Product to Video for the complete story behind the product
Bring the product assets, approved details, audience, and campaign goal. Build a branded story that can become a launch video, ad, explainer, and sales cut instead of producing one disposable clip.
Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.
How credits workTrusted by teams at
How it works
Four steps. A flat product shot in, a watchable ad back.
No timeline, no keyframing, no product-shoot rebook. Drop the product photo, accept the AI-built storyboard, ship the ad.
Drop the product shot in
One packshot, a folder of SKUs, or a Figma export of the product mock. We accept JPG, PNG, WebP, TIFF, SVG, and HEIC. A transparent-background PNG gives the cleanest motion.
ngram reads the product
Each shot is classified (packshot, lifestyle photo, UI of a digital product) and gets motion picked to fit: slow push-in on a hero packshot, parallax on a lifestyle photo, hold-and-pan on a wide shot.
Add the offer and brand
Type the product name, price, and a feature line; ngram lays them in as callouts and a voiceover track. Brand Kit fonts, colors, logo lock-up, and an intro card apply on the fly.
Review and export the video
Review the product video for its intended channel, including the crop and caption placement, then export one MP4 from Studio. Prepare and review another aspect ratio as a separate edit. If another file type is required, run that MP4 through a separate one-file, one-output Video Converter job for MOV, WebM, or MKV, or use Video to GIF for a GIF.
Output controls
Smart defaults for the photo-to-ad jump. Real knobs underneath.
Per-shot motion choice
Slow push-in for a hero packshot, parallax for a lifestyle photo with depth, hold-and-pan for a wide product scene. ngram picks per shot; override any choice per scene.
Price and feature callouts
Drop the price, a discount badge, or a feature line on the product and ngram animates it in. The callout tracks the product as the camera moves, so the offer stays readable.
Captions matched to the shot
Turn on captions generated from the voiceover or script and select your saved Brand Kit for styling. Review caption position against the product before export.
Prepare each channel edit separately
Set the intended channel and aspect ratio for the product video, then review the crop, caption placement, and CTA before exporting one MP4. Prepare another channel version as a separate edit.
Select your Brand Kit
Logo lock-up, color treatments and font choices pulled from your Brand Kit. Choose saved intro or outro slides for each video that needs them. Every product video in the catalog looks like the same store made it.
Voiceover from a product brief
Type the product name and two selling points; ngram generates AI voiceover (ElevenLabs or MiniMax) timed to the motion. Pick a voice once, reuse it across the SKU set.
Repeat for a product catalog
Convert one product shot set per request, then reuse the same Brand Kit and script template for the next SKU.
Built for team workflows
Uploaded product shots and renders stay in your workspace. Talk to sales about security, access controls, and data handling for your team.
The rest of ngram
Converting the photo is one step. The product is everything around the ad.
AI Visuals
When one product shot isn't enough for a full ad, AI Visuals generates a matching scene (a lifestyle backdrop, an in-context shot) in your brand style so the cut never jars against the packshot.
Learn moreMotion Graphics
Animated price tags, 'New' badges, and feature callouts layered over the product. Stamp the offer onto the shot so the video sells, not just spins the item.
Learn moreAI Voiceover
Type the product name and selling points; voiceover gets generated and timed to the motion. Useful when the product carries the visual and you need narration to land the pitch.
Learn moreCaptions
Burned-in captions styled with your Brand Kit. Set and review their position so the product remains visible in a muted feed.
Learn moreBrand Kit
Logo, colors and fonts applied to every product video automatically. Ship 30 SKU videos that all read as one store.
Learn moreConvert the finished product video
Download the product video from Studio as one MP4 first. If the next system needs MOV, WebM, or MKV, send that file through Video Converter in a separate one-file, one-output job.
Learn moreUse cases
Where a product video earns back the shoot.
A scroll-stopping product ad from one photo
The studio sent one packshot. Add motion, a price callout, and a voiceover hook and it becomes a paid-social product ad. Prepare and review each channel edit separately before exporting one MP4.
