Proposal to Video for making the buyer's plan easier to understand

Use the real proposal as the source for a concise, buyer-specific story. Explain the problem, recommended approach, proof, and next step, then keep the video aligned when the scope changes.

Input · Proposal to VideoReady

Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.

How credits work

Trusted by teams at

HubSpotDeelZapierITVVeevaDP WorldGenpactSafetyCulture

How it works

Four steps from a 9-page proposal to a 60-second pitch video.

No script to write, no scenes to plan, no booth to book. Upload the proposal, accept the plan containing the script, render the MP4.

01

Drop the proposal in

Native-text and scanned proposals both work. We OCR the scans, parse the layout, and pull the executive summary, scope tables, pricing tiers, and terms out of every page.

02

We write the pitch

The agent groups the proposal into scenes, opens on the problem and the outcome, walks the scope and pricing in order, and closes on the next step. Section headings drive the pacing.

03

Tune the storyboard

Every scene is visible before render. Reorder the pricing reveal, soften a number, swap the voiceover, or ask in chat for a CFO-facing cut versus a champion-facing cut.

04

Render and send

Export one reviewed MP4 at a selected aspect ratio for the deal room, 1:1 for a follow-up email, 9:16 for a quick LinkedIn nudge. Prepare other ratios as separate edits; use Video Converter or Video to GIF for other formats. Hosted page at /watch/, embed code, or direct download.

Output controls

What you control between proposal and final cut.

Scope-aware extraction

Section headings become scene titles, the executive summary becomes the hook, scope and deliverables become voiceover. Pricing tables and timelines from the proposal can stay as scene visuals or get rebuilt as branded motion graphics.

Pitch script you edit in plain English

The generated script appears scene-by-scene before any render runs. Trim a clause, reframe the pricing, or paste a custom close. Edits ripple through pacing and captions automatically.

Brand kit applied per scene

Logo, colors and fonts from your Brand Kit land on every scene. Choose saved intro or outro slides for each video that needs them. Each proposal video comes out looking like your sales team produced it, not a stock template.

Voiceover from a library or your clone

Pick an ElevenLabs or MiniMax voice, or use a cloned voice from /app/settings/voice so the rep's own voice narrates the pitch. Voiceover regenerates from the script when you edit the words.

Burned-in captions, brand-styled

Captions are generated from the script (not transcribed after the fact) so the pricing and terms read exactly right. Font and position match the brand kit. Leave them on for muted deal-room playback.

16:9, 1:1, and 9:16 as separate reviewed edits

Prepare a deal-room, square-email, or vertical follow-up edit from the same proposal storyboard. Review each aspect-ratio edit separately before exporting one MP4.

Persona cuts for the buying committee

Ask the agent for a CFO version that leads with ROI and a practitioner version that leads with the workflow. Same proposal, different emphasis, so each reviewer hears the part that matters to them.

Source files contained

Brand-kit and content guardrails enforce approved and blocked phrasing per workspace, so a generated pitch never invents a discount or a term. Talk to sales about access controls and data handling for your team.

Use cases

What teams ship after they convert the proposal.

Sales proposal

A proposal walkthrough the committee actually watches

The 12-page proposal sits unread until Thursday's review. Convert it to a narrated walkthrough that gets the CFO, the champion, and the practitioner aligned on scope and pricing before they ever meet.

See use case
Sales enablement

Proposals reps send instead of attach

Turn the proposal PDF into a branded video leave-behind reps drop after a discovery call. The buyer presses play instead of opening another attachment that never gets forwarded.

See use case
Demo follow-up

Pair the proposal with a demo recap

Send the proposal as a video the same day the demo ends. The recap reminds the buyer what they saw, then walks the pricing while the meeting is still fresh.

See use case
Objection handling

Answer the pricing objection before it lands

The CFO sees the number without the ROI context and stalls. A proposal video frames the cost against the outcome up front, so the objection is handled in the asset, not in a follow-up thread.

See use case
Founder pitch

Founder pitches that travel without you

Your fundraising or partnership proposal becomes a tight pitch video the founder can send to LPs and partners who will not sit through a live call. Same narrative, no calendar required.

See use case
Investor update

Board proposals into investor updates

A quarterly board proposal or budget ask becomes a two to three minute branded update for LPs and the board, with the spend and milestones pulled straight from the document as motion graphics.

See use case
Product launch

Launch proposals into the launch video

The launch proposal and go-to-market plan already exist as documents. ngram pulls them into a launch video with hook, the key beats, and a CTA, ready for the team and the channel.

See use case
Customer onboarding

Won the deal? Turn the SOW into a welcome video

After signature, the signed proposal and statement of work become a customer onboarding video that sets expectations on scope and timeline before the kickoff call.

See use case
Agency pitch

Agency proposals that win the room

Your agency's project proposal becomes a branded pitch video you send before the chemistry call. Walk the scope, the deliverables, and the pricing in your studio's brand instead of a generic deck.

See use case

Tools that pair with this converter

Reshape the proposal before, polish the pitch after.

All ngram tools

Editing the video further

After the proposal has become a draft cut

Generating from scratch

If the proposal is missing the visual half

Polishing the source

Fix the proposal before it becomes video

Built for teams

Whose proposals end up becoming video?

All solutions

How it compares

If you have been using something else to turn proposals into video.

Synthesia gives you an avatar reading the proposal. NoteGPT gives you a slideshow with TTS. Lumen5 gives you a template-driven editor. ngram reads the document, drafts the pitch, rebuilds the pricing as motion graphics, and supports separate aspect-ratio edits.

