Create a polished e-commerce ad video from your product URL
A prompt recipe built from real ngram briefs. Drop in your product URL or images, pick a channel and goal, and get a 30-second ad ready to publish.
What this template is
An e-commerce ad video template is a reusable prompt and scene structure that turns a product URL, a set of product images, or a short written brief into a channel-ready 30-second ad. ngram fetches product visuals and copy from the URL, builds a hook-benefit-CTA arc, and generates voiceover and captions — so a store owner or marketer only has to specify the product, the goal, and the channel, then generate.
The template prompt
Copy it, replace the slots in brackets, and paste it into ngram — or hit "Use this template" to open the editor with it prefilled.
Create a [duration] e-commerce ad video for [product-name], a [product-description]. Source the visuals from [product-url-or-images]. The ad is for [channel] and its goal is [goal]. Open with [hook-style] to stop the scroll. Show [key-benefit] — the one thing a buyer needs to see. Tone: [tone]. End with [cta-line] and the brand logo. Voiceover language: [vo-language]; if no voiceover, use bold on-screen text and background music.
| Slot | What to put | Example |
|---|---|---|
| [duration] | Ad length | 30 seconds |
| [product-name] | Your product name | AnchorPro Beach Umbrella |
| [product-description] | What it is in one phrase | motorized umbrella anchor for windy beaches |
| [product-url-or-images] | Product URL or uploaded images | https://yourstore.com/products/anchorpro |
| [channel] | Where this ad runs | Instagram Reels |
| [goal] | Acquisition, retention, or awareness | drive first-time purchase |
| [hook-style] | How the ad opens | a 3-second problem scene showing a blown-over umbrella |
| [key-benefit] | The one thing that sells this product | spins into hard sand in 60 seconds with no tools |
| [tone] | Brand voice | confident, outdoor-lifestyle, slightly playful |
| [cta-line] | Closing call to action | Shop AnchorPro — free shipping today |
| [vo-language] | Narration language | English |
What the template builds
Four beats, 30 seconds — the shape most e-commerce ad prompts converge on.
- 1
Scroll-stop hook
4sOpen on the problem or the desire — a quick visual that makes the viewer pause. No logo yet. Product shots or a short situation clip.
- 2
Product reveal + key benefit
14sBring the product center-stage. Show the one feature or outcome that a buyer needs to see to consider a purchase. On-screen callouts and narration name the benefit.
- 3
Proof or social signal
8sA product-in-use shot, a customer quote, a quick stat, or an app-rating badge. Gives the viewer a reason to trust the claim.
- 4
CTA + logo close
4sEnd on the brand logo, the discount or offer if there is one, and the call-to-action line. URL or badge if the format supports it.
Make it yours
Duration
Trim to 15 seconds for paid story ads or extend to 60 seconds for a product explainer.
Narration
AI voiceover for YouTube and connected TV, captions-only for muted feed autoplay.
Style
Realistic for lifestyle brands, motion-graphics for app or SaaS products listed on Shopify.
Aspect ratio
Match the channel where the ad runs.
Common variations
15-second paid story ad
Tighten to hook + benefit + CTA only. Works for Meta Story and TikTok TopView placements where viewers skip after 15 seconds.
Reduce to 15 seconds. Keep the hook scene and the key-benefit callout only. Skip the proof beat. End directly on the CTA.
Loyalty or retention email video
Swap the acquisition CTA for a points-redemption reminder. Ship as an animated GIF or MP4 thumbnail inside an email campaign.
Change the goal to retention. Replace the closing CTA with a loyalty-points redemption prompt. Friendly, warm tone. Keep under 20 seconds for email embed.
Shopify App Store listing intro
For apps sold on the Shopify App Store, lead with the merchant pain point instead of a product shot, then walk through the app in 30 seconds.
Open on a merchant workflow problem (not a product shot). Then show the app UI solving it, step by step. End on the Shopify App Store install button.
No-voiceover captioned cut
For Instagram and TikTok where autoplay runs muted. Large, punchy on-screen text does the selling.
Remove voiceover. Use large, high-contrast on-screen captions throughout. Add upbeat background music.
How it works
Open the template
"Use this template" drops you into the editor with the prompt prefilled.
instant
Fill the slots
Replace the brackets with your product name, URL or images, channel, and CTA line.
1-2 min
Generate and adjust
ngram builds the four scenes. Adjust pacing, swap product images, or change the voiceover in the editor.
3-5 min
Real e-commerce ads from this template
Prompts people used and the patterns that made them convert.
Use cases this fits
The jobs e-commerce marketers and store owners hire ad video for.
Who makes these
Teams and roles that use this template to ship e-commerce ads.
Features behind this template
The ngram capabilities an e-commerce ad leans on.
Plug ad creation into your stack
Wire ngram into the tools your store already uses.
whenan ad finishes rendering
thenpublish it to your channel as a pre-roll or product video
whenyou approve a product ad
thenpost it captioned to your company feed
whena new product goes live in your store
thenauto-trigger an ad render and notify the team
wheninventory or pricing updates
thenkick off a fresh ad creative in a scenario
whena product webhook fires
thengenerate the ad in a self-hosted flow
whenyou browse a product page
thenstart an ad video from the browser in one click
Tools for e-commerce video
Quick utilities for the pieces of a product ad.
Turn what you have into an ad
Drop in what you already have.
Frequently asked
Use the e-commerce ad video template now.
Copy the prompt, fill the slots, and generate your product ad in minutes.