SaaS pitch video template

Explain your software business with a clear problem, solution and verified evidence. Shape the pitch around the decision you want investors to make.

See it in action with Linear.

From this input to this video

A 45-second product pitch showing how projects, issues and cycles connect in Linear.

Create a 45-second pitch video for Linear, a product-development workspace that helps software teams connect product plans with day-to-day issues. Open with the problem: plans and implementation work can become disconnected. Show how Linear solves it: projects organize the work while issues and cycles support execution, as shown at https://linear.app/features. Close with proof: show the actual public product capabilities and screenshots; do not claim adoption or revenue figures. Tone: clear and persuasive. End with the CTA: Explore the Linear workflow. Use editorial layouts using official product imagery visuals. Voiceover language: English. Preserve original interface imagery; use labeled conceptual graphics where no matching source screen exists. Do not invent customer endorsements, financial metrics or a fundraising offer.

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Prompt

Create a 45-second pitch video for Linear, a product-development workspace that helps software teams connect product plans with day-to-day issues. Open with the problem: plans and implementation work can become disconnected. Show how Linear solves it: projects organize the work while issues and cycles support execution, as shown at https://linear.app/features. Close with proof: show the actual public product capabilities and screenshots; do not claim adoption or revenue figures. Tone: clear and persuasive. End with the CTA: Explore the Linear workflow. Use editorial layouts using official product imagery visuals. Voiceover language: English. Preserve original interface imagery; use labeled conceptual graphics where no matching source screen exists. Do not invent customer endorsements, financial metrics or a fundraising offer.

Selected style

Editorial

Source material

Read the video transcript

Plans are made on roadmaps. Work happens in issues. And too often, the two drift apart, until no one can say how today's tasks connect to the goal. Linear brings them together in one product-development workspace. Projects organize the work: specs, milestones, documents and updates live together, so everyone can see where it's headed. Issues and cycles drive execution. Time-boxed cycles focus the team on what comes next, and every issue stays connected to the project it serves. Initiatives, timelines, documents, project updates and progress insights, all in the same system, from roadmap to release. Explore the Linear workflow.

Make it yours

Fill in your details here, or continue and finish your brief in ngram.

Help filling in your brief
[duration]
Video length.
[product-name]
Your product name.
[product-category]
What it is, in plain words.
[audience]
Who it's for.
[core-benefit]
What they can do with it.
[problem-statement]
The pain your opener describes.
[solution-description]
How your product solves it.
[traction-or-proof]
One number or customer win.
[tone]
Voice + feel.
[cta-line]
Closing line.
[style]
Visual treatment.
[vo-language]
Narration language.

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What this template is

A SaaS pitch video template is a reusable prompt plus scene structure that turns a product brief into a short, narrated pitch. It follows the arc investors and buyers already recognize — problem, solution, proof, call to action — so a founder or marketer only needs to name the product, the pain point, and one proof point, then generate. ngram handles script, visuals, pacing, and voiceover.

industry: saasjob: investor pitchaudience: investors
Scene structure

What the template builds

Four beats, 30 seconds — the shape that works for investors, customers, and events.

  1. 1

    Problem hook

    7s

    Name the pain in plain language. No product yet. The viewer should feel the problem before the solution appears.

  2. 2

    Solution reveal

    10s

    Introduce the product by name and show — not just tell — what it does. One clear mechanism, no feature list.

  3. 3

    Proof beat

    8s

    Land one number, one customer outcome, or one before/after that makes the solution credible.

  4. 4

    CTA

    5s

    Company name, closing line, and next step. Confident finish — no hedging, no hard sell.

Customize

Make it yours

Duration

30 seconds for a tight social pitch, 60–90 for a demo day or investor meeting.

30s60s90s

Narration

AI voiceover for polished delivery, captions-only for feed autoplay.

AI voiceoverCaptions + musicNo audio

Style

Motion graphics for modern SaaS, minimalist for enterprise, cinematic for deep-tech.