FeaturengramSynthesiaNoteGPTLumen5
Max input proposal size50 MB per filePage-count limitUp to 80 pagesPage-count limit
How the proposal becomes videoPitch script + storyboard + branded scenesAvatar narrates extracted textEach page → slide with TTSTemplate-based scenes
Pricing tables rebuilt as motion graphicsAnimated callouts from the proposalStatic text on slideStatic slideManual rebuild in editor
Storyboard review before renderFull scene-by-scene previewSlide-level onlyAuto-generated slideshowTemplate editor
Persona cuts (CFO vs practitioner)Generated from one proposal in chatRe-edit per versionRe-generate per versionManual per version
Brand kit appliedLogo, colors, fonts. Choose a compatible intro or outro separately.Template-boundLimitedTemplate-bound
Scanned-proposal supportOCR built inText-native onlyNative + OCRText-native only
Channel versions16:9, 1:1, and 9:16 as separate reviewed editsSingle ratio per projectMP4 onlyPer-project ratio
API + webhookREST API with self-service API keys; webhook subscriptions for video.completed or video.failed; MCP, Zapier, and n8n for documented workflowsAPI on enterprise plansNoneNone
Source-file handlingWorkspace-scoped; talk to sales for detailsWorkspace retentionAccount-boundWorkspace retention

Common questions about proposal to video

How do I convert a proposal to video?

Upload the proposal PDF (or paste a direct link to it from Drive, Dropbox, or S3) to ngram. The agent extracts the scope, pricing, and terms, drafts a scene-by-scene pitch script and storyboard, and renders a branded video with voiceover and captions. You review the plan containing the script before any render runs.

What kinds of proposals work best for video conversion?

Sales proposals, pricing decks, statements of work, agency project proposals, and fundraising proposals convert most cleanly. Documents with clear headings and short paragraphs produce the most structured scenes. Image-heavy or scanned proposals work too, since they go through OCR first.

Can ngram make a different cut of the proposal video for the CFO and the practitioner?

Yes. Use the proposal as source material for separate audience edits: one can lead with ROI for finance and another with workflow for the practitioner. Review each version before exporting.

What output formats and aspect ratios does proposal to video support?

Studio exports one reviewed MP4 per edit. Prepare 16:9, 1:1, or 9:16 as separate edits; use Video Converter for other video formats and Video to GIF for GIF output. Review each proposal edit separately before sharing it. Export resolution is 720p on Basic, 1080p on Premium, and 4K on Ultimate. Share a public watch link on Free.

Can I edit the video after ngram converts the proposal?

Yes. The storyboard is editable scene-by-scene before render. After render, the video opens in the full timeline editor, where you can reorder scenes, soften a number, change the script, and re-render specific sections.

Does the pitch video stay accurate to the pricing in my proposal?

The script and captions are generated from the proposal text, and brand-kit content guardrails enforce approved and blocked phrasing per workspace, so a generated pitch will not invent a discount or a term. Always review the plan containing the script before you send the video to a buyer.

What is the file size limit for a proposal?

50 MB per PDF file. For very large proposals, paste a direct link to the file (Google Drive, Dropbox, S3) instead of uploading directly. Public API jobs use supported text or URL inputs; direct file uploads for this workflow are handled in Studio.

How is my uploaded proposal data handled?

Your proposals are used to generate your video, and brand-kit content guardrails enforce approved and blocked phrases per workspace. Talk to sales about security, access controls, model-training policy, and data handling for your team.

Can I integrate proposal to video into my CRM workflow?

Yes. The REST API uses a self-service API key for supported text or URL jobs; MCP, Chrome extension, Zapier, and n8n support documented workflows. When a deal reaches an approved stage, pass the proposal text or a supported URL through your workflow; the connector returns the job status or result to the next step. Direct PDF uploads are handled in Studio.

How is ngram different from Synthesia for proposal to video?

Synthesia produces an avatar narrating extracted proposal text, a talking head over the document. ngram drafts a pitch script, rebuilds the pricing as branded motion graphics, applies the brand kit, and supports separate aspect-ratio edits. Pick Synthesia when you need an avatar face; pick ngram when you need a produced-looking branded pitch from the proposal content.

Proposal → Video

Ready to turn your next proposal into a pitch buyers watch?

Upload a sales proposal, pricing deck, or SOW and see the storyboard before any render runs. Review the plan containing the script, then generate your video.

Put it into practice

Follow a workflow from source material to a video you can review, share and make again.

Each distinct buyer question or updated approved answer

Answer one buyer concern with a source-backed video in Claude

Give Claude the buyer question and approved product evidence. Review ngram’s answer and visuals, then create a focused video with one practical next step.

One buyer question and current approved product evidenceA concise answer video grounded in the approved source

Ways to run: Claude

For each proposal revision

Create a video proposal walkthrough from your document

Walk a buyer through a proposal’s objective, scope, timing and commercial terms. Pair the video with the written proposal so they can understand the offer and refer to the original figures.

Approved proposal documentProposal walkthrough video

Ways to run: In ngram

Each approved proposal

Turn a sales proposal into a buyer walkthrough in Claude

Give Claude the approved scope and terms. Create a narrated walkthrough with ngram, check the plan against the document and share the finished explanation with your buyer.

An approved proposal and its commercial termsA narrated buyer walkthrough

Ways to run: Claude