Proposals that get watched, not skimmed
Drop in your proposal doc or pricing deck. A sales proposal walkthrough video maker hands you back a narrated, branded walkthrough that gets every stakeholder on the buying committee aligned before the review meeting.
Or pick a video type to get started
Trusted by teams at
“I sent the proposal Monday. By Friday, nobody had read past the pricing page.”
- Monday 9:14am
Discovery call wrapped Friday. Champion is engaged. You spend the morning building a 12-page proposal — scope tables, three pricing tiers, an implementation timeline, terms and conditions appendix. Hit send before the standup.
- Monday 4:47pm
Champion replies: "Got it, will circulate." That's the email. No questions. Open rate ping comes in from the deal-room link. The CFO has not opened it. Neither has the VP of Engineering.
- Wednesday 10:30am
Two pings later, champion forwards the PDF to the buying committee with "thoughts?" The CFO scrolls to page 8, sees the bottom-line price without the ROI context, and types one word back: "Hmm."
- Thursday 2:14pm
The committee meets. Half haven't opened the proposal. The other half each read different sections and reached different conclusions. Champion tries to explain your pricing model from memory and gets a tier wrong.
- Thursday 3:02pm
CFO raises a concern that your proposal addressed on page 9 — but nobody read page 9. Meeting ends with "we need to circle back." Your forecast call is tomorrow. The deal slips a quarter.
- +21 days
Procurement sends a redline three weeks later. The deal that felt warm last quarter is now a margin negotiation. Discount expectations baked in. Your CRO asks why this slipped — you don't have a good answer.
decision-makers sit on the average B2B buying committee, and a static PDF cannot adapt its pitch for each reader. A proposal walkthrough video does — same content, different reviewers, one consistent narrative.
“And the champion already forwarded it to a CFO who saw the number without any of the context.”
From "still reviewing internally" to "let's get the contract over"
You email a 12-page PDF and wait. The champion opens it between meetings, skims the executive summary, glances at pricing. Forwards it with "thoughts?" The VP of Engineering downloads it on their phone, sees dense tables, closes the tab.
You send the same proposal with a three-minute walkthrough video link at the top of the deal room. The champion watches once, then forwards: "watch this before Thursday." The CFO watches at lunch. The VP watches between standups. Everyone arrives aligned.
The committee meets and your champion pitches the deal from memory. They get the pricing tier wrong. The CFO raises a concern your proposal already addressed on page 9. The meeting ends with "we need to circle back." The deal slips a quarter.
Every reviewer hears the pitch in your voice, with your framing, with the right emphasis on the ROI section. The Thursday meeting is no longer a presentation — it's a contract discussion. The walkthrough did the alignment work for you.
Prospect asks for a different pricing tier mid-cycle. You either rewrite the PDF and resend, or you re-record the entire video on a fresh call with new context. Two days lost either way. Discount conversations pile up while you're still editing.
Re-record just the pricing scene. ngram swaps it into the existing walkthrough; the rest of the proposal video stays put. Send the updated deal-room link. The CFO sees the latest tier without scheduling another meeting to discuss it.
Winning proposals from whatever you have
Bring a screen recording of you walking through the proposal, or paste the proposal doc itself. Either input lands in the same caption-aware, brand-polished pipeline that produces a deal-room ready walkthrough.
Record your proposal walkthrough
Open the proposal in your deal room and screen-record yourself talking through pricing, scope, and timeline as you scroll. Stumble, hover too long, click the wrong tab — ngram trims the dead air, removes filler words, adds smart zooms on every pricing cell, and burns captions. Export a polished proposal walkthrough video without touching a timeline.
Screen Recording to VideoOr start from the proposal doc
Paste the proposal PDF, pricing deck, or scope-of-work doc. ngram writes the narration, plans which sections to spotlight (ROI, tier breakdown, implementation timeline), and assembles a narrated walkthrough with AI voiceover, on-screen callouts, and motion graphics. Approve the storyboard, then export.
PDF to VideoOne stakeholder-ready proposal walkthrough
Looks like the kind of asset enterprise procurement expects to see in a deal room — narrated, captioned, on-brand, three minutes tight.
Sending a pricing deck instead of a doc? Run it through PPT to Video first — the polish step downstream is identical.
What changes when proposal walkthrough video ships with every deal
Every reviewer arrives to the meeting aligned
Top benefitSix to ten stakeholders watch the same three-minute walkthrough on their own schedule. The Thursday meeting stops being a presentation and starts being a contract discussion. Champion stops pitching from memory.
Proposals with a walkthrough video close roughly 41% more often than proposals sent as a static PDF — same pricing, same scope, different medium. The narration carries context the document can't.
Objections handled pre-meeting
You know the CFO will push back on the implementation timeline and the VP of Eng will ask about migration risk. Address both in the walkthrough so the champion has answers loaded before review.
