Explain your startup in 60 seconds not 60 meetings
A founder explainer video maker built for solo operators. Drop in a product walkthrough or paste your landing page URL — get back a 60 to 90 second explainer with captions, smart zooms, and your brand on it.
Or pick a video type to get started
Trusted by teams at
“I've explained this product four hundred times in person. Nobody gets it from the homepage.”
- 9:00am
Open a fresh Google Doc to rewrite the homepage copy for the fourth time. Decide today is the day you finally script the explainer video. Stare at the cursor for twenty minutes.
- 10:30am
Hit record on Loom and try a take. Eight minutes of you rambling through the dashboard with three filler words per sentence and a tab switch that exposes a half-built admin page nobody is supposed to see.
- 1:15pm
Drop the .mov into iMovie. Spend an hour trying to cut the dead air manually. Realize you also need a brand intro, captions, and motion callouts. None of which iMovie does without an afternoon of tutorials.
- 3:40pm
Email three explainer agencies for quotes. Lowest comes back at $4,800 for ninety seconds with a six week timeline. The roadmap has two repositioning moments inside the next six weeks.
- Day 12
Investor demo on Friday. Still no explainer. Ship the homepage with a static screenshot. Watch the bounce rate sit at 68 percent and the sales calls open with the same twelve minutes of context-setting you have done four hundred times.
- +6 weeks
Agency delivers a polished cut. The pricing page in it is wrong, the value prop you scripted is no longer the value prop you sell, and the founding designer just shipped a new dashboard. The video gets quietly retired the day after launch.
of marketers using a homepage explainer video report a lift in conversions — yet most pre-seed founders ship without one because the agency quote eats the runway.
“By the time the agency cut lands, the positioning has shifted twice.”
From "can you hop on a quick call" to "I watched your explainer, I get it"
Every prospect lands on the homepage, reads the headline, skims one paragraph, bounces. The ones who stay click pricing without understanding what the product is, then close the tab. The signup-to-activation rate is painful because users never figure out the value before the trial timer runs out.
A 75 second explainer sits above the fold. Visitors watch, get the concept inside the first ten seconds, and click the trial button with intent. Landing page conversion climbs from 2.9 percent to 4.8 percent in the first month — the video does the explaining so the rest of the page can do the convincing.
Sales calls open with twelve minutes of context-setting. Founder explains what the product does, why it exists, who it is for. Then five minutes left to actually demo. Prospect says 'interesting, send me more info' and ghosts the follow-up sequence. The pipeline stalls because comprehension is the bottleneck, not interest.
Prospects open the call with 'I watched your explainer, I get the basics. Show me how it works for my team.' You skip the preamble and go straight to the workflow that closes. Calls get shorter, qualification is sharper, and close rates climb because the explainer pre-sold the concept.
Investor decks have fourteen slides trying to explain what a single sixty second video could show. You have rewritten the positioning three times this quarter chasing the version that finally lands. Nothing sticks because text cannot capture the feel of using the product.
The explainer lives at the top of the data room and inside cold outreach. Partners share the link with co-investors before Monday's pitch meeting. The follow-up call opens with questions about traction instead of questions about what the product even does.
Founder explainers from what you already have
Bring a rough walkthrough recording or just your landing page URL. ngram turns either one into a polished founder explainer video with the same captions, smart zooms, and brand polish.
Start from a product walkthrough
Record yourself using the product for a few minutes. Show the core workflow that delivers value. ngram trims the dead air, removes filler words, smart-zooms on every click, adds captions, and structures the narrative into a 60 to 90 second cut. Your raw founder ramble becomes a tight explainer.
Screen Recording to VideoOr start from your homepage URL
Paste your landing page URL, a product brief, or describe what you want to explain. ngram drafts the script, builds a visual storyboard, and assembles a complete explainer with motion graphics, voiceover, and your brand. You review the storyboard before render.
URL to VideoOne founder explainer video
60 to 90 seconds. On brand. Reads like the company has a real production team behind it instead of one founder and a laptop.
Starting from a pitch deck or a written brief instead? Run it through PPT to Video or Docs to Video first — the polish step downstream is identical.
What changes when founder explainer video takes an afternoon
The product finally explains itself
Top benefitOne afternoon of work and a 75 second video does the explaining your homepage copy and live demos used to do. Visitors land, watch, and convert without a context-setting call.
Marketers report that adding a homepage explainer video lifts landing page conversion meaningfully — most cite 80 to 86 percent gains over a static screenshot baseline.
Updates ship the same day a feature does
Ship a new pricing page Monday. Re-render the explainer's pricing scene Tuesday in under ten minutes. The video on your homepage never trails the product it is supposed to sell.
