Ship a homepage explainer in one afternoon not six weeks
Drop a product walkthrough or paste your positioning doc. ngram gives you back a polished explainer video with a structured narrative, captions, and your brand kit — built for B2B PMMs whose homepage keeps losing visitors before they understand what the product does.
Or pick a video type to get started
Trusted by teams at
“Our product is genuinely useful. Visitors bounce in eight seconds because they can't tell.”
- Monday, 9:14am
Open the bounce-rate dashboard. Homepage: 65 percent bounce, average session under nine seconds. Click into the heatmap. Visitors scroll past the hero, scan the feature grid, scroll back, and close the tab. Conversion rate sits at 2.1 percent for the third quarter running.
- Tuesday afternoon
Rewrite the hero copy for the fourth time this year. Swap two screenshots. Add a comparison strip below the fold. Push the change live. Bounce rate moves a tenth of a point. The growth lead asks if we've considered "actually making a video."
- Wednesday, 11:00am
Brief three agencies. Quotes come in: $4,300, $6,300, and $8,100 for a single 60-second explainer. Six to eight weeks. None of them can start before the next quarter. The cheapest one needs a five-page positioning doc you don't have time to write this week.
- Week 5
Cheapest agency delivers a first cut. The hook lands on the wrong audience. Two scenes reference a feature that shipped a redesign two weeks ago. Two revision rounds queued. Each one adds a week and a fresh PO request through procurement.
- Week 9
Final explainer lands on the homepage. Looks polished. Conversion ticks up to 3.4 percent — the budget pays off, technically. Then positioning shifts after the next leadership offsite, and the explainer is suddenly off-message. You leave it up anyway because you can't afford another agency round this year.
- Quarter close
Year-end retro. Total explainer videos shipped: one. Total spend: $6,300 plus PMM time. Sales asks for vertical-specific explainers for the SKO. You explain the production cycle. The CRO suggests next year we try to do this in-house. Nobody on the team has the editing skills.
of marketers report that landing pages with an explainer video convert significantly higher than text-only versions — yet most B2B PMM teams ship one explainer a year because the agency cycle alone costs more than the rest of the homepage put together.
“By the time the agency cut shipped, the headline messaging had already changed, and the explainer was outdated on launch day.”
From "what does it do?" to "I get it, let's start a trial"
Visitor lands on the homepage. Reads a headline about AI-powered workflow automation. Scans a feature grid. Can't picture themselves using the product. Bounces after eight seconds. Bounce rate stays at 65 percent. The growth lead asks why the homepage still doesn't have a video.
Visitor lands on the homepage. A 60-second explainer auto-plays above the fold with captions on. They see the problem, the workflow, and the outcome in one minute. They click into the trial flow before the video finishes. Conversion rate climbs from 2.1 percent to north of 4 percent.
Quarterly positioning shifts. The headline copy updates. The hero screenshot rotates. But the explainer agency cut would cost six weeks and four thousand dollars to refresh, so it stays — slightly off-message — for two more quarters. Sales calls open with the same fifteen-minute re-explanation as before.
Positioning shifts on a Thursday. By Friday you've re-recorded the script line that changed, re-rendered the matching scene, and republished the explainer. The homepage messaging stays current with the deck the founder presents on the next prospect call. Sales calls open with "I watched the explainer."
One explainer per company. Generic enough to land for every persona, specific enough for none. The fintech prospect, the healthcare buyer, and the developer all watch the same sixty seconds — and none of them feel directly addressed. The video underperforms on every segment because it tries to cover them all.
Per-vertical explainer videos for fintech, healthcare, developer tools, and enterprise commerce — same source script, same brand kit, swapped hero scenes and CTA. Each ICP sees an explainer that names the workflow they actually run. Trial sign-up rates climb because the message lands instead of skimming.
Explainer videos from what you already know
Bring a quick product walkthrough or just the positioning doc you've been iterating on. ngram turns either into an explainer video that finally communicates what the product does in under a minute.
Start from a product walkthrough
Record yourself walking through the core use case the same way you'd narrate it on a sales call. ngram cuts the dead air, smart-zooms on every click, structures the cut around problem-solution-proof, adds captions, and wraps it in your brand kit. The PMM's narration becomes a homepage hero without touching a timeline.
Screen Recording to VideoOr start from your positioning doc
Paste the homepage copy, the messaging brief, or the latest positioning doc. ngram writes a structured explainer script anchored on problem and outcome, generates matching scenes with motion graphics, and produces a complete video with professional voiceover. Turn strategy into a visual story without recording anything.
Docs to VideoOne 60-second explainer for the homepage
Looks intentional. Like a production team built it for this version of the product. Like the team behind the website understood the visitor's problem before the visitor scrolled to find the feature grid.
Already have a long-form keynote or product talk? Run it through Webinar to Clips first — the explainer-cutdown step downstream is identical.
What changes when explainer video takes one afternoon
Visitors finally understand the product on the first scroll
Top benefitOne afternoon per explainer, not eight weeks. Sales calls open with "I watched the video" instead of fifteen minutes of re-explanation. Trial sign-ups climb because visitors who never made it past the hero now stay long enough to click.
