Automotive ad video template

Introduce a vehicle or automotive service with a clear benefit, real product details and a next step. Start with your website, footage or brief.

See it in action with Rivian R2 everyday space.

From this input to this video

An automotive ad using Rivian’s official vehicle footage and photography to show cabin space and storage.

Create a 30-second ad video for Rivian, an automotive electric-vehicle manufacturer for drivers balancing daily errands with weekend trips. Open on the problem: The week needs a practical car. The weekend needs room for more.. Show the Rivian R2 electric SUV solving it with its roomy cabin, hidden storage and folding rear seat shown in Rivian’s official imagery — use real visuals from https://rivian.com/r2, do not invent footage. Tone: grounded, inviting and adventurous. Close with the line Explore Rivian R2. Voiceover language: English; if no voiceover, use on-screen captions and light music.

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Prompt

Create a 30-second ad video for Rivian, an automotive electric-vehicle manufacturer for drivers balancing daily errands with weekend trips. Open on the problem: The week needs a practical car. The weekend needs room for more.. Show the Rivian R2 electric SUV solving it with its roomy cabin, hidden storage and folding rear seat shown in Rivian’s official imagery — use real visuals from https://rivian.com/r2, do not invent footage. Tone: grounded, inviting and adventurous. Close with the line Explore Rivian R2. Voiceover language: English; if no voiceover, use on-screen captions and light music.

Selected style

Macro close-up

Source material

Read the video transcript

The week needs a practical car. The weekend needs room for more. Rivian R2 hides space where you'd least expect it, like a front trunk and an extra glovebox. Fold the rear seats flat, and the back opens up for the whole trip. Front row or back, the cabin feels open under a panoramic glass roof. One SUV for the errands and the escape. Explore Rivian R2.

Make it yours

Fill in your details here, or continue and finish your brief in ngram.

Help filling in your brief
[business-name]
Your business name.
[business-type]
What kind of automotive business it is.
[audience]
Who you are advertising to.
[hook]
The problem or risk the ad opens on.
[service-or-vehicle]
The service or vehicle being promoted.
[proof-detail]
The specific proof point — a stat, finish, or feature.
[source: URL or recording]
Your website URL or an uploaded screen recording.
[tone]
Voice and feel for the ad.
[cta]
The closing line.
[vo-language]
Narration language.

Trusted by teams at

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What this template is

An automotive ad video template is a reusable prompt and scene structure for producing a 30-second promotional clip for any auto business — a dealership, detailing shop, repair garage, fleet service, or accessory brand. It takes a URL or screen recording as input and produces a hook, a service or vehicle showcase, and a closing CTA. ngram builds the script, the scene plan, and the voiceover so the business owner or marketer only has to fill in the specifics.

industry: automotivejob: ad videochannel: Instagram
Scene structure

What the template builds

Four beats, 30 seconds — the shape most auto ad prompts converge on.

  1. 1

    Risk hook

    5s

    Open on the pain the audience already feels — road grime, accident risk, fading paint, overpaying for service. No product yet. Text-forward or a tight B-roll shot.

  2. 2

    Service or vehicle showcase

    14s

    Cut to the real footage or URL-sourced visuals. Show the service being applied or the vehicle being driven, with narrated proof — the key spec, the finish quality, the specific result.

  3. 3

    Outcome

    8s

    Reveal the after-state: the finished car, the satisfied customer, the feature running flawlessly. One clear win in one visual.

  4. 4

    CTA card

    3s

    Business logo, closing line, and contact — phone number, URL, or location. Confident and brief.

Customize

Make it yours

Duration

Extend for YouTube pre-roll or cut for a social story.

15s30s60s

Narration

Voiceover for TV and YouTube; captions-only for Instagram and TikTok feeds.

AI voiceoverCaptions + musicNo audio

Style

Match the look to the business tier.

RealisticCinematicMotion-graphics

Aspect ratio

Switch format per platform without re-shooting.

