-second vertical enrollment ad

Tighten to hook, one outcome, and CTA for Reels, TikTok, and Shorts where students and parents skip after a few seconds.

tweak

Reduce to 15 seconds, 9:16 vertical. Keep the pain hook and the single key outcome only. Skip the proof beat. End directly on the signup CTA with bold on-screen text.

60-second walkthrough for schools and counselors

Shift from a learner-facing ad to a B2B explainer aimed at the administrator or counselor who buys — lead with their operational pain, then show the dashboard.

tweak

Change the audience to school administrators or independent counselors and extend to 60 seconds. Open on their workflow problem, walk through the admin dashboard step by step, and close on a "Book a demo" CTA.

Enrollment-deadline / open-house promo

Add urgency for an application window, open house, or cohort start date. Works for schools, bootcamps, and course launches.

tweak

Add a deadline overlay ("Applications close [date]") and an urgency line in the CTA. Replace the signup CTA with "Apply now" or "Reserve your seat."

No-voiceover captioned cut

For Instagram and TikTok where autoplay runs muted. Large, high-contrast captions carry the message.

tweak

Remove voiceover. Use large, high-contrast on-screen captions throughout, synced to each beat. Add upbeat background music.

How it works

How it works

1

Open the template

"Use this template" drops you into the editor with the prompt prefilled.

2

Add your details

Replace the brackets with your program name, URL or screenshots, audience, and CTA line.

3

Approve the plan, then refine

Review the proposed plan and its script, then approve it to create your video. Preview the result and ask ngram to adjust the pacing, visuals or narration.

More templates

Related templates

All templates
See it in the wild

Real education ads from this template

Prompts edtech founders and school-app marketers actually used, and the patterns behind them.

All examples
Ship it anywhere

Plug ad creation into your stack

Wire ngram into the tools your team already uses.

YouTube
Social Publishing Beta

whenThe finished education ad is ready for a channel upload

thenWrite the YouTube post for the education ad, then publish it.

Integrate with YouTube
LinkedIn
Social Publishing Beta

whenThe finished education ad is ready for a company post

thenCompose the education ad for LinkedIn, then publish the post.

Integrate with LinkedIn
Zapier
Automate

whena new course or cohort goes live

thenauto-trigger an ad render and notify the team

Integrate with Zapier
n8n
Self-host

whena program webhook fires

thengenerate the ad in a self-hosted flow

Integrate with n8n
Chrome extension
Capture

whenyou browse your course or app page

thenstart an ad video from the browser in one click

Integrate with Chrome extension
REST APIMCP serverWebhooksBuild your own integration in ~30 lines.

Frequently asked

Do I need footage of my app or classroom?

No. A program URL works — ngram fetches copy, images, and metadata from the page. You can also upload app screenshots or a short screen recording and ngram uses them as scene visuals. When you have neither, it generates scenes from your description.

Can I make one ad for students and another for parents from the same template?

Yes, and you usually should. Fill the [audience] slot with "students" for one cut and "parents" for another. ngram re-angles the hook, the proof, and the CTA for each — a student ad leads with the struggle and speed, a parent ad leads with progress and reassurance.

Does this work for a school or university, not just a learning app?

Yes. For a learning app or course, keep the learner-facing default. For a school, university, bootcamp, or counseling tool sold to institutions, use the 60-second walkthrough variation — it targets the administrator or counselor and closes on a demo booking instead of a signup.

Can I show my product's actual screens?

Yes. Upload your app screenshots or a screen recording and ngram builds the "show it working" beat around your real UI, adding zoom-ins and callouts on the moments that matter. Set the style to "Screen-recording demo" to lead with the product.

What length works for TikTok, Reels, and Shorts enrollment ads?

15 seconds. Use the 15-second vertical variation — hook, one outcome, and CTA only, in 9:16. Set the [channel] context so the pacing and CTA fit a feed where viewers skip fast.

How do I make an enrollment-deadline or open-house ad?

Use the enrollment-deadline variation. It adds a date overlay and an urgency line, and swaps the signup CTA for "Apply now" or "Reserve your seat" — the right close for an application window or cohort start.

Can I add a testimonial or a results stat?

Yes. Put your proof point in the prompt — a rating, a "400+ schools" figure, a completion or score-improvement stat, or a one-line student or parent quote — and ngram works it into the "prove it" beat as an on-screen callout or a quoted line.

What languages can the voiceover be in?

Set the [vo-language] slot to any language you need. For international student recruiting, generate the ad once and use ngram's translation to produce voiceover and captions in additional languages from the same script.

Use the education ad video template now.

Copy the prompt, add your details for your program and audience, and generate your ad.

Talk to sales

Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.

How credits work