Renewal outreach that lands before the invoice does
Record a quick walkthrough of the customer's wins. A customer renewal video maker built for CS hands you back a polished ROI recap with smart zooms on every metric, captions, and brand polish — ready for the champion to forward to the CFO sixty days before the renewal call.
Or pick a video type to get started
Trusted by teams at
“They scored a nine on NPS in June. In November they replied asking for a 20 percent discount.”
- T-90 days
Renewal pull lands in your queue. Forty accounts up this quarter. You triage by ARR. The top six get full prep; the rest get a templated email and a quote. The middle thirty are left to luck.
- T-45 days
Quote goes out. The customer who scored a 9 on the last NPS replies the same afternoon: "Can we get 15% off?" They mention a competitor demo scheduled for next week. You scramble to build a value deck that should have shipped two months ago.
- T-30 days
You pull usage from Pendo, ROI from the customer's dashboard, support tickets from Zendesk. Paste it into Google Slides. Schedule a forty-five-minute renewal call. Three of the five stakeholders decline. The two who show up are anchored on price, not outcome.
- T-21 days
Champion takes the slide deck back to their CFO. The CFO opens it during a board prep window, skims slide one, and asks "what are we actually paying for?" The champion forwards a three-line summary that strips out the value chart entirely.
- T-7 days
Renewal call. The CFO joins for ten minutes. The conversation opens with "we've been evaluating alternatives." You spend the meeting defending the existing footprint instead of pitching the expansion you queued for the quarter.
- T+0
Renewal closes at 88% of the original quote. Your retention number looks fine on the board deck. Margin dropped 12%. The expansion conversation you wanted gets pushed to next year. The same dance is queued for the next batch of accounts.
Proactive personalized renewal outreach has been shown to reduce churn by 15-25% — but most CS teams ship a renewal quote with a calendar link attached because building a polished customer renewal video for every account never fit in the day.
“And the champion who loved us all year cannot articulate the ROI in the thirty seconds the CFO gives them in the elevator.”
From "we're evaluating alternatives" to "what does the multi-year pricing look like?"
You ship the renewal quote thirty days out with a bullet-point summary of features used. The customer asks for a discount the same afternoon. You spend the next three weeks building a value deck and chasing stakeholders who will not block out time to hear it.
You ship a polished three-minute renewal outreach video sixty days out. The customer watches it twice. They forward it to the CFO with one line: "this is why we renew." The renewal call opens with multi-year pricing questions, not discount asks.
You pull usage reports, paste charts into Google Slides, schedule a forty-five-minute call. Three of five stakeholders decline. The two who attend are anchored on price. You are playing defense on a deal that was supposed to close on autopilot.
You record once, polish in fifteen minutes, send to every stakeholder. The CFO watches between meetings. The VP watches on a flight. Everyone arrives at the renewal conversation already aligned on the value the account has actually realized this year.
Even when accounts renew, they renew after a discount negotiation. Retention looks fine on the dashboard, but margin erodes deal by deal. Next quarter the same forty accounts queue up and the same fire drill repeats.
Renewals close at full price. Some accounts ask about expanding to additional teams. Retention holds, margin holds, and you move from defending the existing spend to running proactive expansion conversations the next quarter actually has time for.
Renewal outreach from whatever you already have
Bring a rough walkthrough of the customer's dashboard or just last quarter's QBR deck. ngram turns either one into a customer renewal video the budget approver actually watches — same smart zooms, same captions, same brand polish.
Start from a value walkthrough recording
Screen-record the customer's dashboard, usage data, or analytics export. Walk through their wins, ROI, and the metrics that justify the contract. ngram cuts the pauses, smart-zooms every number that matters, emphasizes the cursor on the chart you reference, and burns captions styled to your brand. Export a renewal outreach video without touching a timeline.
Screen Recording to VideoOr start from last quarter's QBR deck
Drop the QBR deck (PPT or PDF) into ngram. It pulls the key metrics, writes the renewal narration, and assembles a customer renewal video using AI visuals, voiceover, and motion graphics. Approve the storyboard. Export the cut. No live recording session required, even if the QBR call never happened.
PPT to VideoOne polished renewal outreach video
Looks intentional. Branded. Like someone with real video skills made it instead of pasting a fourteen-minute dashboard replay into the renewal email.
Want a stakeholder-specific cut — a CFO ROI version, a champion expansion teaser, a roadmap preview for the technical team? Run each through PPT to Video first. The polish step downstream is identical.
What changes when renewal outreach video ships sixty days out
Renewals stop being a fire drill
Top benefitCustomers see ROI proof sixty days before the invoice — not the day the quote lands. Stakeholders walk into the renewal conversation already aligned on value. Retention holds, margin holds, and the conversation pivots to expansion instead of discount.
Personalized video outreach typically lifts open and reply rates by ~29% over plain-text renewal emails, and accounts that watch a polished renewal recap before the call show meaningfully lower discount-request rates.
Reach the budget approver, not just the champion
Your day-to-day contact knows the value. The VP and CFO who sign the PO do not. A shareable customer renewal video reaches the decision-makers who skip QBRs and never finish email attachments — so value communication finally scales to everyone who matters.
