See campaign video variations built from an earlier project

A launch and its summer variation show what can stay recognizable while the message changes.

Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.

How credits work

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The short version

What should change in a campaign variation?

Keep the approved material that still supports the message, then name the new audience, offer or season. In ngram, link an earlier conversation you own in a new brief and say which scenes or media to reuse. Review the new video as a separate deliverable.

An original launch and a summer variation

The launch, followed by a seasonal version

A demo footwear campaign keeps its product footage while changing the color treatment, closing line and narration for the summer cut.

Read the transcript

Original launch: Some trails don’t take shortcuts. Neither do we. Built for the long way round. A second chat asks for a summer variation using the earlier assets. Summer version: Some trails don’t take shortcuts. Neither do we. Summer runs longer.

Playbook

Give the next version a clear purpose

State the difference in one sentence

Name the new audience, message or season. A different closing line and color treatment can serve a focused variation without replacing every product shot.

Name what should remain

Identify the approved footage, diagrams or product details that the new version should reuse. A linked project gives context; the brief still decides what is relevant.

Recheck facts that may have changed

Review product availability, dates, offers and claims before keeping them from an older campaign.

Review the new settings

Choose the new video’s format, Brand Kit and optional opening or closing slides as needed. Linking a conversation is not a substitute for checking the new brief.

How it works

Build a variation from your own campaign

Open the earlier conversation

Choose a conversation you own with a saved video, then copy its browser address. A shared import link is a different kind of link.

Link it in a new brief

Paste the chat link into Home → Prompt to video, or type / and choose Conversation. Wait for the named chip, then describe the reuse and the changes.

Compare the new result with the original

Review the plan and the finished video. Confirm the requested changes, retained assets, spoken words and final action before sharing.

Plan the first campaign or the next variation

All templates

Start with the product launch story

Prepare the initial hook, customer problem, product reveal and next action, then adapt the structure for a follow-up.

Use this template

Put the variation to work

All use cases

Announce a different shipped change

Keep useful product material and make the new customer action clear before asking viewers to try it.

See the use case

Build the next campaign edition

Choose the audience and message that changed, then review the variation for its intended placement.

See the use case

Create and review the next version

All features

Start with an earlier project

Use a new Studio brief with a link to one of your saved conversations and describe what the next video should reuse.

Explore feature

Make a focused correction

For an update to the same video, name the scene or passage to change and review the resulting version.

Explore feature

Questions about campaign variations

Does the earlier campaign change when I make a variation?

Use a new conversation for the separate deliverable. ngram receives a copy of the linked conversation’s saved project material; review and share the new result separately.

Can I link a teammate’s conversation?

This reference workflow requires a conversation you own. Another account’s link can appear as Conversation unavailable. Use your own saved project or provide approved source files instead.

How many earlier conversations can I use?

Link up to three of your own conversations per message. State which material to use from each and check the new result for unintended carryover.

Should I use a reference to correct a typo?

For a correction to the same deliverable, reopen its existing conversation and request the change. Use a new linked conversation when you need a separate variation or follow-up video.

Make the next campaign variation with a clear brief

Bring your earlier conversation and name what should change.

Video generation uses credits. Review your estimate in ngram. MP4 downloads require Basic or higher.

How credits work