See how SaaS teams, founders, and marketers describe their explainer videos to ngram. Each example is a real, normalized prompt you can copy, adjust, and run.
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A SaaS explainer video is a short clip — usually 30 to 60 seconds — that tells a prospect what the product does, who it's for, and why it matters, without assuming they've seen a demo. Marketers and founders use them on landing pages, in LinkedIn feeds, and as the first thing a cold lead watches. The prompts below are real ones people used in ngram, lightly normalized to remove PII.
30–60s
Typical length
71%
Attach a URL or recording
Marketers
Most common author
Copy the one closest to your brief. Swap the bracketed parts for your product. Attach your URL, recording, or screenshots before you generate.
Paste a product URL, get a polished 60-second explainer with no scripting required.
Create a 60-second product explainer video for an AI-driven platform. Input: the product URL. Parse the page, understand what the product does, and write the full script — open with the problem, explain the solution in plain language, close with a CTA. Use clean motion graphics that match the product's visual style.
Cinematic visual story showing smartphone data flowing into a global intelligence network.
Make a 30-second cinematic explainer for a data platform. Open on smartphones generating data streams, show those streams connecting to a central intelligence layer, close on the platform's dashboard. Narrate with a confident voiceover. Storytelling-arc structure, not a feature list.
Punchy 15-second motion-graphics explainer for a multi-engine AI development platform.
15-second explainer for an AI agent platform that helps engineering teams ship faster. Show 4 engines: auto-fix, security, PM, QA. Each engine gets one scene. End on the core promise: ship without the bottlenecks. Motion-graphics, fast cuts.
30-second explainer conveying social impact and accessibility for a no-smartphone digital platform.
Create a 30-second explainer for a USSD and SMS platform that connects underserved communities to digital services — no smartphone required. Lead with the access gap the platform closes. Show the workflow: user sends an SMS, platform responds with the service. Tone: warm and mission-driven.
Extended motion-graphics explainer walking through dashboard UX improvements for a direct-sales platform.
2-minute explainer for a direct-sales management platform. Structure: problem scene (fragmented dashboards, manual tracking), solution scenes (simplified dashboard, one-screen performance view), outcome scene (time saved, higher rep adoption). Use screen recordings of the actual UI. Motion-graphics callouts on each key element.
Minimal-input 15-second explainer generated directly from a product homepage URL.
Make a 15-second explainer for this productivity platform using only the homepage URL as input. Keep it ultra-tight: one sentence on the problem, one on the solution, logo at the end. No voiceover, captions only.
Narrative-driven 2-minute explainer moving from analog chaos to AI-powered data clarity.
2-minute cinematic explainer for a document AI platform. Open on chaotic paper documents piling up — real visual frustration. Transition to the platform ingesting, parsing, and structuring the same data. Close on the intelligence layer: search, extract, analyze. Realistic storytelling with an emotional arc. End on a before/after comparison.
From real prompts in this cluster — not a survey, just what the data shows.
Create a 60-second product explainer video for an AI-driven platform. Input: the product URL. Parse the page, understand what the product does, and write the full script — open with the problem, explain the solution in plain language, close with a CTA. Use clean motion graphics that match the product's visual style.
Input
One URL. No script, no assets. The brief delegates reading, scripting, and visual direction to ngram entirely.
Structure
Three beats — problem, solution, CTA — are explicit. The user names the shape so the script doesn't wander into feature lists.
Tone
"Plain language" is the only voice direction. That is enough for an explainer aimed at cold prospects.
Visual guardrail
"Match the product's visual style" points at the URL's design system rather than inventing an aesthetic. Fewer decisions, more consistency.
Why it works
URL-only prompts work when the user explicitly names the structure they want. Without the three-beat instruction, the script risks becoming a feature tour. With it, ngram produces a genuine explainer — problem first, product second, action third.
The most effective prompts in this cluster call out a shape — problem/solution/CTA, three-step walkthrough, before/after. Without one, the script tends toward feature lists.
71% of prompts in this cluster included a URL or screen recording. When the AI can read the actual product, the script is more specific and less generic.
Explainers that specify a single target — prospects, developers, non-technical buyers — stay tighter. Multi-audience briefs tend to produce videos that satisfy none of them.
Without a length constraint, the default is longer than you need. The 39% of prompts that asked for 30 seconds got tighter cuts than those that left it open.
Prompts written in plain language produce plainer scripts. If the brief says 'leverage synergies', the video tends to echo that tone.
Motion graphics, cinematic, or captions-only — pick one and name it. Mixed-style briefs produce videos that feel inconsistent across scenes.
URL-only, cinematic arc, mission-led, ultra-short — choose the example that matches what you're trying to say and who you're saying it to.
30s
Replace the product description with yours. If you have a URL or recording, attach it before you send.
1 min
ngram drafts the script, storyboard, and visuals. Tell it what to change in chat — tighten a scene, swap the voiceover, adjust the pacing — before you export.
5 min
A prefilled prompt with the structure already set.
The jobs SaaS teams hire explainer videos for.
The teams that ship SaaS explainer videos with ngram.
What ngram uses to go from a brief to a finished explainer.
Wire explainer creation into the tools your team already uses.
whenyou finalize a product explainer
thenpost it captioned directly to your company page
whenan explainer finishes rendering
thenupload it to your channel automatically
whena new product page goes live
thenauto-trigger an explainer render and notify the team
whena launch record updates in your CRM
thenkick off an explainer render in a scenario
whena webhook fires from your deploy pipeline
thengenerate an explainer in a self-hosted flow
whenyou want to capture a product screen
thenstart an explainer directly from the browser
Quick utilities that handle specific parts of the explainer workflow.
Whatever you bring, ngram can start there.
Drop in your product URL or a screen recording and ngram writes the script, builds the storyboard, and generates the video. Edit anything before you ship.