16:9 YouTube/web9:16 Reels/TikTok1:1 feed
Variations

Common variations

15-second social teaser

Drop the outcome beat and tighten the showcase for Instagram Stories or TikTok. Works when the hook is strong enough to carry short-form.

tweak

Reduce to 15 seconds. Keep the risk hook and one showcase moment. End directly on the CTA card.

Feature-highlight cut

Zoom in on a single spec — dashcam install clarity, paint correction before/after, EV range number — instead of the full service. Good for a retargeting audience that already knows the brand.

tweak

Focus the showcase beat on [proof-detail] only. Use a tight close-up or data graphic. Skip the general service overview.

Vertical Instagram ad

A separately prepared 9:16 cut for Reels and TikTok, with large captions and footage cropped to the action.

tweak

Switch to 9:16. Keep captions centered and large; crop footage to the subject. Use captions-only if source footage is landscape.

URL-only minimal brief

Skip the recording. Paste the business URL and let ngram pull visuals, copy, and the brand story from the site.

tweak

Remove the screen recording. Use the website URL as the only source. ngram will extract visuals and brand copy from the page.

How it works

How it works

1

Open the template

"Use this template" drops you into the editor with the prompt prefilled and the slots highlighted.

2

Add your details

Replace the brackets with your business name, service or vehicle, proof point, and URL or recording.

3

Approve the plan, then refine

Review the proposed plan and its script, then approve it to create your video. Preview the result and ask ngram to adjust the pacing, visuals or narration.

More templates

Related templates

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Ship it anywhere

Plug your auto ad into your stack

Wire ad creation into the tools your business already runs.

YouTube
Social Publishing Beta

whenThe finished automotive ad is ready for a channel upload

thenPrepare the YouTube post for the automotive ad, then publish it.

Integrate with YouTube
LinkedIn
Social Publishing Beta

whenThe finished automotive ad is ready for a company post

thenShare the automotive ad on LinkedIn once the post is composed.

Integrate with LinkedIn
Zapier
Automate

whena seasonal promo is due

thentrigger an ad render automatically

Integrate with Zapier
n8n
Self-host

whena webhook fires from your CRM

thengenerate a targeted ad in a self-hosted flow

Integrate with n8n
Chrome extension
Capture

whenyou find a competitor ad to riff on

thencapture the page and start your own version

Integrate with Chrome extension
REST APIMCP serverWebhooksBuild your own integration in ~30 lines.

Frequently asked

Do I need a screen recording or can I just paste a URL?

Either works. About 83% of auto business briefs provide a URL or recording. If you have only a URL, ngram fetches the page, pulls product visuals and copy, and builds the ad from that. A recording gives ngram real footage to cut with, which tends to produce a tighter showcase beat.

What types of auto businesses work with this template?

The four-beat structure — risk hook, showcase, outcome, CTA — applies to any auto business: detailing and ceramic coating shops, service garages, dashcam installers, dealerships, fleet operators, EV accessory brands, and performance tuners. Replace the slots with your specific service and the shape holds.

Can I use footage from my phone instead of a screen recording?

Yes. Upload your phone video as a raw video file. ngram analyzes the footage, trims dead air, adds narration and captions, and integrates it into the scene plan.

What aspect ratio should I use for Instagram versus YouTube?

Use 9:16 for Reels, Stories, and TikTok; 16:9 for YouTube or website embeds; or 1:1 for feed posts. Set one channel and ratio in each brief, then prepare and review the other layouts separately.

How do I write a strong hook slot?

State the specific risk or cost the audience knows before your service. For a detailing shop: 'paint fading after 12 months without protection.' For a dashcam installer: 'no footage when an accident is disputed.' The more concrete the risk, the faster the viewer engages.

Can this produce a multilingual ad for a bilingual market?

Set [vo-language] to your target language, then turn on captions when you want viewers to follow along with the sound off. To make a second language version, ask ngram to translate the script and regenerate the voiceover in the same conversation.

Use the automotive ad video template now.

Copy the prompt, add your details, and generate your 30-second auto ad.

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