See use caseA product video per SKU, from the catalog photos
Drop the folder of product shots already on the store and get a video per SKU. Price overlay, brand colors, and a feature line applied per scene, sized for feed and Reels.
See use caseShow the product before there's a live demo
The packshot ships before the demo recording does. Turn the product image into a 30-second walkthrough with callouts and voiceover so the launch doesn't wait on a screen capture.
See use caseVertical product clips for selected channels
One product shot becomes a 9:16 clip with a hook, a feature beat, and a closing offer card. Built for the feed where a static photo gets scrolled past.
See use caseA product hero loop above the fold
Swap the static product photo on the landing page for a 10-second loop that moves. Same shot, more dwell time, no booked video production.
See use caseA product GIF that lifts the campaign email
Give the email's static product hero six seconds of motion and export the reviewed MP4. For a looping email asset, use Video to GIF as a separate task.
See use caseAnnounce a new product with the launch shot
PMM has the launch photo before the full kit. Stitch it with motion, a feature callout, and a voiceover line and the announcement video ships on launch day.
See use caseProduct ad variants for testing
Run the same product shot through separate hooks and offers. The growth team gets a creative matrix to test on Meta and approved social channels.
See use caseOther converters
Starting from a different source? There's a converter for that.
Product to video is one of 50+ ngram converters. They share the same engine, the same Brand Kit, and the same storyboard control surface.
The general-purpose version of this page. Any image (screenshot, diagram, design export), not just a product shot, gets motion, captions, and brand styling.
Open converterTuned for a single photo (a portrait, a scene, a lifestyle shot) rather than a catalog packshot. Same photomotion engine, a more personal framing.
Open converterWhen you have a set of shots, not one. Sequence a folder of product or lifestyle photos into a single video with per-photo motion and transitions.
Open converterTools that pair with this converter
Refine the product shot. Edit the ad.
Editing further
After the product-to-video render lands
Video Editor
Open the rendered product video on a timeline and adjust the hold on the packshot, swap a callout, or extend the closing offer card without re-uploading.
Open toolAdd Subtitles to Video
Add burned-in or .srt subtitles to the product ad, then review their position before exporting for a muted feed.
Open toolVideo Cutter
Trim the finished product video into shorter cuts: a 6-second teaser for paid social, a 15-second hook for a story slot.
Open toolAdd Music to Video
Choose a licensed track for the product video, layer it under the voiceover, and adjust the music level before export.
Open toolGenerating from scratch
When you don't have the right product shot yet
AI Image Generator
Generate a missing lifestyle or in-context shot for the product, then feed it back into product-to-video as a second scene alongside the packshot.
Open toolAI Video Generator
When you want a generated B-roll moment around the product (a hand reaching in, a counter scene), prompt a short clip to mix with the real product shot.
Open toolAI Avatar Video Generator
Pair the product video with an avatar host who introduces the item and reads the offer. Same Brand Kit, one render.
Open toolText to Speech Video
Write the product pitch; get a narrated clip you can splice in front of, or behind, the product shot.
Open toolPolishing the source
Fix the product photo before it hits motion
Background Remover
Strip the studio backdrop from the product shot before it enters the storyboard, so the push-in reads clean on an isolated product.
Open toolProduct scene generator
Generate a matching backdrop or surface for the isolated product, then drop the composite into product-to-video as scene one.
Open toolVideo Compressor
Compress the final product ad down for email or an in-app embed without losing the motion applied to the shot.
Open toolBuilt for teams
Who reaches for product-to-video in your company?
Ecommerce
Catalog photos become a video per SKU. Queue each product through your own automation, then prepare and review the 1:1 and 9:16 channel edits separately.
See workflowsProduct Marketing
Launch a product with the hero shot before the full kit is ready. Prepare and review each channel edit separately before exporting one MP4.
See workflowsGrowth Marketing
Spin one product shot into a creative matrix: three hooks, three offers, separate variants. A product ad set ready for Meta and approved social channels.
