Proposal to Video for making the buyer's plan easier to understand
Use the real proposal as the source for a concise, buyer-specific story. Explain the problem, recommended approach, proof, and next step, then keep the video aligned when the scope changes.
Four steps from a 9-page proposal to a 60-second pitch video.
No script to write, no scenes to plan, no booth to book. Upload the proposal, accept the plan containing the script, render the MP4.
01
Drop the proposal in
Native-text and scanned proposals both work. We OCR the scans, parse the layout, and pull the executive summary, scope tables, pricing tiers, and terms out of every page.
02
We write the pitch
The agent groups the proposal into scenes, opens on the problem and the outcome, walks the scope and pricing in order, and closes on the next step. Section headings drive the pacing.
03
Tune the storyboard
Every scene is visible before render. Reorder the pricing reveal, soften a number, swap the voiceover, or ask in chat for a CFO-facing cut versus a champion-facing cut.
04
Render and send
Export one reviewed MP4 at a selected aspect ratio for the deal room, 1:1 for a follow-up email, 9:16 for a quick LinkedIn nudge. Prepare other ratios as separate edits; use Video Converter or Video to GIF for other formats. Hosted page at /watch/, embed code, or direct download.
Output controls
What you control between proposal and final cut.
Scope-aware extraction
Section headings become scene titles, the executive summary becomes the hook, scope and deliverables become voiceover. Pricing tables and timelines from the proposal can stay as scene visuals or get rebuilt as branded motion graphics.
Pitch script you edit in plain English
The generated script appears scene-by-scene before any render runs. Trim a clause, reframe the pricing, or paste a custom close. Edits ripple through pacing and captions automatically.
Brand kit applied per scene
Logo, colors and fonts from your Brand Kit land on every scene. Choose saved intro or outro slides for each video that needs them. Each proposal video comes out looking like your sales team produced it, not a stock template.
Voiceover from a library or your clone
Pick an ElevenLabs or MiniMax voice, or use a cloned voice from /app/settings/voice so the rep's own voice narrates the pitch. Voiceover regenerates from the script when you edit the words.
Burned-in captions, brand-styled
Captions are generated from the script (not transcribed after the fact) so the pricing and terms read exactly right. Font and position match the brand kit. Leave them on for muted deal-room playback.
16:9, 1:1, and 9:16 as separate reviewed edits
Prepare a deal-room, square-email, or vertical follow-up edit from the same proposal storyboard. Review each aspect-ratio edit separately before exporting one MP4.
Persona cuts for the buying committee
Ask the agent for a CFO version that leads with ROI and a practitioner version that leads with the workflow. Same proposal, different emphasis, so each reviewer hears the part that matters to them.
Source files contained
Brand-kit and content guardrails enforce approved and blocked phrasing per workspace, so a generated pitch never invents a discount or a term. Talk to sales about access controls and data handling for your team.
Plug proposal to video into where your deals already live.
Each integration uses a working recipe. Wire the same flow up with the REST API and self-managed webhook subscriptions for video.completed or video.failed if you would rather build it yourself.
REST APIMCP serverWebhook subscriptionsFor API automation, send supported text or URL inputs with a self-service API key, retrieve the video job status, and subscribe to video.completed or video.failed.
How it compares
If you have been using something else to turn proposals into video.
Synthesia gives you an avatar reading the proposal. NoteGPT gives you a slideshow with TTS. Lumen5 gives you a template-driven editor. ngram reads the document, drafts the pitch, rebuilds the pricing as motion graphics, and supports separate aspect-ratio edits.
Feature
ngram
Synthesia
NoteGPT
Lumen5
Max input proposal size
50 MB per file
Page-count limit
Up to 80 pages
Page-count limit
How the proposal becomes video
Pitch script + storyboard + branded scenes
Avatar narrates extracted text
Each page → slide with TTS
Template-based scenes
Pricing tables rebuilt as motion graphics
Animated callouts from the proposal
Static text on slide
Static slide
Manual rebuild in editor
Storyboard review before render
Full scene-by-scene preview
Slide-level only
Auto-generated slideshow
Template editor
Persona cuts (CFO vs practitioner)
Generated from one proposal in chat
Re-edit per version
Re-generate per version
Manual per version
Brand kit applied
Logo, colors, fonts. Choose a compatible intro or outro separately.