Landing pages with an explainer above the fold commonly convert in the 4-5 percent range versus 2-3 percent for text-only — the lift comes from visitors who would have bounced learning what the product does inside the first minute.
Explainers stay on-message
Positioning shifts on Thursday. Re-render the scene that changed by Friday. The homepage explainer never lags the deck the founder presented at the last board meeting or the headline the CMO updated this week.
One explainer per ICP, not one for everyone
Per-vertical explainer cuts — fintech, healthcare, devtools — from the same source recording. Each visitor sees an explainer that names the workflow they actually run, not a generic version watered down for every segment.
Product walkthrough → homepage explainer in 3 steps
Drop in your product context
Upload a quick walkthrough, paste a landing-page URL, or drop in your positioning doc. ngram works with whatever source material you already have — no fresh creative brief required.
Review the explainer storyboard
ngram structures a problem-solution-proof-CTA narrative, generates matching scenes with motion graphics, and burns captions. Edit the script line that needs to land harder before render — no timeline editor required.
Export and publish
Get a polished 16:9 hero for the homepage, a 9:16 vertical for Instagram and Reels, and a 1:1 cut for LinkedIn from one render. When positioning shifts, re-render the scene that changed — usually under five minutes.
Built for explainer video, specifically
Who ships explainer videos in your company?
Product Marketing
Ship one explainer for the homepage hero, then per-vertical cuts for fintech, healthcare, devtools, and enterprise commerce. Refresh the messaging the same week leadership signs off on the next positioning iteration.
Growth & Marketing
Run paid-social cutdowns of the explainer against three ICP segments before lunch. Test the homepage hook on LinkedIn, then ship the winner as the new homepage video the same week, without a fresh creative brief per concept.
Sales Enablement
Hand reps a 30-second explainer cut for outbound and a 90-second version for inbound replies. Prospects arrive at the demo call already understanding the product, so the first fifteen minutes finally go to discovery instead of re-explanation.
Founders
Investor decks land harder with a one-minute explainer on the cover slide. Record the founder's product narration once, render the explainer the same afternoon, and update the cut when the pitch sharpens after the next round of feedback.
Developer Relations
A developer-specific explainer video that demonstrates the core API workflow in 90 seconds. Engineers evaluating you understand the integration before they hit the docs, which moves the trial from "maybe later" to "opened a sandbox".
Product Managers
Internal explainers that align engineering, design, and CS on what the new product surface actually does. Ship the same explainer externally as soon as the launch window opens, since the recording was made the same day the feature shipped.
Customer Success
Explainer cuts for new modules, billing changes, and major UI updates that ship inside the in-app changelog modal. Customers see the explanation before they file a support ticket asking what changed.
Educators
Course explainers, syllabus overviews, and module introductions that finally communicate what students will be doing in the next ninety minutes. Re-render the syllabus segment when the curriculum shifts mid-semester.
Explore more use cases
Other ways product marketing teams use ngram to keep the homepage, the deck, and the launch in sync with the product.
You don't need a recording to make an explainer.
Bring whatever you already have. Each converter drops you into the same script-structuring, captioning, and brand-kit pipeline the product-walkthrough flow uses.
Every tool the explainer pipeline runs on.
The old way vs. the ngram way
| Agency Production | Synthesia / Canva | ngram | |
|---|---|---|---|
| Time to first explainer | 4-8 weeks | 2-4 hours (template) | One afternoon |
| Cost per explainer | $3,000-$8,000 | $22-$89/mo (limited) | Included in plan |
| Script structure | Agency-drafted brief | Template gaps to fill in | AI-structured from your positioning |
| Refresh after messaging shift | Weeks of re-briefing | Hours of manual rework | Under one hour |
| Per-ICP variants | One-off scope each | Manual per variant | Render variants from one source |
Wire the explainer into the workflow marketing already runs.
Each integration ships with a working template. Trigger an explainer refresh from a CMS update, a positioning doc change, or an agentic chat — or build your own from the REST API.
whenMarketing updates the homepage hero copy in the CMS
thenRe-render the explainer scenes that reference the old messaging and replace the embed on the homepage automatically
whenClaude or ChatGPT calls the explainer tool with a positioning brief
thenReturn a finished 60-second explainer video plus a share link ready for the homepage
whenYou hit "Make an explainer" on the live homepage you're auditing
thenGet a polished 60-second explainer back in a new tab inside one afternoon
whenA paid-landing-page variant goes live in the experimentation platform
thenRender an ICP-specific explainer scene for the variant and attach it to the page automatically
whenA self-hosted positioning doc is updated on the company wiki
thenAuto-regenerate the affected explainer scenes on your own VPC for PMM review
whenA new explainer cut is approved by PMM
thenSchedule the 1:1 version to the company page and queue the 30-second teaser for paid promotion
whenA short-form explainer cut finishes rendering
thenSchedule the social variant with a thread reply teed up to answer the obvious follow-up question
whenThe full explainer is approved for public hosting
thenUpload to the product channel with chapter markers per explainer beat and link back to the homepage
“But will it work for my situation?”
Your next homepage explainer is one afternoon away
Stop losing visitors to an explanation gap. Stop waiting six weeks for an agency cut that's outdated on launch day. Ship an explainer video that finally communicates what the product does in under a minute.