See how creators, educators, and marketers turn any idea, URL, or document into a polished explainer video. Every prompt below is real and normalized — copy one, fill in your topic, and generate.
Trusted by teams at
An explainer video is a short clip — most often 30 seconds — that breaks down one idea, concept, or product so an audience understands it immediately. Creators, educators, marketers, and founders use them for YouTube, social feeds, course content, and product pages. Every example below is a real (normalized) prompt used in ngram; copy any one, swap the topic, and generate your own.
30s
Most-requested length
Motion graphics
Top visual style
~44%
Attach a URL or recording
Each prompt is normalized from a real ngram brief. Copy one, replace the bracketed topic with yours, and generate.
Motion-graphics explainer breaking down the environmental cost of AI infrastructure for a general audience.
Create a 30-second motion-graphics explainer about the environmental impact of AI and data centers. Audience: students and general public. Open with a striking fact about energy use, explain the problem in plain language, then show one practical thing people can do. Keep the tone accessible and avoid jargon.
Slow-paced, bite-sized educational content for social media audiences curious about animal science.
Make a 30-second fun-fact video about sloths: they can hold their breath longer than dolphins. Slow-paced, visual-first. Open with the surprising fact, back it up with one quick explanation, and end with a teaser for the next animal fact. Tone: playful and educational. Format: social media portrait.
7-point list-style YouTube explainer with a problem-solution-CTA arc for pet-care creators.
Explainer video for YouTube: 7 everyday mistakes that hurt a dog's feelings without owners realizing it. Structure: problem (0–5s), then each mistake as a quick scene (5–50s), close with a CTA to subscribe for more pet-care tips. Motion-graphics style, warm tone, subtitles on. 60 seconds total.
Uploaded slide deck converted into a structured, step-by-step YouTube explainer with AI visuals.
Convert my uploaded slide deck into a YouTube explainer video. Break the content into clear numbered steps — one scene per slide. Add AI-generated visuals that match each step, English voiceover, and captions. Keep the structure tight: intro, steps 1–5, summary. About 60 seconds.
Scripted 6-scene cinematic explainer on data collection, designed for social posting.
30-second scene-by-scene video about how apps collect data from user actions. 6 scenes: intro hook, scene 1 (app opens), scene 2 (data captured silently), scene 3 (aggregation), scene 4 (what companies see), scene 5 (what to do), outro. Moody cinematic shots, minimal text overlays, dramatic music.
Minimalist motion-graphics brief explaining business exit strategy for small business owner audiences.
Clean 30-second motion-graphics explainer on value creation for small business owners considering an M&A exit or transition. Start with the core question: what does a buyer actually pay for? Explain 3 value drivers simply. Minimalist style, professional tone, no jargon. End on a single clear CTA.
Auto-generates a startup explainer directly from a ProductHunt listing URL.
Product explainer video from this ProductHunt URL: [paste URL]. Pull the product description, key features, and tagline from the page. Build a 30-second explainer: what it does, who it's for, and what makes it different. Motion-graphics style, upbeat tone, end with the launch day CTA.
What the real data from this prompt cluster shows.
Create a 30-second motion-graphics explainer about the environmental impact of AI and data centers. Audience: students and general public. Open with a striking fact about energy use, explain the problem in plain language, then show one practical thing people can do. Keep the tone accessible and avoid jargon.
Audience
Naming the audience ('students and general public') gives ngram the register to write at — plain language, no assumed expertise.
Structure
Three-beat arc written into the prompt: surprising hook → problem explanation → actionable close. The writer doesn't have to infer the shape.
Tone
'Accessible and avoid jargon' locks the language register. Combined with the audience spec, it prevents the video from defaulting to corporate or academic framing.
Guardrail
The prompt doesn't over-constrain visuals — 'motion-graphics' is the only style directive, giving the AI room to match scene visuals to content.
Why it works
It names the audience, writes the structure in, and leaves jargon out — three things most explainer prompts skip. The result is a video that lands with the intended viewer on the first cut.
Students respond to different language than CFOs. Stating the audience upfront shapes the script's register, vocabulary, and examples — without you having to rewrite after the fact.
The most effective prompts include a three-beat arc: hook → explanation → close. You don't need to write the script yourself, just say the shape you want.
Open on what your audience is already wondering. Answering a question the viewer didn't have yet is the fastest way to lose them in the first five seconds.
70% of prompts in this cluster asked for 30 seconds — and the data bears it out. Explainers that try to do too much get abandoned before the end.
Nearly half of prompts in this cluster attached a URL or recording. Giving ngram real content — a product page, a slide deck, a recording — produces a tighter script than starting from a blank topic.
The best explainers answer one question completely. Splitting a complex topic into two shorter videos outperforms one video trying to cover both.
Choose the example closest to your brief: audience-specific, list-format, URL-driven, cinematic, or step-by-step from a deck.
30s
Swap the bracketed parts for your subject, audience, and any source material you have — URL, recording, or slides.
1 min
ngram drafts the script, visuals, and voiceover. Adjust pacing, style, and captions in the editor before you publish.
5 min
Prefilled prompts you can copy, edit, and generate in one click.
The jobs creators, educators, and marketers hire explainer videos for.
Teams and creators that ship explainer videos with ngram.
The ngram capabilities an explainer video leans on.
Triggers, not logos — wire explainer creation into the tools you already use.
whenan explainer finishes rendering
thenpublish it straight to your channel
whenyou approve an explainer
thenpost it captioned to your feed
whena new topic lands in your backlog
thenauto-kick off an explainer render
whena content brief is approved
thentrigger an explainer render in a scenario
whena webhook fires from your CMS
thengenerate an explainer in a self-hosted flow
whenyou approve a short explainer
thenpost it directly to your timeline
Quick utilities for the pieces of an explainer.
Drop in a topic, URL, or slide deck and ngram drafts the script, visuals, and voiceover. Edit before you publish.