See workflowsSales Enablement
Reps need a 30-second product clip and only have the catalog photo. Product-to-video stitches it with a callout and voiceover before the call.
See workflowsContent Creators
Turn an affiliate or brand product photo into a short native-feeling promo clip without filming the item yourself.
See workflowsAgencies
Take a client's packshots and ship a repeatable set of branded product videos per account, each on the client's Brand Kit, without a per-video edit.
See workflowsFounders
A solo founder with one product photo and no editor gets a launch-ready product video the same afternoon the shot lands.
See workflowsStartups
Early teams without a creative hire turn store photos into ad and landing-page videos, reusing one Brand Kit across the whole product line.
See workflowsIntegrations
Trigger product-to-video from where your product photos already live.
Each integration ships with a working recipe tuned to a product catalog. Start from one, or wire your own with the REST API and self-managed webhook subscriptions for video.completed or video.failed.
whenAn approved product is ready for a Studio upload
thenUpload the file in Studio; use Zapier's documented Create Video or Get Status action for this Product to Video job, then pass the result to the next step.
whenAn agent is handed a product shot and a price
thenUse MCP's documented create and status tools for this Product to Video job with its supported input, then return the status or result to the agent.
whenYour workflow has an approved product ready for Studio
thenUpload the file in Studio; use n8n's documented Create From Text, Create From URL, or Get Status node for this Product to Video job, then pass the result onward.
whenYou right-click a product photo on your own storefront
thenSend the shot to product-to-video and get the rendered ad in a new tab
whenThe video from your product is ready for LinkedIn Social Publishing Beta
thenCompose the LinkedIn post for the approved product video, then publish it now.
whenThe video from your product is ready for YouTube Social Publishing Beta
thenVerify the YouTube destination for the approved product video, then publish it now.
How it compares
If you've been using another tool to make product videos.
Canva stitches the product photo into a template. Pictory builds a script-led video from stock assets. Runway invents footage from a prompt. ngram keeps your real product shot and adds motion, a price callout, voiceover, and branding around it.
| Feature | ngram | Canva | Pictory | Runway |
|---|---|---|---|---|
| Keeps your exact product shot intact | Yes, motion is layered over the real photo | Yes, inside a template | Leans on stock assets | No, generates new footage |
| Per-shot motion choice | AI picks push-in, parallax, or hold-and-pan per product | Template motion per slide | Stock-clip driven | Prompted from scratch |
| Price and feature callouts | Animated callouts that track the product | Manual text layers | Caption layouts | None |
| AI voiceover from a product brief | ElevenLabs and MiniMax, multilingual | Limited TTS voices | ElevenLabs voiceover | None |
| Select your Brand Kit | Logo, colors and fonts per render. Choose a compatible intro or outro separately. | Brand Kit on paid tier | Manual setup | None |
| Channel-specific editing workflow | One reviewed MP4 per channel-specific edit | Duplicate and resize | Resize after | Single ratio per generation |
| Repeat for a product catalog | One product set per request | One project at a time | One project at a time | Single generation |
| API and webhooks | REST API with self-service API keys; webhook subscriptions for video.completed or video.failed; MCP, Zapier, and n8n for documented workflows | Limited API | API on higher tiers | API available |
| Files stay in your workspace | Workspace-bound, delete anytime | Account-bound | Account-bound | Account-bound |
Common questions about product to video
How do I convert a product to video with ngram?
What image formats does the product to video converter accept?
Can I make a product video from a single photo?
Will ngram keep my real product photo, or generate a new one?
Can I add a price tag and feature callouts to the product video?
Can I export the product video in multiple aspect ratios?
Can I convert a whole product catalog to video?
Where do my product shots go after rendering?
Can I integrate product to video into my store or pipeline?
Product → Video
Turn one product shot into a video that sells.
Drop a packshot or a catalog of them. Prepare and review each channel edit separately before exporting one MP4.