Motion-graphicsMinimalistCinematic

Aspect ratio

Match the room — widescreen for a stage, vertical for social.

16:9 presentation9:16 Reels/Shorts1:1 feed
Variations

Common variations

90-second investor pitch

Add a market-size beat between the solution and proof slides for a VC-room send-ahead.

tweak

Extend to 90 seconds. Add a market-opportunity beat after the solution: [market-size]. Keep the proof and CTA.

15-second social teaser

Problem hook plus product name only — drives profile clicks before a launch.

tweak

Reduce to 15 seconds. Keep the problem hook and product name. End on a single teaser line; no proof beat.

Event-deck pitch

Designed to run while you present — no voiceover, large title cards, presenter-friendly pacing.

tweak

Remove voiceover. Use large on-screen text and slow scene transitions. Build for a presenter speaking over it.

Customer-facing pitch

Swap 'investors' framing for a buyer audience — ROI-first proof beat, softer CTA.

tweak

Reframe for a buyer audience. Replace investor language with buyer-outcome language. Proof beat: [roi-stat]. CTA: [demo-link].

How it works

How it works

1

Open the template

“Use this template” drops you into the editor with the prompt prefilled.

2

Add your details

Replace the brackets with your product name, problem, solution, and one proof point. No script-writing needed.

3

Approve the plan, then refine

Review the proposed plan and its script, then approve it to create your video. Preview the result and ask ngram to adjust the pacing, visuals or narration.

More templates

Related templates

All templates
Ship it anywhere

Plug pitch videos into your stack

Triggers, not logos — wire pitch creation into the tools you already use.

LinkedIn
Social Publishing Beta

whenThe finished SaaS pitch video is ready for prospect outreach

thenVerify LinkedIn as the destination, then compose the SaaS pitch video post.

Integrate with LinkedIn
YouTube
Social Publishing Beta

whenThe finished SaaS pitch video is ready for channel viewing

thenWrite and publish the YouTube post for the SaaS pitch video.

Integrate with YouTube
Zapier
Automate

whenyou hit publish on a pitch

thennotify your team in Slack and log it to your CRM

Integrate with Zapier
n8n
Self-host

whena webhook fires from your pipeline tool

thentrigger a pitch render in a self-hosted flow

Integrate with n8n
Chrome extension
Capture

whenyou find a prospect on LinkedIn

thenspin up a personalized pitch clip from the browser

Integrate with Chrome extension
REST APIMCP serverWebhooksBuild your own integration in ~30 lines.

Frequently asked

Do I need assets — screenshots or recordings — to use this template?

No. The template works from a text brief alone. If you have a product URL, a PDF deck, or screenshots, paste or upload them — ngram will pull the relevant visuals. If you have nothing, it generates motion-graphics scenes from the slots.

What's the right length for an investor pitch video?

30 seconds is the right length for a social teaser, a cold outreach attachment, or a pre-read before a call. 60–90 seconds works better for a demo day or a follow-up send. Use the 90-second variation for anything that needs a market-size beat.

Can I pitch multiple products or use cases in one video?

Keep it to one product and one problem per video — that's what converts. If you need to cover multiple use cases, generate separate clips and share the one that fits each conversation.

What if I don't have traction or proof yet?

Use a pilot result, a waiting list number, a notable design partner, or a strong before/after comparison. The proof slot doesn't need a growth chart — it needs one credible signal the viewer can hold onto.

Can I use this for a B2B sales pitch instead of an investor pitch?

Yes. Replace the audience slot with your buyer persona and swap investor language in the proof beat for ROI or time-saved metrics. The four-beat structure — problem, solution, proof, CTA — is the same for both audiences.

How do I change the visual style after generating?

Ask ngram in chat — "make this more minimalist" or "switch to a cinematic look" — and the agent updates the visual treatment across all scenes. You can also set a brand kit first so every generation starts on-brand.

Use the SaaS pitch video template now.

Copy the prompt, add your details, and ship your pitch.

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