Ship 50 video ad variants a week, not per quarter

Creative is the new targeting. An AI video ad maker built for growth teams turns one recording session into dozens of Meta, TikTok, and YouTube variants — different hooks, different formats, all branded, all exported by lunch.

Or pick a video type to get started

Trusted by teams at

Salesforce
Salesforce
HubSpot
HubSpot
PayPal
PayPal
Snap Inc.
Snap Inc.
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Fivetran
Fivetran
Demandbase
Demandbase
Salesforce
Salesforce
HubSpot
HubSpot
PayPal
PayPal
Snap Inc.
Snap Inc.
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Fivetran
Fivetran
Demandbase
Demandbase
Eightfold AI
Eightfold AI
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Sandbox VR
Sandbox VR
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe
Eightfold AI
Eightfold AI
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Sandbox VR
Sandbox VR
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe

Our competitor tested 50 ads last week. We launched 4 last month.

  1. Monday 9:10am

    Open Ads Manager. Frequency on the top creative is 3.8. CTR has slid 0.2 points in five days. The cost-per-result is climbing. Time to ship replacements before the algorithm pulls distribution.

  2. Monday 11:30am

    Slack the in-house designer with five hook ideas and a request for video variants by Friday. They reply that they are buried in the quarterly launch and can probably get to it Thursday. Maybe.

  3. Tuesday 3:42pm

    Ping the freelancer who turned around a video last quarter. Quote comes back at $800 per variant, ten-day turnaround. Renegotiate. They will do three for $1,800 by next Wednesday.

  4. Thursday 5:15pm

    Duplicate the existing winner. Swap the on-screen headline. Change the CTA button color. Call it a creative test. Everyone in the standup knows it will not move the needle.

  5. Next Wednesday

    Freelancer ships two of the three variants. One is on-brief, one has the wrong logo and the captions are the wrong shade of pink. Revisions queued for next week. Frequency is now 5.1.

  6. +ten days

    Variants finally live. The original winner has already declined 35% in ROAS. Two of three new ads underperform the dying control. The growth meeting agenda still says "we need more creative."

2%

of ad creatives become true winners on Meta. At 4 variants a month most growth teams find one winner per quarter — and by then their ad creative testing budget has already burned on tired hooks.

And the 4 we did ship were variants of the same winner. We never tested a new angle.

From "waiting on creative" to "always testing something new"

The old way
Before ngram
The ngram way
After ngram

Monday the dashboard shows frequency climbing and CTR slipping. You brief the designer, ping the freelancer, and start hoarding a backup of last month's winner because you know the production lane will not deliver before fatigue eats another $4k of budget.

Monday afternoon you record a 90-second source walkthrough. By Tuesday lunch ngram has produced 25 variants — five hooks, three pacing treatments, both 9:16 and 1:1 — and uploaded them straight into a Meta draft set. You launch the test before the old winner finishes declining.

Hook testing means handing the freelancer five new opening lines, waiting two weeks, and accepting whatever pacing they shipped. By the time the variants land, the audience has already seen the first three seconds of your library hundreds of times.

Hook testing is the prompt now. Type the five hooks into the editor, regenerate the first three seconds across all variants, and re-render the batch in minutes. The audience sees the new opening on Wednesday, not next quarter.

Friday's report goes to the head of growth with the same line as last week: 'Production capacity is the bottleneck.' You have ideas, the team has a budget, the channel has demand — and the variants are stuck in a Premiere project on someone's laptop.

Friday's report shows 25 variants live, three winners scaled to broad targeting, and 18 paused before they cost real money. The decision is which hypothesis to test next week — not how to wedge another variant into the production queue.

Variants per week
25-50+
was: 3-5 per week (production-capped)
Time per variant
Under 10 min
was: 2-3 days (designer + revisions)
Fatigue response
Same day
was: 1-2 weeks waiting on production
Cost per video ad
$0 extra
was: $500-$1,500 per freelancer cut

Variant batches from whatever you already have

Bring one source asset. ngram turns it into dozens of ad variants ready for the same draft set — different hooks, different pacing, every aspect ratio.

