Feature announcement videos for Marketers — real prompts, real results

These are the actual prompts SaaS marketers used to build LinkedIn and YouTube feature announcements with ngram. Normalized for privacy, copy-paste ready.

ngram.com/app/editor
7 real marketer promptssaasmarketersfeature announcement30smotion-graphicslinkedin

Trusted by teams at

Salesforce
Salesforce
HubSpot
HubSpot
PayPal
PayPal
Snap Inc.
Snap Inc.
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Fivetran
Fivetran
Demandbase
Demandbase
Salesforce
Salesforce
HubSpot
HubSpot
PayPal
PayPal
Snap Inc.
Snap Inc.
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Fivetran
Fivetran
Demandbase
Demandbase
Eightfold AI
Eightfold AI
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Sandbox VR
Sandbox VR
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe
Eightfold AI
Eightfold AI
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Sandbox VR
Sandbox VR
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe
The short version

What a SaaS feature announcement video is

A SaaS feature announcement video is a short clip — 15 to 30 seconds — that tells one story: here is what changed, and here is why it matters to you. SaaS marketers make them for LinkedIn feeds, YouTube channels, and product update emails, typically starting from a product URL or release notes. The examples below are real, normalized prompts from ngram users — copy one, swap the brackets, and generate.

15–30s

Typical length

~95%

Start from a URL

LinkedIn + YouTube

Top channels

Prompt gallery

Prompts to start from

Copy one, replace the bracketed details with your product, and generate.

AI lead scoring — LinkedIn 15s

Featured

Ultra-short LinkedIn motion-graphics cut for a quantified feature benefit, aimed at a field sales audience.

urlLinkedInmotion-graphics15s
prompt

Create a 15-second LinkedIn feature announcement video for an AI lead scoring feature in a field sales app. The feature uses 30+ scoring parameters. Motion graphics style. Target: sales reps. No voiceover — captions and music only. End on the product logo.

Badges and rewards — YouTube motion-graphics

URL-to-video workflow that produces a YouTube-ready motion-graphics announcement in one step.

urlYouTubemotion-graphics30s
prompt

Create a 30-second YouTube feature announcement video for a badges and rewards product update. Start from the product URL. Motion graphics style, English narration. Show what the feature does and why users will care.

Lead scoring — LinkedIn 30s deep cut

30-second LinkedIn motion-graphics brief naming the target persona and feature depth.

urlLinkedInmotion-graphics30s
prompt

Create a 30-second LinkedIn feature announcement for a lead scoring capability in a sales intelligence app. Target: sales teams. Feature has 30+ scoring parameters. Motion graphics style. End with a single CTA.

Talent management — LinkedIn minimalist

Minimalist LinkedIn video for a B2B SaaS workflow update targeting talent managers.

urlLinkedInminimalist30s
prompt

Create a 30-second LinkedIn feature announcement for a talent management SaaS update. The new capability lets talent managers edit creator profiles, social accounts, and media assets on behalf of others. Minimalist visual style. Target: talent managers.

Client View page — YouTube explainer

YouTube motion-graphics video built around the 'what changed and why it matters' marketer narrative.

urlYouTubemotion-graphics30s
prompt

Create a 30-second YouTube feature announcement for a new Client View page in our SaaS product. Motion graphics. Show what changed and why it matters for account managers. English narration. End with a short CTA.

Data platform BYOC — narrated YouTube

Narrated YouTube announcement for a major enterprise integration feature, driven from a URL.

urlYouTube30s
prompt

Create a 30-second narrated YouTube announcement video for a major data platform launching a Bring Your Own Compute feature for Databricks and Snowflake. Start from the product URL. English narration. Aimed at data engineers and platform teams.

Analytics dashboard — LinkedIn animated

Image-to-video LinkedIn clip animating a dashboard screenshot to highlight live metrics for a product update.

urlLinkedInmotion-graphics15s
prompt

Create a 15-second LinkedIn feature announcement for a data analytics dashboard update. Animate the dashboard screenshot to highlight live metrics and workflow stages. Motion graphics style. No voiceover — captions and music only.

Patterns across feature announcement prompts

What these prompts have in common — from real cluster data.

Most-requested length30 seconds
Prompts that attach a URL or recording~95%
Top visual styleMotion-graphics
Share of total cluster written by marketers75%
Prompts targeting LinkedIn or YouTube62% name a channel
Prompts that provide a script~10%
Anatomy

Anatomy of a standout

AI lead scoring — LinkedIn 15s
prompt

Create a 15-second LinkedIn feature announcement video for an AI lead scoring feature in a field sales app. The feature uses 30+ scoring parameters. Motion graphics style. Target: sales reps. No voiceover — captions and music only. End on the product logo.

01

Input

A product URL. No recording, no screenshots, no script — ngram pulls the page and builds the storyboard from the product copy.

02

Structure

15 seconds forces a single claim: one feature, one number (30+ parameters), one audience (sales reps). The brevity is deliberate — LinkedIn feed autoplay rewards videos that land the point before the viewer scrolls.

03

Channel fit

No voiceover means it works muted. Captions plus motion graphics carry the message without relying on sound — the default state for a LinkedIn feed scroll.

04

Guardrail

Naming the feature ('AI lead scoring') and the differentiator ('30+ parameters') keeps the video from going generic. Without a specific claim, motion-graphics videos look interchangeable.

Why it works

It commits to one thing: a specific feature, a specific number, a specific role. That specificity is what makes a 15-second motion-graphics clip land instead of blur past.

Playbook

What makes a good feature announcement video

Start from a URL

95% of these prompts skip the asset prep — they drop in the product page and let ngram extract the feature story. If you have release notes or a changelog, use that instead.

Name the target role in the prompt

"Sales teams" and "talent managers" produce tighter scripts than a generic brief. The more specific the audience, the more the script sounds like it was written for them.

Lead with what changed, then why it matters

That two-part structure — what's new, why you care — appears in the strongest prompts here. It maps directly to the marketer's job: turn a feature into a benefit.

Drop the voiceover for LinkedIn

Most LinkedIn videos play muted. Captions plus background music outperform narration that nobody hears. Reserve voiceover for YouTube or site embeds where autoplay is off.

Put one number in the brief

A concrete figure ('30+ parameters,' 'live metrics,' 'workflow stages') gives the script a specific claim to build around. Vague briefs produce vague videos.

End on one CTA

One outcome or one action — not a feature list. The videos in this cluster all close with a logo plus a single short CTA rather than a summary slide.

How it works

Make your own

1

Pick a shape

Choose the example closest to your brief: LinkedIn 15s, YouTube 30s narrated, minimalist, or dashboard-animated.

30s

2

Copy the prompt

Swap the bracketed parts for your product, feature, and target role. Add your URL or paste release notes.

1 min

3

Generate and edit

ngram drafts the script and storyboard. Adjust pacing, swap captions, change the voice — then export.

5 min

Feature announcement video FAQs

Still curious?

Make your own feature announcement video in minutes.

Drop in your product URL or release notes and let ngram draft the announcement. Edit the script, swap the voice, and export for LinkedIn or YouTube.