Your best pitch runs while you sleep
The explainer is your founder pitch on autoplay — homepage, cold email, investor data room. Every visitor gets the same crisp version of the story, even when you are heads-down shipping.
Rough walkthrough → founder explainer in 3 steps
Drop in a walkthrough or URL
Upload a screen recording, paste your landing page URL, or type the value prop you have been refining on whiteboards. Rough first takes are fine — ngram works with whatever you have on hand.
Review the storyboard
ngram structures the narrative into a problem → solution → proof → CTA arc. Tweak the script, rearrange scenes, swap a screen, or adjust the voiceover register before render.
Export and embed
Pull the MP4 in 16:9 for the homepage, 1:1 for LinkedIn, 9:16 for an outreach DM. Re-render any scene in under ten minutes when the product or positioning shifts.
Built for founder explainer video, specifically
Every shape of founder ships explainers with ngram
Founders
Solo and small-team founders use ngram to ship the explainer that should have lived on the homepage from day one. One afternoon, one polished video, no agency invoice cutting into runway.
Solopreneurs
When you are the founder, the marketer, and the support team, ngram is the explainer pipeline you do not have headcount for. Record, polish, post, and update without handing the project off to anyone.
Startups
Pre-seed and seed teams use ngram to keep the explainer current as positioning evolves. Re-render the value-prop scene the same week you finalize the new pricing — no agency cycle, no awkward stale homepage video.
Product Marketing
PMM hires who own the founder explainer build it on day one with ngram instead of scoping a six week agency engagement. Ship the explainer; spin variants for each ICP without a fresh brief per audience.
SaaS
SaaS founders pair the homepage explainer with feature demos so prospects understand the product before the trial timer starts. Activation climbs because users land on the dashboard already knowing what to do first.
Sales Enablement
Use the founder explainer as the cold-outreach opener. Reps embed the 75 second video in the first email so prospects walk into discovery already understanding the category — no twelve minute context-setting per call.
Growth & Marketing
Growth teams spin the explainer into ad cutdowns, social clips, and email teasers from the same source recording. Test ten hooks before lunch without commissioning a fresh creative brief per concept.
Customer Success
CS uses the founder explainer inside onboarding sequences so new customers re-watch the core value story before their first 1:1. Re-render scenes when the workflow changes, so the explainer never lands stale in the welcome email.
Explore more use cases
Other founder-led video jobs ngram handles from the same source material the explainer pulls from.
You don't need a screen recording to make an explainer.
Bring whatever raw material you already wrote. Each converter drops you into the same captions, smart-zoom, and brand-kit pipeline the screen-recording flow uses.
Every tool the founder explainer pipeline runs on.
The old way vs. the ngram way
| DIY (Loom + iMovie) | Explainer agency | ngram | |
|---|---|---|---|
| Time to first explainer | 3-5 hours | 4-6 weeks | One afternoon |
| Cost per 60-90 sec video | Your time + software | $5,000-$10,000 | Included in plan |
| Learning curve | Steep (Premiere, iMovie) | None (they own it) | None (AI handles the cut) |
| Time to update positioning | Re-edit the timeline | New brief, new invoice | Under 10 minutes |
| Brand consistency | Manual per video | Varies by freelancer | Automatic via brand kit |
Wire the founder explainer into the workflow you already run.
Each integration ships with a working template. Trigger a new explainer from a launch event, a CMS update, or an agent call — or build your own with the REST API.
whenMarketing publishes a new positioning doc in /founder-brand/inbox
thenSpin a refreshed founder explainer and post the link to #homepage-revamp
whenClaude or ChatGPT calls the explainer tool with a startup brief
thenReturn a finished founder explainer plus a share link in under fifteen minutes
whenYou hit 'Make an explainer' on your live homepage in the browser
thenGet back a 75 second founder explainer matched to the page's positioning, ready to embed
whenA new product positioning is approved in the founder doc tracker
thenRe-render the homepage explainer with the updated value prop and replace the embed
whenA self-hosted CMS publishes a new homepage version
thenAuto-generate the matching founder explainer and stage it for review on your VPC
whenThe founder explainer finishes rendering for a launch milestone
thenSchedule the 1:1 cut to the founder's personal feed with the launch announcement copy
whenA short-form founder explainer cut finishes rendering
thenSchedule the social variant with copy A/B tests and a thread reply teed up
whenA long-form founder explainer is approved by the founder
thenUpload to the company channel with chapter markers for problem, solution, and CTA
“But will it work for my situation?”
Your product deserves to be understood in 60 seconds
Stop apologizing for amateur Loom takes. Stop waiting six weeks for an agency cut. Ship a founder explainer this afternoon that makes the homepage finally do its job.