A product launch video template that starts with a URL
Paste your product page link, fill eight slots, and get a 30-second publish-ready launch video — no script, no screen recording required.
What this template is
A product launch video template is a slot-ified prompt that pulls your product page, extracts the key messaging and visuals, and builds a short announcement video around them. Every prompt in ngram's real launch-video cluster attached a URL — none provided a pre-written script. This template matches that pattern: give it a URL and the eight slot values below, and ngram handles script, storyboard, and motion graphics from there.
The template prompt
Copy it, fill the brackets with your product details, and paste into ngram — or hit "Use this template" to open the editor with it pre-filled.
Create a [duration]-second product launch video for [product-name], a [product-category]. Use the product page at [product-url] as the primary source — pull key visuals, copy, and UI from there. Open with the problem [target-audience] faces before finding [product-name]. Then show how [product-name] solves it in one clear sequence, using the real product visuals. Tone: [tone]. End on the logo and the line: [cta-line]. Voiceover language: [vo-language]; if no voiceover, use on-screen captions with background music.
| Slot | What to put | Example |
|---|---|---|
| [product-name] | Your product name | Routr |
| [product-category] | What it is, in plain words | AI scheduling tool for field sales teams |
| [product-url] | Your product or landing page URL | https://routr.io |
| [target-audience] | Who the video is for | sales managers running distributed reps |
| [tone] | Voice and feel | confident, modern, no fluff |
| [cta-line] | Closing line on the final screen | Book a demo at routr.io |
| [vo-language] | Voiceover language | English |
| [duration] | Target length in seconds | 30 |
What the template builds
Four beats, 30 seconds — the shape most launch prompts in this cluster converge on.
- 1
Problem hook
6sOpen on the audience's pain before they found your product. Text-forward motion graphic; no product UI yet.
- 2
Product reveal
8sIntroduce the product name and category against the brand visual pulled from the URL. One-sentence what-it-does.
- 3
Solution proof
12sShow the product doing its core job — real screenshots or UI pulled from the product page, with animated callouts and narration.
- 4
Logo + CTA
4sClose on the logo, product name, and the call-to-action line. Clean, confident, no crowded end card.
Make it yours
Duration
30s for social, 60s for YouTube or a product page embed.
Narration
AI voiceover in any language, or captions-only for muted feed autoplay.
Style
Visual treatment around the product screenshots.
Aspect ratio
16:9 for YouTube or website embeds; 9:16 for TikTok and Reels; 1:1 for feed posts.
Common variations
TikTok vertical launch
9:16 cut with large on-screen captions — the format several prompts in this cluster requested.
Switch to 9:16. Keep captions large and centered. Use an English voiceover, tight pacing, opening hook in the first 2 seconds.
60-second YouTube version
Longer narrated cut with room to explain one feature in detail after the product reveal.
Extend to 60 seconds. After the product reveal, add a 20-second feature walkthrough narrated against real UI. End on the logo and CTA.
Silent captioned cut
No voiceover — on-screen captions carry the message. Works for LinkedIn and X where sound is off by default.
Remove the voiceover. Use concise on-screen captions throughout. Add light background music.
Product Hunt launch version
Tight 15-second teaser written for the moment a Product Hunt listing goes live.
Reduce to 15 seconds. Lead with the hook, name the product, show one quick proof point, close on 'Live on Product Hunt today.'
How it works
Open the template
"Use this template" drops you into the ngram editor with the prompt pre-filled.
instant
Fill the slots
Replace the eight brackets with your product name, URL, audience, tone, and CTA line.
1-2 min
Generate and adjust
ngram fetches the URL, drafts a four-scene storyboard, and renders. Adjust scene copy or swap visuals in the editor.
3-5 min
Related templates
Real launch videos from this cluster
The prompt patterns behind strong product launch videos.
Use cases this fits
The jobs teams hire a launch video for.
Who uses this template
Teams that ship launch videos with ngram.
Features behind this template
The ngram capabilities a URL-sourced launch video relies on.
Publish your launch video from ngram
Wire launch video creation into the tools you already use.
whena launch video finishes rendering
thenpublish it straight to your channel
whenyou approve a launch cut
thenpost it captioned to your company feed
whena product launch milestone is reached
thenauto-trigger a launch video render
whena new product page goes live
thenkick off a launch video in a scenario
whena webhook fires from your CMS or release pipeline
thengenerate a launch video in a self-hosted flow
whenyou find the product page you want to launch from
thenstart a launch video directly from your browser
Quick tools for launch video pieces
Utilities for the individual pieces of a launch video.
Turn your source into a launch video
Drop in whatever you already have — the URL, a doc, a deck, or a blog post.
Frequently asked
Use the product launch video template now.
Paste your product URL, fill the slots, and publish your launch video today.