Explainer videos in minutes not months
Drop a product doc, paste a landing page URL, or upload a rough screen recording. An AI explainer video maker built for SaaS hands you back a polished cut with motion graphics, voiceover, and captions — without an $8,000 invoice or a ten-week production cycle.
Or pick a video type to get started
Trusted by teams at
“Our product is great. The homepage converts at 2%. Nobody understands what it does.”
- Week 1, Monday
Quarterly planning. The VP of Marketing wants an explainer on the landing page by next quarter. You take the action item, open a doc, and start sketching the narrative arc you have wanted to ship since the last launch.
- Week 1, Friday
Three agency intros, three quotes. The cheapest is $8,000 for 60 seconds with a six-week timeline. The most polished is $25,000 with a 10-week timeline. The freelancer on Upwork says four weeks for $3,500 but the portfolio looks uneven.
- Week 2
You try Canva and Powtoon as a backup. Four hours later you have a slideshow with stock animations that looks like every other startup explainer on the internet. The design lead says: 'we cannot put this on the homepage.' She is right.
- Week 6
Agency first draft arrives. The script lands the old positioning — the one before sales repositioned around procurement on the last QBR. You request a revision. The CD says additional revisions will be billed at the change-order rate.
- Week 9
Final delivery. The cut is competent. The script is one rewrite behind reality. The CFO sees the invoice and notes that the in-house designer was idle for the same eight weeks. You begin the conversation about why the in-house budget did not own this.
- Week 12
Competitor ships a crisp 60-second AI explainer video on their homepage. Their product is not better than yours. The explainer is. Their conversion rate posts to the public investor deck the next morning and the comparison answers itself.
Custom 60-second explainer videos from professional animation agencies. Six to ten weeks of production, two included revisions, every additional round billed separately — and by week six, your positioning has shifted twice.
“And the agency we briefed in January is still going to deliver the first draft in March.”
From "nobody gets what we do" to "where can I sign up?"
You brief an agency on the launch. They want separate briefs for the 16:9 landing-page cut, the 9:16 Instagram Reel, and the 1:1 ad. Three timelines, three invoices, three revision cycles — and a launch date that arrives before any of them ship.
You drop the product doc into an AI explainer video maker built for SaaS. Twelve minutes later: a scripted, storyboarded explainer with branded motion graphics and a voiceover that reads human. Three aspect ratios export from the same source the same afternoon.
Your internal designer who 'knows Premiere' is buried in campaign assets. You launch with a hero image and a wall of text. The page converts at 2.1%. The VP asks where the explainer video is. You do not have an answer.
The landing page goes live with the explainer above the fold on launch day. Conversion rate climbs into the high-4% range. The CEO shares it on LinkedIn and it gets 14k impressions. The VP asks how you shipped it so fast. 'I typed a prompt and reviewed a storyboard.'
Pricing changes in Q2. The agency quotes another four weeks and $3,000 to update three scenes. The explainer on the live homepage drifts further out of sync with reality. Sales reps stop pointing prospects at it and revert to the deck.
Pricing changes. You swap the affected scenes in the AI explainer video maker, re-render in under five minutes, and the live homepage explainer is current before standup. Sales reps trust it again because it matches what they pitch on the call.
Professional explainers from what you already have
Paste a doc or a URL. Or drop a rough recording. The AI explainer video maker writes the script, plans the visual flow, and renders a complete cut with motion graphics, voiceover, and captions — no blank-page problem.
Start from a doc or product URL
Paste a product description, feature PRD, or landing page URL. ngram writes the script following a proven problem-solution-proof-CTA framework, plans the scene sequence, and generates a complete explainer with on-brand motion graphics, voiceover, and branded transitions. You review the storyboard before render.
Docs to VideoOr start from a screen recording
Record a quick walkthrough of the product in action. ngram cleans it up with smart zooms on every interaction, overlays branded captions and callouts, and structures the narrative from problem to solution to CTA. The rough recording becomes a polished explainer in under fifteen minutes.
Screen Recording to VideoOne polished AI explainer video
Looks intentionally produced. Sounds like a brand voice, not a stock voiceover. Carries the narrative arc agencies charge $15k to build — not the template smell of a slideshow generator.
Starting from a launch deck or release-notes doc instead? Run it through PPT to Video or Release Notes to Video first — the polish step downstream is identical, and the AI explainer video maker pipeline picks up where the conversion ends.
What changes when an AI explainer video takes minutes
Every launch ships with an explainer on day one
Top benefitFifteen minutes per explainer, not fifteen weeks. You stop choosing which features 'deserve' a video. Every launch, campaign, and product update lands with a clear visual story — landing page above the fold, sales follow-up, social cutdown, all from the same source.
Landing pages with explainer videos consistently see roughly 86% higher conversion than text-only pages in the same vertical — usually pulling pages from a 2–3% baseline into the 4–5% range with no other changes to the funnel.
Updates ship the same morning
Pricing changed. Feature launched. Positioning sharpened. Swap the affected scenes in the AI explainer video maker and re-render only those scenes. The live homepage explainer stays current at the same cadence your product evolves — not the cadence your agency invoices allow.
