E-commerce ad video template

Turn your product page, images or brief into a short ad. Put the product and its most useful benefit at the center.

See it in action with Allbirds Tree Runner Go.

From this input to this video

An everyday sneaker ad built from official Blizzard product photographs.

Create a 30-second e-commerce ad video for Allbirds Men’s Tree Runner Go in Blizzard, a lightweight everyday sneaker. Source the visuals from https://www.allbirds.com/products/mens-tree-runner-go?variant=40482706423888. The ad is for YouTube and its goal is introduce the shoe and invite viewers to explore it. Open with the question: Where will today take you? to stop the scroll. Show its breathable knit upper for everyday wear — the one thing a buyer needs to see. Tone: easygoing and confident. End with Explore the Tree Runner Go at allbirds.com and the brand logo. Voiceover language: English; if no voiceover, use bold on-screen text and background music. Preserve the exact real product and colorway using source photographs. Create motion through crops and framing, not fabricated product views. Do not invent stock availability, discounts, environmental savings or performance guarantees.

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Prompt

Create a 30-second e-commerce ad video for Allbirds Men’s Tree Runner Go in Blizzard, a lightweight everyday sneaker. Source the visuals from https://www.allbirds.com/products/mens-tree-runner-go?variant=40482706423888. The ad is for YouTube and its goal is introduce the shoe and invite viewers to explore it. Open with the question: Where will today take you? to stop the scroll. Show its breathable knit upper for everyday wear — the one thing a buyer needs to see. Tone: easygoing and confident. End with Explore the Tree Runner Go at allbirds.com and the brand logo. Voiceover language: English; if no voiceover, use bold on-screen text and background music. Preserve the exact real product and colorway using source photographs. Create motion through crops and framing, not fabricated product views. Do not invent stock availability, discounts, environmental savings or performance guarantees.

Selected style

Editorial

Source material

Read the video transcript

Where will today take you? ... Meet the Tree Runner Go, in Blizzard. A lightweight sneaker made for every day. ... Look closer. A breathable Tree Knit upper that's naturally airy, and pleasantly cool. ... Flexible and made to move, with or without socks, wherever your day might lead. ... Explore the Tree Runner Go at allbirds.com.

Make it yours

Fill in your details here, or continue and finish your brief in ngram.

Help filling in your brief
[duration]
Ad length.
[product-name]
Your product name.
[product-description]
What it is in one phrase.
[product-url-or-images]
Product URL or uploaded images.
[channel]
Where this ad runs.
[goal]
Acquisition, retention, or awareness.
[hook-style]
How the ad opens.
[key-benefit]
The one thing that sells this product.
[tone]
Brand voice.
[cta-line]
Closing call to action.
[vo-language]
Narration language.

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What this template is

An e-commerce ad video template is a reusable prompt and scene structure that turns a product URL, a set of product images, or a short written brief into a channel-ready 30-second ad. ngram fetches product visuals and copy from the URL, builds a hook-benefit-CTA arc, and generates voiceover and captions — so a store owner or marketer only has to specify the product, the goal, and the channel, then generate.

industry: e-commercejob: ad videochannel: social
Scene structure

What the template builds

Four beats, 30 seconds — the shape most e-commerce ad prompts converge on.

  1. 1

    Scroll-stop hook

    4s

    Open on the problem or the desire — a quick visual that makes the viewer pause. No logo yet. Product shots or a short situation clip.

  2. 2

    Product reveal + key benefit

    14s

    Bring the product center-stage. Show the one feature or outcome that a buyer needs to see to consider a purchase. On-screen callouts and narration name the benefit.

  3. 3

    Proof or social signal

    8s

    A product-in-use shot, a customer quote, a quick stat, or an app-rating badge. Gives the viewer a reason to trust the claim.

  4. 4

    CTA + logo close

    4s

    End on the brand logo, the discount or offer if there is one, and the call-to-action line. URL or badge if the format supports it.

Customize

Make it yours

Duration

Trim to 15 seconds for paid story ads or extend to 60 seconds for a product explainer.

15s30s60s

Narration

AI voiceover for YouTube and connected TV, captions-only for muted feed autoplay.

AI voiceoverCaptions + musicNo audio

Style

Realistic for lifestyle brands, motion-graphics for app or SaaS products listed on Shopify.

