The 30-second launch video Template for any proptech or real estate SaaS
One reusable prompt built from real proptech founder briefs. Name your product, the problem it fixes, and the key feature. ngram builds the problem-to-solution video in minutes.
What this template is
A real estate product launch video template is a slot-ified prompt plus a four-beat scene structure that turns a screen recording or product URL into a 30-second launch clip. It follows the problem-to-solution arc most proptech founders use: show the pain agents or operators feel today, then show your product eliminating it. ngram generates the script, storyboard, narration, and branded captions — the founder fills in the product name, pain point, and one key feature.
The template prompt
Copy this prompt, replace each slot with your product's specifics, and paste it into ngram — or click 'Use this template' to open the editor with it prefilled.
Create a 30-second product launch video for [product-name], a [product-category] for [audience] in the real estate or property sector. Open on the problem agents or operators face today: [pain-point]. Cut to the solution: show [key-feature] fixing it, narrated step by step against real product UI or screen recording. Tone: [tone]. Close on the logo with the line [cta]. Voiceover language: [vo-language]; if no voiceover, use on-screen captions and light background music.
| Slot | What to put | Example |
|---|---|---|
| [product-name] | Your product name | PropIQ |
| [product-category] | What it does, in plain words | property intelligence platform |
| [audience] | Who uses it | property managers and estate agents |
| [pain-point] | The problem they face before your product | leads come in across email, WhatsApp, and portals — none of it is connected |
| [key-feature] | The one feature you are launching | the unified lead inbox that routes and qualifies every inquiry automatically |
| [tone] | Voice and feel | confident, straightforward, modern |
| [cta] | Closing line | Your entire pipeline in one place. Start free. |
| [vo-language] | Narration language | English |
What the template builds
Four beats, 30 seconds — the shape proptech launch prompts converge on most.
- 1
Problem statement
6sName the friction the audience lives with now. Text-forward, no product UI. The viewer should nod before the solution appears.
- 2
Feature walkthrough
16sCut to the real product screen recording. Narrate the single feature solving the stated problem, step by step, with on-screen callouts highlighting the key interaction.
- 3
Outcome
5sShow the result — the after-state your feature creates. One concrete win: a number, a workflow step eliminated, or a status that used to take hours now happening in seconds.
- 4
Logo and CTA
3sLand on the product logo and the closing line. Calm and direct — no hard sell.
Make it yours
Duration
Shorten for a social teaser or extend for a sales deck opener.
Narration
AI voiceover for YouTube and LinkedIn; captions-only for feed autoplay where sound is off.
Style
Visual treatment applied to product screens and transitions.
Aspect ratio
Match the channel before generating.
Common variations
15-second social teaser
Drop the outcome beat. Keep the problem hook and one feature step only. Used for launch-day posts before the full video goes live.
Reduce to 15 seconds. Retain the problem hook and show only the first step of the key feature. Close on the logo.
WhatsApp AI assistant cut
Swap the screen recording for a WhatsApp chat walkthrough. Show the AI qualifying a lead and booking a viewing while the agent is offline.
Replace the screen recording with a WhatsApp interface. Show the AI greeting the lead, asking qualification questions, and confirming a viewing slot automatically.
60-second onboarding platform cut
Walk two or three steps of the onboarding flow for a property professional audience. Better for email nurture and product pages.
Extend to 60 seconds. Demo [key-feature] plus two supporting steps. Add a short narrated intro naming the platform and its audience.
Vertical cut for Reels
Same launch video reframed 9:16 for short-form feeds. Captions large and centered.
Switch to 9:16. Keep captions large and centered. Crop the screen recording to the active UI region only.
How to use this template
Open the template
Click 'Use this template' and the prompt loads into the ngram editor, slots and all.
instant
Fill in your slots
Replace each bracketed slot with your product name, pain point, feature, and closing line. Attach your screen recording or paste a product URL.
1-2 min
Generate and adjust
ngram drafts all four beats. Tweak pacing, swap a scene, or change the voiceover in the editor.
3-5 min
Real launch videos from this template
Prompts proptech founders used and what they produced.
Use cases this fits
The jobs proptech founders and real estate SaaS teams hire launch videos for.
Who makes these
Teams using ngram to ship proptech launch content.
Features behind this template
The ngram capabilities a proptech launch video depends on.
Plug your launch video into your stack
Wire launch video creation into the tools your team already uses on launch day.
whena launch video finishes rendering
thenpublish it straight to your channel
whenyou approve the launch cut
thenpost it captioned to your company feed
whena launch milestone hits in your tracker
thenauto-render the launch video and alert the team
whena new product record is added
thenkick off a launch video render in a scenario
whena webhook fires on product release
thengenerate a launch clip in a self-hosted flow
whenyou capture a screen recording of the product
thenopen a launch video directly from the browser
Tools for launch videos
Quick utilities for the pieces of a proptech launch clip.
Turn your source into a launch video
Drop in what you already have on launch day.
Questions about this template
Launch your proptech product with a 30-second video built in minutes.
Copy the prompt, fill the slots, and generate your launch video today.