Real estate product launch video template

Introduce a proptech product through the problem it solves. Show the real product and give agents, operators or buyers a clear next step.

See it in action with Matterport Property Intelligence.

From this input to this video

Official Matterport footage shows how digital-twin details become a property description, with tone and length options and the final property report.

Create a 30-second product launch video for Matterport Property Intelligence, a property-information toolkit for digital twins for real estate teams in the real estate or property sector. Open on the problem agents or operators face today: turning captured property details into useful marketing information. Cut to the solution: show automatically generating property descriptions from digital-twin information, using the official page at https://matterport.com/en-gb/features/property-intelligence fixing it, narrated step by step against real product UI or screen recording. Tone: precise and inviting. Close on the logo with the line Explore Property Intelligence with Matterport. Voiceover language: English; if no voiceover, use on-screen captions and light background music. Use only official source imagery and verified features. If there is no screen for a step, explain it with labeled graphics. Do not invent properties, listings, dimensions, sales results or customer endorsements; do not describe an existing product as newly released.

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Prompt

Create a 30-second product launch video for Matterport Property Intelligence, a property-information toolkit for digital twins for real estate teams in the real estate or property sector. Open on the problem agents or operators face today: turning captured property details into useful marketing information. Cut to the solution: show automatically generating property descriptions from digital-twin information, using the official page at https://matterport.com/en-gb/features/property-intelligence fixing it, narrated step by step against real product UI or screen recording. Tone: precise and inviting. Close on the logo with the line Explore Property Intelligence with Matterport. Voiceover language: English; if no voiceover, use on-screen captions and light background music. Use only official source imagery and verified features. If there is no screen for a step, explain it with labeled graphics. Do not invent properties, listings, dimensions, sales results or customer endorsements; do not describe an existing product as newly released.

Selected style

Editorial

Source material

Read the video transcript

Every capture holds the details buyers ask about. Turning them into listing copy still starts with a blank page. Property Intelligence reads your digital twin, from labeled rooms to measured walls. Open Property Description, and a draft is written from the twin's details. Set the tone: aspirational or informative. Choose the length, short or detailed. Regenerate, then accept. Your description updates the Property Report, ready to import into MLS. Explore Property Intelligence with Matterport.

Make it yours

Fill in your details here, or continue and finish your brief in ngram.

Help filling in your brief
[product-name]
Your product name.
[product-category]
What it does, in plain words.
[audience]
Who uses it.
[pain-point]
The problem they face before your product.
[key-feature]
The one feature you are launching.
[tone]
Voice and feel.
[cta]
Closing line.
[vo-language]
Narration language.

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What this template is

A real estate product launch video template is a editable brief plus a four-beat scene structure that turns a screen recording or product URL into a 30-second launch clip. It follows the problem-to-solution arc most proptech founders use: show the pain agents or operators feel today, then show your product eliminating it. ngram generates the script, storyboard, narration, and branded captions — the founder fills in the product name, pain point, and one key feature.

industry: real-estatejob: product launchaudience: proptech founders
Scene structure

What the template builds

Four beats, 30 seconds — the shape proptech launch prompts converge on most.

  1. 1

    Problem statement

    6s

    Name the friction the audience lives with now. Text-forward, no product UI. The viewer should nod before the solution appears.

  2. 2

    Feature walkthrough

    16s

    Cut to the real product screen recording. Narrate the single feature solving the stated problem, step by step, with on-screen callouts highlighting the key interaction.

  3. 3

    Outcome

    5s

    Show the result — the after-state your feature creates. One concrete win: a number, a workflow step eliminated, or a status that used to take hours now happening in seconds.

  4. 4

    Logo and CTA

    3s

    Land on the product logo and the closing line. Calm and direct — no hard sell.

Customize

Make it yours

Duration

Shorten for a social teaser or extend for a sales deck opener.

15s teaser30s launch60s deep walkthrough

Narration

AI voiceover for YouTube and LinkedIn; captions-only for feed autoplay where sound is off.

AI voiceoverCaptions + musicNo audio

Style

Visual treatment applied to product screens and transitions.

Motion-graphicsMinimalistRealistic

Aspect ratio

Match the channel before generating.