RealisticMotion-graphicsMinimalist

Aspect ratio

Match the channel where the ad runs.

9:16 Reels/Stories1:1 feed16:9 YouTube
Variations

Common variations

15-second paid story ad

Tighten to hook + benefit + CTA only. Works for Meta Story and TikTok TopView placements where viewers skip after 15 seconds.

tweak

Reduce to 15 seconds. Keep the hook scene and the key-benefit callout only. Skip the proof beat. End directly on the CTA.

Loyalty or retention email video

Swap the acquisition CTA for a points-redemption reminder. Ship as an animated GIF or MP4 thumbnail inside an email campaign.

tweak

Change the goal to retention. Replace the closing CTA with a loyalty-points redemption prompt. Friendly, warm tone. Keep under 20 seconds for email embed.

Shopify App Store listing intro

For apps sold on the Shopify App Store, lead with the merchant pain point instead of a product shot, then walk through the app in 30 seconds.

tweak

Open on a merchant workflow problem (not a product shot). Then show the app UI solving it, step by step. End on the Shopify App Store install button.

No-voiceover captioned cut

For Instagram and TikTok where autoplay runs muted. Large, punchy on-screen text does the selling.

tweak

Remove voiceover. Use large, high-contrast on-screen captions throughout. Add upbeat background music.

How it works

How it works

1

Open the template

"Use this template" drops you into the editor with the prompt prefilled.

2

Add your details

Replace the brackets with your product name, URL or images, channel, and CTA line.

3

Approve the plan, then refine

Review the proposed plan and its script, then approve it to create your video. Preview the result and ask ngram to adjust the pacing, visuals or narration.

More templates

Related templates

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Ship it anywhere

Plug ad creation into your stack

Wire ngram into the tools your store already uses.

YouTube
Social Publishing Beta

whenThe finished e-commerce product ad is ready for a channel upload

thenWrite the YouTube post for the e-commerce product ad, then publish it.

Integrate with YouTube
LinkedIn
Social Publishing Beta

whenThe finished e-commerce product ad is ready for a company post

thenCompose the e-commerce product ad for LinkedIn, then publish the post.

Integrate with LinkedIn
Zapier
Automate

whena new product goes live in your store

thenauto-trigger an ad render and notify the team

Integrate with Zapier
n8n
Self-host

whena product webhook fires

thengenerate the ad in a self-hosted flow

Integrate with n8n
Chrome extension
Capture

whenyou browse a product page

thenstart an ad video from the browser in one click

Integrate with Chrome extension
REST APIMCP serverWebhooksBuild your own integration in ~30 lines.

Frequently asked

Do I need product photos to use this template?

A product URL works. ngram fetches product images, copy, and metadata from the page automatically. You can also upload your own product shots directly — either way works.

Does this work for Shopify stores?

Yes. Paste your Shopify product URL into the [product-url-or-images] slot. ngram pulls the product title, images, and description. For Shopify apps listed on the App Store, use the App Store listing variation instead.

What channels does the 30-second format fit?

Instagram Reels, TikTok, Facebook feed video, YouTube pre-roll, and Pinterest video ads all accept 30-second ads. Set the [channel] slot to your target platform so the script's hook and CTA fit that context.

Can I make an ad for a physical product and a digital one from the same template?

Yes. For physical products, fill [key-benefit] with the mechanism or use-case outcome ("spins into sand in 60 seconds"). For digital products or apps, name the workflow or result ("syncs your inventory across all channels in one click").

How do I create a retention video instead of an acquisition ad?

Set [goal] to "retention" and update [cta-line] to a loyalty or re-purchase action ("Redeem your 200 points before they expire"). The loyalty-retention variation has a worked prompt tweak for this.

What aspect ratio does the template produce?

9:16 by default — it fits the largest share of paid placements. Switch to 1:1 for feed ads or 16:9 for YouTube before generating.

How do I create versions for different channels?

Create the first ad, then choose the next duration and aspect ratio in video settings and ask ngram for another version. For example, make a 9:16 Reels video, then switch to 1:1 and ask for a feed version.

Use the e-commerce ad video template now.

Copy the prompt, add your details, and generate your product ad.

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