Template-bound
Limited
Template-bound
Scanned-proposal support
OCR built in
Text-native only
Native + OCR
Text-native only
Channel versions
16:9, 1:1, and 9:16 as separate reviewed edits
Single ratio per project
MP4 only
Per-project ratio
API + webhook
REST API with self-service API keys; webhook subscriptions for video.completed or video.failed; MCP, Zapier, and n8n for documented workflows
Upload the proposal PDF (or paste a direct link to it from Drive, Dropbox, or S3) to ngram. The agent extracts the scope, pricing, and terms, drafts a scene-by-scene pitch script and storyboard, and renders a branded video with voiceover and captions. You review the plan containing the script before any render runs.
What kinds of proposals work best for video conversion?
Sales proposals, pricing decks, statements of work, agency project proposals, and fundraising proposals convert most cleanly. Documents with clear headings and short paragraphs produce the most structured scenes. Image-heavy or scanned proposals work too, since they go through OCR first.
Can ngram make a different cut of the proposal video for the CFO and the practitioner?
Yes. Use the proposal as source material for separate audience edits: one can lead with ROI for finance and another with workflow for the practitioner. Review each version before exporting.
What output formats and aspect ratios does proposal to video support?
Studio exports one reviewed MP4 per edit. Prepare 16:9, 1:1, or 9:16 as separate edits; use Video Converter for other video formats and Video to GIF for GIF output. Review each proposal edit separately before sharing it. Export resolution is 720p on Basic, 1080p on Premium, and 4K on Ultimate. Share a public watch link on Free.
Can I edit the video after ngram converts the proposal?
Yes. The storyboard is editable scene-by-scene before render. After render, the video opens in the full timeline editor, where you can reorder scenes, soften a number, change the script, and re-render specific sections.
Does the pitch video stay accurate to the pricing in my proposal?
The script and captions are generated from the proposal text, and brand-kit content guardrails enforce approved and blocked phrasing per workspace, so a generated pitch will not invent a discount or a term. Always review the plan containing the script before you send the video to a buyer.
What is the file size limit for a proposal?
50 MB per PDF file. For very large proposals, paste a direct link to the file (Google Drive, Dropbox, S3) instead of uploading directly. Public API jobs use supported text or URL inputs; direct file uploads for this workflow are handled in Studio.
How is my uploaded proposal data handled?
Your proposals are used to generate your video, and brand-kit content guardrails enforce approved and blocked phrases per workspace. Talk to sales about security, access controls, model-training policy, and data handling for your team.
Can I integrate proposal to video into my CRM workflow?
Yes. The REST API uses a self-service API key for supported text or URL jobs; MCP, Chrome extension, Zapier, and n8n support documented workflows. When a deal reaches an approved stage, pass the proposal text or a supported URL through your workflow; the connector returns the job status or result to the next step. Direct PDF uploads are handled in Studio.
How is ngram different from Synthesia for proposal to video?
Synthesia produces an avatar narrating extracted proposal text, a talking head over the document. ngram drafts a pitch script, rebuilds the pricing as branded motion graphics, applies the brand kit, and supports separate aspect-ratio edits. Pick Synthesia when you need an avatar face; pick ngram when you need a produced-looking branded pitch from the proposal content.
Proposal → Video
Ready to turn your next proposal into a pitch buyers watch?
Upload a sales proposal, pricing deck, or SOW and see the storyboard before any render runs. Review the plan containing the script, then generate your video.
Give Claude the buyer question and approved product evidence. Review ngram’s answer and visuals, then create a focused video with one practical next step.
One buyer question and current approved product evidenceA concise answer video grounded in the approved source
Walk a buyer through a proposal’s objective, scope, timing and commercial terms. Pair the video with the written proposal so they can understand the offer and refer to the original figures.
Approved proposal documentProposal walkthrough video
Give Claude the approved scope and terms. Create a narrated walkthrough with ngram, check the plan against the document and share the finished explanation with your buyer.
An approved proposal and its commercial termsA narrated buyer walkthrough