1Path one
Drop product or UGC footage
.mp4 · .mov · vertical or wide

Start from product footage or UGC

Drop in a product walkthrough, a UGC clip from your creator panel, or a short brand-shot reel. ngram pulls out hook candidates, builds five-plus opening variations, applies smart zooms on the product moments, and exports the full batch in 9:16, 1:1, and 16:9 ready for Meta and TikTok upload.

Screen Recording to Video
2Path twoHighest volume
Paste a landing page
offer URL · ad brief

Or start from a landing page or offer doc

Paste the landing page URL, ad copy, or product brief. ngram writes hook variants, picks visuals from your gallery or generates them, and assembles complete video ads — no source footage required. Useful when the offer is brand-new and the creator panel has not delivered yet.

URL to Video
ngram

One source asset, twenty-five variants

Different hooks, different pacing, different formats — branded the same way, ready for the same draft set.

smart zoomscaptionsbrand kit

Already have a long-form piece? Run the webinar or product overview through Webinar to Clips first — the variant batch downstream is identical.

What changes when ad creative testing ships at experiment speed

Creative becomes the variable, not the bottleneck

Top benefit

Hypotheses move from the spreadsheet to the ad account the same week they get written. Hook tests, format tests, audience-specific cuts — all happen inside one experiment cadence instead of three rounds of freelancer revisions.

10×

Growth teams that ship 25+ video variants a week find roughly ten times more winning ads in a quarter than teams capped at four — the 2% winner-rate math compounds with volume.

Fatigue gets answered same day

Frequency climbs Monday, replacement batch ships Monday afternoon. The new variants enter the auction before the old winner's CPA spikes — instead of two weeks later when the budget is already burned.

Creative diversity expands reach

On Advantage+ and broad targeting, the creative is the targeting. Different hooks and visuals pull different audience pockets without overlap, so the ad account learns from real diversity instead of one tired variant.

Source asset → 25 ad variants in 3 steps

1

Drop in your source asset

30 seconds

Upload product footage, a UGC clip, or paste a landing page URL. ngram is built to take whatever the panel or the design queue actually delivered — polish is downstream.

2

Pick the hooks and let ngram batch

5 minutes

Type five hook variations, choose pacing, pick formats. ngram generates the full variant batch with smart zooms, captions, brand kit, and aspect-ratio reframes applied automatically.

3

Export the set and launch the test

instant

Pull the batch in 9:16, 1:1, and 16:9. Upload straight into a Meta draft set or TikTok Ads Manager and split the budget across hooks. Kill losers same week, scale winners the next.

Built for the job

Built for growth ad creative, specifically

Explore all features
Built for teams

Who ships paid social creative in your company?

All solutions

Explore more use cases

Other ways growth teams use ngram to test, ship, and scale video across the funnel.

View all use cases
Starting from something else?

You don't need fresh footage to ship variants.

Bring whatever you already have. Every converter drops you into the same hook-batching, multi-format pipeline the video flow uses.

The rest of the toolkit

Every tool the ad variant pipeline runs on.

All ngram tools

The old way vs. the ngram way

Designer + FreelancerAdCreative.ai / Canvangram
Time to first variant2-5 days30-60 minutes (mostly static)Under 15 minutes (video)
Cost per video ad$500-$1,500 per cut$39-$219/mo (limited video)Included in plan
Variants per week3-5 (production-capped)10-15 (mostly static)25-50+ (video)
Multi-format exportManual resize each timeBasic resizingOne-pass 9:16 + 1:1 + 16:9
Iteration speedDays per revision roundTemplate swap minutesHook swap + re-render minutes
Integrations

Wire variant batching into the channels and tools you already run.

Every integration ships with a working recipe. Trigger a variant batch from your campaign ops stack, a release, or an AI agent — or build a custom flow with the REST API.

REST APIMCP serverWebhooksBuild your own integration in ~30 lines.

“But will it work for my situation?”

Still have questions?

Your next 25 ad variants are one afternoon away

Stop burning ROAS on tired control variants. Stop waiting two weeks for the designer queue. Start running paid social as the experimentation system your spend tier actually needs.