Updates without re-recording
Prospect requests a different tier mid-cycle. Re-record the pricing scene only — the rest of the walkthrough stays put. Same deal-room link, latest tier, no scheduling another call to walk through changes.
Proposal doc → polished walkthrough in 3 steps
Drop in the proposal or your recording
Upload your proposal PDF, pricing deck, or a raw screen recording of yourself walking the doc. ngram is built for messy first takes and dense procurement-style documents.
Review the AI walkthrough
ngram drafts narration, auto-zooms on pricing cells and ROI figures, burns captions, and applies your brand intro. Scrub the storyboard, swap a callout, tighten the voiceover before render.
Drop the link in the deal room
Export the MP4 or grab a hosted share link for the deal room, email, or LinkedIn DM. When the tier changes, re-render the pricing scene only — usually under five minutes.
Built for proposal walkthrough video, specifically
Who ships proposal walkthroughs in your company?
Sales Enablement
Equip every AE with reusable proposal scenes — pricing tiers, security posture, implementation timelines — that snap into a custom walkthrough per deal. Stop watching reps explain the discount logic differently on every committee call.
Account Executives
Send a three-minute proposal walkthrough with every deal. Champion forwards it; the CFO and VP of Engineering watch it; the Thursday meeting becomes a contract discussion instead of another presentation cycle. More deals close in the same quarter.
Sales Leaders
Standardize how every rep explains pricing, scope, and ROI across the pipeline. Every proposal walkthrough video uses the same brand intro, the same pacing, the same objection-handling beats — so the message holds whether your top closer or a new rep is sending it.
Product Marketing
Build the pricing and packaging narration scenes once, then let sales remix them per deal. Pricing changes ship in one re-render across the team's full walkthrough library instead of a Slack-wide "please update your deck" thread.
Solutions Engineers
Pair a technical scope walkthrough with every commercial proposal. Address migration risk, integration questions, and security posture in the same three-minute video — so the SE call later is a deep-dive, not a first explanation of the architecture diagram.
Customer Success
Build renewal proposal walkthroughs that show usage data, value delivered, and next-tier upgrades in one video. Renewals stop being a procurement negotiation; they become a guided tour of what's working and what's next.
Founders
Close enterprise deals at founder-led startups without a sales engineer on the call. Record the pricing walkthrough once, send it with every proposal, and use the time saved to actually run the company between deal cycles.
Agencies & Consultants
Send client proposals as walkthrough videos and watch close rates climb. The discovery-to-statement-of-work cycle compresses; revisions happen at scene level, not document level. Bill for value, not for hours spent updating Word docs.
Explore more use cases
Other proposal-cycle and sales motions teams run through ngram.
You don't need a recording to ship the walkthrough.
Bring whatever proposal asset you already have. Each converter drops you into the same smart-zoom, caption, and brand-kit pipeline a screen-recording flow uses.
Every tool the proposal walkthrough runs on.
PDF-only proposals vs. the ngram way
| PDF Proposal Only | Loom / Vidyard | ngram | |
|---|---|---|---|
| Stakeholder reach | Skimmed by champion only | Raw recording, unedited | Watched by the full committee |
| Time to create one walkthrough | Hours writing the doc | 10-15 min unedited | Under 20 min edited and branded |
| Message consistency | Varies by reader interpretation | Depends on rep's energy that day | Identical narration every send |
| Time to update one section | Rewrite the doc, resend | Re-record the entire video | Re-render one scene |
| Procurement-ready polish | Static, no narration | Raw cursor + filler words | Captioned, on-brand, deal-room ready |
Wire proposal walkthroughs into the deal flow.
Each integration ships with a working template. Trigger a polished proposal walkthrough from a CRM stage, a deal-room update, or a chat agent — or build your own with the REST API.
whenA deal moves to 'Proposal sent' in your CRM
thenRender a proposal walkthrough video and attach the deal-room link to the opportunity record
whenA pricing tier changes on an open opportunity
thenRe-render the proposal walkthrough's pricing scene and email the updated link to the champion
whenClaude or ChatGPT calls the proposal tool with deal context
thenReturn a deal-room-ready proposal walkthrough video and a hosted share link
whenYou hit 'Make a walkthrough' on the open proposal PDF tab
thenGet a polished narrated walkthrough in a new tab inside fifteen minutes
whenA self-hosted CPQ system finalizes a quote
thenAuto-generate a proposal walkthrough video on your VPC and post the link to the deal channel
whenA high-value proposal walkthrough finishes rendering
thenDM the 1:1 cut to the prospect's champion alongside the deal-room link
“But will it work for my situation?”
Your next proposal walkthrough is 20 minutes away
Stop sending PDFs that get skimmed and forwarded blind. Ship a proposal walkthrough video the whole buying committee actually watches before Thursday's review.