Proposal to Video: turn your sales proposal into a pitch buyers watch
Drop a sales proposal, pricing deck, or statement of work. ngram reads the document, drafts the pitch script, builds the storyboard, and renders a branded video with voiceover and captions.
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How it works
Four steps from a 9-page proposal to a 60-second pitch video.
No script to write, no scenes to plan, no booth to book. Upload the proposal, accept the storyboard, render the MP4.
Drop the proposal in
Native-text and scanned proposals both work. We OCR the scans, parse the layout, and pull the executive summary, scope tables, pricing tiers, and terms out of every page.
We write the pitch
The agent groups the proposal into scenes, opens on the problem and the outcome, walks the scope and pricing in order, and closes on the next step. Section headings drive the pacing.
Tune the storyboard
Every scene is visible before render. Reorder the pricing reveal, soften a number, swap the voiceover, or ask in chat for a CFO-facing cut versus a champion-facing cut.
Render and send
Export 16:9 for the deal room, 1:1 for a follow-up email, 9:16 for a quick LinkedIn nudge. MP4, GIF, or WebM. Hosted page at /watch/, embed code, or direct download.
Output controls
What you control between proposal and final cut.
Scope-aware extraction
Section headings become scene titles, the executive summary becomes the hook, scope and deliverables become voiceover. Pricing tables and timelines from the proposal can stay as scene visuals or get rebuilt as branded motion graphics.
Pitch script you edit in plain English
The generated script appears scene-by-scene before any render runs. Trim a clause, reframe the pricing, or paste a custom close. Edits ripple through pacing and captions automatically.
Brand kit applied per scene
Logo, colors, fonts, intro and outro from your brand kit land on every scene. Each proposal video comes out looking like your sales team produced it, not a stock template.
Voiceover from a library or your clone
Pick an ElevenLabs or MiniMax voice, or use a cloned voice from /app/settings/voice so the rep's own voice narrates the pitch. Voiceover regenerates from the script when you edit the words.
Burned-in captions, brand-styled
Captions are generated from the script (not transcribed after the fact) so the pricing and terms read exactly right. Font and position match the brand kit. Leave them on for muted deal-room playback.
16:9, 1:1 and 9:16 from one render
The storyboard reframes per aspect ratio. Keep the same pitch, ship a deal-room embed, a square email recap, and a vertical follow-up cut, all from a single proposal upload.
Persona cuts for the buying committee
Ask the agent for a CFO version that leads with ROI and a practitioner version that leads with the workflow. Same proposal, different emphasis, so each reviewer hears the part that matters to them.
Source files contained
Brand-kit and content guardrails enforce approved and blocked phrasing per workspace, so a generated pitch never invents a discount or a term. Talk to sales about access controls and data handling for your team.
The rest of ngram
The product behind the converter.
Script Generation
Turns the body of your proposal, like the executive summary, scope of work, and pricing rationale, into a pitch script with a hook, an ordered walkthrough, and a close tied to the deal's next step.
Learn moreAI Voiceover
Narrates the pitch generated from your proposal in a brand-appropriate voice. Swap voices, clone the rep's voice so the buyer hears a familiar narrator, or re-record the pricing scene after a revision.
Learn moreMotion Graphics
Rebuilds the proposal's pricing tiers, scope tables, and timeline as animated callouts and lower-thirds, so the numbers land as a clean reveal instead of a screenshot of a spreadsheet.
Learn moreAI Visuals
Fills the gap between proposal text and a watchable scene. Generates branded backgrounds and B-roll so a nine-page document does not become nine slides of bullet points the committee skips.
Learn moreCaptions
Burned-in captions generated from the same script the voiceover reads, so scope and price are exact. Essential for proposal videos watched muted inside a deal room or a forwarded email preview.
Learn moreBrand Kit
Applies your logo, colors, fonts, and intro/outro to every video built from a proposal. The pitch, the SOW recap, and the renewal proposal all render in one consistent sales brand.
Learn moreUse cases
What teams ship after they convert the proposal.
A proposal walkthrough the committee actually watches
The 12-page proposal sits unread until Thursday's review. Convert it to a narrated walkthrough that gets the CFO, the champion, and the practitioner aligned on scope and pricing before they ever meet.