One source, every channel
Export the same explainer as a 16:9 landing page hero, a 9:16 Instagram Reel, and a 1:1 LinkedIn post. Three formats from one source of truth, all on-brand, all captioned automatically — instead of three separate agency briefs and three matched invoices.
Product doc → polished explainer in 3 steps
Paste your product description
Drop a landing page URL, a feature PRD, or just describe what the product does. The AI explainer video maker pulls the message, identifies the audience and the channel, and builds the script and storyboard from your input.
Review the storyboard
ngram generates a structured narrative with on-brand visuals, voiceover, and transitions. Rearrange sections, edit the script in plain language, or swap individual scenes before rendering. You stay in control of the message; ngram handles the craft.
Export and publish
Pull MP4 in 16:9, 9:16, or 1:1, or share a hosted link. Embed above the fold on the landing page. When pricing or positioning changes next sprint, re-render only the scenes that moved — usually under five minutes.
Built for AI explainer video, specifically
Who ships explainer videos in your company?
Product Marketing
PMM teams owning the launch motion. Ship a polished explainer on the landing page on day one — not eight weeks after the press release lands. Same source feeds the launch reel, the sales enablement cut, and the changelog video.
Growth & Marketing
Growth leads testing landing-page conversion at scale. Use the AI explainer video maker to ship five variants by lunch, run them in parallel, and let the analytics tell you which message wins instead of waiting on agency drafts.
Founders
Founders explaining the product to investors, design partners, and the first hundred customers. Stop telling the same story over and over in calls — ship a 90-second explainer the prospect can re-watch and forward internally without your inbox in the loop.
Sales Enablement
Enablement leaders building persona-specific explainer cuts. Same AI explainer video maker engine turns one launch source into a CFO version, a RevOps version, and a security version — sized to whichever buyer the rep is sitting in front of this week.
Content Creators
Solo creators and consultants explaining a methodology, framework, or tool. Skip the After Effects learning curve entirely and ship a polished explainer that holds its own next to the bigger-team competition on the same YouTube category page.
Customer Success
CS leads producing onboarding and feature-education videos that customers actually finish. The explainer narrative arc works for activation moments just as well as for prospect education — same engine, same brand kit, different audience setting.
Developer Relations
DevRel teams explaining technical concepts to engineering audiences. Turn an API doc page, an SDK example, or a launch RFC into an explainer that lands the mental model in 90 seconds — instead of asking developers to read a thousand-word blog post they will not finish.
Explore more use cases
Other ways teams use ngram to turn a single source of truth into a complete library of explainer-grade video.
You don't need a recording to make an explainer.
Bring whatever the team already has on the shared drive. Each converter feeds the same explainer pipeline — script, storyboard, motion graphics, voiceover, captions — so a doc, deck, or URL becomes a publishable cut on the same afternoon.
Every tool the explainer pipeline runs on.
The old way vs. the ngram way
| Synthesia / InVideo | Agency / Freelancer | ngram | |
|---|---|---|---|
| Time to first explainer | 30–60 minutes | 6–10 weeks | Under 15 minutes |
| Cost per video | $23–$89/mo (capped) | $8,000–$25,000 per 60 sec | Included in plan |
| Learning curve | Medium — avatar + template setup | None — they do it | None — AI handles it |
| Update turnaround | Rebuild from scratch | 2–3 weeks + change-order fees | Under 5 minutes |
| Brand consistency | Limited template controls | Depends on the freelancer | Automatic via brand kit |
Wire the explainer pipeline into the launch workflow.
Each integration ships with a working template. Trigger an AI explainer video from a launch checklist, a release tag, or a chat agent — or build a custom flow with the REST API.
whenA new launch row is added to the marketing-launch Airtable
thenDraft an explainer storyboard from the row's positioning fields and Slack the link
whenClaude or ChatGPT calls the explainer tool with a feature spec
thenReturn a finished AI explainer video and a share link the agent can drop in chat
whenYou hit 'Explain this' on a live product page in the browser
thenGet a polished 60–90 second explainer back in a new tab within fifteen minutes
whenA launch row moves to 'Ready for video' on the marketing pipeline
thenRender a persona-specific explainer cut and attach the link to the launch task
whenA self-hosted release pipeline tags a new feature branch as launch-ready
thenAuto-generate an AI explainer video for the launch on the team's own VPC
whenA launch-week explainer cut finishes rendering for the founder profile
thenSchedule the 1:1 explainer straight to the company page with the launch copy queued
whenA short-form explainer teaser cut finishes rendering
thenSchedule the social variant with copy A/B and a thread reply teed up
whenA long-form AI explainer is approved by the PMM lead
thenUpload to the product channel with chapter markers and CTA cards configured
“But will it work for my situation?”
Your first AI explainer is 15 minutes away
Stop paying $10,000 per explainer. Stop waiting ten weeks for a first draft. Ship videos that actually explain what the product does and convert visitors into customers — starting this afternoon.