Cover the entire book of business
When a renewal outreach video takes thirty minutes instead of half a day, you stop triaging which accounts "deserve" proactive outreach. Every account in the renewal queue gets a personalized recap — not just the top five flagged for white-glove treatment.
Dashboard walkthrough → renewal-ready recap in 3 steps
Record the value walkthrough
Screen-record the customer's dashboard or usage data. Narrate their wins, the ROI achieved, the metrics that justify the contract. Pauses, tangents, wrong tabs — ngram absorbs all of it.
Review the polished recap
ngram cuts the dead air, smart-zooms every ROI metric, and burns captions styled to your brand. Scrub the storyboard, trim the narrative, and approve before render.
Send and track engagement
Share the renewal outreach video via email, Slack, or the deal-room embed. Your champion forwards it to the CFO. You see who watched, how far they got, and which scenes they rewatched before the renewal call lands on the calendar.
Built for renewal outreach video, specifically
Who ships renewal outreach videos in your company?
Customer Success Teams
Ship a renewal outreach video to every account in the renewal queue, not just the top five. CSMs cover the full book of business with personalized recaps so retention numbers hold and margin stops eroding in the discount conversation every quarter.
Sales (Account Executives)
AEs working renewal and expansion on existing accounts get a value recap to send before the discovery call. The CFO walks in already aligned on the existing ROI so the conversation pivots straight to the upsell instead of relitigating the existing footprint.
Sales Enablement
Enablement teams arm CSMs and AEs with a renewal outreach video template that scales across the segment. Every renewal cycle ships polished outreach without a new freelancer brief — so the program scales with the customer base, not the CS headcount.
Founders
Founders running CS themselves get a renewal outreach video they can send to every strategic account without booking a full afternoon. Record once, polish in fifteen minutes, send to every stakeholder, and stop letting the discount conversation pull margin out of the contract.
Product Marketing
PMM pairs the renewal outreach video with customer-story content. The same ROI recap that protects the renewal also fuels the next anonymized case study and the next segment-specific landing page — without filing a new freelancer brief.
Growth & Marketing
Growth teams repurpose anonymized renewal recaps into social proof creative for paid and organic. The same dashboard walkthrough that protects retention becomes the testimonial asset for the next campaign in the segment.
Product Managers
PMs contribute the roadmap preview embedded in the renewal outreach video. The same source clip ships into the changelog and the renewal recap, so strategic accounts see what is coming next without the PM scheduling another briefing for the customer.
Support Teams
Support pairs the renewal outreach video with the post-incident recap for accounts that hit a hard quarter. The recap bundles the resolution narrative with the underlying value story so the renewal conversation does not start with a complaint thread.
Explore more use cases
Other ways CS and adjacent teams use ngram to compress the post-sale arc into video that scales — from activation through renewal.
You don't need a screen recording to ship renewal outreach.
Bring whatever you already have. Each converter drops you into the same smart-zoom, caption, and brand-kit pipeline the screen-recording flow uses.
Every tool the renewal outreach pipeline runs on.
The old way vs. the ngram way
| Renewal Email | Live QBR Call Only | ngram | |
|---|---|---|---|
| Time to ship outreach | 30 min (copy-paste) | 2-4 hours prep + scheduling | Under 30 minutes |
| Stakeholder reach | Inbox (often ignored) | Only call attendees | Anyone on the share link |
| Value communication | Low (text + attachments) | High (if they attend) | High (visual + shareable) |
| Scalability across the book | Easy but generic | Doesn't scale past 20 accounts | Personalized at scale |
| Discount request risk | High (price-anchored) | Moderate | Low (value-anchored) |
Wire renewal outreach into the systems you already run.
Each integration ships with a working template. Trigger a renewal outreach video from a CRM stage, a billing milestone, or a chat agent — or build your own with the REST API.
whenAn account hits T-60 days to renewal in the CRM
thenGenerate a personalized renewal outreach video from the latest dashboard snapshot and notify the CSM in #renewals
whenClaude or ChatGPT is asked to draft a renewal outreach email for an account
thenReturn a polished renewal outreach video plus a share link the CSM can paste straight into Gainsight
whenYou hit 'Make renewal recap' on the customer profile open in HubSpot
thenGet a polished MP4 back in a new tab inside thirty minutes
whenA Gainsight playbook hits the 'pre-renewal' stage
thenRender a renewal outreach video sized to the account's ARR and attach it to the renewal task
whenA self-hosted billing system flags an account as 'renewal upcoming'
thenAuto-generate a renewal outreach video for the customer's deal-room embed on your VPC
whenA flagship renewal recap is approved (with customer permission) for public use
thenSchedule the 1:1 cut to the company page as a customer-story teaser for prospects evaluating in the same segment
whenA short-form renewal highlight finishes rendering
thenSchedule the social variant with the customer-success copy and a thread reply teed up
whenA long-form customer-story renewal recap is approved for the public channel
thenUpload to the customer-stories channel with chapter markers per outcome
“But will it work for my situation?”
Your next renewal outreach video is 30 minutes away
Stop losing customers who forgot the value they paid for. Ship a renewal outreach video sixty days out, remind every stakeholder of the ROI, and walk into the renewal conversation expanding instead of defending.