16:9 YouTube and website9:16 Reels and Shorts1:1 feed post
Variations

Common variations

15-second social teaser

Drop the outcome beat. Keep the problem hook and one feature step only. Used for launch-day posts before the full video goes live.

tweak

Reduce to 15 seconds. Retain the problem hook and show only the first step of the key feature. Close on the logo.

WhatsApp AI assistant cut

Swap the screen recording for a WhatsApp chat walkthrough. Show the AI qualifying a lead and booking a viewing while the agent is offline.

tweak

Replace the screen recording with a WhatsApp interface. Show the AI greeting the lead, asking qualification questions, and confirming a viewing slot automatically.

60-second onboarding platform cut

Walk two or three steps of the onboarding flow for a property professional audience. Better for email nurture and product pages.

tweak

Extend to 60 seconds. Demo [key-feature] plus two supporting steps. Add a short narrated intro naming the platform and its audience.

Vertical edit for Reels

A separate 9:16 edit for short-form feeds. Keep captions large and centered after checking the crop.

tweak

Create a separate 9:16 edit. Keep captions large and centered. Crop the screen recording to the active UI region only.

How it works

How to use this template

1

Open the template

Click 'Use this template' and the prompt loads into the ngram editor, slots and all.

2

Fill in your slots

Replace each bracketed slot with your product name, pain point, feature, and closing line. Attach your screen recording or paste a product URL.

3

Approve the plan, then refine

Review the proposed plan and its script, then approve it to create your video. Preview the result and ask ngram to adjust the pacing, visuals or narration.

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Publish it anywhere

Plug your launch video into your stack

Wire launch video creation into the tools your team already uses on launch day.

YouTube
Social Publishing Beta

whenThe finished proptech launch video is ready for the launch channel

thenSchedule the proptech launch video on YouTube for launch day.

Integrate with YouTube
LinkedIn
Social Publishing Beta

whenThe finished proptech launch video is ready for launch-day sharing

thenPlace the proptech launch video on the LinkedIn calendar for a one-off post.

Integrate with LinkedIn
Zapier
Automate

whena launch milestone hits in your tracker

thenauto-render the launch video and alert the team

Integrate with Zapier
n8n
Self-host

whena webhook fires on product release

thengenerate a launch clip in a self-hosted flow

Integrate with n8n
Chrome extension
Capture

whenyou capture a screen recording of the product

thenopen a launch video directly from the browser

Integrate with Chrome extension
REST APIMCP serverWebhooksBuild your own integration in ~30 lines.

Questions about this template

Do I need a screen recording to use this template?

No, but it produces a stronger result. Screen recordings give ngram real product UI to narrate against. If you only have a product URL, paste that instead — ngram pulls screens from the page and builds the walkthrough beat from those.

My product is a WhatsApp-based AI assistant. Will the walkthrough beat work?

Yes. Paste the WhatsApp UI variation prompt tweak (see Variations above). ngram builds the walkthrough beat around a WhatsApp chat interface, showing the AI greeting the lead, asking qualification questions, and confirming a booking — no screen recording needed.

Can I launch a platform that targets agents, not end consumers?

The [audience] slot handles this. Set it to 'property managers and estate agents' or 'real estate team leaders' and ngram adjusts the script tone and vocabulary to address professionals, not buyers.

What if my launch video is for YouTube, not social?

Select 16:9 before generating. For a YouTube pre-roll that runs before another video, keep the hook in the first 6 seconds tight — the problem beat does that job automatically.

How do I add my brand colors and logo?

Set up your brand kit before generating. ngram applies your logo, colors, and fonts to every scene — including the closing card and any on-screen callouts.

Can I create a Spanish or French version for a different market?

Set [vo-language] to 'Spanish' or 'French'. ngram generates the voiceover and captions in that language. For a full localized variant with translated on-screen text, ask the editor to 'translate the entire video to Spanish' after the first generation.

What is the difference between this template and the SaaS product demo template?

The SaaS demo template is optimized for narrating an existing feature to prospects already evaluating a tool. This template is built for launch day — the arc is problem-to-solution, the tone is announcement, and the call-to-action is get-started rather than book-a-demo.

Launch your proptech product with a 30-second video built from your brief.

Copy the prompt, add your details, and generate your launch video today.

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