The prompt recipe for your next feature announcement video
Built from real feature launch briefs. Drop in your product URL, the feature name, and who it helps — generate a 30-second clip ready for LinkedIn or YouTube in minutes.
What this template is
A SaaS feature announcement video template is a reusable prompt structure that turns a product URL or release brief into a short video announcing one new capability. ngram uses the brief to generate the hook, the feature walkthrough, the outcome shot, and the CTA — so a product marketer or PM only has to name the feature, describe the benefit, and specify the channel. Most teams produce a publish-ready 30-second clip in under ten minutes.
The template prompt
Copy the prompt, replace the slots in brackets, and paste it into ngram — or click "Use this template" to open the editor with it prefilled.
Create a 30-second feature announcement video for [product-name], a [product-category] for [audience]. The new feature is [feature-name]: [feature-description]. Open on the problem users had before: [pain-point]. Show how [feature-name] solves it — use motion graphics over the real product UI or a provided URL screenshot; do not invent fake screens. Tone: [tone]. End on the product logo with the line [cta]. Channel: [channel]. Voiceover language: [vo-language]; if no voiceover, use on-screen captions and light background music.
| Slot | What to put | Example |
|---|---|---|
| [product-name] | Your product name | Aria CRM |
| [product-category] | What it is, in plain words | sales intelligence platform |
| [audience] | Who it's for | B2B sales teams |
| [feature-name] | The new feature | Lead Scoring |
| [feature-description] | One sentence on what it does | ranks every lead by fit and intent so reps know who to call first |
| [pain-point] | The problem before this feature existed | reps wasted hours sifting low-quality leads by hand |
| [tone] | Voice and feel | confident, modern, concise |
| [cta] | Closing line | Lead Scoring is live — try it today |
| [channel] | Where it will be posted | |
| [vo-language] | Narration language | English |
What the template builds
Four beats, 30 seconds — the shape most feature announcement prompts converge on.
- 1
Problem hook
6sName the friction users felt before this feature existed. Text-forward, no product UI yet. Gets attention from anyone who has the problem.
- 2
Feature reveal
8sIntroduce the feature by name. One motion-graphic callout over the real product UI or a URL screenshot showing the new capability.
- 3
Benefit demonstration
12sShow the feature working and name the concrete outcome it produces. One number, one clear win — no laundry lists.
- 4
Logo + CTA
4sLand on the product logo and the closing line. Calm and direct. The viewer already knows the value; the CTA converts them.
Make it yours
Duration
15s for a social tease before launch, 30s for the standard announcement, 60s for a deep-dive cut for YouTube.
Narration
AI voiceover for audio-on contexts; captions-only for LinkedIn and X where feeds autoplay muted.
Visual style
Motion graphics pairs best with SaaS product UI; minimalist suits text-first announcements; cinematic works for milestone releases.
Aspect ratio
Match the channel. 16:9 for YouTube and website embeds, 9:16 for Reels and Shorts, 1:1 for LinkedIn feed.
Common variations
Pre-launch teaser (15s)
Drop the benefit demonstration beat and compress the reveal for a curiosity-first tease posted one to two days before launch.
Reduce to 15 seconds. Keep the problem hook and the feature name only — do not show the full UI yet. End on a brief teaser line instead of a CTA.
60-second deep-dive for YouTube
Expand the benefit demonstration to walk through two or three real use cases. Suited for existing customers who want depth.
Extend to 60 seconds. Add a short intro naming the feature. Walk through three real examples of the feature in use. Include a narrated outro.
No-voiceover captioned cut for LinkedIn
Swaps spoken narration for large on-screen captions so the video reads at a glance in a muted feed.
Remove voiceover. Use concise on-screen captions timed to each beat. Keep light background music at low volume.
Vertical Reels cut (9:16)
Same announcement reframed for Instagram Reels, YouTube Shorts, or TikTok. Captions large and centered over the active UI region.
Switch to 9:16. Crop UI elements to the active feature area. Keep captions large and centered. Trim to 20 seconds for short-form platforms.
How it works
Open the template
"Use this template" drops you into the editor with the prompt prefilled and the slot structure ready.
instant
Fill the slots
Replace the brackets with your product name, feature, pain point, and channel. Attach a product URL or screenshot if you have one.
2-3 min
Generate and tweak
ngram drafts the four scenes. Adjust pacing, captions, or voice in the editor. Approve and export.
5-8 min
Real feature announcement prompts
Browse prompts people wrote for feature launches and the patterns behind the ones that work.
Use cases this fits
The jobs SaaS teams hire feature announcement videos for.
Who makes these
Teams that ship feature announcements with ngram.
Features behind this template
The ngram capabilities a feature announcement video leans on.
Wire announcements into your stack
Triggers that move a finished announcement from ngram to wherever your audience is.
whenyou approve a feature announcement
thenpost it captioned to your LinkedIn feed
whenan announcement finishes rendering
thenupload it straight to your YouTube channel
whena new feature ships in your release tracker
thenauto-trigger an announcement render and alert the team
whena record updates in your PM tool
thenkick off an announcement render in a scenario
whena webhook fires from your release pipeline
thengenerate an announcement in a self-hosted flow
whenyou spot a product screen worth announcing
thencapture it and start the announcement from the browser
Tools for announcement videos
Quick utilities for the pieces of a feature announcement.
Turn your source into an announcement
Drop in what you already have.
Frequently asked
Use the feature announcement template now.
Copy the prompt, fill the slots, and ship your announcement video in minutes.