See use caseProposals reps send instead of attach
Turn the proposal PDF into a branded video leave-behind reps drop after a discovery call. The buyer presses play instead of opening another attachment that never gets forwarded.
See use casePair the proposal with a demo recap
Send the proposal as a video the same day the demo ends. The recap reminds the buyer what they saw, then walks the pricing while the meeting is still fresh.
See use caseAnswer the pricing objection before it lands
The CFO sees the number without the ROI context and stalls. A proposal video frames the cost against the outcome up front, so the objection is handled in the asset, not in a follow-up thread.
See use caseFounder pitches that travel without you
Your fundraising or partnership proposal becomes a tight pitch video the founder can send to LPs and partners who will not sit through a live call. Same narrative, no calendar required.
See use caseBoard proposals into investor updates
A quarterly board proposal or budget ask becomes a two to three minute branded update for LPs and the board, with the spend and milestones pulled straight from the document as motion graphics.
See use caseLaunch proposals into the launch video
The launch proposal and go-to-market plan already exist as documents. ngram pulls them into a launch video with hook, the key beats, and a CTA, ready for the team and the channel.
See use caseWon the deal? Turn the SOW into a welcome video
After signature, the signed proposal and statement of work become a customer onboarding video that sets expectations on scope and timeline before the kickoff call.
See use caseAgency proposals that win the room
Your agency's project proposal becomes a branded pitch video you send before the chemistry call. Walk the scope, the deliverables, and the pricing in your studio's brand instead of a generic deck.
See use caseOther converters
Got a different source format?
Proposal is one of many converters that share the same script, storyboard, voiceover, and brand-kit pipeline. Same engine, different inputs.
If your proposal is a generic PDF rather than a sales doc, this is the closest sibling: the same page-aware extraction, tuned for any document type instead of scope and pricing structure.
Open converterMany proposals ship as pitch decks. This sibling reads PowerPoint and Keynote scene-by-scene and uses the speaker notes for narration, ideal when the proposal lives in slides.
Open converterWhen the proposal is still an editable Google Doc or Word file, this sibling runs the same outline-aware extraction before the document is finalized and exported to PDF.
Open converterTools that pair with this converter
Reshape the proposal before, polish the pitch after.
Editing the video further
After the proposal has become a draft cut
Video Editor
Open the proposal-derived pitch on a real timeline. Reorder the pricing reveal, trim the scope walkthrough, or cut a 20-second teaser and the full pitch from the same source proposal.
Open toolAdd Subtitles to Video
Burn in or export .srt captions matching the pitch your proposal produced. Frame-accurate on every price and term, brand-styled, and ready for the deal room.
Open toolVideo Cutter
Pull a 15-second pricing highlight out of the full proposal video by transcript, not timeline. Drop it in a follow-up email before the long pitch goes out.
Open toolAdd Music to Video
The agent picks a licensed library track that matches the pace of the pitch. Keeps a proposal video from feeling like quiet narration over a contract.
Open toolGenerating from scratch
If the proposal is missing the visual half
AI Avatar Video Generator
Pair the pitch lifted from your proposal with a synthetic presenter when a buyer expects a face delivering the scope and price rather than pure motion graphics.
Open toolAI Video Generator
When the proposal is text-only, the AI Video Generator drafts the cinematic scenes the document never had, then drops them into the same pitch storyboard.
Open toolText to Speech Video
Skip the storyboard step. Paste the proposal's pricing section, get narration over branded scenes, ideal for a quick single-scene answer to a buyer's pricing question.
Open toolVideo Script Generator
Need to rewrite the proposal as a pitch script before rendering? The script generator gives you the full hook, scope walkthrough, and close in plain text first.
Open toolPolishing the source
Fix the proposal before it becomes video
AI Image Generator
Generate the branded visuals the proposal is missing, like a hero image for the cover scene or a diagram of the proposed workflow, before the conversion runs. Output goes into Image Lab.
Open toolAI Voice Generator
Audition voices for your proposal narration before committing to a full render. Match the rep's tone to the buyer, using the same engine the conversion pipeline uses.
Open toolVideo Translator
Translate the final proposal video into the buyer's language with regenerated voiceover and translated on-screen pricing. Useful for cross-border deals and regional procurement.
Open toolVideo Caption Generator
Generate clean captions for the proposal pitch so the scope and the numbers stay legible when a buyer plays the video on mute inside the deal room.
Open toolBuilt for teams
Whose proposals end up becoming video?
Sales Enablement
Turn the team's proposal template into a repeatable branded pitch video format, so every rep sends a leave-behind that survives the discovery call instead of a static attachment.
See workflowsFounders
Fundraising proposals, partnership pitches, and board asks become branded videos founders send to LPs and partners who will not sit through a live call.
See workflowsProduct Marketing
Launch proposals and go-to-market plans become launch videos, social cuts, and internal alignment clips, from the same documents the team already approved.
See workflowsAgencies & Consultants
Project proposals and statements of work become branded pitch videos you send before the chemistry call, so the scope and pricing land in your studio's brand, not a generic deck.
See workflowsCustomer Success
Signed proposals and renewal proposals become onboarding and renewal videos that set expectations on scope and timeline far better than a forwarded PDF.
See workflowsGrowth Marketing
Partnership and sponsorship proposals become short pitch videos for outreach, while the full proposal stays the document that closes the deal.
See workflowsProduct Managers
Roadmap proposals and project briefs convert into internal-update videos that get the spend and the plan in front of stakeholders who never open the doc.
See workflowsStartups
Early-stage teams turn investor and customer proposals into pitch videos without standing up a video function, reusing one brand kit across every send.
See workflowsIntegrations
Plug proposal to video into where your deals already live.
Each integration uses a working recipe. Wire the same flow up with the REST API and webhooks if you would rather build it yourself.
whenA new proposal PDF is saved to a Google Drive deal folder
thenConvert it to a branded pitch video and post the share link in the deal channel
whenA HubSpot deal moves to 'Proposal sent' with the proposal attached
thenRender a personalized pitch video from that proposal and email it to the buyer
whenYour CPQ tool drops a finalized proposal on S3
thenConvert it to a branded pitch video from your self-hosted workflow
whenClaude or ChatGPT is handed a proposal in a sales workflow
thenCall the proposal-to-video tool and return a hosted pitch video URL
whenYou are viewing a proposal PDF in the browser
thenHit 'Convert to video' and get a pitch MP4 back in a new tab
How it compares
If you have been using something else to turn proposals into video.
Synthesia gives you an avatar reading the proposal. NoteGPT gives you a slideshow with TTS. Lumen5 gives you a template-driven editor. ngram reads the document, drafts the pitch, rebuilds the pricing as motion graphics, and ships in three aspect ratios.
| Feature | ngram | Synthesia | NoteGPT | Lumen5 |
|---|---|---|---|---|
| Max input proposal size | 50 MB per file | Page-count limit | Up to 80 pages | Page-count limit |
| How the proposal becomes video | Pitch script + storyboard + branded scenes | Avatar narrates extracted text | Each page → slide with TTS | Template-based scenes |
| Pricing tables rebuilt as motion graphics | Animated callouts from the proposal | Static text on slide | Static slide | Manual rebuild in editor |
| Storyboard review before render | Full scene-by-scene preview | Slide-level only | Auto-generated slideshow | Template editor |
| Persona cuts (CFO vs practitioner) | Generated from one proposal in chat | Re-edit per version | Re-generate per version | Manual per version |
| Brand kit applied | Logo, colors, fonts, intro/outro | Template-bound | Limited | Template-bound |
| Scanned-proposal support | OCR built in | Text-native only | Native + OCR | Text-native only |
| Multi-format export | 16:9, 1:1, 9:16 from one render | Single ratio per project | MP4 only | Per-project ratio |
| API + webhook | REST, MCP, n8n, Zapier | API on enterprise plans | None | None |
| Source-file handling | Workspace-scoped; talk to sales for details | Workspace retention | Account-bound | Workspace retention |
FAQ
Common questions about proposal to video
Still curious?
Proposal → Video
Ready to turn your next proposal into a pitch buyers watch?
Upload a sales proposal, pricing deck, or SOW and see the storyboard before any render runs. About five minutes end-to-end.